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Turkey expo ngn_oct2012_c
 

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    Turkey expo ngn_oct2012_c Turkey expo ngn_oct2012_c Presentation Transcript

    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Evolution of Next Generation Service Provider Danny Chami EM Service Provider Segment Sales Lead The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Vision: Evolution Towards Digital Connected Economy The Role of The Intelligent Network Intelligent Network Platform for Innovation Evolving NGN Architectures Core & Edge Network Virtualization
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Mobile Internet by 2015 More Powerful Devices More Mobile Connections Mobile data to outgrow fixed 5.6 billion devices 2,600% data by 330% 1.5 billion M2M nodes Increase in Mobile Data Traffic 2010 - 2015 Richer Media Apps & Content Faster Mobile Data 66% growth in video traffic 10-fold speed increase Source: Cisco Visual Networking Index
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Monetization Traffic New revenue streams Profitability Revenue Optimization Efficient delivery
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Cloud Networ Clie Web APIs andkClient Plug-ins nt Application Platform Programming Application Virtual LB, Cache, WebEx Jabb AnyConnect VSG, ECN er IM Workflows Network API (NPI) and Services Catalog Prime Network Services Policy Platform Conductor Analytics, MSI Modular Subscriber and PCE Service Orchestration APIs Controllers, Collectors nV, Virtualized VPNs Infrastructure Nexus 1000v iOverlay Programming Physical Path and Resource onePK Agents Physical Infrastructure Common Programming of Network Elements
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Enterprises Consumers Third Party / HTML5 Development Community Enterprises & APP APP APP APP Consumers Productivity Enhancement Predictive Analytics Maximum Business Value Services Asset productivity Customer habits Business Value Collaboration Process improvement Business / Consumer Analytics Device Movements App Usage / Distribution Network Data Analytics Traffic Patterns Abstraction Security Network Analytics Other Information Sources Device Location Network Service Network Topology Data enhancements Optimization Network State Abstraction Traffic Flow App for customer intimacy Network 01 11 0000 111 010 101 0001 110 1 01 Routers, Switches, Servers, Storage, Appliances 0001 1010
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Recent Activity Predicted Context Aware = Browsing Stops State Service Purchases (Mindset) + Environment Predicted Destination = Weather Traffic Destination Aware Service Etc. + Movement Time Multiple Samples = Patterns Location Aware Service Predictive + ^ Consumer Location ^ Network
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Common platform for new services and network optimization Applications and Services APIs Analytics and Policy Common Network Abstraction Network Virtualization Cloud Video NGN Mobility
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Changing Exponential Traffic Traffic TCO Patterns Growth Agile Network 100G+ Capacity and Architectural Topologies Massive Scale Convergence Network Management Business Access! Aggregation! Edge! Core! Corporate Intelligent Edge! Lean Core! 2G/3G Node Residential Ethernet Business ! 2G/3G Node Service Aware /Flexible Service Edge BNG/ DSL Mobile BRAS! PON RNC!
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. “Glass Wall” “Glass Wall” IP Services Transit Transport IP Lean Optical Core Core Core Cisco CRS •  Programmable Efficiencies •  Economical Scale •  Architectural Convergence
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. IP Network Divided Networks Transport Data Center C Data Center A Network Data Center B 1 IP Engineering requests path from 3 Transport Operations provisions transport team network path at each node 2 Transport Planning researches IP Operations provisions 4 capacity for best path VPN service 1 Week 3 Weeks > 2 Months 4 Weeks 2 Weeks
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Reduce Provisioning Time from Months to Minutes Core Reuse over 90% of Fiber Infrastructure CAPEX Edge Recycle Capacity by Eliminating Over Provisioning CRS Existing 10G Fiber, Amplifiers, Dispersion ASR 9000 Compensation Modules, … •  nLight Control Plane Protocol: Cisco Open Networking Environment (ONE) Programmable •  nLight Silicon for Coherent 100G+, 3000km w/o Regeneration •  nLight ROADMs: Zero-Touch Optical Up to 36% TCO Savings and over 90% Fiber CAPEX Reuse
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Cisco NPS Cisco Prime Optimal Content Service Planning, Fulfillment, Location Assurance Customer Transport Network Data Center C Data Center A Data Center B 1 Network Positioning System Technology and Cisco Prime extract / analyze network data. Optimum Data Center B and lowest latency transport path determined. 2 Cisco nLight Technology multi-layer control plane reduces provisioning time from months to minutes. 3 nLight Technology provisions non-fate sharing failover path to Data Center C in real-time without costly over-provisioning of resources ahead of time.
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Single Multi- Chassis System 1 400GB / Slot Ready: Over 500 systems already shipped 2 Now seamlessly add a second chassis with Integrated Fabric CRS Elastic Core
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Single Multi- Chassis System 1 400GB / Slot Ready: Over 500 systems already shipped 2 Now seamlessly add a second chassis with Integrated Fabric CRS Elastic Add Fabric Chassis to continue 3 Core seamless expansion to unmatched capacity Industry- Cost- Unmatched Continuous Leading Effective Investment Operation Capacity Expansion Protection Nearly 1000 Multi-Chassis Systems Already Deployed
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. New 80Gb Carrier-Grade Improves SP Business Service Engine Monetization •  4x Performance increase •  Extensible path to higher margin services •  New Anti-DDoS services •  Carrier-grade IPv6 transitions •  Scale with multi-chassis “Service Bank” •  Demand engineering traffic optimization •  High-performance threat defense Anti- Intelligent Optical Cloud Transit Future IPv6 DDoS IP L4–L7 Transport NPS Services Extensions Security Services Single System Architecture = Up to 42% TCO Savings vs. Competition
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Cisco CRS Programmable Efficiencies Cisco ONE and nLight Technology – Months to Minutes – Up to 36% less TCO – Over 90% CAPEX Reuse Economical Scale Hitless Multi-Chassis Expansion – Approaching 1000 Systems Deployed Architectural Convergence Spectrum of Services on Single System Architecture – Up to 42% TCO Savings vs. Competition
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Cloud Network Client Application Virtualization Network Virtualization Core Edge Agg Access Cloud applications integrated with network and client intelligence Optical Resource optimization Decoupling functionality from point platforms Service Velocity Lower Cost Service Scale
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. SP Services/ Third-Party Content Services/Before: nV Technology Content After: nV Technology Cisco Prime IP NGN Core Edge and aggregation managed as one virtual system through Cisco Prime IP NGN. Each device managed separately. Edge Single release vehicle offering feature consistency. Inconsistent features between edge and aggregation. Siloed service domains. Residential Converged Business nV Offers up to 71% reduction in OPEX over 6 years vs competitors. Aggregation Inconsistent service outages Reduced protocol complexity upon device failure. between edge and aggregation Port scale limited to chassis. Access Up to 84,480 GE ports managed through a single virtual system
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. ASR9K nV Cluster Video Head- End Data Center Interconnect BNG Always-On Virtual Chassis: Single control plane Single management plane Geo Redundant Dual Homing Active / Active LAG User facing Fully distributed data plane across two physical chassis Universal solution applicable to any service © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Single Logical Network Element Host: ASR 9xxx •  Single Network Element ASR 9000v •  Represented as Part of ASR 9000 •  Single EMS & Management Interface ASR 9000v •  Single OS / Release Schedule •  Reduced Protocol Complexity for HA ASR 9000v •  Collocated with or Remote from Host Satellite is a Virtual Component of the ASR 9000 Much Like a Distributed Line Card or Port Extender Support for Multiple Access Platforms over Time Initially Available as the 9000v: 4x10GE+44xGE Configuration Key Benefits: Rapid Deployment, Scalable Ports, 70% OPEX Savings © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Simplify Operations Cloud Reduce overall TCO by ASR9000 System 70% ASR 9000 Integrated A to Z nV Management Network Multi-dimensional nV Scale Client System and services ASR ASR scale 9000v 9000v Increased Service Velocity Quickly deploy new services Foundation for Next-Generation Edge
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Cell Site TCO Distribution Source: China Mobile Reduce Power Increase Mbs/Watt Electricity Site Acquisition & Reduce60% O&M Planning FootprintTCO Site Support Multi-use POP 40% Civil Works TCO Site Rental Simplify Transmission BTS Management Radio Access OPEX over 7 years CAPEX
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. 700,000 600,000 Ethernet Backhaul by Region & Technology Unified Insight 500,000 •  Backhaul networks mustEthernet-Served Cell Sites rapidly evolve to Ethernet and IP to handle traffic 400,000 loads and reduce operating costs 300,000 200,000 Ethernet Over Ethernet Over 100,000 Microwave Copper Ethernet Over Ethernet Over Fiber HFC 0 North Europe Asia ROTW North Europe Asia ROTW America America End 2010 End 2013 2G+3G+4G Sites 3G-Only or 4G-Only Sites
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Access/Aggregation/Edge IP/MPLS CORE Edge/Aggregation/Access MPLS Reduces OPEX: •  Simple, flexible and scalable •  Single Control Plane for VPWS, L2 VPN and L3 VPN offerings •  More Robust and Scalable 100,000 Access Devices •  Enables a Scalable Converged Fixed, Mobile, Business Backhaul Network Leverages MPLS technology innovations: •  BGP PIC, LFA FRR, MPLS TE FRR, MPLS-TP, MPLS OAM, PW Redundancy
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Access Pre-Aggregation Aggregation Core 4G 2G ASR 903 BTS 3G ASR 9001 ASR 9001 ASR 901 NodeB 10GE n* E1 ASR 903 Microwave et Ethern Microwave Scalable Aggregation ASR 901 Scalable Access
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Optimiz Service e Creation & Existing Monetization Platform s © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 28 28
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Design Fulfill • Rapid time to revenue • Differentiated • Low-cost operator services • Zero touch • Lowest cost Assure Analyze • Improve QoS • Grow ARPU • Reduce turnover • Increase loyalty • Lowest cost Domain Managers Provide core information for devices and technologies Automated discovery and configuration management Network visibility © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 29
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.ExecutiveDecision Making Analytics Subscriber Service Management •  Real-time, streaming Management data Network •  Policy management •  Multi-dimensional Management •  Service creation •  Diameter Routing Agent (DRA) •  Customer usage to and design service mapping Core Services •  Auto-discovery •  Subscriber dataBusiness •  Service activation & management •  Subscriber profiling •  Physical inventory & fulfillmentEnablement •  IP Address Mgmt & topology •  Customer impact •  Home subscriber •  New service management generation Configuration •  Service inventory & database topology •  End-user •  Traffic shaping •  DHCP & DNS Mgmt •  Service path tracing •  Event management experience •  Planning Tools •  IPv6 dual stack •  Service assurance / monitoring capable •  Root cause analysis Service-Level •  Decision analysis Agreements (SLAs) •  Self-Service Portals •  CPE provisioning •  Configuration •  Cloud ready managementTechnology •  AAA / RADIUS •  PerformanceEnablement management Mobile Services Video Services Cloud & Managed ServicesCiscoAlignment IP Next Generation Network © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 30
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Design Fulfill Assure Analyze NBI Prime Prime Provisioning Performance Manager Prime Central Prime Optical Prime Network Access, Aggregation, Edge, and Core Consistency in Delivery and Management of Services © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 31
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Common Platform for New Services and Network Optimization Open APIs (Apps and Services) Analytics, Policy and Security Common Network Abstraction Network Virtualization NGN Cloud Mobility Video © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 32
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Thank you.
    • The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Application Virtualization Network Virtualization © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 34