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4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
4G World Keynote: Leading the 4G Mobile Internet Transformation
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4G World Keynote: Leading the 4G Mobile Internet Transformation

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The 4G Mobile Internet Transformation will cover the mobile market transition towards IP and discuss ways that providers can monetize the mobile internet while delivering more of everything their …

The 4G Mobile Internet Transformation will cover the mobile market transition towards IP and discuss ways that providers can monetize the mobile internet while delivering more of everything their subscribers want.

Simon Aspinall
Sr. Director, Cisco Service Provider Marketing, SP Mobility Solutions

Published in: Technology, Business
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  • 1. Leading the 4G Mobile Internet Transformation 4G = IP September 15, 2009 NDA Presentation Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
  • 2. Mobile Internet is in a Perfect Storm Handsets Broadband Powerful New Devices High Speed Networks Based with Compelling UIs on HSPA, EV-DO, and (iPhone, Omnia, G1, WiMAX Are Now Available N97, …) in Many Geographies 66 Fold Increase in Data Pricing Traffic by Applications Flat Rate Data Plans 2013–14 Apps Moving from Wired World; Accelerating Consumption Emerging LBS Services; Personalized Services Application Ecosystems Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 2
  • 3. Transformative Effect of SmartPhones Increasing Data Usage and New Services The number of phones with touch 90% screens will reach 200 million by 2011 (MultiMedia Intelligence) 80% Other Phones iPhone % Subscribers Using Application 70% 60% 50% 40% 30% 20% 10% 0% Email Web Search Network Social Mobile TV / Online Services for Networking Video Games Photo Site Source: M-Metrics; Nielsen Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 3
  • 4. 4G Mobile Internet Strategy Delivering the Promise of Mobility Experience Network Business Visual IP NGN Integrated Profitable Architecture Ubiquitous Business Models Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 4
  • 5. …it is about the Experience. Integrated, Visual, Ubiquitous Web 2.0 Personal Social Rich Media More Visual, More Social, More Personal. More Adaptive. Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 5
  • 6. 4G Mobile Internet is all about IP… 4G 3.5G 2G 3G GSM Edge LTE ALTE CDMA WCDMA HSPA, EVDO IP WiMAX 802.16m WiMAX 802.16e Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 6
  • 7. Cisco 4G Mobile Internet Strategy Enabling the Promise of Mobility and Delivering Framework for Success Experience Network Business Visual IP NGN Integrated Profitable Architecture Ubiquitous Business Models Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 7
  • 8. Cisco IP NGN Evolution Becoming an Experience Provider IP NGN 1.0 IP NGN 2.0 Network transition from: Experience transformed from: FR ATM TDM Voice Video Data Mobile To: To: Mobile Internet IP Video IP Cloud/ Managed 2000–2008: IP becomes global 2009+: More rich, integrated de facto convergence standard customer experiences Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 8
  • 9. Cisco 4G Mobile Internet Foundation Becoming an Experience Provider Client Coverage Control Connectivity Content WebEx LTE Connect Converged Edge Femto Scale Speed UC Apps Packet IP RAN Gateways WiMAX Data Core Center Smart IP Mobile Clients Service 3G Control Svcs Scope Support UMA/ Wi-Fi VPN Biz Apps Fixed Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 9
  • 10. CONNECTIVITY: Scaling the Full Power of the Network to Deliver Bandwidth Scaling the All-IP Network 200 Mbps per Cell Site IP Core IP EDGE (RAN + Data Control) Center RAN Access IP/MPLS IP/MPLS 10/100GE DWDM Ethernet or Access DWDM 200 Mbps x50 10Gbps x20 200 Gbps x10-50 2-10 Tbps 2941/3400/ 3400/4500/ 7600 CRS-1/ ASR 1000 ASR 1000 ASR 9000 Nexus Leadership Portfolio of Products in Each Category Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 10
  • 11. Cisco 4G Mobile Internet Strategy Enabling the Promise of Mobility and Delivering Framework for Success Experience Network Business Visual IP NGN Integrated Profitable Architecture Ubiquitous Business Models Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 11
  • 12. Profitable Business Models: Harnessing Subscriber and Network Intelligence Only SPs Have Mobile Advertising Mobile Mobile Video Personalized Services Mobile Managed Parental Mobile VPN Cisco Controls IP Next- Generation Network Tiered / Mobile Bundled Collaboration Mobile Broadband Mobile UC Fixed Mobile Convergence See Cisco IP NGN Mobile Internet Services: Mobile Internet Applications Central Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 12
  • 13. Mobile Internet Application Evolution Innovation and Interoperability User Personalization Cloud Applications M2M Business Flexibility Open API Applications Initiatives Intelligent IP Integrated, Interoperable Mobile OS App Store Networking Apps Partnerships Operator QoS Policy Control App Store Walled Garden Proprietary App Bundles Network Intelligence Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 13
  • 14. Cisco 4G Mobile Internet Strategy Enabling the Promise of Mobility and Platform for Success Cisco: Bringing them All Together, Leading the Transformation Experience Network Business Visual All Profitable Integrated IP NGN Business Ubiquitous Models Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 14
  • 15. Innovation Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 15
  • 16. Cisco Leadership in Mobility Leader in 3G IP Infrastructure. 300+ Operators The Single Largest Deployment of CRS-1s— Verizon Wireless Nearly 10000 Cisco 7600 Integrated in Mobile Networks Over 45000 Cell Sites Are IP- Enabled by Cisco Cisco Solutions deliver mobile messaging to Over 500M Subscribers Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 16
  • 17. Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation 17

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