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Delivering Services in a World of Many Clouds

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Cisco's Pat Adamiak presents at the Cloud Carrier Forum on May 9, 2012 on "Delivering Services in a World of Many Clouds."

Cisco's Pat Adamiak presents at the Cloud Carrier Forum on May 9, 2012 on "Delivering Services in a World of Many Clouds."

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  • 1. Delivering Services in a World of Many CloudsPat Adamiak, Senior DirectorCloud Solutions MarketingFebruary 14, 2012© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. Healthcare People Business Media Govt Hybrid Private Public & more© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. And Many Cloud Models Pure Hybrid Healthcare Practical Hybrid Media Govt Hybrid Pure Private Public Private “Journey to & more Virtual Private Cloud” Internet Scale© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • 4. Cloud Network Users No Business Class Cloud Without Network Intelligence© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. Cloud Will Be Over One-Third of DC Traffic by 2015 33% CAGR 2010-15 5.0 4.5 Total Cloud Datacenter 4.0 Traditional Datacenter 34% Zettabytes / Year 3.5 29% 3.0 2.5 2.0 66% 1.5 71% 11% 1.0 0.5 89% 0.0 2010 2011 2012 2013 2014 2015© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. Key Capabilities for Public, Private and Hybrid Clouds Cloud Applications Unified Cloud Data Intelligent Center Network Cloud Enablement Services Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. An Independent Analysis – Scale, Performance, Quality “In the Light Reading and EANTC have found that ” – Carsten Rossenhoevel, Director EANTC 100% Isolation of tenants from DC to Core network with ZERO loss Multi-tiered cloud services with Application specific SLA and iron clad security New Levels of Agility for IaaS Delivery 300GB/sec of traffic within DC ~0.1% of Global within-DC traffic (by 2011 measures) in ONE hour Better Economics With Common Infrastructure for Business and Consumer Cloud Applications © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. Envision Build and Market and Adjust and Portfolio Operate Sell Expand Increased Cloud Business and Operational Proficiency Increased Revenue and profitability© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Enterprise Healthcare Mid- Market Govt Media Small By Size ? Finance Pharma On-Prem & Cloud integration By Industry ? SLA /QoS Bundling of Services Regulatory Integration compliance Expertise By Offering Characteristics ?© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. Security and flexibility are rated as the most important criteria in selecting cloud service providers Adoption of Cloud Services Wholesale & Retail Manufacturing Planning Financial Services Using Health & Education Government -100% -50% 0% 50% 100% Types of Cloud Services Currently Types of Cloud Services – Enterprise Apps Used Wholesale &… Wholesale & Retail Manufacturing Manufacturing SaaS Financial… Expected Financial Services PaaS Health & Education Health &… IaaS Government Government 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80%© 2011 Cisco and/or its affiliates. All rights reserved. Source: Current Analysis Study Nov. 2011 Cisco Confidential 10
  • 11. Identify Relevant Buying Centers & Care Abouts Adjust Route to Market Strategy: Skills, Incentives, Channels Align With Partners Offering Deep Access to Markets and compelling Marketing & Sell-With Programs© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. Participate in a live TweetChat on Friday, May 11th at 9 am PST by tweeting #CiscoCloud to @Cisco Systems http://www.lightreading.com/ciscose ries http://www.cisco.com/go/cloudmega test http://www.cisco.com/go/cloud http://www.cisco.com/go/cloudindexC97-693823-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Cloud Applications Unified Cloud Data Intelligent Center Network Cloud Enablement Portfolio© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. Thank you.© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

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