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Advanced mobile services create new network demands.
  Can your wireless network meet your expectations?
           Richer Experiences                             Better Productivity         Adaptive Technology




Global Mobile Landscape
Smarter devices, data-hungry apps, more mobile traffic.
The number of smartphones and the amount of mobile data traffic they generate will
continue to grow substantially over the next five years.




                                                       NES
  2017                                                O                                                          2017

2.8                                                                                                2,660
                                                                                     DE
                                              MARTPH




                                                                                       VICE TR



BILLION                                                                                          Megabytes (MB)/Month
                                                                                                   Per Smartphone
                                             S




                                                                        A
                                                                         FF
                                                                           IC
           2012                                                                                     2012

          1.1
          BILLION
                                                                                                    342
                                                                                                    Megabytes (MB)/Month
                                                                                                      Per Smartphone




Global Mobile Video Growth

                                       Total mobile video traffic will increase 16-fold from
             Exabytes (EB) per Month




                                       2012-2017, accounting for 66% of all global mobile
                                       data traffic in 2017, up from 51% in 2012.              7.4 EB




                                       0.5 EB

                2012                           2013         2014          2015          2016        2017


                                               An Exabyte equals 1 billion Gigabytes




Measuring Advanced Mobility
Consider the potential impact of an advanced video application
like FaceTime on mobile networks.

            What does it take to have a quality FaceTime experience?
                                        Download Speed: 1,150 Kbps or greater
                                        Upload Speed: 1,000 Kbps or greater
                                        Latency: Less than 160 Milliseconds


                                              FaceTime Test Results
                                       MINUTES               DATA                 SESSIONS

                                           2                3MB*                      4                           MB
                                                                                                        DATA PER MONTH
                                       Per Session         Per Minute              Per Month




                                                            MB
                                                     Per Month            Million iPhones   **




                                                                 Petabytes (PB)
                                                                   per month


         5 Petabytes per month equals:

     66%                                          36%                         12%                         2%
  of Mexico’s total                            of France’s total         of South Korea’s total of United States’ total
 mobile data traffic                          mobile data traffic          mobile data traffic    mobile data traffic
      (8 PB)                                         (14 PB)                      (42 PB)                (207 PB)
  per month in 2012                           per month in 2012           per month in 2012        per month in 2012




How will mobile operators                                                 How are new wireless capabilities
deal with these advanced                                                  changing mobile consumer
mobile networking requirements?                                           expectations?




      Application Awareness                                                         Quality Experience

      Real-time Network Analytics                                                   Mobility Your Way

      Traffic Optimization                                                          Economic Value


          To learn more about mobile networking trends,
         visit the Cisco Visual Networking Index (VNI) site:

         http://www.cisco.com/go/vni
    independent study conducted over cellular network
    estimated number of global iPhone users as of
    January 2013 per independent reports

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Cisco Visual Networking Index (VNI) Mobile Infographic: FaceTime Study

  • 1. Advanced mobile services create new network demands. Can your wireless network meet your expectations? Richer Experiences Better Productivity Adaptive Technology Global Mobile Landscape Smarter devices, data-hungry apps, more mobile traffic. The number of smartphones and the amount of mobile data traffic they generate will continue to grow substantially over the next five years. NES 2017 O 2017 2.8 2,660 DE MARTPH VICE TR BILLION Megabytes (MB)/Month Per Smartphone S A FF IC 2012 2012 1.1 BILLION 342 Megabytes (MB)/Month Per Smartphone Global Mobile Video Growth Total mobile video traffic will increase 16-fold from Exabytes (EB) per Month 2012-2017, accounting for 66% of all global mobile data traffic in 2017, up from 51% in 2012. 7.4 EB 0.5 EB 2012 2013 2014 2015 2016 2017 An Exabyte equals 1 billion Gigabytes Measuring Advanced Mobility Consider the potential impact of an advanced video application like FaceTime on mobile networks. What does it take to have a quality FaceTime experience? Download Speed: 1,150 Kbps or greater Upload Speed: 1,000 Kbps or greater Latency: Less than 160 Milliseconds FaceTime Test Results MINUTES DATA SESSIONS 2 3MB* 4 MB DATA PER MONTH Per Session Per Minute Per Month MB Per Month Million iPhones ** Petabytes (PB) per month 5 Petabytes per month equals: 66% 36% 12% 2% of Mexico’s total of France’s total of South Korea’s total of United States’ total mobile data traffic mobile data traffic mobile data traffic mobile data traffic (8 PB) (14 PB) (42 PB) (207 PB) per month in 2012 per month in 2012 per month in 2012 per month in 2012 How will mobile operators How are new wireless capabilities deal with these advanced changing mobile consumer mobile networking requirements? expectations? Application Awareness Quality Experience Real-time Network Analytics Mobility Your Way Traffic Optimization Economic Value To learn more about mobile networking trends, visit the Cisco Visual Networking Index (VNI) site: http://www.cisco.com/go/vni independent study conducted over cellular network estimated number of global iPhone users as of January 2013 per independent reports