Cloud Supply and Demand : The Customer Perspective

Giuliano Di VitantonioVice President, Data Center and Cloud MarketingCisco Gartner Data Center Conference Las Vegas, Nevada December 5, 2012© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Enabling the Cloud’s Demand-Supply Ecosystem People New Revenue Accelerated Efficiency Security Deployment & Agility Assured Streams Experience Cloud Provider Healthcare Business Media Retail Cloud Provider Hybrid Public Private Government Cloud Provider Government Cloud Services Cloud Services Supply Demand© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Total Cloud Services: $25-32B Cloud Services: $18-22B Cloud Infrastr.: $30-39B Demand Cloud Infrastr.: $23-29B Cloud Infrastr.: $1-2B Private On Premise Public Infrastructure Public SaaSSingle Hypervendor 2. Integrated 4. Giant clouds 6. Giant clouds scaleintegrated stacks IaaS SaaS 1. Applications on 3. Value-add clouds 5. Best of breed best of breed IaaS/VPC SaaS infrastructureMulti-vendorbest of Valuebreed add © 2012 Cisco and/or its affiliates. All rights reserved. Source: SMO Model Cisco Confidential 4

Enable Cloud Providers and Enterprises to Lead in Selected SaaS Categories, where Deploy Differentiated Cloud Services Cisco has Differentiated Application IP Cisco WebEx Collaboration Cisco Applications Unified Cloud Data Intelligent Center Network Cisco Cloud Security Cloud Enablement Services Cisco Cloud Platform© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Solutions for the Supply Side Solutions for the Demand Side Deploying Public Purchasing Public Deploying Cloud Services (IaaS) Cloud Services (IaaS) Private Cloud Vblock plus Partner Unified Management IaaS Services Solution FlexPod plus Unified Management Powering Clouds by uniquely combining Unified Data Center and Cloud Intelligent Network Unified Cloud Management Connectors Unified Cloud Data Intelligent Center Network Cisco UCS™ Cisco Nexus® Cloud Enablement Services CRS ASR ISR SecureX Family Family Family Family Family© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Company Description Cloud Perspective and Strategy • Global IT powerhouse • Create next-generation cloud solutions for • Innovation: cloud, cyber security, big data the enterprise and analytics • Enable standard workloads that are • Focus: application, infrastructure, and secure, reliable, easy to use, and supported business process services; consulting; by an innovative business model software and IP Business Impact of Cloud Cloud-related Results • Enable new revenue sources and profit to • Leader in Gartner IaaS Magic Quadrant businesses • Launched only opex private cloud BizCloud – • Increase productivity, expand the bandwidth workload-ready in 10 weeks of IT to do more • Developing IP to automate control of • Enable secure consolidation of government / enterprise applications in the cloud business data centers© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Company Description Cloud Perspective and Strategy • Global online payment company—An eBay • Solves the IT supply/demand issue Company • Transforms enterprises into service • More than 113 million active accounts in 190 providers to remain competitive markets and 25 currencies around the world • Launched PayPal Community Cloud (PCC) • Localized websites in 21 markets Business Impact of Cloud Cloud-related Results • Time to market • On demand self service • Growth • Rapid elasticity • Efficiency • Resource pooling • Measured service© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Cloud Supply and Demand : The Customer Perspective

by Cisco Data Center on Dec 12, 2012

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Cloud Supply and Demand : The Customer Perspective Presentation Transcript