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Published

Ash Dahod's 4G World Keynote …

Ash Dahod's 4G World Keynote

http://blogs.cisco.com/sp/network-intelligence-growing-revenue-with-in-line-services/

http://www.youtube.com/watch?v=Mql6XRZ6y9c

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Transcript

  • 1. Mobile IP Network: Engine for Profitability Ash Dahod Mobile Internet Technology Group Cisco
  • 2. Profitability Profitability
  • 3. Profitability =
  • 4. OTT Co-opetition Operator Competitors Multimedia Revenue Voice Revenue … 3G, 4G, WiFi, Femto 2G, 3G ... Network Services Cloud Services Services Focus Access Focus B2C B2B2C 10
  • 5. So What?
  • 6. Technical Profitability = ƒ Revenue CapEx + OpEx Business
  • 7. Intelligence
  • 8. CapEx Spend Traditional Services Mobile Internet ~80% ~20% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% New $ Opportunity = Mobile Internet is Profitability Engine Differentiation, new revenues and network optimization
  • 9. Profitability = ƒ Revenue CapEx + OpEx = Monetization
  • 10. NextGen Business Architecture Mobile Internet B2B2C Adding Value on Both Sides of Transaction
  • 11. Monetization Premium Mobile Video Monetization Freemium Tiered Pricing
  • 12. Profitability = ƒ Revenue = Monetization CapEx + OpEx = Optimization
  • 13. Offload Optimization HTTP Optimization TCP Optimization Optimization Video Optimization Transrating
  • 14. Improved user quality of experience Profitability = ƒ Revenue = Monetization CapEx + OpEx = Optimization reduces churn
  • 15. Intelligence Mobile IP Network IS the Engine for Profitability