Integrate Digital Media into your Video Strategy | John Lindamood


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Video will be 91% of internet traffic by 2014 so now is a good time to learn the fundamentals of how to use a network-based digital signage application to provide innovative ways to evolve your business communications—from enhancing customer service experiences to facilitating organizational communications and training to streamlining information sharing for daily events, emergency messaging, and real-time directional guidance.

Join this session to understand how recording, streaming, and archiving video content can transform government operating environments and the powerful implications of having a workforce that can edit, comment, and distribute multimedia content.

By: John Lindamood
Cisco Government Users Forum 2011

Published in: Technology, Business
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Integrate Digital Media into your Video Strategy | John Lindamood

  1. 1. Digital Media SuiteJohn LindamoodDMS – Business DevelopmentCisco Federal Areajohnl@cisco.com703 484-5047April 2011 1
  2. 2. Market TransitionPervasive Use of Video 5B Networked Devices Today •1 Billion online Video users by end of 2010 • Video will be 91% of internet traffic by 2014 •Business Video traffic will grow 10x by 2014 • Mobile video will be more than 50% of mobile traffic this year •3D& HD will be ½ of Internet Video Traffic • There are 5 Billion Networked Devices today… • … by 2020 there will be 22 Billion 2
  3. 3. Transforming the Video Experience Capture-Transform-ShareCapture Transform Share • Any to Any Adaptation • Recording and Streaming • Post Production & Enhancement Real Time/Interactive • Pulse Media Analytics Real Time/Interactive • Dynamic Keyword Tagging & Speaker Identification Live Streaming Live Streaming Recorded/VODs Recorded/VODs Multiple video Make videos input content easy to share, types find, consume 3
  4. 4. Digital Medial Suite - Cisco Digital Signs, Cast and Social Video Components Digital Media Manager For Social Video, Digital Signs &Cast Digital Media Encoder 1100 For Social Video Show and Share For Social VideoDigital Media Encoder 2200 For Social Video For Cast Inlet Encoders For ABR Digital Media Players SA Encoders For Digital Signs For Digital Signs &Cast Media Experience Engine 4
  5. 5. Cisco Signs 5
  6. 6. Cisco Cast (IPTV)Digital Media Digital Media Player Manager Network as the Platform 6
  7. 7. Show and Share (Secure YouTube) 7
  8. 8. DeliveryEnterprise Content Delivery
  9. 9. Video Over the WAN – Challenges and Considerations WAN WAN is not multicast enabled Live streaming does not scale NetworkArchitecture Typical WAN bandwidth < 2 VoD does not scale, Mbps deteriorates video experience Users demand consistent video experience Video requires minimum jitter/continuous playback Videorequirements A 30 minute standard definition video could be 200 MB in size Live streams getting to > 700 Kbps 9
  10. 10. Cisco ECDSSolution Features & BenefitsMultiProtocol Video/Media Support multiple end-points, bitrates Streaming Vod Prepositioning, Save WAN bandwidth, consistent network Stream Splitting, behavior, deliver video over non-mcast networks Unicast to Multicast Scalable Hierarchical deployment, fault Service Routing tolerance, load balancing Centralized Management/Remote Scale to 1000s of sites with easy management Recovery Bandwidth Control & Better network & delivery planning SchedulingIntegrations with Pervasive Easy integrated end-to-end video network Video Applications deployment 10
  11. 11. ECDS Topology CDSM DMM Signage Large RemoteDME-2200 DMN 90XX Sites Encoder TCS Encoder MXE DME-1100 SE Origin Server (FMS/WMS/QTSS) Content DME-1100 Acquirer/SE HTTP Mid-Sized Corporate Sites SE WAN Show & Share Service Router Signage Branch LocationsData Center SE Branch Locations SE 11
  12. 12. ECDS Use Case – Live Video CDSM DMM Signage Single Live Stream LargeDME-2200 DMN 90XX Sites Encoder Encoder on the WAN MXE-3500 RTP Encapsulation SE FMS SE (Streamer/ACQ) Corporate Mid-Sized HTTP WAN Sites SE Service Show & Router Signage Share Branch LocationsData Center SE Branch Locations SE 12
  13. 13. ECDS Use Case – VoD Prepositioning CDSM DMM Signage Video Served from LargeDME-2200 Local Streaming Sites Encoder Engine Cache MXE-3500 SE SE (Streamer/ACQ) HTTP Corporate Mid-Sized WAN Sites SE Show & Share Service Router Signage Branch LocationsData Center SE Branch Locations SE 13
  14. 14. ECDS Use Case – VoD Dynamic Caching CDSM DMM Signage Video Served from Local LargeDME-2200 Streaming Engine Cache Sites Encoder MXE-3500 SE SE (Streamer/ACQ) HTTP Corporate Mid-Sized WAN Sites SE Show & Share Service Router Signage Branch LocationsData Center SE Branch Locations SE 14
  15. 15. Technical Benefits Live Video Stream Video on DemandPredictable WAN Utilization Stream Splitting • One stream over WAN and Shared over LAN Corporate WAN Video on Demand • Dynamic or Manual content 1 Stream through WAN prepositioning Many streams Live Video Over LAN • Multicast ->Unicast • Unicast -> Multicast ECDS preserves WAN bandwidth for business critical applications, while enabling the wide usage of video throughout the network. 15
  16. 16. SummaryCapture – Transform – SharePresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  17. 17. Thank you.