Service Delivery and Foundation for Cloud Based Services


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Presented at SUPERCOMM 2009 by Simon Aspinall, Sr. Director, Cisco Service Provider Marketing

Customer demand for Web 2.0, interactive media content, self-publishing, IPTV, collaborative business tools, on-demand services, and TelePresence is changing the landscape of 21st-century service delivery. Any new solution must help service providers enhance, optimize, and assure delivery of services across their entire service portfolio. These solutions must provide a mechanism to improve the quality and efficiency of traditional services while helping create the foundation for providers to deliver cloud-based services. The result is an entirely new way to create dynamic interconnections and facilitate an integrated approach to service delivery.

Published in: Technology, Business

Service Delivery and Foundation for Cloud Based Services

  1. 1. Transforming Service Deliveryand the Road to Cloud Services<br />Simon Aspinall, SP Marketing<br />
  2. 2. Challenges and Opportunities: Consumers and Businesses Are Demanding New Services<br />Businesses Demand Greater Productivity Experiences<br />Consumers Want More Personalized Experiences<br />Consumer Experiences:<br />More Visual<br />More Social<br />More Personal <br />Business Experiences:<br />More Collaboration<br />Better Returns<br />Improved Agility<br />
  3. 3. Collaborative Services<br />Power and Cooling<br />Visual Networking<br />Asset Utilization<br />User Expectations<br />Provisioning<br />New BusinessPressures<br />OperationalLimitations<br />Economy<br />Security Threats<br />Regulation<br />Bus. Continuity<br />Service Providers Are Under Increasing Pressure<br />Satisfying increasing demand whiledecreasing cost<br />
  4. 4. Transforming Service Delivery: Unified Service Delivery End to End Services<br />Entertainment<br />Customer<br />SP Data Center<br />DC—CO—VHO<br />Communication<br />IP NGN<br />Information<br />Collaboration<br />Unified Service Delivery<br />
  5. 5. Unified Service Delivery Best of Breed End-to-End Solution<br />Unified Computing<br />Unified Computing System<br />Third Party Virtualization<br />SP Data Center<br />DC—CO—VHO<br />Communication<br />IP NGN<br />Nexus 1000V<br />Unified Fabric<br />Nexus Family<br />Network Intelligence and Quality<br />IOS, IOS-XR, medianet<br />Unified Service Delivery<br />Security and Application Performance<br />APM, WAAS, Mgd. Security<br />Media Aware Distribution<br />Video Delivery Product Suite<br />Peering and Interconnect<br />CRS / ASR Families<br />
  6. 6. Customer<br />CapEx<br />Serv Vel<br />OpEx<br />SP Data Center<br />DC—CO—VHO<br />Communication<br />IP NGN<br /> 20%<br />90%<br /> 30%<br />Collaboration<br />Transforming Collaboration Services Collaboration: Launched Quickly, Billed Faster, Delivered for Less<br />Unified Service Delivery<br />
  7. 7. SPs Must VirtualizeResources for Efficiency <br />Video Head Office<br />Storage<br />Distribution<br />Data Center<br />Super Video Head End<br />Storage<br />Compute<br />Storage<br />Distribution<br />Central Office<br />Content Caching<br />Storage<br />Compute<br />Storage<br />Distribution<br />Virtualization Platform<br />Compute Platform<br />Network Platform<br />Customer<br />Transform<br />Service<br />Delivery<br />
  8. 8. Inter Cloud<br />Transition to SP Cloud ServicesFoundation for Cloud Services<br />SP Cloud Services<br />Unified Computing<br />Data Center Virtualization and Unified Fabric Architecture<br />Network and Data Center Consolidation<br />Virtualization<br />Consolidation<br />Automation<br />Utility<br />Market<br />
  9. 9. 1960<br />1970<br />1980<br />1990<br />2000<br />Future of Computing<br />Cloud<br />Disruptor:Virtualization<br />Web<br />Client Server<br />Minicomputer<br />Mainframe<br />2010<br />2000<br />1990<br />1980<br />1970<br />1960<br />
  10. 10. IT resources and services that are abstracted from the underlying infrastructure and provided “on-demand” and “at scale” in a multi-tenant environment<br />10<br />© 2009 Cisco Systems, Inc. All rights reserved.<br />Cisco Confidential<br />
  11. 11. WW Cloud Computing Market<br />$60B - Revenue Estimate<br />Cloud Computing Potential<br />“The Cloud Wars: $100+ billion at stake ….<br />Merrill Lynch<br />Infrastructure as a Service (IaaS)<br />Applications (SaaS)<br />Platform as a Service (PaaS)<br />Business Models Discussed in Detail Later<br />
  12. 12. Barriers to Cloud Adoption<br />Before the Economics of Cloud Computing Can be Considered, Enterprises and Service Providers Require a Trusted Service Infrastructure<br />Security<br />Control<br />Service-LevelManagement<br />Compliance<br />
  13. 13. Cloud Definition:Deployment Models – Public, Private, Hybrid<br />Phase 1<br />Phase 2<br />Phase 3<br />Phase 4<br />Private Cloud<br />Open Cloud<br /> Private Cloud<br />Private Cloud<br />Private Cloud<br />VirtualPrivateCloud<br />HybridCloud<br />Inter-Cloud<br />Inter-Cloud<br />Stand-Alone<br />Data Centers<br />Public Cloud #1<br />Public Cloud #2<br />Public Cloud<br />Public Cloud<br />2015-2017<br />PRESENT<br /> Federation / Workload Portability / Interoperability<br />13<br />© 2009 Cisco Systems, Inc. All rights reserved.<br />Cisco Confidential<br />
  14. 14. UnifiedFabric<br />ApplicationFluency<br />Unified Compute<br />SecureTransport<br />Customer<br />SP Data Center<br />DC—CO—VHO<br />Communication<br />IP NGN<br />Transforming Service DeliveryBuilding Blocks for Secure Scalable Cloud Computing<br />Unified Service Delivery<br />Cloud Services<br />Software as a Service<br />Platform as a Service<br />Infrastructure as a Service<br />
  15. 15. Cloud-based Services The Ultimate Destination<br />Distribute<br />Distribute<br />Virtual Business<br />Services<br />Virtual Residential<br />Services<br />IPTV, Unified Communications, Collaboration, Web 2.0, Social Networking, Hyper -Syndication<br />Applications<br />Compute<br />Storage<br />Content<br />Multi-tenancy<br />Virtual Resources<br />Thin and Remote Clients<br />Thin and Remote Clients<br />