Cisco at EMC World 2014 Post Show Report
 

Cisco at EMC World 2014 Post Show Report

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  • Oracle OpenWorld:

Cisco at EMC World 2014 Post Show Report Cisco at EMC World 2014 Post Show Report Presentation Transcript

  • Cisco at EMC World 2014 Post Show Report June 2, 2014 Co-sponsored by Intel®
  • Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved. 1. Event Overview 2. Show Producer Overview 3. Cisco’s Engagement (Booth and Meetings) 4. Ancillary Events 5. Social Media/Influencer Marketing 6. Marcom 7. Feedback 8. Addendum Table of Contents
  • Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. Event Overview
  • Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.  1 Booth -30x40, #202, 7 demos  28 Theater Presentations  1178 Theater Presentation Attendees  2265 Demo and UCS Hat Scans  3,812 = Total scans (raw)  60 Total Meetings  3 Speaking sessions  3+ Customer/Partner Events Overall Event Results
  • Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved.  EMC World  Cisco Booth 30x40, #202  7 demonstrations areas  3 meeting rooms  28 Theater Presentations  401 Breakout Session Attendees  “Geek Regatta” Customer/Partner Event (440 attendees) Key Activities
  • Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.  Demonstrations  Theater area  Very strong partner Integration – EMC, Intel, partners in theater, booth, social events  Strong integration with corporate brand  Fun, engaging customer events Key Success Factors
  • Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved. Show Producer Post-Show Overview
  • Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved. Show Producer Post-Show Overview FY14 Actual Projected Total Number of Attendees 14,500 Total Number of Exhibitor Booths Total Number of Press Attendees
  • Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Engagement
  • Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World 2014 Hierarchy - proposed • Tomorrow Starts HerePrimary Message • Redefine the Power of IT • Explore the Possibilities Secondary DC Specific Message • UDC (UCS/UF/UM) Storage Networking ACI Core Supporting Themes
  • Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved. Goals & Metrics 2011 Actual 2012 Actual 2013 Actual % Change y/y ( 2012vs2013) 2014 Goal Based on actual 2014 Actual % Change Y/Y ( 2013vs2014) Total Conference Attendance 6,700 8,560+ Partners and customers 14k EMC World +8% 14,500 TBC Speaking Session Attendance 445 2 Sessions: 225,220 538: 2 Sessions 192,346 TBC:600 3 Sessions Increase by ~10% TBC 500 401 -33% Scans Total ( Un- Scrubbed)/ Demo/Hat) 1,637 2,235 2211 -1.1% 2200 2,265 +2.4% Opt-in Email ( Demo) 89.6% 88.1 % 45.7% -48% 85% 27.14% -40.5% Opt-in DC News 87.3% 31.9% 46.1% +44% N/A N/A NA Answered BANT/ Opt- in Sales Questions ( Demo) 6.4% 2.3% -64% 5% 8.58% +273% In-booth theater presentation attendees ( Scan 1,380 1,032 1380 +33% 1000 1178 -14%
  • Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved. Goals & Metrics 2011 Actual 2012 Actual 2013 Actual % Change y/y ( 2012vs2013) 2014 Goal Based on actual 2014 Actual % Change Y/Y ( 2013vs2014) Customer Meetings ( Count of Companies) 35 2 meeting Rooms 26 MDF Room and Sponsor Meeting Room 91+ +250% 100 60 -34% Cisco Booth Passport Program 721 545 -25 N/A N/A NA Erika’s Game-new TBC TBC TBC Customer Intimacy events Emulex co- sponsored 700+, ENT/Comm 70 487 N/A 500 467 -4% Demo Pods 6 6 7 +12% 6 Demos, 3 Pedestals, and the rack 7 demo and 1 pedestal Booth Size 30x30 30x30 30x30 n/a 30x40 30x40 n/a
  • Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Booth Cisco Booth 30x40, #202 Demonstrations at the Cisco booth include the following: • Cisco UCS EMC VSPEX Microsoft FT 4.0 • Application Ready IaaS with Cisco UCS Director • Cloud Management • Cisco UCS Director for Integrated Infrastructure Management • The Power of End-to-End Fibre Channel over Ethernet • End-to-End Multiprotocol Storage Networks • Unified Data Center Rack
  • Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 17© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 18© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Onsite Meetings Meeting Room FY11 Actual FY12 Actual FY13 Actual FY14 Target FY14 Actual FY14% Achieved Goal Achieved Sponsorship 10 MDS UCS 15 Partner 3 Total 26 91+ 60+
  • Cisco Confidential 21© 2013-2014 Cisco and/or its affiliates. All rights reserved. Ancillary Activities
  • Cisco Confidential 22© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Ancillary Activities Geek Regatta • Total attendees: 440
  • Cisco Confidential 23© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Ancillary Activities SUPERNAP Tour • 27 total attendees
  • Cisco Confidential 24© 2013-2014 Cisco and/or its affiliates. All rights reserved. Data Center and Cloud Social Media from #EMCWorld Mike Turner
  • Cisco Confidential 25© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World 2014:Goals • Bring as much of the show as possible outside the “4 walls” of the physical event. • Extend the “effective life” of the event as long as possible through captured show content. • Gain social “share of voice” and engage with attendees during the show. • Help drive booth traffic, contest awareness, session attendance and other requests from the event team.
  • Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World 2014:Facebook, Twitter and G+
  • Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World 2014:Slideshare, Blogs and YouTube • 1 Blog posted with 129 non cisco views* and 83 social shares • Over 30 presentations captured to share on Slideshare (over 13K views to last years uploaded presentations) • Over 32 videos shot at the show. Currently the 4 uploaded have over 1,200 views and the rest are awaiting post production approvals etc
  • Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved. Social Media: For Next Time • More blogs Please!! 3 would be great on before during and after. • Faster turn around on show assets videos etc. • Continue using the Show hashtag. Our tweets that used #EMCWorld got more clicks • Continue providing a single external friendly site with Cisco content to send people to • Run the contest again with social integrated (not tacked on at the end) • Better metrics from Linkedin ( in progress) • Implement better community involvement strategy • Continue to capture “day in the life” images/videos from the show and update photo album daily. • Cisco Champions was very successful at this show, continuing to grow this community • Launched 60 second Tech
  • Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved. External Pre-Show Marcom
  • Cisco Confidential 30© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom Pre-Show External Pre-Show Communications External • External Microsite • Pre-show External Email • Pre-show Partner External Communications • Field Communications with invitation for the field to download the .oft emails that can be sent directly to your customers and prospects, encouraging them to join Cisco at EMC World 2014 • Post Show External Communication
  • Cisco Confidential 31© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom Pre-Show External External Microsite
  • Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom Pre-Show External
  • Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved. On-Site Marketing & Communications
  • Cisco Confidential 34© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom On-site Programs and Signage On-site Communications: • Cisco Programs: • Bag Insert Promo- I love UCS Hat • Breakout Session Evaluations (with raffle) • Cisco Booth Passport Program (with raffle) • Responder Card • Cisco Theater Presentations (with raffle) • Partner Programs Passport Program with EMC Signage • Easels and table tops in various locations to promote activities • Ppt loop promo of activities –in our booth
  • Cisco Confidential 35© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom On-site Programs and Signage Raffle Signage
  • Cisco Confidential 36© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom On-site Programs and Signage Bag Insert
  • Cisco Confidential 37© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom On-site Programs and Signage
  • Cisco Confidential 38© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom On-site Programs and Signage
  • Cisco Confidential 39© 2013-2014 Cisco and/or its affiliates. All rights reserved. Internal Marketing & Communications
  • Cisco Confidential 40© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom Pre-Show Internal Pre-Show Communications Internal • WebEx Social Post • Executive Field Communications from Chris Hamilton • Additional Field Communications Internal Partner Comm. • Regular field communications and amplification through theater VP’s, leads, content syndication, EMC internal alias, and DC newsletters
  • Cisco Confidential 41© 2013-2014 Cisco and/or its affiliates. All rights reserved. Marcom Pre-Show Internal 1.Schedule a meeting/demo info/theater schedule 2. Invite your customers to Cisco meetings and special events during EMC World 2014
  • Cisco Confidential 42© 2013-2014 Cisco and/or its affiliates. All rights reserved. Post-Show Plan
  • Cisco Confidential 43© 2013-2014 Cisco and/or its affiliates. All rights reserved. Post Show Plan • Thank you email to booth responders – June X • Customized Follow up TBD • Summary on-site email to executives • Summary deck
  • Cisco Confidential 44© 2013-2014 Cisco and/or its affiliates. All rights reserved. Feedback
  • Cisco Confidential 45© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Partner Conference • Very low-attended. Staffer said that no one came by at all. • Alliance Team, DC Team should have a discussion if we will do this again. • Cocktail party/perks were nice, but the actual conference itself had no value. • Can we bring back the speaking session(s)? We need a captive audience vs. relying on having partners coming by our table. • We would like a scheduled partner breakout session. • Where is our “Hello Cisco” campaign – joint social campaign?
  • Cisco Confidential 46© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Booth and Theatre • Need larger theater area • Should we move theater to the main aisle side? Should we move the theater to the front? • Booth location was good, right at the front door. • Pedestals take up a lot of room in the booth. • Can we build up, second floor for meeting room, white-boarding, etc. • How can we make the video capture a draw to the booth? • UCS User Groups – need to make this for all Tier 1’s? Similar to Cisco Champions… • Email opt-in dropped, this ensures we need to track people in different ways – SM, in-person, etc.
  • Cisco Confidential 47© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Demonstrations • Demos were busy and well attended. • VCE was trying to insert a staffer and take our attendees to their booth.
  • Cisco Confidential 48© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Meetings • Need to talk to Kellita….
  • Cisco Confidential 49© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Speaking Opps • Need to ensure our topics/titles are not too marketing speak
  • Cisco Confidential 50© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Ancillary Events Geek Regatta • Venue was great • Boating racing needed fine-tuning • Funding model with Partners needs to be worked out better • Competing partner parties SUPERNAPS • We ran out of spots – great attendance! • Nice mix of community members and customers, new mix of attendees for Wed tour. Partner Cocktail Event • Good mix of partners, EMC and Cisco
  • Cisco Confidential 51© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Social Media
  • Cisco Confidential 52© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC World Feedback: Marcom/MPO’s/Raffles • Manageable, but need better promotion of UCS photo/SM game • Need to have our own field communication feedback session – Kathy Lomeli leading • Ensure we only have approved raffle items
  • Cisco Confidential 53© 2013-2014 Cisco and/or its affiliates. All rights reserved. Addendum
  • Cisco Confidential 54© 2013-2014 Cisco and/or its affiliates. All rights reserved. Responder Breakdown
  • Cisco Confidential 55© 2013-2014 Cisco and/or its affiliates. All rights reserved. Responder Breakdown
  • Cisco Confidential 56© 2013-2014 Cisco and/or its affiliates. All rights reserved. Responder Breakdown
  • Cisco Confidential 57© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 58© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • Cisco Confidential 59© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC Theatre Presos - Monday
  • Cisco Confidential 60© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC Theater Presos - Tuesday
  • Cisco Confidential 61© 2013-2014 Cisco and/or its affiliates. All rights reserved. EMC Theater Presos -Wednesday
  • Thank you. Co-sponsored by Intel®