Gaining Insight from the Big Data Avalanche

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Gaining Insight from the Big Data Avalanche

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In my talk, Gaining Insight from the Big Data Avalanche, I covered big data business opportunities and technology challenges. ...

In my talk, Gaining Insight from the Big Data Avalanche, I covered big data business opportunities and technology challenges.

To level set at the start, I opened with a definition of big data, including the typical velocity, volume, and variety seem to be the three V’s everyone hears when it comes to big data. But then I challenged the audience to consider the fourth and in fact most important V, holding back on identifying it so the audience could consider what was missing.

After an appropriate pause, I told them the most important V was value. Value is the only reason to work on big data. This value must be seen in better business outcomes such as:

Higher Customer Profitability
Faster Time to Market
Reduced Cost
Improved Risk Management
Better Compliance
Greater Business & IT Agility

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  • 1. Robert Eve, Data Virtualization Business Unit Gaining Insight from the Big Data Avalanche
  • 2. Big Data Business Opportunities
  • 3. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 3 What is Big Data?  “High-volume, velocity and variety information assets  that demand cost-effective, innovative forms of information processing  for enhanced insight and decision making.”
  • 4. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 4 What Changed?  2011 Internet-connected things: 15+ billion permanent 50+ billion intermittent  2020 Internet-connected things: 30+ billion permanent >200 billion intermittent Gartner Content & Services via Connected Products Biometrics Smart Cities Building & Infrastructure Management
  • 5. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 5 What Are Your Big Data Plans?  Have Invested  Investing within next year  Investing within two years  No Plans  Don’t Know
  • 6. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 6 Big Data Investments on the Rise
  • 7. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 7 What Are Your Big Data Goals?  Customer Profitability  Faster Time to Market  Cost Reduction  Risk Management  Compliance  Business & IT Agility
  • 8. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 8 What a 1% Improvement is Worth?  1% reduction in customer churn  1% improvement in average selling price  1% increase in customer satisfaction = 6% increase in profits = 8.7% increase in operating profits = 5% increase in profits = 25% retention improvement
  • 9. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 9 Big Data Business Opportunity: As Data Grows, Leading Businesses Use It To Drive Better Outcomes & Beat Their Competition Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes
  • 10. Data Integration Challenge
  • 11. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 11 Data Integration Challenge: Data Silos Proliferating, Data Is Now Distributed Everywhere How Does the Business Leverage All the Data? Cloud Data Sources Big Data / IoE Sources Traditional Data Sources
  • 12. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 12 Data Virtualization Solution: Unified, Business-friendly View Of All Data for Better Business Outcomes Cloud Data Sources Traditional Data Sources Cisco Data Virtualization AnalyticsBusiness Intelligence Big Data / IoE Sources
  • 13. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 13 Data Virtualization Defined Cisco Data Virtualization is agile data integration software that makes it easy to access data, no matter where on the network it resides, as if it is in a single place.
  • 14. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 14 Reduce Portfolio Risk Barclays Capital • Cisco Data Virtualization federates market, on- line and historical credit market data across 89 sources • Historical data moved to Hadoop for immediate access and analysis • Better manage fixed income portfolio risk by extending algorithms to historical data • Real-time market data • Online data (30 days / 400 million records) • Historical data on tape (30 days to 5 years data) Data Virtualization Solution Impact on CustomerCustomer Challenge • Better risk management of fixed income portfolio • Saved over $1M in development costs using SQL vs. MapReduce • Utilized Hadoop for price of tape
  • 15. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 15 Accelerate Revenue Comcast • Cisco Data Virtualization based virtual data layer across all source systems • Run predictive analysis to make better business decisions and improve the customer experience • Understand customers’ needs and ways to influence subscriber base • Integrate and analyze Customer Survey Data, Operational Data & Demographic Data Data Virtualization Solution Impact on CustomerCustomer Challenge • Now 5-6x faster customer adoption of products • $21M in increased revenue in first year
  • 16. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 16 Optimize Upstream Business “Global Energy Firm” • “Single Source” with Cisco Data Virtualization for easy access to • 30+ subject areas • 650+ standard entities • 45+ source systems • Seeking an integrated, holistic, view of exploration and production asset data to optimize upstream business Data Virtualization Solution Impact on CustomerCustomer Challenge • 30-40,000 business queries per day • 50% less costly than legacy solutions saving $2M per year • 3x faster time to solution for new applications • 80% data object reuse
  • 17. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 17 Data Virtualization Benefits Better Business Outcomes, Faster, for Less 5-10x Faster Up to 75% Cost Savings Higher Impact Empower people to achieve better business outcomes with instant access to all the data they want, the way they want it. More Agile Respond faster to your ever changing business conditions and analytics/BI needs. Less Expensive Data virtualization’s streamlined approach reduces complexity and saves money. Cisco Data Virtualization AnalyticsBusiness Intelligence Immediate Access
  • 18. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 18 Are You Ready for Data Virtualization? • What information are you struggling to deliver to your business and why? • What is your strategy to integrate Big Data and keep it from becoming an isolated data silo? • How will you continue to provide business with an integrated view of data as you move applications to the Cloud? For the Technologist… For the Business Consumer… • What business outcomes are driving your agenda?  Customer Profitability, Faster Time to Market. Cost Reduction. Risk Management. Compliance. Business and IT Agility • What key data needs are your IT teams struggling to fulfill?
  • 19. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 19 Why Cisco for Data Virtualization? For the Business Consumer…  We Wrote the Book on Data Virtualization Deepest data virtualization expertise Hundreds of published articles and blogs  Largest Data Virtualization Customer Base Highly complex implementations Greatest business outcomes  Performance Leader Most powerful optimization algorithms Only vendor to offer network, compute and data synergies
  • 20. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco PublicGaining Insight from the Big Data Avalanche 20 Closing Thoughts Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes Always Remember the Fourth V – Value!
  • 21. Thank you.