• Share
  • Email
  • Embed
  • Like
  • Private Content
Advancing Toward the Future of Cloud Computing:  Open Cloud Vision
 

Advancing Toward the Future of Cloud Computing: Open Cloud Vision

on

  • 499 views

 

Statistics

Views

Total Views
499
Views on SlideShare
499
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Cloud computing can provide many benefits - from significant agility and efficiency gains to cost savings. However, there remain several barriers to cloud adoption and today I’ll be talking about these barriers, along with details behind Intel’sOpen Cloud Vision, a multi-year vision that leads to clouds that are interoperable, built on open, multi-vendor solutions, and ultimately will help you realize the most benefits from your cloud deployments – be they public, private or hybrid. I’ll also talk about Intel’s cloud strategy and how we can help you on your evolution to cloud.
  • Key Message: Growth in users, devices, data and traffic & IT challenges drive need for cloud computingThere is significant growth projected in connected users, over 3 billion by 2015, along massive growth in data, everything from transactions and financial data to emails, text, video, and photos. In fact, there are forecasts of over 2X growth in information every 2 years, and 11X increase in mobile data traffic by 2015. Moreover, we project there will be 15 billion connected devices – from notebooks and desktops to smartphones, tablets, cars and more. To keep up, IT is expanding their datacenter deployments to handle the growth in users, data, devices, and traffic. This could lead to a 2X increase in datacenter power costs from 2011 to 2015, or an additional $27B (source – Intel: Incremental 30GW of power = ~10M homes (2011: 31GW, $27B in cost, estimate 2015: 62GW, $54B in cost)To cope with this growth, IT is under pressure to improve agility and efficiency. In the past, deploying new datacenter resources could take weeks or months. The goal is to reduce that to having new resources up and available within minutes. In fact, there are many examples today where employees are using third party public cloud service infrastructure in order to address their business needs – and they are doing this often without corporate knowledge or approval. And IT needs to become more responsive without major cost increases, facing budgets that are flat.As part of the massive growth in data, companies seek to take advantage of this “big data” by using it for competitive advantage by gaining unique insights into their business, customers, and competition. But IT is challenged to implement the right solutions, tools, processes and platforms to deliver an efficient means of enabling companies to capitalize on this big data. Finally, IT has concerns about vendor lock in: makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.In short, IT seeks to be more responsive, secure, and deliver the necessary solutions that enable companies to grow and gain competitive advantage, all while keeping costs in check. Cloud computing has developed to the point where it can provide a solution to meet these needs.
  • Key message: There are real benefits to be gained from cloud and company adoption is growingBased on IT surveys, many companies are either adopting or have plans to adopt public clouds, private clouds, or hybrid clouds that combine both public and private and allow for usages, such as cloud bursting where businesses “burst” from their private cloud to consume public cloud resources such as servers and storage when needed. In fact, many companies view hybrid cloud as helping companies truly realize the benefits of cloud via flexibility and efficiency to use whatever form of cloud they choose based on business and IT requirements. You can see the stats here – 42% of IT surveyed and 23% will run over 40% of operations in public cloud by 20142 (ODCA member survey)35% will use hybrid clouds by 20151 (Gartner)Running Intel’s Business in the CloudIntel IT has had an aggressive evolution to cloud in the past 2 years via deployment of a private cloud behind the company’s firewall. In 2011, we continued to make rapid progress in transitioning to our enterprise private cloud. We focused on virtualizing more demanding applications, including Internet facing and mission-critical applications with higher security requirements, and migrating them to the private cloud. Sixty-five percent of our Office and Enterprise environment is virtualized, and we are on track to reach our target of 75 percent. Building on a foundation of virtualized infrastructure, we dramatically decreased the time it takes to acquire new capacityusing self-service provisioning and extensive automation. Self-service is now the norm:Most new services are now delivered within 45 minutes in our private cloud. In contrast, just two years ago, server provisioning in the traditional IT environment typically took as long as 90 days. And Intel IT has realized $9M in savings in the past 2 years via efficiency & agility gains. There are several other industry examples where enterprises, universities, and governments are realizing significant benefits from cloud computing. In spite of these gains, Intel is like many enterprises in that there remain many opportunities to more fully take advantage of cloud computing and realize its benefits
  • I’d like to discuss Intel’s 3 pronged strategy to help realize the Open Cloud VisionUnderstanding the requirements of IT via deep engagements with enterprises and service providers, while accelerating open industry standardsIntel is working directly with leaders in global IT for enterprise and services providers to understand their needs and is a non-voting technical advisor to the Open Data Center Alliance (ODCA). The ODCA definesthe highest priority usage models for cloud and next generation data centers and is laying out the requirements to address with multi-vendor, interoperable solutions that embrace standards. Intel is also engaged in a broad range of open industry initiatives focused on providing greater industry interoperability for cloud. 2) Delivering optimized products & technologies that align to user requirements on path to the Open Cloud VisionIntel responds to these usage models and others that we identify through our end user engagements to deliver products and technologies that meet the requirements of the usage models. We are delivering optimized products to provide more secure, efficient and automated platforms built on a common architecture and standard high volume building blocks. 3) Making it easier to deploy your own clouds with proven solutions available as part of Intel Cloud Builders and we aid in the selection of public cloud service providers via Intel Cloud Finder program. We have collaborated with >50 ecosystem leaders to bring solutions to market and define best practices for making these usage models deployable today and optimized for Intel Architecture. These tools and best practices from a range of industry leading systems and solutions providers that have been brought together via the Intel® Cloud Builders program. And in the near future, we will provide guidance on cloud service provider selection and matchmaking via Intel Cloud Finder program.
  • Key message: Intel is collaborating with the Open Data Center Alliance as the technical advisor and from this engagement, we have further enhanced our knowledge of enterprise and service provider needs to getting to cloud of the future. The Open Data Center Alliance (ODCA) is a unique independent organization led by the data center managers who are in charge of some of the largest compute pools in the world. Today, there are over 300member companies representing >$100B in annual IT spend. They came together to create a unified voice on what they require to innovate their data centers to address new requirements and to implement cloud computing both in private enterprise clouds as well as federated with public clouds.They communicate these requirements through detailed usage model requirements. Think of this as deep technical documents that address which technologies and standards are required to meet specific computing challenges. They have made a deep level of commitment to these usage requirements – both in the development of the usagesapproved by members as well as on guiding internal data center planning and purchases. The ODCA also includes solution provider members thatrepresent over 90% of the virtualization software market, over two-thirds of the server hardware market, and the leading networking, storage and enterprise management vendors. These vendors can provide input to usage models as they develop if they are selected to participate in specific working groups. In a recent ODCA member survey, some of the major challenges they are grappling with – including security, migrating apps into the cloud, and more simplified mgmt.The ODCA has published over a dozen usage models. These usage models lay out a plan to enable federation, agility and efficiency across cloud computing while identifying the specific innovations in secure federation, automation, common management and policy and solution transparency required for widespread adoption of cloud services. Through adoption, these innovations aim to reduce $25 billion in annual IT costs within five years and unleash over $50 billion in cloud services innovation.Moreover, enterprises and service providers can easily use the usage models the ODCA has published in RFPs. There is a tool on the ODCA website called the Proposal Engine Assistant Tool (PEAT) that allows you to easily add the language of the usage models into RFPs. By including it, you help drive requirements to the industry ecosystem for specific solutions that are open and interoperable and address your specific needs, such as enabling secure federation across clouds or transparency of cloud services. You can learn more about the Alliance and their usage model requirements and PEAT at www.opendatacenteralliance.org. If you have not yet joined, consider joining to add your company’s voice, and also gain early access to the ODCAs usage model and other contents, such as member only webcasts. Also PEAT can help you include the ODCA usage models into your RFPs.
  • I’ll now discuss the second strategy that focuses on optimized products and technologies to address challenges in achieving the Open Cloud Vision. Understanding the requirements of IT via deep engagements with enterprises and service providers, while accelerating open industry standardsIntel is working directly with leaders in global IT for enterprise and services providers to understand their needs and is a non-voting technical advisor to the Open Data Center Alliance (ODCA). The ODCA definesthe highest priority usage models for cloud and next generation data centers and is laying out the requirements to address with multi-vendor, interoperable solutions that embrace standards. Intel is also engaged in a broad range of open industry initiatives focused on providing greater industry interoperability for cloud. 2) Delivering optimized products & technologies that align to user requirements on path to the Open Cloud VisionIntel responds to these usage models and others that we identify through our end user engagements to deliver products and technologies that meet the requirements of the usage models. We are delivering optimized products to provide more secure, efficient and automated platforms built on a common architecture and standard high volume building blocks. 3) Making it easier to deploy your own clouds with proven solutions available as part of Intel Cloud Builders and we aid in the selection of public cloud service providers via Intel Cloud Finder program. We have collaborated with >50 ecosystem leaders to bring solutions to market and define best practices for making these usage models deployable today and optimized for Intel Architecture. These tools and best practices from a range of industry leading systems and solutions providers that have been brought together via the Intel® Cloud Builders program. And in the near future, we will provide guidance on cloud service provider selection and matchmaking via Intel Cloud Finder program.
  • Key message: To address customer requirements moving to cloud, platforms need to evolve to enable the level of scale, security, and automation necessary to achieve the Open Cloud Vision. We believe a common architecture based on standard high-volume building blocks that provides programmability and volume economics across servers, storage and networking is an essential part of the open cloud platform evolution. At the same time, improving datacenter automation and security through standard management interfaces that take advantage of innovative platform capabilities built into servers, storage and networking will be foundational to drive better security and efficiency. The net result will be much more scalable, automated, secure and efficient infrastructure that provides multi-vendor interoperability, while helping to enable clouds that are federated, automated and client aware. In the past 2 decades, servers have evolved to provide flexibility, performance, efficiency, and volume economics which has delivered significant value to enterprise IT. In fact, if we look back to 1988, average server cost was $28k  fast forward to 2011 and average cost is $2.6k (1). Plus we’ve seen over 100X performance improvement in servers from 2000 to 2012 (2). We’ve seen a similar evolution in storage where the average cost for 1GB was $24 in 2003  $1.50 in 2011, with gains in performance and efficiency (3). There is an opportunity to apply the same volume economics and rapid industry innovation to networking. Today, networking equipment and related software, for example for routers and switches, have limited flexibility to deal with the dynamic traffic and virtualized cloud server environments that exist today. Moreover, IT does not have a global view of the network which is needed to more efficiently route traffic, handle quality of service issues, and security threats. In addition, there are silos of management in orchestrating across servers, storage, networks, and virtualization with different management tools and processes. Moreover, facilities management, such as air conditioning units and UPS, are managed completely independently of datacenter equipment. Enabling much tighter integration will lead to significant OpEx gains and automation improvements. And finally, cloud infrastructure that is typically, virtualized, multi-tenant, and shared drives higher concerns about security – is sensitive data safe, you lack of visibility into the infrastructure, and ensuring the right people have access to the right data, among other security concerns. Based on these customer issues and opportunities in moving to cloud, Intel is embracing these trends to enable converged servers, storage and networks so that IT can deploy scalable resource pools built on a common architecture and programmable, standard high volume building blocks. Through the use of standard management interfaces, IT will be able to take advantage of innovation built into servers, storage and networking to improve automation and security. The net result is a much more scalable, automated, secure, efficient infrastructure that provides multi-vendor interoperability and enables IT to overcome some of the key issues today in moving to cloud computing, ultimately helping lead to clouds that are federated, automated and client aware. (1) IDC Server Tracker(2) Intel Internal Assessment and Estimates on an Integer Throughput benchmark from 2000 to 2012. For more information go to http://www.intel.com/performance(3) 2003-2004 Storage SG Market Tracker, 2005-2007 SG External Market, 2008-2011 SG Market Tracker
  • Finally, I’ll provide an overview of the third strategy designed to make it easier for companies to adopt cloud computing. Understanding the requirements of IT via deep engagements with enterprises and service providers, while accelerating open industry standardsIntel is working directly with leaders in global IT for enterprise and services providers to understand their needs and is a non-voting technical advisor to the Open Data Center Alliance (ODCA). The ODCA definesthe highest priority usage models for cloud and next generation data centers and is laying out the requirements to address with multi-vendor, interoperable solutions that embrace standards. Intel is also engaged in a broad range of open industry initiatives focused on providing greater industry interoperability for cloud. 2) Delivering optimized products & technologies that align to user requirements on path to the Open Cloud VisionIntel responds to these usage models and others that we identify through our end user engagements to deliver products and technologies that meet the requirements of the usage models. We are delivering optimized products to provide more secure, efficient and automated platforms built on a common architecture and standard high volume building blocks. 3) Making it easier to deploy your own clouds with proven solutions available as part of Intel Cloud Builders and we aid in the selection of public cloud service providers via Intel Cloud Finder program. We have collaborated with >50 ecosystem leaders to bring solutions to market and define best practices for making these usage models deployable today and optimized for Intel Architecture. These tools and best practices from a range of industry leading systems and solutions providers that have been brought together via the Intel® Cloud Builders program. And in the near future, we will provide guidance on cloud service provider selection and matchmaking via Intel Cloud Finder program.
  • Key Message: Intel is making it easier to deploy your own clouds with proven solutions available as part of Intel Cloud Builders and we aid in the selection of public cloud service providers via Intel Cloud Finder program. Intel Cloud Builders Of course, datacenter deployments are built around solutions. As cloud computing continues to mature, IT has sought ways to make it easier to deploy and optimize cloud infrastructure. Available today at www.intel.com/cloudbuilders you will find over 90 reference architectures from the who’s who of data center and cloud infrastructure. These reference architectures range from building a cloud - setting up infrastructure as a service for internal enterprise IT use or enabling a new external service - to enhancing a cloud based on a desire to make your infrastructure more secure, efficient or simplified. Some examples of reference architectures include delivering greater data center efficiencies through policy based power management, simplifying the datacenter via unified networking, or creating greater security by deploying trusted compute pools. These represent a broad range of solutions to address key IT challenges in evolving to cloud, including a growing list of references architectures focused on addressing the usage requirements published by the Open Data Center Alliance. You will likely find a reference architecture available to either deploy against or cull best known practices from to apply to your current cloud environments. The goal is to make it easier for companies to deploy and optimize the infrastructure via these proven recipes. Intel Cloud FinderIntel Cloud Finder is a new program that is coming soon that will provide enterprises with a resource to select cloud service providers (CSPs)  it will match an Enterprise based on their requirements with the CSPs that match the specified criteria. CSPs can participate by joining though www.Intel.com/cloud under the Intel Cloud Finder program. This program will be available in Q3’12 and more details are coming soon.
  • Key Message: As we look to 2015 and beyond, we are driving towards the Open Cloud Vision in which clouds are interoperable, built on multi-vendor solutions and standards. Intel has a long heritage of enabling ecosystems and driving standards to accelerate computing benefits. We are building on that heritage to enable Open Cloud Computing of the future. Open cloud computing will be interoperable, built on multi-vendor solutions and industry standards. It will extend the concept of federated, automated and client aware clouds so that service levels adapt to the environment and user experiences are optimized based on patterns of behavior. By 2015As an industry, we will have advanced enough to enable integrated hybrid clouds that provide greater flexibility by making it easier for companies to link private and public clouds together. In addition, more automated security and auditing capabilities will exist that reduce security as a major inhibitor to adoption. And service providers will adopt standards to make it easier to compare cloud services, such as SLAs and security levels, among other attributes. Though, as we just discussed, there are dependencies to get there in terms of having the necessary solutions and processes for enhanced data protection and auditability across clouds, more streamlined management of resources to enable better automation, more efficient methods for moving enterprise apps to cloud environments, among others. To improve client aware cloud delivery, a broader range of standards is needed as we just discussed. Cloud service providers, telcos, and enterprises will be able to better implement and deliver optimized client aware services once these standards exist. We believe by 2015, a wider range of standards will be available. In the futureAs we look beyond 2015, there are opportunities, we believe federated, automated and client aware clouds will become more adaptable to adjust service levels and user experiences based on the environment and/or user behavior. For example, if a major security breach occurs, an intelligent cloud infrastructure will automatically migrate resources to uninfected servers, or cloud services will be tailored to user needs and delivered automatically. Via large scale analytics with insights into social networks, location, device capabilities, and past preferences, cloud services could provide proactive recommendations. Interoperability and broad adoption of standards are the underpinning of achieving this longer term cloud future. We will talk in more detail in a moment about the key requirements we are hearing from a broad range of enterprises and service providers in order for companies to realize the future that cloud computing can bring, translating into tangible benefits for companies and users.