• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Future of Managed Services in the Enterprise
 

The Future of Managed Services in the Enterprise

on

  • 4,801 views

Presented Friday, October 23, 2009 at SUPECOMM 2009 by Stuart Taylor, Director, Cisco IBSG ...

Presented Friday, October 23, 2009 at SUPECOMM 2009 by Stuart Taylor, Director, Cisco IBSG

Enterprises are increasingly relying on communications, collaboration, and the real-time flow of information to encourage innovation and enable true competitive differentiation. This is prompting higher demand for capabilities to be delivered and managed by third parties as managed services.

The rise of cloud computing, ubiquitous broadband, and the move to open platforms are promoting next-generation managed services that offer standardization, reduced costs, managed complexity, and increasing ease-of-use characteristics attractive to both large enterprises and small and medium-sized businesses.

This session will focus on the future landscape for next-generation managed services, the evolving needs and expectations of business, and the opportunity that exists for service providers.

Statistics

Views

Total Views
4,801
Views on SlideShare
4,764
Embed Views
37

Actions

Likes
19
Downloads
0
Comments
0

1 Embed 37

http://www.slideshare.net 37

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Future of Managed Services in the Enterprise The Future of Managed Services in the Enterprise Presentation Transcript

    • The Future of Managed Services in the Enterprise Capturing the Opportunities for Service Providers Stuart Taylor Cisco Internet Business Solutions Group SP Consulting Group October 23, 2009 Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 0
    • Challenging Times Industry Consolidation Globalization Job Uncertainty Stock Price Productivity Employee Morale New Partnerships Revenue Growth Competitive Differentiation Retaining Talent Cost Containment Customer Loyalty Innovation Time to Market Innovation Supplier Viability Source: Cisco IBSG, 2009 Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 1
    • Financial Services—Speed to Revenue Managed Services to the Industry Challenges Rescue (examples) Reduce costs End-to-end managed technology and business Improve cross-sell process to enter new niche and upsell markets (US Regional Bank) Shift Capex to Opex Expanding banking relationship with new services (US Bank) Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 2
    • Retailing—Differentiation Through Customer Experience Managed Services to the Industry Challenges Rescue (examples) Efficiency Digital Signage (WalMart, Eddie Bauer) Cost removal Telepresence Kiosks (Best Customer experience Buy, Home Depot) Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 3
    • Healthcare— Lower Costs and Better Delivery Managed Services to the Industry Challenges Rescue (examples) Access Healthcare Telepresence Affordability (United HealthCare at Cisco) Quality RFID equipment tracking (hospitals) Sustainability In-House Concierge services (hospitals) eHealth (insurers, doctors, hospitals) Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 4
    • Government—Creating 21st Century Economies and Services Managed Services to the Industry Challenges Rescue (examples) Building 21st Century Broadband infrastructure Economies Technology platforms (education, healthcare) Delivering 21st Century Online services and collaboration Public Services Web 2.0 capabilities Video kiosks, VoIP enabled Creating 21st Century call centers Governments Managed services to deliver: New funding/financing models Address skill shortages Integrated solutions Innovation) Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 5
    • Defining Managed Services Application Based Managed Services SaaS (e.g. CRM) Managed IT Managed Hosting Emerging Collaboration Computing / CPE Based Managed Services TelePresence Digital signage Back up services Managed UC IaaS Network / Comms Based Managed Services Managed VPN VoIP services Managed firewall Intrusion Detection Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 6
    • Not Back to the Future MS 1.0 ― MS 2.0 ― ASPs and Managed Managed Hosting Providers Services Providers Customization and the silo Striking a balance between effect destroyed economics customization and scalability Technology Dumb networks forced ASPs Network Intelligence to use “best effort” delivery provides the ability to meet SLAs Customers favored keeping Customer experience IT in house with outsourcing Customers Customers were new to the Internet is core to business internet and new business operations models Source: Cisco IBSG, 2009 Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 7
    • Technology (R)Evolution FLUID DATA Mobile IP FLUID Fixed IP PROCESSES Semantic Web Semantic Search Business Performance FLUID APPLICATIONS Personal Information Web Services Exchanges FLUID Hosted SOA MACHINES IaaS Platform- PaaS independent FLUID Software Mashups NETWORK Virtual SaaS/XaaS Machines High-performance IP Computing Network as a Service Time Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 8
    • Technology (R)Evolution FLUID DATA EC2 and S3 Mobile IP FLUID Fixed IP PROCESSES Semantic Web Semantic Search Business Performance FLUID APPLICATIONS Personal Information Web Services Exchanges FLUID Hosted SOA MACHINES IaaS Platform- PaaS independent FLUID Software Mashups NETWORK Virtual SaaS/XaaS Machines High-performance IP Computing Network as a Service Time Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 9
    • New Delivery Models First Second Third Generation Generation Generation Custom Solutions Labor Arbitrage Emerging MS Attributes High degree of High degree of Configurable with customization customization low degree of Little or no Little or no customization infrastructure/ infrastructure /software Focus on SMB software sharing sharing and enterprise across customers across customers High degree of Typically large, Typically large, sharing for both complex contracts complex contracts infrastructure and + software Lower-cost labor Typically simple contracts, monthly fee, and limited SLAs Examples EDS IBM Wipro WebEx CSC Unisys Tata Amazon Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 10
    • Variability and Flexibility Are Driving Companies to the Cloud Drivers to the Cloud “ Cloud can make applications more Unpredictable / customer centric.” Variable – CIO, Health provider Resource Requirement “ I am all for cloud – in a small organization, it is very difficult to hire or retain staff to maintain software Agility and infrastructure.” – CIO, U.S. County Government Application “ 5 to 10 years from now, I don’t Functionality foresee that our Data Centers exist in their present form... We just don’t have the scale to be cost effective” Not so Important Very Important – CTO, Large US State Government important Source: Cisco IBSG Research Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 11
    • History and Security Are the Main Inhibitors of Cloud Migration Inhibitors of Cloud Migration “ How can I guarantee security in the cloud? Well, actually, I’m not guaranteed security in my Security internal DC either.” – Global Cloud technology lead, Technology Labs, Global SI “ ~20% of our customers will not Legacy accept multi-tenancy. Architecture ~60% can be in multi-tenant, but with strict security requirements. Another ~20% actually don’t care.” – ex-CTO, India based BPO with major US/ Capital EU customer base Preservation “ Honestly, I think cloud providers can protect my data better than my own Not so Important Very small organization!” Important important – CIO, US County Government Source: Cisco IBSG Research Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 12
    • Differentiating Through Network-IT Convergence Importance of SP Differentiation “ What’s the point in on-demand IT, if On-Demand you cannot turn up NW as well.” Provisioning – VP of Infrastructure and Telecommunications End-to-end SLA’s “ Large Manufacturer.” Enterprise Ready – Head of NW Strategy, Media/Trading Billing Proximity of Data Canter “ Don’t build a $5,000 process for Mobility of Workloads CPU a $5 bill.” – Global SI Enablement of Communications “ We like the model where the Features application is automatically deployed 0 1 2 3 4 5 close to the end-user.” Level of Importance – CIO, Auto parts maker Source: Cisco IBSG Research Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 13
    • “Move Up the Stack” and “Differentiate” Through Next Generation Delivery New revenue Increased revenue Higher margins “Up and Over” Move Up the MS Stack Strategy to Success in Next Increased scalability Generation and efficiency Improved cost Services economics Reusability of network and data center assets Differentiate Delivery Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 14
    • SPs Are Challenged To Be the Provider of Choice Preferred Cloud Vendor “ Telcos always seem to avoid the discussion about cost.” Hosting – CTO, Large US State Government “ Telcos are in a key position to play: they group IT and Communications OTT / ISV services. I think some players, like BT, will come back in the race...” SI / Server – CIO, Global SI/ BPO Vendor “ There is no simple answer... until 6 months ago, start-ups were the only SP-Telco active players. Now, everybody getting into this (HP, IBM, Verizon). It is very confusing... Potentially, we 0 0.5 1 1.5 2 2.5 will use different providers for Least Neutral Preferred different needs.” Preferred – CTO, State Government Source: Cisco IBSG Research Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 15
    • Becoming the Provider of Choice Leverage Applications Partnerships Computing/CPE Build On Foundation Network Maintain and Grow Copyright © 2009 Cisco Systems, Inc. All rights reserved. Internet Business Solutions Group 16