ABR Technology--Empowering Content
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ABR Technology--Empowering Content

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  • Cisco Media Processor BDM - Talking Points (Script):Then How has video historically been created, distributed and consumed? For the first 40-50 years of television’s existence it looked a lot like thisCreation:There were a small number of broadcasters and content creation sourcesDistribution:Distributed over-the-air terrestrial broadcastConsumption:Consumed by television sets
  • Cisco Media Processor BDM - Talking Points (Script):NowMuch has changed over the last 10 years, and especially last three years.Creation: Now there are many more sources of content. Sources include networks, content aggregators, hundreds of cable channels.Distribution: There are more means of distribution. Cable, satellite, IPTV, Over-the-Top (OTT) OTT means you are getting video “over the top” of another provider – i.e., you’re streaming Netflix movies over your Comcast-provided internet.Consumption: Now there are many more devices on which we consume video: TV, PC, phone, tablet, game consoles, set-top boxes for OTT delivery. Cisco’s products can prepare media for delivery to all of these devices.
  • Cisco Media Processor BDM - Talking Points (Script):Drive to Over-the-Top (OTT) Video Consumption is key for Cisco.Now consumption goes beyond the TV, laptops, mobile, etc. With new consumption devices, OTT video has grown tremendously and significantly, with nearly 40% Compound Annual Growth Rate (CAGR) year-over-year. By 2014, OTT will be the 3rd largest method video is delivered and consumed worldwide, trailing only terrestrial and broadcast.
  • Cisco Transcode ManagerBDM - Talking Points (Script):Video-on-Demand (VoD) Facts & Figures Key Point: Video delivery will continue to grow in all channels Video accounts for 40-percent of Web traffic today. Video-on-Demand traffic will double every two and a half years through 2014. Video is expected to be 64-percent of mobile data traffic in 2013.

ABR Technology--Empowering Content ABR Technology--Empowering Content Presentation Transcript

  • Roger Sherwood – Videoscape Business DevelopmentChris Wood - Consulting Systems Engineer & ABR Evangelist29th November 2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • Creation Distribution Consumption© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • Creation Distribution Consumption OTT© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • 1950s 1990s TODAY© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 350 300 250 Worldwide Users (Millions) 200 150 100 50 0 2009 2010 2011 2012 2013 2014 Source: Generator Research, Internet Television 2010-2014 OTT will be 3rd largest video delivery method, after Terrestrial and CATV© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • Video delivery will continue to grow in all channels. • Video accounts for 40-percent of Web traffic today. • VoD traffic will double every two and a half years through 2014. • Video expected to be 64-percent of mobile data traffic in 2013.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • • Delivery of quality video is hindered by consumer broadband• Internet connectivity speeds vary widely• Quoted speeds are maximum rates• Not guaranteed to be sustainable at a known rate• Without sustained download speed - experience often interrupted by pauses caused by fetching• Consumers selected data rates for video less than their expected sustainable download rate© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • www.ciscoknowledgenetwork.com© 2010 Cisco and/or its affiliates. All rights reserved.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8