Defining the Business Case for Carrier-Grade Wi-Fi

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Hanh Tu's, Vice President of Cisco China, presentation at WBA Wi-Fi Global Congress 2013 in Beijing.

More Information: http://cisco.com/go/spwifi

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Defining the Business Case for Carrier-Grade Wi-Fi

  1. 1. Hanh Tu Vice President, Cisco China November 20, 2013 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. Wireless Services Mobile Offload Wi-Fi Hotspots © 2013 Cisco and/or its affiliates. All rights reserved. Wi-Fi as a platform for service innovation, revenue generation and experience transformation Wi-Fi as a 3G/4G offload technology: a mobile network optimization tool Wi-Fi as a hotspot technology: a traditional consumer service Cisco Confidential 2
  3. 3. RETAIL Consumers •  Location- and dwell-time-based notifications •  Personalized promotions •  Customer analytics © 2013 Cisco and/or its affiliates. All rights reserved. HOSPITALITY Guests •  Maps with featured attractions •  Personalized thirdparty advertising •  Nearby amenities TRAVEL Passengers •  Wait times and gate directions •  Improved passenger traffic flow •  Third-party advertising HEALTHCARE Patients •  Way finding patient apps •  Simplified onboarding •  Nearby services discovery Cisco Confidential 3
  4. 4. •  Smart Connected Communities – Wi-Fi city, transportation, Wi-Fi as a service, Smart tourism, public safety and security, citizen services •  Unified Collaborations Integration •  Cable Operators •  Managed Cloud Wi-Fi - Meraki (optimized for lean IT) © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. Dynamic Insights by Telefonica Pinsight by Sprint Precision Marketing by Verizon GeoVision by SK Telecom © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. Desired New Public Hotspot Locations Restaurants/Cafes/Fast Food Outlets Retails Stores/Shopping Malls Cars Hotels Grocery Stores Highway Rest Stops Airports Parks Doctor Offices Beaches Libraries Hospitals Airplanes None of the Above Schools Subways Busses/Bus Stops Trains 0% 5% 10% 15% 20% 25% Percentage of Respondents People now expect Wi-Fi to be everywhere that they are © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. Passpoint Icon •  Thanks to the work of the Wi-Fi Alliance and the Wireless Broadband Alliance •  Apple and Samsung devices now available on the market •  Commercial deployments will start in 2014 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  8. 8. •  Industry first live deployment with 13 Operators •  Passpoint CERTIFIED •  Location-based services •  Analytics © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. Enhanced Customer Engagement Context-Aware Marketing Opportunities On-Premises Customer Visibility Increased customer satisfaction and loyalty with relevant mobile communication Attribute-based (time, location, profile, etc.) mobile notification capabilities Real-time and historical insight into customer movements and patterns Increased Revenue Opportunities © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  10. 10. Thank you. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

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