Introducing Cisco
        Unified Service
        Delivery (USD)
        Foundation for Service
        Provider Cloud Ser...
Service Provider Dynamics
          Experience Provider Transformation
                        Broadcast                  ...
Service Provider’s Dilemma
Collaborative Services                                                                         ...
IP Traffic will increase 6X
                                    from 2007 to 2012
                               In 2012, ...
Data Center and Network Evolution

                                                                                       ...
Cisco Data Center 3.0 Strategy


                                                     Virtualization
       Consolidation ...
Introducing Unified Service Delivery
          Foundation for SP Cloud Services


     Entertainment
                     ...
Introducing Unified Service Delivery
          Foundation for SP Cloud Services
                                          ...
Unified Service Delivery
           Best of Breed End-to-End Solution

                                                   ...
Introducing CRS-1 for Data Center
        Secure Interconnection Across the Infrastructure
                               ...
Unified Service Delivery
          Secure Virtualization for Consumer and
          Business Services
                    ...
Drastically Reducing Time Needed to
          Launch Services




                                                        ...
Synergy Research Analysis




                                                                                            ...
Building Blocks for Secure, Scalable
           Cloud Computing

        Information


                                   ...
Cloud-Based Services
          The Ultimate Destination
  Virtual Business                                                ...
Transforming Service Delivery
          Cisco Unified Service Delivery

     Entertainment
                               ...
Cisco Unified Service Delivery
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Cisco Unified Service Delivery

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Cisco Unified Service Delivery combines the power of the data center with the power of the network to transform service delivery and build the foundation for cloud services. Learn More: http://bit.ly/4tOji

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  • FYI, Cisco's Simon Aspinall started a series of thought-provoking commentaries on the emerging cloud services opportunity for service providers. Check it out: http://bit.ly/3JWMX
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  • Hello Pavel, thanks for your question. Both the Cablecos and the Telcos are moving towards hybrid business models that incorporate various forms of rich media, and we're actively helping them attain this goal -- more details on Cisco 'Medianet' here http://cisco.com/go/medianet
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  • Some might say it's not the computers as clients that are getting thinner, it's the mobile clients that are getting fatter ;)

    It might be interesting to see a more generic preso with more over-the-top insight. How's the whole idea that the value chain is going to affect the incumbent and the 'new incumbent' (ISPs) telcos' and cableco's businesses rather than their technical challenges. Can some-one elaborate on that with a preso? There's gotta be one like that in Cisco :)
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Cisco Unified Service Delivery

  1. 1. Introducing Cisco Unified Service Delivery (USD) Foundation for Service Provider Cloud Services Suraj Shetty Vice President, Worldwide Service Provider Marketing May 12, 2009 1 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential USD R_May 2009
  2. 2. Service Provider Dynamics Experience Provider Transformation Broadcast Telecoms Satellite/ 3G/4G Wireless Video Over the Video Cloud Top Alliances Services Wireline IPTV Cable Digitalization Business Content Time-Shift Voice & Live VoD Internet Internet Services Production Broadcast Multicast Streaming Downloads Access/Data VoIP 2 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  3. 3. Service Provider’s Dilemma Collaborative Services Power and Cooling Visual Networking Asset Utilization User Expectations Provisioning New Business Operational Pressures Limitations Economy Security Threats Regulation Bus. Continuity 3 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  4. 4. IP Traffic will increase 6X from 2007 to 2012 In 2012, half a zettabyte will cross the global network Source: Cisco Visual Networking Index—Forecast, 2007–2012 4 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  5. 5. Data Center and Network Evolution Data Center 3.0 Data Center 2.0 Data Center 1.0 Client-Server and Service Oriented and Mainframe Distributed Computing Web 2.0 Based IT Relevance and Control VIRTUALIZED DECENTRALIZED CENTRALIZED Application Architecture Evolution 5 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  6. 6. Cisco Data Center 3.0 Strategy Virtualization Consolidation Automation Utility Market Inter Cloud SP Cloud Services Unified Computing Data Center Virtualization and Unified Fabric Architecture Network and Data Center Consolidation 6 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  7. 7. Introducing Unified Service Delivery Foundation for SP Cloud Services Entertainment Unified Service Delivery Customer SP Data Center Information Communication DC—CO—VHO IP NGN Consumer/ Business Collaboration Secure Virtual Experience 7 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  8. 8. Introducing Unified Service Delivery Foundation for SP Cloud Services Unified Service Delivery Entertainment Virtualization Customer SP Data Center Information Communication DC—CO—VHO IP NGN Compute Network Collaboration Secure Virtual Experience 8 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  9. 9. Unified Service Delivery Best of Breed End-to-End Solution Network Intelligence Unified IOS, IOS-XR, and Quality Unified Service Computing Unified medianet Delivery Computing System Security and Application APM, WAAS, Performance Mgd. Security Third Party SP Data Center Communication Virtualization DC—CO—VHO IP NGN Media Nexus 1000V Aware Video Delivery Distribution Product Suite Unified Peering and Fabric Interconnect CRS / ASR Nexus Family Families 9 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  10. 10. Introducing CRS-1 for Data Center Secure Interconnection Across the Infrastructure Regional / Central Distributed Core Peering Peering SP Data Center SP Data Center DC—CO—VHO SP Data Center SP Data Center DC—CO—VHO DC—CO—VHO DC—CO—VHO New Hardware and Licensing Virtualization Security Performance High Availability 10 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  11. 11. Unified Service Delivery Secure Virtualization for Consumer and Business Services Unified Computing Nexus CRS-1 System Family Entertainment Information Collaboration 11 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  12. 12. Drastically Reducing Time Needed to Launch Services Minutes Months Weeks Days No SP Data Static Service Dynamic Virtualization Enablement Center Service Virtualization Enablement 12 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  13. 13. Synergy Research Analysis Unified Video Power Comm’s Cost Efficiency Cost Savings Savings 2x 5.5-7x 2x 13 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  14. 14. Building Blocks for Secure, Scalable Cloud Computing Information Unified Service Delivery Customer Cloud Services Software as a Service Unified Data Center SP Secure Unified Application Communication Platform as a Service IP NGN Transport Fabric Fluency Compute DC—CO—VHO Infrastructure as a Service Cloud Services Secure Virtual Experience 14 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  15. 15. Cloud-Based Services The Ultimate Destination Virtual Business Virtual Residential Services Services IPTV, Unified Communications, Collaboration, Web 2.0, Social Networking, Hyper-Syndication Applications Compute Storage Content Distribute Distribute Multi-tenancy Virtual Resources Thin and Thin and Remote Clients Remote Clients 15 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  16. 16. Transforming Service Delivery Cisco Unified Service Delivery Entertainment Unified Service Delivery Customer Secure Center Experience SP Data Information Virtual Communication DC—CO—VHO IP NGN Any Form Collaboration Any Place Any Any Any Any Any Device Application Compute Storage Location 16 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009
  17. 17. 17 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Unified Service Delivery Launch May 2009

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