Your communication demands change
Magnus Thell, Cision
Helsinki, 15th May 2009
“In the old days, someone might have a
      bad customer experience and tell 10
    people. But now, with the rise of blo...
Source: BBC News The Editors Blog,
http://www.bbc.co.uk/blogs/theeditors/2008/02/journalists_and_pr.html
Source: CBS News http://www.cbsnews.com/stories/2009/05/04/business/main4988309.shtml ws
Change The New Arenas
Källa: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
Change New Behavior
Source: Google, www.google.com
Source: Electrolux Newsroom, http://newsroom.electrolux.com/
Company blog




Source: http://fastlane.gmblogs.com
Conversation




 Source: “My Starbucks Idea”, http://mystarbucksidea.com
Customer Service




Source: Cision, http://twitter.com/cision/favourites
Communities - Crowdsourcing




 Source: http://www.facebook.com/hm
Source: Tripadvisor http://www.tripadvisor.com
                                                 Consumer - Conversation
Source: Twitter, Public Service of New Hampshire, http://twitter.com/psnh/status/1072097134


                            ...
Source: Public Service of New Hampshire, http://psnhnews.com/index.cfm
                                                   ...
Newsfeed




Source: CNN, http://edition.cnn.com/2009/WORLD/europe/02/25/twitter.amsterdam.plane.crash/index.html
.
Commercialization




Source: venturebeat.com http://venturebeat.com/2009/05/11/socialmedia-turns-twitter-facebook-info-in...
Change Content
Source: Flickr Group Scania Fire Appliances/Apparatus, http://www.flickr.com/groups/scaniafireappliances/pool/page6/
Source: JetBlue, http://www.youtube.com/user/JetBlueCorpComm
Source: Ford, http://media.ford.com/products/focus08/index.html
Source: Electrolux Newsroom, http://newsroom.electrolux.com/
Change Some Useful Tips To Get Going
Press release


          Online
 New      Newsrooms
Service
          Product sites


          Images & Video
• Start acting on     • How will we
   own initiative        handle this
 • Act on                arena?
   prioritized   ...
Change 3 New Services
Social Media Upload, From CisionPoint,
    simply upload your video- and image
1   content to your account on YouTube and
...
Contact Information

Magnus Thell, Cision
Managing Director Cision Scandinavia
E-mail: magnus.thell@cision.com
Mobile: +46...
Helsinki Magnus Thell 2009 05 15
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Helsinki Magnus Thell 2009 05 15

  1. 1. Your communication demands change Magnus Thell, Cision Helsinki, 15th May 2009
  2. 2. “In the old days, someone might have a bad customer experience and tell 10 people. But now, with the rise of blogs, MySpace and Facebook, that person might be able to tell 10,000 people. This totally changes the dynamic, and importance, of customer experience.” Bruce Temkin, vp/principal analyst at Forrester Research Source: Forrester “The Customer Experience Index 2007”, http://www.forrester.com/Research/Document/Excerpt/0,7211,43877,00.html, Brandweek, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677228
  3. 3. Source: BBC News The Editors Blog, http://www.bbc.co.uk/blogs/theeditors/2008/02/journalists_and_pr.html
  4. 4. Source: CBS News http://www.cbsnews.com/stories/2009/05/04/business/main4988309.shtml ws
  5. 5. Change The New Arenas
  6. 6. Källa: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
  7. 7. Change New Behavior
  8. 8. Source: Google, www.google.com
  9. 9. Source: Electrolux Newsroom, http://newsroom.electrolux.com/
  10. 10. Company blog Source: http://fastlane.gmblogs.com
  11. 11. Conversation Source: “My Starbucks Idea”, http://mystarbucksidea.com
  12. 12. Customer Service Source: Cision, http://twitter.com/cision/favourites
  13. 13. Communities - Crowdsourcing Source: http://www.facebook.com/hm
  14. 14. Source: Tripadvisor http://www.tripadvisor.com Consumer - Conversation
  15. 15. Source: Twitter, Public Service of New Hampshire, http://twitter.com/psnh/status/1072097134 Society
  16. 16. Source: Public Service of New Hampshire, http://psnhnews.com/index.cfm Samhället
  17. 17. Newsfeed Source: CNN, http://edition.cnn.com/2009/WORLD/europe/02/25/twitter.amsterdam.plane.crash/index.html .
  18. 18. Commercialization Source: venturebeat.com http://venturebeat.com/2009/05/11/socialmedia-turns-twitter-facebook-info-into-web-wide-social-ads/
  19. 19. Change Content
  20. 20. Source: Flickr Group Scania Fire Appliances/Apparatus, http://www.flickr.com/groups/scaniafireappliances/pool/page6/
  21. 21. Source: JetBlue, http://www.youtube.com/user/JetBlueCorpComm
  22. 22. Source: Ford, http://media.ford.com/products/focus08/index.html
  23. 23. Source: Electrolux Newsroom, http://newsroom.electrolux.com/
  24. 24. Change Some Useful Tips To Get Going
  25. 25. Press release Online New Newsrooms Service Product sites Images & Video
  26. 26. • Start acting on • How will we own initiative handle this • Act on arena? prioritized • Who is arenas responsible? • Which arenas should we act on? • Begin to • Begin to listen at participate in the the conversation discussions • Learn how the • Learn the arena interacts language and the tone of the arena
  27. 27. Change 3 New Services
  28. 28. Social Media Upload, From CisionPoint, simply upload your video- and image 1 content to your account on YouTube and similar sites as you publish a release Social Media Releases, create a multimedia 2 press release with customer designe integrated with your video and images Social Media Newsrooms, create a stand 3 alone site with your design built on the foundation of visibilty and search engine technology and capitalize on the power of Social Media Cision Social Media Services Powered by Sermo Consulting
  29. 29. Contact Information Magnus Thell, Cision Managing Director Cision Scandinavia E-mail: magnus.thell@cision.com Mobile: +46 (708) 950 822 IM (Google Talk): magnusthell Twitter: @magnus_thell (www.twitter.com/magnus_thell)

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