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Mobile Innovation Vision 2020

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Predictions for the Mobile Internet of 2020 from the service provider's perspective. Explosive growth opportunties, challenges, new revenue models, and next generation network architectures needed to …

Predictions for the Mobile Internet of 2020 from the service provider's perspective. Explosive growth opportunties, challenges, new revenue models, and next generation network architectures needed to implement these services. This presentation was used at Mobile World Congress 2010 in Barcelona.

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  • By the end of the session, participants will: Understand the mission, vision and organizational structure of Cisco Development Organization (CDO)Service Provider Business (SPB)Have a better understanding of the importance of cultural awareness Be aware of CDO professional development and learning opportunitiesKnow what to expect going forwardReceive answers to questions (where available)
  • Transcript

    • 1. Mobile Innovation: Vision 2020
      Suraj Shetty Vice President, Service Provider Marketing Mobile World Congress February 17, 2010
    • 2. Show video The Future of Mobile Internet: 4G
      4G = IP = Cisco
      http://www.youtube.com/CiscoSP360#p/u/147/REdxrkZOZK4
    • 3. Mobile Internet 2020: Explosive Growth, Related Challenges
      Next Gen Business Architecture: The New Revenue Model
      Next Gen Technology Architecture: The Infrastructure Needed
      We’ll cover…
      From a Service Provider Perspective
    • 4. Mobile Video: 66% of Mobile Data Traffic by 2014
      108% CAGR 2009–2014
      4%
      5%
      8%
      17%
      66%
      Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014
    • 5. Business Challenge: Revenue/Cost Balance is Shifting
      Mobile Internet
      IP Data ServicesVideo Services
      Unified Comms.Cloud Services
      Traditional Services
      Voice, SMSData Connection
      5
      © 2010 Cisco Systems, Inc. All rights reserved.
      Cisco Confidential
      Presentation_ID
    • 6. Business Challenge: Revenue/Cost Shifting to Mobile Internet
      Traditional Services
      Voice, SMSData Connection
      Mobile Internet
      IP Data ServicesVideo Services
      Unified Comms.Cloud Services
      6
      © 2010 Cisco Systems, Inc. All rights reserved.
      Cisco Confidential
      Presentation_ID
    • 7. B2B2C Two-Sided Markets
      Platform Examples
      Industry
      Side 1
      Side 2
      Credit Card Networks
      Customers
      Merchants
      Retailer of Goods
      Customers
      Merchants
      Customers
      Sellers
      Auctions
      End User Search
      Internet Search Engines
      Advertisers
      Music/ Record Labels
      Consumers
      Artists
      iTunes
    • 8. Next Gen B2B2C Business Architecture
      B2C
      B2B
      ContentBroadcasters
      ContentAggregators
      Advertisers
      ApplicationProviders
      SPs Will Transition from Today’s One-Sided to a Two-Sided Business Model
      E-tailers
    • 9. Edge/ EPC
      Access/ Agg
      IP Core
      B2B2C Technology Architecture
      SP Services/Content
      Third-Party Services/Content
      Mobile Internet
      SP DC / Cloud
      National
      Data Center/
      VHO
      National
      Data Center/
      VHO
      IP Network
      Video
      Regional
      Data Center/VSO
      Regional
      Data Center/VSO
      Business
    • 10. Intelligent Services: Context Aware Services to Any Subscriber on Any Screen
      IP RAN
      IP Core
      Third-Party Services/Content
      SP Services/Content
      B2B2C
      Presence
      Content/Service Owners pay to tailor services to user, device, location and presence
      National
      Data Center/
      VHO
      National
      Data Center/
      VHO
      Location
      Messaging
      Network Profile/Identity
      Subscriber Profile/Identity
      Edge
      EPC
      Regional
      Data Center/VSO
      Regional
      Data Center/VSO
      Customers pay for unique personalized services streamed to multiple devices
      Content Insertion
      B2C
      QoS
      IMS
      Policy
      SMS
      Dynamic and Personalized Multimedia Services
      Business
    • 11. New Revenue
      Slow Response
      Fast Response
      Subscriber Churn
      Enhanced Experience
      Customer Loyalty
      Video Content Provider
      Video Content Provider
      B
      2
      B
      Content Delivery Servers
      B
      2
      C
      Multimedia Experience: Dynamic and Assured Delivery
    • 12. Mobile Internet Growth and IPv4 / IPv6
      Internet-connected devices accelerating at an exponential rate
      The ‘Embedded Internet’ will consist of over 15 billion devices by 20151
      SmartGrid: 110 million households in US alone
      Mobility / Device Proliferation
      New IPv4 addresses exhausted as of 2011
      Adoption of IPv6 essential for continued Internet growth
      Embedded Internet
      1 – Intel Embedded Internet Projections

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