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Cisco live local edition carolinas-cmx

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  • 1. CiscoLive! Local Edition: Carolinas Connected Mobile Experience (CMX) Derrick Williams (derrwill) BN-US Commercial Select South Area Unified Access Consultant Systems Engineer (CSE) Gary Marsh (gamarsh) BN-US Commercial Territory South Area Unified Access Consultant Systems Engineer (CSE) David Caughey (dcaughey) BN-US Enterprise South Area Unified Access Consultant Systems Engineer (CSE)
  • 2. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX: Two Implementations for Customer Choice Cisco Enterprise (managed on-premise) CMX license + MSE + wireless LAN controller + APs For customers who: •  Optimize for flexibility and control •  Prefer an on-premise solution •  Are invested in Cisco Enterprise wireless Cisco Meraki (cloud managed) CMX included with Meraki cloud license + APs For customers who: •  Optimize for ease of management •  Prefer a cloud-managed solution •  Are invested in Cisco Meraki wireless
  • 3. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Cisco Connected Mobile Experience (CMX) CONNECT GUEST PRESENCE DETECT Seamless, secure Wi-Fi on-boarding Mobile device detected Local services GUEST EXPERIENCE Cisco Connected Mobile Experience GUEST ACCESS ENGAGE
  • 4. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public This session will cover: CONNECT Analytics DETECT Login with Social Network User Account Dwell Times, Crowding, Paths Advertisements, Interaction, Way Finding, GUEST EXPERIENCEGUEST ACCESS ENGAGE Cisco Connected Mobile Experience
  • 5. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Services CONNECTDETECT Guest AccessGuest Presence Guest Experience Cisco Connected Mobile Experience ENGAGE CMX Tools: API, SDK CMX Analytics CMX Connect CMX Engage CMX Facebook CMX Tools: API, SDK CMX Analytics CMX Tools: API, SDK CMX Analytics
  • 6. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public How CMX Works ANALYTICSDATA Controller MSE Analytics UI LOCATION DATA DEVICE-BASED DISCOVERY •  Device Engage APPLICATION DATA Mobile Application Server (3rd Party ISV) Depending on Application Layer Access Points
  • 7. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Components CONNECTED MOBILE EXPERIENCES CMX Analytics Location Analytics + URL Analytics CMX Connect Consumer facing Visitor Management in MSE (Rel 7.6) CMX Facebook Joint solution for Guest WiFi (Rel 8.0) CMX Tools API, SDK, Sample App
  • 8. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public What Do We Have Today? General Location By Zone Occasional Location Updates Based on Probes First, let’s analyze the location capabilities we have today. We can offer zone-based location to tell which area of the mall you are in with a respectable degree of accuracy. This location is based on occasional Wi-Fi probe updates from the client, which will update the blue dot every 30 to 45 seconds depending on device.
  • 9. Indoor Positioning
  • 10. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Location Based Services Architecture §  Wi-Fi AP measures and reports RSSI (Receive Signal Strength Indicator) to WLC (ie 5-300 seconds depending on endpoint) §  WLC (unified/Flexconnect) aggregates and periodically reports them to MSE via NMSP (ie 2 seconds, configurable) §  MSE applies advanced positioning algorithms (ie API real time, Analytics every 15 mins) •  Determine location (RF algorithm/modeling) •  Location notifications (to outside app. Server) •  Statistical processing for CMX Analytics •  Displaying all devices on a map in Cisco Prime Cloud-­‐based   applica/on     (SOAP/XML/REST)   NMSP   Mobility  Services  Engine  (MSE)  w/    Loca/on  Analy/cs   Wireless  LAN  Controller   unified  or  FlexConnect   Wi-­‐Fi  Access  Point   (AP)   Wi-­‐Fi  Access  Point   (AP)   Wi-­‐Fi  Client   Wi-­‐Fi  Client   Cisco  Prime   Infrastructure   Intra/   Internet   LAN  or   WAN   SOAP/   XML/REST  
  • 11. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public General Architecture Considerations Co-located (AP, WLC & MSE in the same LAN) Partly Distributed (AP on LAN, WLC & MSE remote) Fully Distributed (AP & WLC in the same LAN & MSE remote) Location application In-house E.g. corporate HQ Server Cloud based app. server Cloud based app. server MSE MSE+WLC per site E.g. campus MSE+WLC per DC E.g. retail HQ MSE per DC E.g. Regional HQ WLC MSE+WLC per site E.g. unified WLC MSE+WLC per DC E.g. Flexconnect WLC Unified WLC per site E.g. property/venue Bandwidth considerations Insignificant (links >=100Mbps vs. LBS traffic <1Mbps) Significant (MSE & app server link ~ T-1 vs. 5Mbps for 100K client for northbound API) More Significant (MSE & App server link + WLC & MSE link ~T-1 vs. 1.5Mbps for 10K client for NMSP traffic) TPS considerations Over 1000 TPS for 100K client per campus/ venue Over 1000 TPS for 100K client per venue Over 1000 TPS for 100K client per venue Cloud-­‐based   loca/on  applica/on     MSE  per  data  center   (e.g.  Regional  HQ)   Unified  WLC  per  site   (e.g.  property/event)   Internet   (e.g.  T-­‐1)   WAN/   Intranet  (e.g.  T-­‐1)   GigE  LAN   Cloud-­‐based   loca/on  applica/on     MSE+WLC  per  data  center   (e.g.  Retail  HQ)   e.g.  FlexConnect  WLC   Internet   (e.g.  T-­‐1)   WAN/LAN   GigE  LAN   In-­‐house/IT   loca/on  applica/on   (e.g.  corporate  HQ)   e.g.  Unified  WLC   Intranet   (e.g.  OC-­‐1)   GigE  LAN   GigE  LAN   MSE+WLC  per  site   (e.g.  Campus)  Flexible  MSE   deployment   op2ons  
  • 12. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public WiFi Based Location Calculation Basics A WIFI device seen by one AP could be located on anywhere in this circle When a device is seen by two AP then location must be in this line When a device is seen by four AP then location must be at this point. Accuracy highest when a device is seen by at least 4 Access points
  • 13. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Location Readiness A point on floor map is location- ready if: §  min. of 4 AP’s are deployed §  min. of 3 AP’s are within ~20m (-75 dBm) §  At least 1 AP placed in each of at least 3 surrounding quadrants 13 ~20m   ~20m   ~20m  
  • 14. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public AP Placement Examples 14   Poor  AP  placement  and   coverage  for  loca/on  –   linear  AP  placement         Proper  AP  placement  and   coverage  for  loca/on  –   staggered  AP  placement   with  perimeter  coverage        
  • 15. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public RF planning for Location Based Services Use case Event Action Presence user enters building/store send welcome message form Mobile Concierge Proximity user is close to a department in store send advertisement Asset-tracking devices/tags has moved outside area alert loss prevention Mobility/path tracking Subject movements CMX Analytics updates Zoned (Geo Fenced) Un-zoned Network location supports these applications based on expected accuracy and how often location is available.
  • 16. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public AP Placement §  Proper placement and density of access points is critical in achieving the quoted location tracking performance –  Original design may have been based on coverage model –  Evolving needs may require a different AP-deployment model §  Access Point Density recommendations –  Use smaller, overlapping cells (lower data rates disabled) –  For wireless data only deployments: 10% AP cell overlap –  For wireless data + voice deployments: 20% cell overlap –  AP density [Cell radius/area] 28ft/2500sqft – 40ft/5000sqft §  Antennas should be oriented horizontally (vs. vertically) §  Antenna diversity should be enabled (ClientLink not relevant for location)
  • 17. MSE Installation
  • 18. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Floorplan §  Import Floorplan and scale appropriate §  Position APs and select correct antenna pattern §  Coverage Areas - Zones –  Zones are representing different areas. –  e.g. in a shopping mall this could be the food court, event areas etc. –  Zones will be used in CMX Analytics and in CMX Browser Engage. §  Location Regions –  Use this to help the system to improve accuracy –  Create inclusion region at the outer walls of the building –  Create exclusion region around areas where no clients are expected –  Shelves and Racks –  Maintenance Rooms –  Create Rails along corridors
  • 19. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Map Editor §  This is where you draw your Areas, Regions, Rails etc.
  • 20. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public AP MAP Placement
  • 21. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Prime Infrastructure: Configure MSE
  • 22. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Synchronize Network Design (Floors)
  • 23. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Synchronize Network Design
  • 24. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Synchronize Controllers §  Check NMSP Status
  • 25. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Enable Services from Prime §  MSE with CAS and CMX Analytics Enabled
  • 26. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Services Mix § Services on the Same MSE •  Context Aware Services and CMX Analytics can be run on the same MSE. •  wIPS should be run on a separate MSE without any additional services. •  Mobile Concierge Service client device dependencies/mobile App Enablement •  CMX Browser Engage is comprised of two components --- •  The CMX Dashboard which resides on an MSE and is used to manage CMX campaigns. •  The HTTP Proxy component which can reside on either an MSE (for central switched environment) or an ISR router running a UCS-E module (for Flex deployments). •  The CMX Dashboard component should be run on a separate MSE (if using the 3355, low end, or standard vMSE) or on an MSE with other services (if using a high end MSE) . For best performance it is recommended to host CMX dashboard on a separate MSE. If using the MSE proxy, the MSE should be either a low end vMSE, standard vMSE or 3355. The High end vMSE cannot be used for the MSE proxy.
  • 27. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Check if clients show up in the maps
  • 28. Detect – CMX Analytics
  • 29. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Cisco Connected Mobile Experiences (CMX) CONNECT GUEST PRESENCE DETECT Seamless, secure Wi-Fi on-boarding Mobile device detected Local services GUEST EXPERIENCE LOCATION ANALYTICS GUEST ACCESS ENGAGE
  • 30. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Use Cases WiFi Stats: Associated vs Non-associated devices Peak times in the venue? New or repeat customers?Which area did people spend time at? Most frequently used paths in the venue
  • 31. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Analytics Topology NMSP over SSL Cisco Prime Infrastructure Management Station (Client Browser) Wireless Clients SOAP/XML Analytics UI (Client Browser) Analytics Engine
  • 32. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Analytics Configuration §  Enable CMX Analytics Service on MSE
  • 33. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Analytics Configuration §  Enable History Logging for Client Stations
  • 34. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Analytics UI §  Login to http://MSE-IP:8080/ui §  Username / PW as selected in the initial configuration of MSE (connection user) §  Or create new user on MSE §  Preferred browser: Google Chrome §  Verify your browser is suitable at http://get.webgl.org/ –  If this is successful, you should see a WebGL rotating cube –  If the support is not there, it may be possible to update your video driver
  • 35. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Analytics Dashboard
  • 36. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Analytics – Typical Locations: Device Count
  • 37. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Analytics – Typical Locations: Dwell Time
  • 38. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Click on a Cluster Point for Details 38
  • 39. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Analytics - Heatmap 39
  • 40. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Real Path Configuration §  Click configuration §  Select Building and Floor §  Add Points §  Connect with one or two directional lines §  To connect floors use the “floor connector”
  • 41. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Analytics: Most Popular Paths 41
  • 42. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Realistic Path Display
  • 43. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Reports: Daily Visitors
  • 44. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Reports: Detected vs. Connected Devices 44
  • 45. Connect - Cisco CMX Facebook
  • 46. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Cisco Connected Mobile Experiences (CMX) CONNECT GUEST PRESENCE DETECT Seamless, secure Wi-Fi on-boarding Mobile device detected Local services GUEST EXPERIENCE LOCATION ANALYTICS GUEST ACCESS ENGAGE
  • 47. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Guest Methods Guest Method CMX Visitor Connect CMX Visitor Connect / Facebook Wifi WLC Based with and without ISE MSE Image 7.6 8.0 N/A – Uses WLC image only Authentication Oauth with Social Credentials (ie FB, G+, Linkedin) Oauth with Social Credentials (ie FB, G+, Linkedin, Or Native FB) Guest Users in ISE or via PI / Cisco Lobby Ambassador Info to authenticator Credentials only Credentials only (OAuth) or Credentials and Packet Counts UserID/Password Disconnect None New NSMP message for force deauthentication controlled by FB policy or config (on WLC 8.0) Configurable in PI or ISE Requirements Standard MSE Standard MSE Standard WLC + ISE Usage Limiting Policy None Time based for FB and Usage Quota Limiting for Social vs non Social usage Yes
  • 48. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Connect – Location Specific Guest Access TERMS AND CONDITIONS; REGISTRATION SIMPLIFIED SOCIAL LOGIN CUSTOM LANDING PAGE/VIDEO
  • 49. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Visitor Connect – Welcome Page Welcome to the Starlight Hotel and Resort Guest ID Property By using the Starlight Hotel and Resort free Wi-Fi High Speed Internet Service (“Starlight Free WiFi"), you agree to be bound by the following terms and conditions (“Starlight Terms of Service"), which are a binding agreement between you and the resort. You represent that you are of legal age to agree and be bound by this agreement. Conditions include: San Francisco Customizable logos, header and footer, registration fields, and terms and conditions
  • 50. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Visitor Connect – Landing ExperienceCan direct users to landing page, advertisements or videos once they “connect”
  • 51. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Cisco Facebook Joint Solution for Guest Wifi §  Facebook Wifi and Facebook Insights –  Facebook presents a login screen customized to local business –  Handles sign-in/sign-up and Check-in –  Provides new generation of customer analytics by combining Wi-Fi analytics from Cisco network with social analytics from FB §  Cisco CMX Facebook –  Intercepts user’s traffic and redirects the users to Facebook login. –  After successful Facebook sign-in & check-in, connector redirects the user to Retailer’s Facebook page –  Interfaces with Facebook check-in process via URL redirection and Facebook specific protocol
  • 52. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public CMX Facebook - User Experience
  • 53. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Guest Demographic Visibility
  • 54. Installation and Management
  • 55. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Facebook Wi-Fi Authentication §  Login to Facebook in order to complete the Gateway Registration Retailer’s Facebook page administrator’s account info
  • 56. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Facebook Wi-Fi Configuration §  Select: –  “local business Page” –  Bypass Mode –  Session Length –  Optional: Terms of Service
  • 57. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Summary §  CMX for Facebook –  Guests seamlessly receive free internet access, businesses increase brand exposure and gain social analytics §  CMX for Facebook very well received in Retail and Hospitality. §  Cisco CMX is the only solution that can integrate – Onsite, Online, and Social Analytics
  • 58. CMX App Engage
  • 59. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public iPhone App Store / Android Market 1) User Downloads Mobile App 3) App exchanges info with Server 2) User installs app and accepts notification App Server Mobile Concierge: Native App – How it Works
  • 60. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public 1) User walks into a store MSE Notifies customer App Server 2) MSE learns the MAC and location of the device 3) Server gets the MAC and Location info from MSE: a.  Looks up the database b.  Verifies that the user has registered DB 4) Cust App Server pushes notification via 3G/4G MSE If guest Wi-Fi is available then mobile automatically connects to guest WLAN App Server Mobile Concierge: Native App – How it Works
  • 61. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public 5) User accepts notification & store app is automatically launched DB MSE 6) MSE tracks location & pushes it to the App server 7) Sales Associate armed with customer’s purchasing history engages the customer Mobile Concierge: Native App – How it Works App Server
  • 62. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Cisco + Phunware Location-Enabled App Solution Fully integrated with the Cisco Connected Mobile Experience (CMX) platform and built upon the Phunware Mobile as a Service (MaaS) platform, this solution creates an immersive, on-site mobile experience for iOS and Android smart phones and tablets. phunware.com/venue
  • 63. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Cisco CMX Partner Ecosystem Cisco and Ecosystem Partners Apps and Services Guest Access Location- Enabled Apps Onsite/ Online Analytics …Social Analytics Marketing Tools Browser- Based Services Ads And Offers Device Based Services
  • 64. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public Recommended CMX Journey 64 Provide location- specific onboarding experience (custom or Facebook) 4. Custom Onboarding 2. App Engage 1. Onsite Visibility and Control Increased Customer Experience & Satisfaction 3. App Engage 2. Onsite Analytics Clean Air, understand device visibility Understand customer dwell times, top zones, time spent in venue Based on customer trends, develop app to address business requirements
  • 65. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public MSE Licensing Promotion §  Base Location license (FREE during Promo) –  Provides advanced spectrum capability, with the ability to detect presence, track and trace rogue devices, interferers, Wi-Fi clients, and RFID tags. The Base Location license also enables customers and partners to use standard MSE APIs. For a list of partners, please see the Cisco Developer Network Mobility Services API page. §  CMX license (33% Discount during Promo) –  The CMX License provides Base Location capabilities plus CMX capabilities, including: –  CMX Analytics, a user-friendly location analytics platform to view and analyze how, where, and when visitors move through a venue. –  CMX Connect for a seamless, customizable, and location-aware captive portal to onboard guest users to Wi-Fi. –  CMX for Facebook Wi-Fi, helping guests seamlessly connect to Wi-Fi and use the Internet. Enterprises or merchants gain social demographic data via Facebook Insights. License Discount till July 2014
  • 66. © 2014 Cisco and/or its affiliates. All rights reserved.BRKEWN-2015 Cisco Public MSE Licensing PromotionBASELOCATION LICENSE L-AD-LS-1AP $195 $195 PRO-L-AD-LS-1AP $120 $120 L-AD-LS-100AP $16,995 $170 PRO-L-AD-LS-100AP $11,000 $110 L-AD-LS-1000AP $149,995 $150 PRO-L-AD-LS-1000AP $100,000 $100 CMX LICENSE •  Advanced Spectrum / CleanAir Capabilities •  RTLS—Locate Wi-Fi clients, rogues, tags •  API—Integration with 3rd party apps •  SDK BASE LOCATION LICENSE •  CMX Analytics •  CMX Connect and Engage •  CMX Facebook Wi-Fi CMX LICENSE *: All CAS (”KC”) SKUs are eligible for the Promo and fully discounted Note: There is no promotion being offered for WIPS at this time SKU Regular List Price Regular Price Per AP Promo SKU* Promotion List Price Promotion Price Per AP L-LS-1AP $95 $95 PRO-L-LS-1AP 0 0 L-LS-100AP $8,495 $85 PRO-L-LS-100AP 0 0 L-LS-1000AP $74,995 $75 PRO-L-LS-1000AP 0 0 •  Upgrade SKU (L-UPG-LS-1AP) non orderable •  Activation License (L-MSE-7.0-K9) still required for every vMSE •  MSE 3355 = $21,995 •  vMSE Activation License = $4,995