Cisco Unified Service Delivery

Cisco Unified Service Delivery - Presentation Transcript

Introducing Cisco Unified Service Delivery (USD) Foundation for Service Provider Cloud Services Suraj Shetty Vice President, Worldwide Service Provider Marketing May 12, 2009 1 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential USD R_May 2009

Service Provider Dynamics Experience Provider Transformation Broadcast Telecoms Satellite/ 3G/4G Wireless Video Over the Video Cloud Top Alliances Services Wireline IPTV Cable Digitalization Business Content Time-Shift Voice & Live VoD Internet Internet Services Production Broadcast Multicast Streaming Downloads Access/Data VoIP 2 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Service Provider’s Dilemma Collaborative Services Power and Cooling Visual Networking Asset Utilization User Expectations Provisioning New Business Operational Pressures Limitations Economy Security Threats Regulation Bus. Continuity 3 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

IP Traffic will increase 6X from 2007 to 2012 In 2012, half a zettabyte will cross the global network Source: Cisco Visual Networking Index—Forecast, 2007–2012 4 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Data Center and Network Evolution Data Center 3.0 Data Center 2.0 Data Center 1.0 Client-Server and Service Oriented and Mainframe Distributed Computing Web 2.0 Based IT Relevance and Control VIRTUALIZED DECENTRALIZED CENTRALIZED Application Architecture Evolution 5 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Cisco Data Center 3.0 Strategy Virtualization Consolidation Automation Utility Market Inter Cloud SP Cloud Services Unified Computing Data Center Virtualization and Unified Fabric Architecture Network and Data Center Consolidation 6 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Introducing Unified Service Delivery Foundation for SP Cloud Services Entertainment Unified Service Delivery Customer SP Data Center Information Communication DC—CO—VHO IP NGN Consumer/ Business Collaboration Secure Virtual Experience 7 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Introducing Unified Service Delivery Foundation for SP Cloud Services Unified Service Delivery Entertainment Virtualization Customer SP Data Center Information Communication DC—CO—VHO IP NGN Compute Network Collaboration Secure Virtual Experience 8 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Unified Service Delivery Best of Breed End-to-End Solution Network Intelligence Unified IOS, IOS-XR, and Quality Unified Service Computing Unified medianet Delivery Computing System Security and Application APM, WAAS, Performance Mgd. Security Third Party SP Data Center Communication Virtualization DC—CO—VHO IP NGN Media Nexus 1000V Aware Video Delivery Distribution Product Suite Unified Peering and Fabric Interconnect CRS / ASR Nexus Family Families 9 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Introducing CRS-1 for Data Center Secure Interconnection Across the Infrastructure Regional / Central Distributed Core Peering Peering SP Data Center SP Data Center DC—CO—VHO SP Data Center SP Data Center DC—CO—VHO DC—CO—VHO DC—CO—VHO New Hardware and Licensing Virtualization Security Performance High Availability 10 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Unified Service Delivery Secure Virtualization for Consumer and Business Services Unified Computing Nexus CRS-1 System Family Entertainment Information Collaboration 11 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Drastically Reducing Time Needed to Launch Services Minutes Months Weeks Days No SP Data Static Service Dynamic Virtualization Enablement Center Service Virtualization Enablement 12 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Synergy Research Analysis Unified Video Power Comm’s Cost Efficiency Cost Savings Savings 2x 5.5-7x 2x 13 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Building Blocks for Secure, Scalable Cloud Computing Information Unified Service Delivery Customer Cloud Services Software as a Service Unified Data Center SP Secure Unified Application Communication Platform as a Service IP NGN Transport Fabric Fluency Compute DC—CO—VHO Infrastructure as a Service Cloud Services Secure Virtual Experience 14 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Cloud-Based Services The Ultimate Destination Virtual Business Virtual Residential Services Services IPTV, Unified Communications, Collaboration, Web 2.0, Social Networking, Hyper-Syndication Applications Compute Storage Content Distribute Distribute Multi-tenancy Virtual Resources Thin and Thin and Remote Clients Remote Clients 15 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

Transforming Service Delivery Cisco Unified Service Delivery Entertainment Unified Service Delivery Customer Secure Center Experience SP Data Information Virtual Communication DC—CO—VHO IP NGN Any Form Collaboration Any Place Any Any Any Any Any Device Application Compute Storage Location 16 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009