Cloud Connect 2011 - Cisco and the Cloud: Within and Beyond the Data Center

1 Trillion 1 Million 1 Zettabyte Connected Devices Applications 1B Terabytes of Content© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 2

5 Exabytes 21 Exabytes 56 Exabytes per month per month per month 1.4 Billion DVDs 4.8 Billion DVDs 12.8 Billion DVDs crossing the network crossing the network crossing the networkSource: Cisco Visual Networking Index © 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 3

486 Exabytes Global Consumer Internet Traffic (Annual) Video Traffic 180 Exabytes 91% of all Consumer Internet 36 Exabytes Traffic will be Video in 2013Source: Cisco Visual Networking Index© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 4

Total 500 Million Total 35 Billion Total 50 Billion Total 500 Billion~ 1/10th of a Device per 5 Devices per 7 Devices per 70~ Devices per Person on Earth Person on Earth Person on Earth Person on EarthSource: Forrester Research, Cisco IBSG© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 5

Business Consumer Services Content and Applications Services Virtual Infrastructure On-Demand, At Scale, Multitenant (Compute, Storage, Networking)© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 6

 Service Providers: – New revenue opportunities via higher-margin services – Ability to “monetize & optimize” network and expand to B2C2B model© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 11

 Large Enterprises – Greater IT efficiency combined with greater business agility and speed – Reduction in IT risk and shift to self-service “pay-as-you-go” model© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 12

 Public Sector Agencies: – Cost-efficient sharing of IT resources and information across agencies – Ability to meet citizen demand for open access and greater transparency© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 13

 Small and Midsize Businesses – Access to enterprise-class IT services at an affordable cost – Reduced complexity and a more level playing field vs. larger players© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 14

 Consumers: – Dramatically richer user experience – Anywhere access to data, content and applications© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 15

Tailored Solutions for Innovation to Partner with Rich Building Clouds Accelerate Use of Ecosystem to Deliver Cloud Services Integrated Offers© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 16

Security TRUST Compliance Reliability/Quality of Service Security, Compliance, Reliability/Quality, Control Control© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 17

Better use of resources; rapid Virtualization provisioning from network to server Respond quickly to new business Simplification requirements with standardized, integrated components Unified, embedded management of all Automation software and hardware components. More choice and flexibility to take Acceleration advantage of pre-tested, best of breed applications and services© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 18

CloudBusiness ManagementApplicationSolutions Virtual Desktop Tier-1 Infrastructure (VDI) Cisco VXI Business ApplicationsIntegratedComputingStacks Vblock FlexPod Cloud Starter Unified Unified Unified Unified Data Center Fabric Network Computing Services Networking© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 19

Media Customer Information Data Center IP NGN Public, Private and Hybrid Clouds Collaboration Unified Service Delivery© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 20

Network Unified IntelligenceComputing IOS, IOS-XR, and Quality Unified Medianet Computing System Security and Application APM, WAAS, Performance Unified Communication Mgd. Security Network SP Data Center IP NGN Services VSG, vNMC Media Aware vWAAS Distribution Video Delivery Unified Product Suite Unified Service Delivery Fabric Peering and CRS / ASR Interconnect Nexus Family Families© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 21

Unique Cloud Experience Assured Cloud Experience Network Innovation Differentiation DifferentiationNetwork Enables all Cloud Services Within, Only Cisco offers Computing built for theBetween and Beyond the Data Center Cloud, Unified Management and Unified Networking Open Integrated Differentiation DifferentiationCustomer Choice, Industry Leaders and Best of Breed, Proven Tested Architectures andRisk Mitigation Solutions with Integrated Services © 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 22

Anywhere Connectivity Security, Risk and PolicyCloud connects resources seamlessly: with Policy management around risk, security, trust,the data center, between and to the end-user; privacy, control, services, and complianceand with the service provider Application MobilityBandwidth Growth High availability, IT Resource Efficiency,Virtualization density, application future-proof for Hybrid Cloudmobility, 24x7 services, big dataanalytics, video Resilience and SLA Management Disaster Recovery Self-healing systems can automatically Managing QoS agreements for better re-direct workloads seamlessly in the allocation of resources and service levels event of failure © 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 23

Voice & Video Unified Messaging Presence & IM Mobility Conferencing Enterprise Customer Care TelePresence & Email Social Software© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 24

SP Third-Party Content Content Cloud National NationalData Center/ IP Core Data Center/ Cloud/VHO CRS-1 & 3 Cloud/VHO Network Regional Regional Data EPC/Edge Data Center/VSO ASR 5k/9k Center/VSO Client IP RAN Business© 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 25

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