Changing Data Center Economics with Cisco UCS

A History of World Record Performance on Industry Standard Benchmarks SPECint_rate_base2006 SPECfp_base2006 SPECfp_rate_base2006 SPECint_rate_base2006 SPECfp_rate_base2006 SPECfp_rate_base2006 SPECfp_rate_base2006 X86 2-socket X86 2-socket X86 2-socket B200 M1 X86 2-socket B200 M1 X86 2-socket B200 M2 X86 4-socket C460 M1 X86 2-socket C220 M3Best CPU B200 M2 C220 M3Performance SPECint_rate_base2006 SPECfp_rate_base2006 SPECint_rate_base2006 SPECint_rate2006 X86 2-socket B200 M2 March 15 2012: 8 new benchmark records on Cisco 2-socket C260 M2 2-socket C260 M2 X86 4-socket C460 M2 SPECint_rate_base2006 X86 4-socket C460 M1 SPECint_rate_base2006 X86 2-socket C220 M3 UCS M3 platforms VMmark 1.x VMmark 1.x VMmark 1.x VMmark 1.xBest 2-socket B200 M1 2-socket B200 M1 2-socket B250 M2 Overall C460 M1Virtualization Two-socketVMmark 1.x Record Two-Socket RecordPerformance VMmark 1.x VMmark 1.x SPECCompLbase Overall C460 M1 Blade Server B440 M1 B200 M3 2 –socket Blade B230 M1 SPECint*_rate_base2006 C220 M3 527,122 671 base score VMmark 2.1 VMmark 2.1 VMmark 2.1 2-socket Blade B200 M2 Two–node 4-socketBest Cloud 4-socket C460 M2 C460 M2Computing Two-Socket Record Two-Socket x86 RecordPerformance VMmark 2.0 VMmark 2.1 SPECjbb*2005C460 M2 Overall B200 M2 Overall C220 M3 SPECfp*_rate_base2006 C220 M3 1,584,567 BOPS 496 base score Oracle E-Business Suite Oracle E-Business Suite Oracle E-Business Suite Oracle E-Business Suite TPC-C TPC-H TPC-HBest Ex-large Model Payroll Medium Model Xtra Large Model Payroll Xtra Large Model Payroll Oracle DB 11g & OEL Microsoft SQL Server VectorWiseEnterprise Batch B200 M2 Order-to-Cash B200 M2 Batch B230 M2 B200 M3 C250 M2 C460 M2 C250 M2 Two-Socket Record Two-Socket RecordApplicationPerformance Oracle E-Business Suite Medium Model Payroll Oracle E-Business Suite SPECompM*base2001 Medium Model Payroll C240 M3SPECjEnterprise2010 SPECjEnteprise2010 Oracle E-Business Suite Large Model SPECfp*_base2006 Overall B440 M1 2-node B440 M2 TPC-H C220 M3 VectorWise Batch B200 M2 Batch B200 M2 Order-to-Cash B200 M3 C250 M2 94,065 base score* 89.9 base score* SPECjAppServer2004Best SPECjbb2005 SPECjbb2005 SPECjAppServer2004 SPECjbb2005 SPECjbb2005 1-node 2-socket C250 M2 Overall Record B200 M2 X86 2-socket X86 4-socket C460 M1 Overall Record B230 M1 2-node B230 M1 X86 2-socket X86 2-socket C220 M3EnterpriseMiddleware Oracle E-Business Suite B200 M3 Oracle E-Business Suite B200 M3 SPECjbb2005 SPECjbb2005 SPECjbb2005 SPECjbb2005 SPECjbb2005Performance X86 2-socket Payroll B230 M1 Extra Large Model 2-socket C260 M2 2-socket B230 M2 Order-To-Cash LargeM2 2-socket B230 M2 4-socket B440 Model 828,729 Employees/hr 206,044 Lines/hr SPECompMbase2001 SPECompLbase2001 LinPack LS-Dyna SPECompMbase2001 SPECompMbase2001 SPECompMbase2001Best 2-socket B200 M2 2-socket B200 M2 2-socket B200 M2 4-socket C460 M1 4-socket C460 M1 4-socket C460 M1 2-socket C240 M3CompetitorCPerformance SPECompMbase2001 SPECompLbase2001 SPECompMbase2001 SPECompLbase2001 SPECompMbase2001 SPECompMbase2001 SPECompLbase2001 2-socket B200 M2 2-socket B200 M2 2-socket B230 M2 2-socket B230 M2 4-socket C460 M2 4-socket C460 M2 2-socket C220 M3 © 2011 Cisco and/or its affiliates. All rights reserved. 4 Data Current as of March 15, 2012

WW UCS momentum is fueled by game-changing innovation; Cisco is quickly passingX86 Server Blade Market Share, Q4 CY121 UCS #3 with 12.3% established players x86 Blade servers are growing over twice as fast as the overall UCS momentum is fueled by game- x86 computing market changing innovation; Cisco is quickly passing established players UCS After Three Short Years US UCS #2 with 19.1% 11,000 UCS Customers WW $1.3B annualized revenue run rate for CY11Q4 UCS FY12Q2 growth of 91% Y/Y Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue © 2011 Cisco and/or its affiliates. All rights reserved. 5

WW x86 Blade Servers Q42009 to Q42011 Share Changes Market Share of WW Total Market Share of WW Factory Revenue Total Units Vendor Market Share Change Market Share Change Cisco 10.8% 9.1% HP -6.9% -5.8% IBM -5.9% -5.3% All Others 1.9% 2.0% USA x86 Blade Servers Q42009 to Q42011 Share Changes Market Share of WW Total Market Share of WW Factory Revenue Total Units Vendor Market Share Change Market Share Change Cisco 16.2% 14.5% HP -7.8% -4.3% IBM -7.3% -7.3% All Others -1.0% -2.9%© 2011 Cisco and/or its affiliates. All rights reserved. Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 6

SERVER-RELATED SPEND (CAPEX+OPEX) WW Spending on Servers, Power & Cooling, and Mgmt. / Administration $300 80% OpEx $250 Customer Spending ($B) $200 $150 $100 $50 20% CapEx $0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Power & Cooling Expense Mgmt. & Administration—Virtual Servers Mgmt. & Administration—Standalone Servers Server Spending© 2011 Cisco and/or its affiliates. All rights reserved. Source: IDC, ―New Economic Model for the Datacenter‖; IDC 2011 7

UCS has Fewer Management Touch Points 16 blades – 1 x Legacy Chassis 16 blades – 2 x Cisco UCS 5108 Fabric Interconnects 0 Fabric Interconnects 2 Intra Chassis Switches 2 Intra Chassis Switches 0 Chassis Mgmt Module 2 Chassis Mgmt Module 0 Total Mgmt Points 4 Total Mgmt Points 1© 2011 Cisco and/or its affiliates. All rights reserved. 8

Legacy doubling servers = doubling touches; UCS = 1 touch point 64 Blades – 4 x Legacy Chassis 80 Blades – 10 x Cisco UCS 5108 Fabric Interconnects 0 Fabric Interconnects 2 Intra Chassis Switches 8 Intra Chassis Switches 0 Chassis Mgmt Module 8 Chassis Mgmt Module 0 Total Mgmt Points 16 Total Mgmt Points 1 Mgmt switch SAN A LAN LAN LAN Mgmt switch LAN Mgmt switch SAN B SAN AMgmt switch SAN B © 2011 Cisco and/or its affiliates. All rights reserved. 9

No Infrastructure Penalty to Scale BLADE CHASSIS SAVINGS AT SCALE—BLADE SLOT SOLUTION 34% to 38% with UCS $400,000 Blade Chassis Infrastructure cost to $345,846 $350,000 support servers is critical. The Chassis and I/O. Chassis and I/O Cost $300,000 $288,205 Competitor is $39,872 more to get ready to add a 17th server. $250,000 $230,564 $214,918 Cisco UCS is 34% less expensive $200,000 $172,923 $197,445 $179,971 $150,000 $162,498 $115,282 $145,025 $100,000 $127,551 $52,645 $110,078 $98,522 $86,966 $50,000 $75,410 $63,854 $0 16 17 24 32 40 48 56 64 72 80 88 96 Total Number of Chassis Blade Server Slots Competitor Chassis, Switches & Mgmt.UCS 5108 with pair of UCS 6248UP Fl (four 10 Gbps uplinks per chassis = 5Gb/s per blade) vs. Cisco UCSCompetitor’s Chassis with one pair of CNA switches, and mgmt.Competitor’s pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012. Pricing is for blade chassis and networking only.© 2011 Cisco and/or its affiliates. All rights reserved. Servers are not included. 10

Cisco UCS 127+ Server Settings Multi Chassis Access Layer 12 Server Settings Unified Fabric Converged Switches Chassis Modules Unified FabricConvergedAdapter Adapters Unified Fabric Server Blades Their Server Profile DOESN’T STACK UP to Cisco UCS Service Profile© 2011 Cisco and/or its affiliates. All rights reserved. 11

Legacy Design Blade Chassis Cisco UCS Architecture Other Vendor UCS Manager Server Hardware Management 1 Console Multiple Layers of Software Required No Added Cost Control Chassis Power & Capping $ Rack and Blade Together Virtual Address Enterprise Manager System Mgr. Update Central Console Virtual Address Hdwr Manager Out of Band Management Onboard Administrator 16 blade servers 16 blade servers 0 rack servers 6 rack servers Separate Management - Every Chassis, All Software Unified Compute Unified ManagementSeparate Enet & Fibre Channel I/O leaving the chassis Unified Networking © 2011 Cisco and/or its affiliates. All rights reserved. 12

Legacy Design Blade Chassis Cisco UCS Architecture Other Vendor UCS Manager Server Hardware Management 1 Console Multiple Layers of Software Required No Added Cost Control Chassis Power & Capping $$$$ Rack and Blade Together Virtual Address Enterprise Manager $$$$ System Mgr. Update Central Console Virtual ConnectVirtual ConnectVirtual Connect Virtual Connect Manager Manager Manager Manager Competitor iLO Competitor iLO Competitor iLO Competitor iLO Advanced for Advanced for Advanced for Advanced for BladeSystem BladeSystem BladeSystem BladeSystem Onboard Onboard Onboard Onboard Administrator Administrator Administrator Administrator 64 blade servers Up to 160 servers 0 rack servers Blade &/or Rack mount Separate Management - Every Chassis, All Software Unified Compute Unified Management Separate Enet & Fibre Channel I/O leaving the chassis Unified Networking© 2011 Cisco and/or its affiliates. All rights reserved. 13

Cisco Solution TCO advantage increases at scale All chassis fully populated with servers (starting at qty 16) 64GB Identical servers with two E5-2620 Intel Xeon processors with 64GB memory (eight 8GB DIMMs)$1,200,000 3 Year Hardware Warranty 3 Year Power Costs$1,000,000 Hardware Management Server Deployment $800,000 Cabling TOR Switches $600,000 Chassis & Interconnects Server Hardware $400,000 Other Vendor Trend Line Cisco Trend Line $200,000 Servers Other Vendor Parity Server Cisco: B200 M3 $0 Other Cisco Other Other Other Other Other Cisco Cisco Cisco Cisco Cisco Vendor Vendor Vendor Vendor Vendor Vendor # of Servers 8 16 32 48 64 80© 2011 Cisco and/or its affiliates. All rights reserved. Other vendor retail and Cisco MSRP pricing on 3/30/2012. 14

Operational Efficiency Deployment Unified Open Interface Time: Management Simplified Allocation of Resources 90% Administrator Shorter Productivity: 80% Higher Highest Server Increased Performance in reduced footprint Density Optimization of Energy Resources High Increased performance and scale Infrastructure Performance CAPEX: Optimized Virtualization Performance 30%Virtual Networks Lower Application Highest Performance: Scale, low Unprecedented Bandwidth and Scale 40% Faster latency Consolidation of Infrastructure networking Application Power and Improved Application Performance Cooling Cost: Performance Proven Configuration Designs 60% Leadership Lower Over 100 UCS Customer Case Studies Proving Real Results © 2011 Cisco and/or its affiliates. All rights reserved. 15

A Differentiated / Revolutionary Approach Networking with fewer components Automated Deployment / Provisioning Lower cost and easier scaling Unification leads to reduced Complexity Fewer Management Touch Points Management via a single interface Brings out the best of Intel Xeon No Trade-offs for Function Processors Enhanced Design Capability Optimized Resource Utilization for Designed for the Future, Today Compute, Networking and Better TCO / ROI Management Cisco UCS—Unified Infrastructure, Scalability and Management Automation© 2011 Cisco and/or its affiliates. All rights reserved. 16

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Changing Data Center Economics with Cisco UCS

by Cisco Data Center on Jun 20, 2012

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