Cisco Media Processor BDM - Talking Points (Script):Then How has video historically been created, distributed and consumed? For the first 40-50 years of television’s existence it looked a lot like thisCreation:There were a small number of broadcasters and content creation sourcesDistribution:Distributed over-the-air terrestrial broadcastConsumption:Consumed by television sets
Cisco Media Processor BDM - Talking Points (Script):NowMuch has changed over the last 10 years, and especially last three years.Creation: Now there are many more sources of content. Sources include networks, content aggregators, hundreds of cable channels.Distribution: There are more means of distribution. Cable, satellite, IPTV, Over-the-Top (OTT) OTT means you are getting video “over the top” of another provider – i.e., you’re streaming Netflix movies over your Comcast-provided internet.Consumption: Now there are many more devices on which we consume video: TV, PC, phone, tablet, game consoles, set-top boxes for OTT delivery. Cisco’s products can prepare media for delivery to all of these devices.
Cisco Media Processor BDM - Talking Points (Script):Drive to Over-the-Top (OTT) Video Consumption is key for Cisco.Now consumption goes beyond the TV, laptops, mobile, etc. With new consumption devices, OTT video has grown tremendously and significantly, with nearly 40% Compound Annual Growth Rate (CAGR) year-over-year. By 2014, OTT will be the 3rd largest method video is delivered and consumed worldwide, trailing only terrestrial and broadcast.
Cisco Transcode ManagerBDM - Talking Points (Script):Video-on-Demand (VoD) Facts & Figures Key Point: Video delivery will continue to grow in all channels Video accounts for 40-percent of Web traffic today. Video-on-Demand traffic will double every two and a half years through 2014. Video is expected to be 64-percent of mobile data traffic in 2013.