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Beyond Big Data : Mastering Data in Motion For Positive Business Impact

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At Gartner Symposium/ITxpo in Orlando, Florida, Giuliano Di Vitantonio, Cisco VP Data Center Marketing, presented Cisco vision of how Data in Motion will change the way about we collect, manage and …

At Gartner Symposium/ITxpo in Orlando, Florida, Giuliano Di Vitantonio, Cisco VP Data Center Marketing, presented Cisco vision of how Data in Motion will change the way about we collect, manage and extract value out of data..

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  • 1. Beyond Big DataMastering Data in Motionfor Positive Business ImpactGiuliano Di VitantonioVice President, Data Center and Cloud MarketingOctober 24, 2012© 2012 Cisco and/or its affiliates. All rights reserved. 1
  • 2. Internet of Data Information Everything in Motion Infrastructure© 2012 Cisco and/or its affiliates. All rights reserved. 2
  • 3. 170 years ago: 100 years ago: 70 years ago: 40 years ago: 30 years ago:Invention of the Telegraph Invention of the Radio First general purpose First Internet World Wide Web electronic computer connection Today Connected History 50 Billion Connected Devices 2005: 2008: IP Traffic: Video Traffic: 29 exabytes 21 exabytes 2012: 2005: 2010: 50M Connec First Smartphone 0.5B Smartphones 2011: 2003: 90M Smartmeters 0.5B Connected 2010: Devices 7B Connected Devices© 2012 Cisco and/or its affiliates. All rights reserved. 3
  • 4. Business and Societal Impact Digitize Society’s Nervous System (Internet of Things) Digitize Interactions (Business & Social) Digitize Business Sensors Everywhere Digitize Access Processes Machine-to-Machine to Information Social Pervasive Intelligence Mobility E-commerce Ubiquitous Automation Cloud Digital Supply Chain Email Video Collaboration Web Browser Search Intelligent Connections© 2012 Cisco and/or its affiliates. All rights reserved. 4
  • 5. The INTERNET of THINGS© 2012 Cisco and/or its affiliates. All rights reserved. 5
  • 6. Internet Present of Things Video Data Volume Social E-commerce Email Web Time© 2012 Cisco and/or its affiliates. All rights reserved. 6
  • 7. Data Longevity Data Volume Time© 2012 Cisco and/or its affiliates. All rights reserved. 7
  • 8. •  Motion-activated video playback •  Gesture-based interaction for on-demand information delivery •  Augmented reality for smart mirrors (share with friends) •  In-store shopping cart location tracking •  Real-time video analytics for improved customer services© 2012 Cisco and/or its affiliates. All rights reserved. 8
  • 9. © 2012 Cisco and/or its affiliates. All rights reserved. 9
  • 10. Smart Sensors Interactive Data Longevity Data Volume Billboards RFID E-commerce Customer Retail Data Sentiment Warehouse CRM Barcode Time© 2012 Cisco and/or its affiliates. All rights reserved. 10
  • 11. M2M Data Longevity Smart Sensors Data Volume Supply Chain Optimization Supply Chain Planning RFID ERP/MRP CAD Time© 2012 Cisco and/or its affiliates. All rights reserved. 11
  • 12. New Devices in the Home Enabled by Smart Meters Programmable Thermostat Data Longevity Smart Meter Data Volume Deployment Substation Automation Systems OMS Upgrades GIS System Deployment Distribution Automation Time© 2012 Cisco and/or its affiliates. All rights reserved. 12
  • 13. Power Generation Transmission Substation Primary Real-Time Distributed Distribution Connection Intelligence Secondary Substations Distribution Substations CustomersNetwork Control Center © 2012 Cisco and/or its affiliates. All rights reserved. 13
  • 14. •  First level of diagnostics at the edge•  Multiple networks combined at the edge•  Real-time intelligence for renewables•  Use of video and sensors to keep the lights on© 2012 Cisco and/or its affiliates. All rights reserved. 14
  • 15. © 2012 Cisco and/or its affiliates. All rights reserved. 15
  • 16. •  Automatically capture location and demand for doctors, nurses, equipment, and patients•  Tele-Medicine•  Tele-Health•  Tele-Counseling•  Tele-Care•  Asthma GPS devices•  Smart pills© 2012 Cisco and/or its affiliates. All rights reserved. 16
  • 17. Digital Public Safety Citizen App Data Longevity Data Volume Stores Social Media in Government Digital-Based Records Management E-gov Open Government Data Time© 2012 Cisco and/or its affiliates. All rights reserved. 17
  • 18. •  Remote video surveillance •  Shared digital evidence •  Monitoring and dispatching •  Intelligent object and motion detection •  Video behavioral analysis •  Public safety fleet and asset tracking© 2012 Cisco and/or its affiliates. All rights reserved. 18
  • 19. Interactive Video Motion Tracking User Access Applications Data Center Mobile Connected Lifestyle INTELLIGENT Clouds Device NETWORK Contextual Independence Information Sensors Internet of Things Intelligence at the Edge© 2012 Cisco and/or its affiliates. All rights reserved. 19
  • 20. Dynamic Programmable •  User telemetry •  Network-based APIs •  Multi-layer topologies •  Customer specific •  State perimeters algorithms Aware Agile •  Subscriber, Session, •  Scale Application •  Economics •  Big data mining •  Real-time analytics Secure Manageable & Automated •  Seamless network policies •  Integrated operational •  Automated threat approach to compute, prevention storage, network, apps, •  Embedded & always on session, identity© 2012 Cisco and/or its affiliates. All rights reserved. 20
  • 21. 1 The “Internet of Everything” is the Next Chapter of the Internet 2 Data Longevity is becoming more relevant than Data Volume 3 Data in Motion will shape Tomorrow’s Information Infrastructure© 2012 Cisco and/or its affiliates. All rights reserved. 21
  • 22. Thank you.

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