The Future of Video and the Role of Medianets Murali Nemani

Prediction 1: Choice reigns supreme … but fragmentation sets in © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09

It would take 200,000 years to watch the amount of video that crossed the Internet last month. Prediction 2: Video monopolizes bandwidth while driving the action to the network edge Source: Cisco Visual Networking Index—Forecast, 2008–2013

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09 Prediction 3: Online video and Pay TV will converge into one rich service offer

Prediction 4: The dawn of a new era to transform the video ecosystem: IP Video © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09 Third Wave: IP Video First Wave: Digital Cable Second Wave: IPTV

Prediction 5: The network becomes the platform for service and business model innovation B2B2C Business to Business to Consumer $ $ $ $ $ $ $ $ $ $ $ $ $ Leverage Network and Data Assets SP Platform Service Providers

The Unified Video Experience Is EVERYTHING © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09

Medianets accelerate the transition to all IP Networks with rich media optimization technologies … © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential New TeeVee_NOV09 … Bridging the Divide to a Unified Video Experience Medianet