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Achieving New Heights for China's Broadcasting Industry

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Cisco's Caspar Herzberg keynote presentation from CCBN 2014 in Beijing. Access all Cisco at CCBN assets (blogs, photos, event details, etc.) here: http://cs.co/fbet

Cisco's Caspar Herzberg keynote presentation from CCBN 2014 in Beijing. Access all Cisco at CCBN assets (blogs, photos, event details, etc.) here: http://cs.co/fbet

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  • 1. Achieving New Heights for China’s Broadcasting Industry Caspar Herzberg Vice President, Cisco Consulting Services Asia Pacific, Japan and China March 19th 2014 How to Gain Leverage with Cisco’s Internet of Everything
  • 2. Cisco Public 2© 2013-2014 Cisco and/or its affiliates. All rights reserved. The Internet of Everything, The Networked Connection of People, Process, Data and Things Process Things People Data $19 Trillion By 2020, 50 Billion objects will be connected
  • 3. Cisco Public 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. The Connected Lifestyle Access favourite show “House of Cards” Enjoy a connected lifestyle with multi mobile devices Catchup content anytime, anywhere on-the-go
  • 4. Cisco Public 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. The IoE-Ready Organization: Three Key Attributes Agile Achieve competitive differentiation by responding faster Foster disruptive innovation, build “platforms” for sustainable advantage Respond to rapidly evolving threats Predictive Anticipate market transitions Optimize performance of assets, operations Foresee and proactively address emerging security threats Hyper-Aware Sense the location, status, and context of company assets, customers Monitor customer sentiment and behaviors in real time Identify market and competitive changes Accelerating Innovation
  • 5. Cisco Public 5© 2013-2014 Cisco and/or its affiliates. All rights reserved. The Rise of Multiscreen Behavior Free to Air TV ChannelsFree to Air TV ChannelsFree to Air TV ChannelsFree to Air TV Channels From linear content...From linear content...From linear content...From linear content... ... to full control across all devices... to full control across all devices... to full control across all devices... to full control across all devices MultiMultiMultiMulti----channel PayTV,channel PayTV,channel PayTV,channel PayTV, VoD, and Online TVVoD, and Online TVVoD, and Online TVVoD, and Online TV Multiscreen contentMultiscreen contentMultiscreen contentMultiscreen content on demandon demandon demandon demand • Limited choice of content • Providers in full control of time and content • Wide range of content • Users increasingly in control, but disjointed user experience • Wide range of content • Users in full control (time, content, location, device)
  • 6. Cisco Public 6© 2013-2014 Cisco and/or its affiliates. All rights reserved. Television No Longer Center of Attention 40% Browse internet 56% Read email 63% Live betting on sports event 13% Interact with show through voting 13% Compete with others on show 14% Watching >2 shows 25% Social forums 29% Access social networking Consumers using second screen to access parallel content Tablet Smartphone Laptop Desktop TV screen 14.0 6.2 4.5 2.5 2.5 2013 2012 Average viewing hours by devices at home Consumers spending more time consuming content on mobile devices Activities on 2nd screen while watching TV Source: Ericsson consumer lab survey, Cisco consulting analysis
  • 7. Cisco Public 7© 2013-2014 Cisco and/or its affiliates. All rights reserved. Obstacles Lie Ahead for Free to Air and Pay TV operators as Landscape Matures OTT will continue to grab share from FTA and pay TV operatorsOTT will continue to grab share from FTA and pay TV operatorsOTT will continue to grab share from FTA and pay TV operatorsOTT will continue to grab share from FTA and pay TV operators Market share Broadcasters Present case Future case Pay TV operators OTT players Source: Cisco VNI, Ovum forecast, Cisco consulting analysis
  • 8. Cisco Public 8© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Operators are Leveraging 4 Strategic Levers Source: Cisco consulting case experience Strategic leversStrategic leversStrategic leversStrategic levers 1111 Consumer media modelConsumer media modelConsumer media modelConsumer media model 2.02.02.02.0 – Innovative customer experience through N screen session shifting, web and interactive services, personalized content 3333 Mobile digital servicesMobile digital servicesMobile digital servicesMobile digital services – Drive new mobile revenue from online models i.e. social networking, video 2222 Service DifferentiationService DifferentiationService DifferentiationService Differentiation – Enable analytics for delivery of predictive content and enhanced user experience HighHighHighHigh Level of personalization or user stickiness Financialimpact HighHighHighHigh LowLowLowLow LowLowLowLow Consumer media model 2.0 1111 3333 Mobile digital services 2222 Service Differentiation 4444 Triple or quad play 4444 Triple or quad playTriple or quad playTriple or quad playTriple or quad play – Consumer bundle with Pay TV, fixed voice, mobile and broadband services
  • 9. Cisco Public 9© 2013-2014 Cisco and/or its affiliates. All rights reserved. Other Businesses Other Businesses CommunicationsCommunications Increasein2yearsIncreasein2years DataData • Data is growing exponentially: terabytes to petabytes • Time is shrinking: lower latency between event and data availability • Based on Oracle survey, 93939393%%%% of C level executives believe firm losing revenue due to poor data management • Opportunity costs = 14141414%%%% of revenue • Data is growing exponentially: terabytes to petabytes • Time is shrinking: lower latency between event and data availability • Based on Oracle survey, 93939393%%%% of C level executives believe firm losing revenue due to poor data management • Opportunity costs = 14141414%%%% of revenue ChallengesChallenges Business Leaders Take Advantage of Their Data 86%86%86%86% 119%119%119%119% ObjectivesObjectives • Agility • Cost Reduction • Competitive Advantage • Agility • Cost Reduction • Competitive Advantage
  • 10. Cisco Public 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. Data abstraction layer A Layered Approach Through Data Virtualization Data VirtualizationData VirtualizationData VirtualizationData Virtualization Access & DeliveryAccess & DeliveryAccess & DeliveryAccess & Delivery GovernanceGovernanceGovernanceGovernance DiscoveryDiscoveryDiscoveryDiscovery PerformancePerformancePerformancePerformance FederationFederationFederationFederation AgilityAgilityAgilityAgility AbstractionAbstractionAbstractionAbstraction Present Past Future Data Warehouses Marts & Cubes Operational Data Stores Transactional Sources File Systems Big Data Data aggregation layer Data analytics layer for predictive behaviour
  • 11. Cisco Public 11© 2013-2014 Cisco and/or its affiliates. All rights reserved. Becoming an IoE-Ready Organization SP of YesterdaySP of YesterdaySP of YesterdaySP of Yesterday Future IoE enabled modelFuture IoE enabled modelFuture IoE enabled modelFuture IoE enabled model EnterpriseEnterpriseEnterpriseEnterprise optimizationoptimizationoptimizationoptimization Legacy systems and lack of visibility Increased awareness of customer status Enhanced operations with lowered costs Personalized services enabled by analytics Immersive experience with hyper targeted advertising Capture new IOE enabled business opportunities Offering IoE platforms to drive business value for customers ServicesServicesServicesServices differentiationdifferentiationdifferentiationdifferentiation Reduced ability to differentiate offerings BusinessBusinessBusinessBusiness accelerationaccelerationaccelerationacceleration Flattened or low growth in mature markets BenefitsBenefitsBenefitsBenefits Examples of use casesExamples of use casesExamples of use casesExamples of use cases Hyper targeted ads Automated cloud DVR to record & playback Predictive Video on Demand on mobile Predictive home content delivery
  • 12. Cisco Public 12© 2013-2014 Cisco and/or its affiliates. All rights reserved. • A flexible virtual data layer across all source systems • Able to translate back and forth with different granularity on different platforms • Run predictive analysis to make better business decisions and improve the customer experience • increased revenue in first year • Decreased time to solution • 4 projects in 6 months • Reduced manpower • Now 5-6x faster adoption of products Service SolutionsService SolutionsService SolutionsService Solutions Impact on CustomerImpact on CustomerImpact on CustomerImpact on CustomerCustomer ChallengeCustomer ChallengeCustomer ChallengeCustomer Challenge Cisco Data Virtualization Use Case • Analyze data pre and post deployment to identify changes • Understanding customers’ needs and influencing subscriber base • Analyze impact of email campaigns • Integrate 3 different data sets; Customer Survey Data, Operational Data, Demographic Data
  • 13. Cisco Public 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. Bringing The Internet of Everything to Life Case Study: The Sochi Olympics Experience Stream live and on-demand sports content to set-top and other multi-screen devices Simple, agile, and elastic cloud architecture that supports content streaming and advanced user experiences Stream live and on-demand sports content to set-top and other multi-screen devices Simple, agile, and elastic cloud architecture that supports content streaming and advanced user experiences ObjectiveObjective Combination of public and private cloud Cisco video solutions Cisco services Combination of public and private cloud Cisco video solutions Cisco services SolutionSolution Agility, portability, hyper awareness and scalability, with much less engineering and prep time Agility, portability, hyper awareness and scalability, with much less engineering and prep time ResultsResults M2P connections: Content from live streaming delivered across any devices M2M connections: Live coverage captured from camera distributed to cloud
  • 14. Cisco Public 14© 2013-2014 Cisco and/or its affiliates. All rights reserved. We help you make the most of tomorrow’s opportunities, today. And prove that amazing things happen when you connect the unconnected.
  • 15. Thank you.