Cisco Cloudverse | GSF 2012 | Session 2-1

Private Hosted Private Hybrid - Public Cloud Cloud Virtual Private Cloud Cloud On Premise Dedicated, Shared Hardware, Multi-tenant Managed Dedicated VMs SoftwareC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Assured Assured Secure Secure Experience Experience Cloud Enablement Services Dynamic, Efficient Dynamic, Efficient Agility Agility Accelerated Accelerated Deployment DeploymentC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Physical Business Compute Agility Management Network Unified Financial Virtual Data Efficiency Center Storage Security Cloud IT Simplicity Open Resilient Secure ScalableC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

WHICH VENDOR WOULD YOU PERCEIVE TO BE THE MOST COMPETENT TO DELIVER ON A FABRIC-BASED STRATEGY IN YOUR ENTERPRISE? % of Respondents Source: Gartner, 2011—You can read the full Gartner report here: http://www.gartner.com/technology/media-products/reprints/cisco/210438.htmlC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

VM-Focused Cloud Bare-Metal Performance Virtualized Flexibility Enterprise Reliability On-Demand Resources Auditable Security Automated Efficiency High Operational Cost Lack of Control: Performance, Reliability, Rigid Configurations and ConfigurationsC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Virtualized Flexibility Bare-Metal Performance Ready for mission Self-service speed Enterprise Reliability critical applications and economics On-Demand Resources Auditable SecurityC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Applications and Services Cisco Unified Management Self-Service Portal and Orchestration On-Demand Provisioning Service Governance Lifecycle Management Service Catalog Integration and Automation Pay-Per-Use Physical-Virtual Storage Network Resource Mgmt Resource Mgmt and Abstraction Compute Abstraction Integrated Dynamic Network Provisioning Policy-Driven Infrastructure Partner Compute Hypervisors Network Containers Solutions Physical and Virtual Compute, Storage, NetworkC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Applications and Services Cisco Unified Management Self-Service Portal and Orchestration Cisco Intelligent Automation On-Demand Provisioning Service Governance Lifecycle Management Service Catalog for Cloud Integration and Automation Pay-Per-Use Existing IT Management Systems Physical-Virtual Storage Cisco Resource Mgmt Cisco Network Software Abstraction of Physical Infrastructure Resource Mgmt Automated Scaling UCS Manager Network and Abstraction Compute Abstraction Integrated Services Dynamic Network Provisioning Policy-Driven Infrastructure Partner Network Containers Compute Hypervisors Solutions Manager Physical and Virtual Compute, Storage, NetworkC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

On-Demand Enterprise Compute • Quickly deploy physical servers with VM ease • Dynamically configure physical resources to accommodate diverse enterprise workloads • Elastic scaling: reduce power during low demand, rapidly scale out for high demand Seamless Physical-Virtual Network • Enterprise networking capabilities across physical and virtual machines • Virtual switching in hardware for consistent latency and performance – line rate 10 Gbps to the VM • Automated network configuration from VM to physical with leading hypervisorsC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Workload Server Capacity Needed Server HW HA Total Servers Oct Nov Dec Jan Web Servers 5 7 6 5 1 hot spare 8 Oracle RAC 3 3 3 4 1 hot spare 5 VMware 3 3 4 4 1 hot spare 5 Web Servers Oracle RAC VMware Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Total Server Deployment Blade 18 Servers Blade BladeC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Old Deployment: Web Servers Oracle RAC VMware Blade Blade Blade Total Server Deployment Blade Blade Blade 14 Servers Blade Blade Blade Reduction of 4 Servers Blade Blade Blade 22% CapEx Savings Blade Blade Blade Blade Blade Cisco Deployment: Blade Web Servers Oracle RAC VMware Blade Blade Blade Blade Blade Blade Blade Blade Blade Cisco’s Deployment: Blade •Resources provisioned Blade Burst HA Spare based on business need Capacity •Still HA with fewer spares Blade Blade BladeC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

-37% Average TCO -27% Speed of delivery Average Speed of Delivery Speed of Delivery TCO Average 6-8 Weeks 2-3 Weeks TCO 15 Minutes IT Maint / Innovation IT Maint / Innovation IT Maint / Innovation 70%/30% 60%/40% 40%/60%Legacy Computer Platform Legacy Computer Platform Unified Computing Platform 100% Physical 46% Physical : 54% Virtual 25% Physical : 75% Virtual 100% Automated Virtualization Unified Infrastructure and Automation C97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Compute TCO Virtualization > Unified Computing > Cloud($/Qtr/OS instance) $4,000 $3,500 TCO Physical $3,000 -3 7 % Average TCO $2,500 $2,000 Today $1,500 -27% TCO Virtual -27% $1,000 $500 $0 Legacy (rackmount); all Legacy; medium virtualization Current state; 46/54% Target state; 100% physical (54%) Legacy/UCS; 75% Virtualized UCS/Cloud; 80% virtualizationDelivery 6-8 weeks 2-3 weeks 15 mins VM 15 minutes Time (on demand) (manual ) (2-9 days E2E) (self-service) C97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Updated: Q2FY11

Critical Apps By Function By Department By Application Type Demand Driven Web Farms PortalsSprint Infrastructure Services DR/BC VMDC + 3.0 POD Run App Testing Pre-production Manager Production CIAC 3.0 Walk Dev/Test R&D 3.0 StarterCrawl Edition Compute as a Infrastructure as a Multi-tenant Services, Service Provider Class Service Service Rich Network Topologies Multi-site & Workload Placement Transition StagesC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Cloud Cloud Intelligent Intelligent Network Network Cloud-to-Cloud Cloud-to-Customer Network Connect Connect Management Private Privat Public ubli Optimized Interaction User Experience Assurance Network Management Between Clouds and Security and AutomationC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

• Aggregate Resources from Multiple Sources • Balance Cloud Delivery Capacity Scalability & Mobility Workload MobilityLocation Overlay Transport LISP for Mobility Across theID/Separation Virtualization: OTV for L2 ExtensionProtocol: Internet or WAN over Layer 3 across data centers Data Center InterconnectC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

NPS Decision Criteria: Network Proximity • Identify resources based on hops, distance, and physical and logical topology Network Performance Network Performance • Identify resources based on accessibility, latency, packet loss, and historical performance Network Capabilities Network Capabilities • Provides a global view of resource availability with real-time updates across connected data centersC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Context-Aware Security via SecureX for Public, Private, Hybrid Secure Cloud-to-Customer Connect Cisco® Security Intelligence Operations Attributes Web App Database Server Server Server Context-aware policies and enforcement Context-aware policies and enforcement Trusted architecture Trusted architecture Integrated Threat Defense Integrated Threat Defense Hypervisor Secure cloud segmentation Secure cloud segmentation Cisco TrustSec® Identity-Based Cisco TrustSec® Identity-Based Control Control Secure access and mobility Secure access and mobility Secure application traversal Secure application traversal VSN VSN Virtual Service Nodes Span Physical and Virtual Workloads C97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Private Hosted Private Virtual Private Public Cloud Cloud Cloud Cloud On Premise Dedicated, Shared Hardware, Multi-tenant Managed Dedicated VMs SoftwareC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

TelePresence from the Extend to Enterprise, Midmarket, Wholesale cloud enhances: Midsized/Smaller Customers Customer Choice Calling Communities Cisco TelePresence Speed to Deploy Infrastructure & Exchange Cisco TelePresence Service Creation Platform Callway Partner Led, Cisco Hosted Partner Hosted Offers TelePresence ServicesC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

Cisco ScanSafe Cisco IronPort Cloud Web Security Cloud Web Security Cloud Email Security Cloud Email SecurityC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

The Cisco Hosted Collaboration Solution Unified Communication Cisco Unified Communications Collaboration Applications Latest UC capabilities HCS Management CUCM Unity Connection Management Collaboration Applications Cisco WebEx Cloud Ready Virtualization Platform Cisco Jabber Mobility UC applications and services FMC enabled via IMS Integration Customer Collaboration Contact Center (CCE) Scalable, Resilient Network Expanded Routes to Market > Market and Partner Momentum Cloud enablement of UC & Collaboration Partners (HCS reseller opportunities)C97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

Carrier Grade Solution Packaged for Enterprises (with Full Management Capability) Cisco Hosted Collaboration Solution Unified Communication Collaboration Applications HCS Management Cloud Ready Virtualization Platform Scalable, Resilient Network Hosted Private CloudC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

“Deliver a superior collaboration and rich media user experience with best in class ROI in a fully integrated, open and validated desktop virtualization solution” Media Rich Experience Data Center / Virtualization VXI Virtual Security Workspace Borderless Collaboration TCO / ROI Networks Integrated SystemC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

Enterprise Applications Operating Systems Virtualization Storage Service Orchestration Monitoring & Analysis Deployment & Configuration Sub Mgmt, Policy Confidential Cisco - Under embargo till Dec 6th 2011- Do not distribute & Svc ControlC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37

Assured Assured Secure Secure Experience Experience Cloud Enablement Services Dynamic, Efficient Dynamic, Efficient Agility Agility Accelerated Accelerated Deployment DeploymentC97-693820-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38

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