Cloud Computing, SDN, and the                               Internet of Everything           Lew Tucker           VP/CTO, ...
More data                                                           71% of apps          created this                     ...
Internet of Everything (IoT)                     Big Data / Analytics      Everything is becoming connected               ...
Applications scale to                                                    VM      VM                        VM   VM     mee...
Working together for the best                                                                                             ...
Connecting sensing,            measurement, and controls          in real time improves reliability,           cost, and a...
Sensors and                            Networks and      Data                        Control                      Devices ...
$14.4 trillion                                                                           (over next 10 years)             ...
“From Systems of Record to                                                                Systems of Engagement”          ...
INTERNET OF                                            THINGS                     BIG DATA                                ...
INTERNET OF                                            THINGS                     BIG DATA                                ...
© 2013 Cisco and/or its affiliates. All rights reserved.  2010                                                     cloud c...
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Cloud Connect - Cloud Computing, SDN, and the Internet of Everything

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  • This presentation provides an overview of how Cloud Computing, SDN, and the Internet of Everything are fueling a virtual cycle of innovation of growth.Talking Points:Evolution of Cloud Computing: We are seeing Cloud computing is intersecting large trends – SDN, Big Data and IoE - Forming a new perfect storm and a virtuous cycle of innovation Each of these trends all feed each otherMore and more things getting connected to internet – IoELeads to need for need for Big Data and to analyze thisCloud platforms are the best way to accomplish thisTo realize the cloud platforms we need SDNFor example, Big data is being used on top of cloud – to provide big data SaaS applications Cloud really allows for dynamic scaling of Big Data because of the enormous amounts of dataAndCloud is the perfect place to do that by utliizing what some call the 3 Vs of cloud – volume, velocity and variety
  • 1000 internet devices in 1984; 1,000,000 in 1992; 1,000,000,000 in 2008; 12,500,000,000 in 2010; 50,000,000,000 predicted for 2020 (Telefonica I&D 2011 and Cisco Visual Networking Index )4 exabytes of unique information generated in 2012; more than the previous 5000 years combined (Source:Telefonica I&D 2011)We will see the convergence of video ANDmobile. In 3 years – with expectations that up to 2/3rds of the world’s mobile data traffic will be video (Source:Cisco Visual Networking Index: Global Mobile Data Traffic Forecast 2013)“By 2016, 71% of server workloads will be virtualized, from 46% in 2011.” – JonathonHardcastle, Gartner, Forecast Analysis: Data Center, Worldwide, 2010-12016, 1Q12 Update, May 16, 2012With the explosion of video and mobile devices, 80% of new commercial enterprise apps will be deployed on cloud platforms in 2012Cloud will evolve from a one-to-one relationship between end-user and cloud provider to a one-to-many, flourishing ecosystem comprised of cloud insurers, such as CloudInsure, broker services, and other intermediaries enabling organizations to enjoy the financial and operational benefits of federated cloud formations. (http://www.forbes.com/sites/reuvencohen/2012/11/15/cloudnow-unveils-its-2013-cloud-computing-predictions/2/)http://www.cloudproviderusa.com/cloud-computing-statistics-and-predictions-for-2012/(Data points set up challenge scenarios)Information technology challenges ahead; familiar themesThe Intelligent Network – harnessing network value, helping organizations drive business agility and creating operational simplicity for network owners
  • Applications and the infrastructure now need to work together to deliver the best user experience. We can no longer have Apps just sitting on top of an irresponsive network and hoping for the best. When we enable this collaboration between the applications and the network, we can be more Agile, Consistent and Secure. .
  • City of San Francisco putting sensors in parking spots and making the data available for free in the cloud. Now there are several Apps available that tells drivers where the open parking spots are, so less time spent riving around to find parking, less congestion, less carbon emissions. Win-win for all.
  • Cisco predicts that the IoE Value at Stake will be $14.4 trillion for companies and industries worldwide in the next decade. More specifically, over the next 10 years, this Value at Stake represents an opportunity to grow aggregate global corporate profits by about 21 percent. In other words, between 2013 and 2022, $14.4 trillion of value (net profit) will be “up for grabs” for enterprises globally — driven by IoE. IoE will both create new value and redistribute (migrate) value among winners and laggards, based on how well companies take advantage of the opportunities presented by IoE. This value is the result of a bottom up analysis of over 50 use cases (e.g. applications of the IoE capabilities), both industry-specific like smart grid for utilities, connected commercial vehicles for companies that operate large fleets, and cross-industry like future of work, BYOD, remote collaboration, telecommute, or business travel avoidance. This analysis shows that most of the potential Value at Stake (66 percent, or $9.5 trillion) comes from transformation based on industry-specific use cases. The other 34 percent, or $4.9 trillion, is produced by cross-industry use cases. It is important to note that Cisco is focusing on the amount of private sector Value at Stake to make the findings and insights relevant and actionable for businesses and industries. While a significant number on its own, the $14.4 trillion does not include potential Value at Stake from the consumer or public sectors, or from societal benefits that are beyond the scope of this analysis.This bottom up analysis is also focused on making the value opportunity tangible and actionable for business decision makers.
  • Systems of Record: traditional, transactional systems for Finance, ERP, CRM to systems for connecting to customers, partners, supply chain, which are interactive, dynamic instead of static, and responsive. Basically we’re done with traditional IT transactional systems so they will only at best grow at the rate of the economy. Interactive, systems for engagement are the new opportunities.
  • Talking Points:Evolution of Cloud Computing: We are seeing Cloud computing is intersecting large trends – SDN, Big Data and IoE - Forming a new perfect storm and a virtuous cycle of innovation Each of these trends all feed each otherMore and more things getting connected to internet – IoELeads to need for need for Big Data and to analyze thisCloud platforms are the best way to accomplish thisTo realize the cloud platforms we need SDNFor example, Big data is being used on top of cloud – to provide big data SaaS applications Cloud really allows for dynamic scaling of Big Data because of the enormous amounts of dataAndCloud is the perfect place to do that by utliizing what some call the 3 Vs of cloud – volume, velocity and variety
  • Cloud Connect - Cloud Computing, SDN, and the Internet of Everything

    1. 1. Cloud Computing, SDN, and the Internet of Everything Lew Tucker VP/CTO, Cloud Computing @lewtucker© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 1
    2. 2. More data 71% of apps created this 2/3 of all 50 billion will run on year than in mobile traffic Connected virtual the past will be video Devices machines 5000 New Internet Mobile Cloud Breed of of Apps Things Scalable Open Cloud Application-Centric Platform Network Source: Cisco Visual Networking Index© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 2
    3. 3. Internet of Everything (IoT) Big Data / Analytics Everything is becoming connected Analytics become business critical • More devices • Customer behavior • More Apps • Systems optimization • Shift to mobile access • Diversity of sources and data types Software Defined Network (SDN) Cloud Platform Software Software interfaces for networking Public and Private Clouds • Automation and self-service • Open Cloud Platforms: OpenStack • Traffic Engineering • App development and deployment • Network Function Virtualization • Scalable services© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 3
    4. 4. Applications scale to VM VM VM VM meet the data set or user demand VM VM VM Open source OpenStack OpenStack OpenStack API-driven Compute Networking Storage (Nova) (Quantum) (Swift) Cloud Platform Platform Programmable APIs a Virtual Overlays Infrastructure Controllers and Agents One Platform Kit (onePK) VXLAN Gateway, Openstack, on ISR G2, ASR 1K Service Chaining Cisco ONE Controller SW CSR 1KV Openflow Agents© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 4
    5. 5. Working together for the best possible user experience ` Data Center Cloud Intelligent NetworkAgile |© 2013 Cisco and/or its affiliates. All rights reserved. Consistent | Secure | Application-Aware cloud connect silicon valley | April 2-5, 2013 5
    6. 6. Connecting sensing, measurement, and controls in real time improves reliability, cost, and alignment of supply and demand Smart buildings SF City Parking Spaces (open source data) Smart grid Smart factories© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 6
    7. 7. Sensors and Networks and Data Control Devices Protocols Analytics Systems Impact on Traditional Big Data Intelligent Cloud Infrastructure Farms Network© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 7
    8. 8. $14.4 trillion (over next 10 years) $9.5 trillion $4.9 trillion From industry-specific From cross-industry use cases (66%): use cases (34%): smart grid, connected future of work (telecommuting), commercial vehicles, etc. travel avoidance, etc. IoE represents an opportunity to grow aggregate global corporate profits ~21% by 2022 Source: Cisco IBSG, 2013© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 8
    9. 9. “From Systems of Record to Systems of Engagement” - Geoffrey Moore http://www.slideshare.net/rstrad1/moore-digitalimpact© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 9
    10. 10. INTERNET OF THINGS BIG DATA Volume Velocity Variety SDN CLOUD© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 10
    11. 11. INTERNET OF THINGS BIG DATA Volume Velocity Variety SDN CLOUD© 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 11
    12. 12. © 2013 Cisco and/or its affiliates. All rights reserved. 2010 cloud connect silicon valley | April 2-5, 2013 12
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