Partnering with EMC to Transform IT


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Partnering with EMC to Transform IT

  1. 1. 1 Cisco Data Center & Cloud Innovations Partnering with EMC to Transform IT Ram Appalaraju Vice President, Technology and Product Marketing Data Center Group, Cisco Systems
  2. 2. 2 The EMC & Cisco Partnership
  3. 3. 3 Cisco & EMC – A Shared Cloud Vision 15+ Year Partnership. 70,000 Mutual Customers Market Leaders in Storage, Networking, and Converged Infrastructure Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience and Support Joint Venture: VCE
  4. 4. 4 Changing Role of IT Business Implications Technology Transitions Mobile New Breed of Apps Cloud Data & Analytics Internet of Things Experience Expectations Growth & Innovation Security & Privacy New Business Models Globalization Change is the Only Constant IT is Enabling Business Transformation
  5. 5. 5 Application Attributes Infrastructure Demands Dynamic Instantiation/Remov al Increasingly Non-Virtualized Infrastructure Independent Scale-Out/Multinode Multi-Cloud Models Application Awareness Physical + Virtual + Cloud Dynamic Shared Resource Pool 1/10/40/100G Scale Secure Multi-Tenancy New Applications, New Demands on Data Center Infrastructure Cloud and Big Data Are Driving a Paradigm Shift
  6. 6. 6 Landscape Is Changing Virtualization / Cloud Growth in highly virtualized Cloud/DC environments Source: IDG Cloud Computing Survey: Security, Integration Challenge Growth (Aug 2013) . Data Growth Data Growth in Enterprise and Small To Medium Business 49% of enterprises see cloud as critical to cost reduction and business agility IDC: “The digital universe in 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East”, Dec. 2012 Rising Costs Adapting infrastructure to dynamic enterprise needs 76% of CIOs say it’s difficult to stay on budget and time IDG Research for Delphix, Agile data management services (2013) 16 times data growth by 2020 to 40 zettabytes (ZB)
  7. 7. 7 Big Data in the Enterprise ETL Workloads Real-time Analytics Business Apps Business Apps Business Apps ETL Workloads Operational (Transactional) Public Cloud (Low cost) Business Data Warehouse Large (RAW) Datasets ETL Workloads InterCloud for Workload Mobility Data virtualization Reports and Dashboards
  8. 8. 8 Enabling Data Center Transformation Tiered Networks Fabric Architectures Fabric Automation Application Centric Infrastructure Federated Clouds Most widely deployed platform in networking history 30,000 UCS customers 55,000 NX-OS customers Fabric Path Application Agility MDS Nexus, UCS Cisco ONE, Open Source ACI Innovations Hybrid Cloud Connectivity Simplification Agility FederationVirtualization Broadest Set of Use Cases Operational/Risk Models Investment Protection
  9. 9. 9 APIC Outside Web App DBQoS Policy QoS Policy FW Service Policy QoS Policy Access Policy Application Centric Infrastructure LB Service Policy
  10. 10. 10 Network StorageCompute / VirtualizationSecurity Start Simple – ACI Evolves With The Application CONNECTIVITY • STORAGE • COMPUTE • WAN • ACCESS SECURITYQOS FINE-GRAINED APPLICATION APPLICATION L4-L7 SERVICES FUTURE Enabling ACI – Cloud-Based Policy & Automation
  11. 11. 11 Unified Data Center – The Platform for ACI UNIFIED COMPUTING Modular, Stateless Computing Elements UNIFIED FABRIC Highly Scalable, Secure Network Fabric UNIFIED MANAGEMENT Automated Resource Management (Physical and Virtual) UNIFIED CLOUD NETWORKING SERVICES Automated L4-7 Virtual Services Provisioning & Deployment OPEN RESILIENT SECURE SCALABLE
  12. 12. 12 UCS Innovations and Solutions • Enabling Converged Infrastructures
  13. 13. 13 Architected for Business Applications Traditional Infrastructure Silos Legacy Apps Collaboration Apps Dev./Test Sandboxes Web Apps Business Critical Apps Desktop Virtualization Eliminating the silos with standardized, scalable Infrastructure VIRTUALPHYSICAL CLOUD SINGLE PLATFORM Infrastructure Solutions
  14. 14. 14 UCS Management • Reduced time to deploy new apps • Reallocate resources quickly and efficiently • Reduced Infrastructure • Cohesive resource pools Unified Fabric Compute With NO Compromise • Blade and Rack servers in a Single UCS Managed Domain • Physical and virtual workloads Virtualized I/O • Improved Scalability and Flexibility • Increased Performance Unified Computing Product Innovation Innovation to Improve Applications XML API STANDARD API’S
  15. 15. 15 Three Paths to the Cloud Converged Infrastructure Custom Design VSPEX VblockTM Systems Reference Architecture Best-of-Breed Infrastructure Products Simpler, Faster, Lower TCO
  16. 16. 17 Cisco-EMC VSPEX Newly Validated Solutions Oracle High Perf solution Key components:  UCS C-Series M3 Servers  EMC Xtreme products VNX and VMAX storage  Oracle Database solutions  Announced @ OOW 2013 Solution highlights:  High performance solution for Oracle Hyper-V solution refresh Key components:  UCS B-Series M3 with IVY-Bridge (UCSM 2.1 MR2)  EMC VNX next gen  Windows Server 2012 R2 Solution highlights:  SCVMM 2012 R2  Flash on server VMware solution refresh Key components:  UCS B-Series M3 with IVY- Bridge (UCSM 2.1 MR2)  EMC VNX next gen  ESXi 5.1 and 5.5 Solution highlights:  Better VM Density with faster compute and storage  Flash on server
  17. 17. 18 “The VSPEX Proven Infrastructure allows us to spend more time generating efficiencies and building new capabilities to help our customers.” Customer Success: FABICK CAT With UCS Infrastructure • EMC VNX unified storage • Cisco UCS blade servers • EMC FAST Suite • Cisco UCS • Microsoft Hyper-V Components Improve performance capabilities, manage storage devices as a single pool, reduce solution and software virtualization costs, and enable zero downtime Challenge EMC VSPEX Proven Infrastructure Solution Increase in performance 25% Virtualization of environment 94% Reduction in software virtualization costs 78%
  18. 18. 19 Fastest Time-to-Business Highest Performance Highest Availability Converged Management Lowest Risk API Enabled, Converged Management Integrated Protection and Workload Mobility Solutions Best-of-breed Technology Pre-engineered, Pre-validated, Pre-tested Application Optimization Lifecycle System Assurance VCE Vblock Customer Experience Lowest TCO
  19. 19. 20 Cisco UCS Director Turn-Key Solution Vblock, VSPEX, and More • Self-service infrastructure provisioning  Bare-metal and virtual • Model-based automation—no scripting • Management across global operations  Multiple integrated stacks and data centers • Enforce best practices with consistent policies UCS Director End-to-End Infrastructure Management Network X86 Server Hypervisor Storage Red Hat
  20. 20. 22 Cisco UCS Benchmarks that held world record performance records as of date of publication VMmark 2.0 Overall B200 M2 VMmark 2.1 2-socket Blade B200 M2 VMmark 1.x 2 –socket Blade B230 M1 VMmark 1.x 2-socket B200 M1 VMmark 1.x 2-socket B250 M2 VMmark 1.x Overall C460 M1 VMmark 2.1 Overall C460 M2 VMmark 2.1 Two–node 4-socket C460 M2 VMmark 2.1 4-socket C460 M2 VMmark 2.1 Two–node 2-socket B200 M3 VMmark 2.1 Eight–node 2-socket B200 M3 VMmark 2.5 Two-node 2-socket C240 M3 Vmware View Planner 2-socket B200 M3 TPC-C Oracle DB 11g & OEL C250 M2 TPC-H 100GB VectorWise C250 M2 TPC-H 300GB VectorWise C250 M2 TPC-C Oracle 11g C240 M3 Oracle E-Business Suite Medium Model Payroll Batch B200 M2 Oracle E-Business Suite Xtra Large Model Payroll B200 M3 Oracle E-Business Suite Medium Model Order-to-Cash B200 M2 Oracle E-Business Suite Large Model Order-to-Cash B200 M3 SPECjEnterprise2010 Overall B440 M1 SPECjEnteprise2010 2-node B440 M2 Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2 Oracle E-Business Suite XL Model Payroll B200 M3 Oracle E-Business Suite Large Model Order-To- Cash B200 M3 Oracle E-Business Suite XL Model Payroll B200 M3 Oracle E-Business Suite Large Model Order-To- Cash B200 M3 SPECjbb2005 2-socket C260 M2 SPECjbb2005 2-socket B230 M2 SPECjbb2005 4-socket B440 M2 SPECjbb2005 2-socket B230 M2 SPECjbb2005 X86 2-socket B200 M2 SPECjbb2005 X86 4-socket C460 M1 SPECjAppServer2004 2-node B230 M1 SPECjbb2005 X86 2-socket B230 M1 SPECjbb2005 X86 2-socket C220 M3 SPECjbb2013 X86 2-socket C220 M3 SPECompLbase 2001 2- socket B200 M2 SPECompMbase 2001 2-socket B230 M2 SPECompLbase 2001 2- socket B230 M2 SPECompMbase 2001 4-socket C460 M2 SPECompLbase 2001 2- socket B200 M2 LinPack 2-socket B200 M2 LS-Dyna 4-socket C460 M1 SPECompMbase 2001 4-socket C460 M1 SPECompMbase 2001 4-socket C460 M1 SPECompMbase 2001 4-socket C460 M2 SPECompMbase 2001 2-socket C240 M3 SPECompLbase 2001 2-socket C220 M3 Oracle E-Business Suite XL model payroll B200 M3 SPECjbb2013 MultiJVM X86 2-socket B200 M3 SPECjbb2005 X86 2-socket C220 M3 SPECint_rate_base 2006 X86 2-socket B200 M1 SPECfp_rate_base 2006 2-socket C260 M2 SPECfp_rate_base 2006 X86 2-socket B200 M2 SPECint_rate_base 2006 2-socket C260 M2 SPECint_rate_base 2006 X86 2-socket B200 M2 SPECint_rate 2006 X86 4-socket C460 M2 SPECfp_rate_base 2006 X86 4-socket C460 M1 SPECint_rate_base2 006 X86 4-socket C460 M1 SPECfp_rate_base 2006 X86 2-socket C220 M3 SPECint_rate_base 2006 X86 2-socket C220 M3 SPECfp_base2 006 X86 2-socket C220 M3 SPECint_rate_ base 2006 X86 2-socket C220 M3 SPECfp_rate_base2 006 X86 4-socket C420 M3 SPECfp_rate_base2 006 X86 2-socket B200 M3 SPECint®_base 2006 X86 2-socket C220M3 VMmark 1.x Overall C460 M1 VMmark 1.x Blade Server B440 M1 VMmark 1.x 2-socket B200 M1 TPC-H 1000GB Microsoft SQL Server C460 M2 Oracle E-Business Suite Medium Model Payroll Batch B200 M2 Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2 SPECjbb2005 X86 2-socket B230 M1 SPECjAppServer 2004 1-node 2-socket C250 M2 SPECompMbase 2001 2-socket B200 M2 SPECompMbase 2001 2-socket B200 M2 SPECint_rate_base 2006 X86 2-socket B200 M2 SPECfp_rate_base 2006 X86 2-socket B200 M1 Best Virt. & Cloud Performance Best Database Performance Best Ent. Middleware Performance SPEComp® G_base2012 2-socket C240 M3 Best CPU Performance Best HPC Performance Best Biz. Appl. Perf. TPC-H 3000GB Price/Performance X86 Single- node C420 M3 Cisco UCS Performance: 82 Records A History of World Record Performance on Industry Standard Benchmarks
  21. 21. 23 Cisco Unified Computing System Fastest Growing Product in the Market Source: 1 IDC Worldwide Quarterly Server Tracker, Q3 2013, December 2013, Revenue Share Source: 2 As of Cisco Q1FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V #2 WW market share in x86 blades 1 3,850+ UCS CHANNEL PARTNERS 30,000+ UNIQUE UCS CUSTOMERS 2 82 world record performance benchmarks to date More than 75% of all customers have invested in UCS Fortune 500
  22. 22. 24 Switching Innovations • Nexus and MDS SolutionsStorage Network Ethernet Network
  23. 23. 25 Diverse Data Center Demands TOP IT NEEDS ACROSS DIFFERENT CUSTOMER SEGMENTS General Purpose HFT / HPC Cloud and Service Provider Web 2.0 and Big Data • Large Scale L2/L3 Fabric • Multi-tenancy (Cloud) • Security • LAN/SAN Convergence • L2/L3 Fabric Scale • Operational Continuity • Server Virtualization • LAN/SAN Convergence • Disaster Recovery • Multicast at Scale • Low Latency • East/West traffic • L3 Fabric at Scale (10,000+) • Open API, Open Source • Programmability • Auto Provisioning and Monitoring
  24. 24. 26 Leading with Innovation NX-OS Nexus 5K Nexus 3K Nexus 2K Nexus 7K Nexus 1K Nexus 6000 MDS 9000 Blade Offerings Nexus 9K APIC* ACI Resilient, Scalable Fabric Workload Mobility Within/Across DCs LAN/SAN Convergence Operational Efficiency – P-V-C Architectural Flexibility 55K+ NX-OS customers 17K+ FEX customers 8.5K+ Nexus 1KV customers 3K+ Fabric Path customers Cisco’s Nexus Switching Product Portfolio
  25. 25. 27 Continued Industry First Innovations Cisco Storage Networking Comprehensive Security Virtual SAN (VSAN) Integrated SAN Extension for DC/BR Performance and Density Single Management for SAN and LAN 10 G FCoE Inter-VSAN Routing Network Diagnostics & Troubleshooting Tools Integrated Multi Protocol– FC, iSCSI and FCIP Superior Performance, Reliability, and Architectural Flexibility Unified Ports Cisco Data Center and Cloud Networking Innovation Coupled with Investment Protection Storage Network Ethernet Network 40G FCoE
  26. 26. 28 Cisco Nexus 5000 Cisco Nexus 6000 Cisco Nexus 7000 Cisco Nexus 1000V Cisco Nexus 3000 Cisco MDS 9200 Series Cisco® MDS 9500 Series Cisco MDS 9100 Series Cisco Nexus 2000 Cisco MDS 9710 10+ Years of Proven NX-OS Operating System From Hypervisor to Core Cisco Multi-Protocol Architecture for LAN and SAN - Industry’s Broadest Switching Portfolio CONSISTENT and SIMPLIFIED Features, Management and Programmability Cisco Prime Data Center Network Manager (DCNM) Single Point of Management Cisco MDS 9250i Market share by revenue in CYQ3 2013 for FCoE SAN Switching 85.7%** Market share revenue in CYQ3 2013 for Data Center Ethernet Switching at 70.3%* * Source: Infonetics, Q3 2013 DC Network Equipment Report, December 2013 **Source: Dell’Oro Q3 CY2013 SAN Switching Report Nov 2013 Data current as of November 2013. Subject to change without notice.
  27. 27. 29 Focus on Fibre Channel across Cisco’s Datacenter Portfolio FC and (FCoE) 48x16G Line-Rate Module MDS 9710 MDS 9250i – Storage Services 48x10G Line-Rate FCoE Module MDS 9148S 48x16G Line-Rate Switch MDS Nexus 6004 96x40GE Line-rate FCoE Nexus 5672UP – 48x10GE (16Ports Unified) 6x40GE FCoE/Eth Nexus 56128 – 96x10GE FCoE/Eth 12x40GE FCoE/Eth Nexus Fixed Nexus 7700 48x10G Line-Rate FCoE/Eth Module Nexus 7718 Nexus 7710 Nexus Modular Key targetted capabilities being introduced across the portfolio Q3 CY13 Q4 CY13 Q1 CY14 Q2 CY14 Q3 CY14Q2 CY13Q1 CY13
  28. 28. 30 Recent Cisco MDS 9000 Family Introductions Cisco MDS Fibre Channel Networking MDS 9710 MDS 9250i 48x16G Line-Rate FC Unmatched Flexibility Industry’s Highest Performance Management Simplicity Performance – 1.5-Tbps/Slot Future Investment Protection – 32G FC and 40G FCoE Ready Industry-leading number of Domains, Zones, Fabric Logins verified and supported 2/4/8/10/16-Gbps FC and FICON Highest density of 10G FCoE ports in a 16G FC Director Storage Services for FC/FCoE Wizards, Templates Dashboards, End-to-end Visibility - Virtual Machine to LUN Health Index, End-to-end Path Redundancy Driving Fibre Channel @ Scale Q3 CY14 48x10G Line-Rate FCoE
  29. 29. 31 Cisco MDS 9148S Fabric Switch Industry’s Most Affordable 16G Fabric Switch INDUSTRY-LEADING VERSATILITY WITH PERFORMANCE BackFront 48 x 16G FC Line Rate Performance Dual Power Supplies and Fans for Enterprise-Class Availability SIMPLIFIED OPERATIONS Pay-as-You-Grow 1RU Switch • Line-Rate 16/8/4/2G FC Ports • Start with 12, 24 or full 48 Ports • Add 12 Port increments Easy to Use • PowerOn Auto Provisioning • Quick Configuration Wizard • Same OS and Management across Industry’s broadest SAN Portfolio High-Performance, Versatile, Affordable, and Easy to Deploy Fabric Switch ROBUST ENTERPRISE-CLASS TECHNOLOGY Deploy for Virtualized Environments • Non-disruptive software upgrades • Virtual SANs (VSANs), Inter-VSAN Routing (IVR), QOS, PortChannels • N-Port ID Virtualization (NPIV) • QOS, PortChannels Q3 CY14 Cisco NX-OS
  30. 30. 32 Open Cloud Deployment Introduce New Applications Dynamically and Efficiently ACI VMware vSphere, Microsoft Hyper-V, Citrix XenServer, KVM Archive…… …… Cisco® DCNM Management Cisco NX-OS Operating System Block File Object HDFS VMAX VNX Isilon MDS and Nexus Other Storage Cisco UCS FC FCoE NAS iSCSI IP Scalable Infrastructure UCS Director Automated Provisioning HadoopDatabaseExchangeVDIApplications
  31. 31. 33 Cisco InterCloud • Delivering Solution for Hybrid Cloud Data Centers
  32. 32. 34 Data Center Cloud Services Hybrid Cloud Challenges Silo’d Infrastructure, Escalating Costs Provider Lock-in Cannot mix and match heterogeneous infrastructures No workload mobility Hard to bring workloads back to enterprise Inconsistent networking & security Difficult to enforce consistent policies WORKLOAD TYPE Sustained Variable Private Cloud Public Cloud
  33. 33. 35 Cisco InterCloud Customer Cloud Providers & Cisco Powered Services ChoiceOpen Introducing the New Cisco InterCloud Fabric Open Ecosystem • No Vendor Lock-In • Any Hypervisor to Any Provider • Heterogeneous Infrastructure • End-to-End Security • Data Sovereignty • Workload Mobility Across Clouds
  34. 34. 36 Choice: Freedom to place workloads across heterogeneous Private and Public Clouds Consistency: End-to-end workload security with consistent extension of Private Cloud policies to Public Cloud environments Control: Unified management and networking to move workloads across clouds Compliance: Assurance that all employees adhere to IT policies when using Public Cloud services Cisco InterCloud Fabric: Secure Workload Mobility Cisco InterCloud Private Public Sustained Workloads Variable Workloads
  35. 35. 37 Cisco InterCloud Fabric Ecosystem Cisco Provider Partners Cisco Technology Partners
  36. 36. 38 In Summary: Three Paths to the Cloud Converged Infrastructure Custom Design VSPEX VblockTM Systems Reference Architecture Best-of-Breed Infrastructure Products Simpler, Faster, Lower TCO
  37. 37. 39 Data Center HW Integrated Systems Revenue Share, 2Q12-2Q13 VCE VBLOCK Integrated Infrastructure Systems Leader EMC VSPEX Integrated Reference Architecture Systems Leader Slide based on Market Share Analysis: Gartner Data Center Hardware Integrated Systems, 2Q13; Published: 12 December 2013 VSPEX 45% 44% VCE 51% HP 27% IBM 11% HDS 5% Dell 3% Oracle 3%
  38. 38. 40 Cisco @ EMC World Two more Breakout Sessions available for more details • Tuesday @ 12 PM : Accelerating the Revolution: New 16G Cisco MDS innovations for Entry-level & Cloud Storage Networks (Room TBA) • Wednesday @ 2:30 PM: Cloud Infrastructure Solutions Accelerate Application Deployment (Room TBA) Visit Cisco booth – location at #202 • Theater presentations on Cisco-EMC Data Center Solutions • Cisco MDS, UCS, and Nexus Solutions & Management Demos • Meet the Experts
  39. 39. 41 Thank You www.Cisco.Com