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Transforming Business with video

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Keynotes on "Transforming Business with Video" by Shaik Kaleem, Managing Director, Global Business Development

Keynotes on "Transforming Business with Video" by Shaik Kaleem, Managing Director, Global Business Development

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  • Cisco’s model is based on People Centric Collaboration … People collaborate face to face ..Video becomes the new voicee’ve arrived at a pivotal point in the history of the role of IT in Collaboration: The end of the PC era has arrived to make place for the era of mobile / cloud computing -- Video is becoming the new voice: pervasive, expected and ubiquitous-- Moving away from stand alone systems to a mix of hard and soft, consumer-owned, mobile endpoints & cloud solutions-- Transition from a device centric to a people-centric mode of collaboration with sticky, integrative user experiences across all four quadrants (Communications, People, Information and Business Processes)Cisco’s strategy in the post-PC era is to help people do their jobs more effectively and creatively than before by putting people – not devices – at the center of collaboration. People-centric collaboration is differentiated by a workspace that is more mobile, social, video-enabled, and virtual. Cisco delivers that workspace through on an open, interoperable architecture enabled by the network, which is the platform for both synchronous and asynchronous collaboration.
  • When it comes to our strategic direction – I want to make two key points. The first is when it comes to collaboration specifically, we have a strategic direction, and it’s really embodied by the five things around the perimeter here. What I want to focus on is this one key point: an integrated user experience– not an experience, but an integrated experience. We don’t want to simply optimize business processes – we want to enable new and better experiences that translate into tangible and differentiated business value.Integrated experiences are centerpiece to our collaboration architecture, to our collaboration vision, to what we stand for. So if experience is important and a critical underpinning to the strategic direction, what makes experience possible?Transition: Now that you understand Cisco’s strategy, I’d like to describe Cisco’s collaboration portfolio.
  • What we are finding is that whether it is Mobile Devices, Social Networks, Visual or Communications providing a Consistent and Good User Experience is key for the adoption of Pervasive Video to help with Business Transformation.
  • Cisco TelePresence puts people in the center of collaboration delivering an immersive and natural in-person experienceCisco Telepresence is also enabling and building communities that can share in-person experiences with co-workers, customers and suppliers inside and outside of their organization network.The Power of In-Person is changing the way our customers do business. What started as a way to reduce travel costs, be greener and improve employee productivity quickly evolved into much more. We are seeing our customers embrace Telepresence and adapt it to their unique business needs. We have seen customers use Telepresence to aggregate and amplify their internal experts. We have seen customers accelerate their ability to bring new products and services to market with higher success rates. Finally, our customers are re-defining the very way that they engage with their customers, such as delivering medical advice from a specialist to the bedside of a patient who is a thousand miles away. Or enabling customers to access financial experts and design consultants in situations where normally those experts would not be available to them and finally, unifying their supply chain.
  • Telepresence is at an inflection point and poised for even more growth. Gartner believes that Telepresence will go mainstream in less than 2 years. We are seeing leading companies fundamentally change the way they run their businesses.
  • In the next 3-5 years we are going to see a massive change as the barriers to Pervasive Video adoption are eroded away.Many of you will move beyond B2B use of TelePresence to B2B and B2C to create new revenue streams and enhance customer satisfactionYou will be using telepresence not just in the office, but at home and on the goVideo is quickly being democratized so that companies of all sizes and individuals will have first class access to video. You will see an evolution similar to that of the PC, which went from scarce corporate use to pervasive adoption in roughly a decadeDelivery models for video will expand quickly – giving you the choice of premise, cloud and hybrid modelsYou will be able to combine and intelligently optimize wide area connectivity via managed and OTT optionsAnd you will see rapid growth in use cases beyond meetings All of this has some implications for IT….
  • Cisco is in a unique position to drive the video market transitionLeadership in innovation and standardsCompelling video experiences across a variety of endpoints52% TelePresence shareVideo is the new voice – part of every collaboration experienceMost businesses are driving an enterprise video strategy todayThe next phase of TelePresence is focused on enabling communities to create themselves by eliminating many of the barriers that have stopped the further spread of TelePresence. Enabling a community of people who can easily share in-person experiences with others inside and outside of their company. Enabling all employees to be able to participate in a TelePresence meeting as well as invite customers and suppliers to participate in a TelePresence meeting. We believe the creation of this community of shared in-person experiences is the key driver of future category growth and we believe that Cisco is best positioned to accelerate this market transition. Scalability is next challenge. We have enterprises looking to deploy 100,000 endpoints and then further ahead we have SPs looking to support 1,000,000s of EPs for which we need a scalable story. When we talk of scale we need to consider all elements of the infrastructure from Management through Call control and into the Media resources. Any-to-any - including B2B and B2C capabilities by building on our relationships with service providers. Cost efficiency - high value, high experience is where we can change the way people work and also increase revenue.
  • Portfolio Positioning: [Demo RECAP]—this is in the demo script.. but we talked about closing here… These are exciting times. Any to Any with an easy to use consistent experience is reality of today without the use of band aids and chewing gum to bring it all together. And given the consistent architectural foundation, operations will be able to troubleshoot when needed without having to look across various stitched together call control systems.Today you have seen us connect iPad, Macs and PCs with Jabber, our multipurpose systems, our immersive, and even a third party standards based endpoint. Architecture Matters.We have just shown you a few tools and products today, but the point I want to make clear, is that it is not about choosing one or the other, it is about using any or all – And the great news is that at Cisco standards-basedinteroperability is key and [It is like Dial-tone Interoperability]we make them all work together—whether it is Cisco made or not. I don’t believe in one size fits all or that any one device will rule over others and take the world. I believe in the flexibility of BYOD, I believe in mobility with a choice of using my iPhone and my PC, and I also believe in high immersive TelePresence. BUT there is a time and place for each. When I am on the road I depend on my PC and my iPhone to stay connected, Talking to my son for 30 minutes on a mobile device from a hotel room does the job, but next week when I meet with the Operating Committee, I will use an Immersive TP system for them to see and feel my presence in the room -- an immersive TP experience is the next best thing than being there in-person. At Cisco we have an extensive portfolio to enable collaboration; purpose-built for human engagement and to fit the task at hand, all with the flexibility of choice – and better yet, all integrated and working together.What is clear is that the work environment is becoming more mobile, social, visual and virtual and there is no one tool that covers every situation. We need choice, and flexibility for the way we each work.  Transition: More importantly, we must understand that It is not about the device,it is about the people And how these people make use of these technologies, how they can improve their performance and make their companies more productive.Let me tell you something else about me. Nothing irritates me more than technology that goes unused. Cool bells and whistles, and technology features don’t excite me unless I see people using the technology to transform their business and gaining true return on their investment.I believe that investing in the IT infrastructure that supports a more mobile, social, visual and virtual work environment will have a handsome pay back from increased performance and productivity of an empowered workforce.I get excited when I see small businesses like SinglewireSoftware change their sales model with the use of Cisco Callway – our cloud hosted TP service. Probably most of you don’t know who Singlewire is. They are a small company based in Madison Wisconsin -- with 43 employees with more than 3,500 customers in 45 countries.With Callway not only did they improve the efficiency of their small sales force, but they portrayed an image of a much larger professional firm. –they called it the “puffer fish effect” And in less than a year they had a return on their investment and grew their business.Most of you have probably heard of Duke University. Theyare enabling a mobile, social, visual and virtual environment for education -- where students are contributing to the education of other students, and learning from one another with Cisco technologies – from the network infrastructure to support the proliferation of mobile devices, to Quad and Show and Share - for the social networking generation; to TelePresence -- for real time, rich interactions between faculty and students. We are helping to change the classroom experience and we are making a real difference on how education and research happens.Transition: So, I’ve talked about a couple US customers, but this is a global phenomena. … let’s hear from some other customers from abroad, and as you are listening to their stories, open your imagination to what you could do with collaboration to transform your business.
  • Another unique differentiator of Jabber is that it works on such a broad range of platforms, browsers, and devices. You get broad capabilities and a consistent experience across leading platforms and devices, including PCs, Macs, tablets (e.g. iPad, Cius) and smart phones (iPhone, Android, Blackberry).You get a rich collaboration experience from anywhere and can choose when, how, and on what device to interact. People want flexibility in how they work with a user experience that is intuitive, uncomplicated and consistent across devices. Cisco believes this is accomplished only with a unified architectural approach in which our Collaboration suite in a common user interface hosted on a network that is media-ready. The result is the right communication experience for the task at hand.  Providing capabilities that span Presence, IM, voice, video, conferencing across different devices lets users choose the right communications experience for the task at hand.The consistent user-interface and experience across devices and features, spend more time collaborating and less time learning “how to”. This leads to increased adoption across the collaboration portfolio and better/faster ROI.By running on a wide range of devices and platforms, Cisco Jabber (and WebEx) lets organizations address new BYOD device ownership models, where employees want to use enterprise apps on their personal devices. Leading organizations support multiple platforms, browsers, and devices because that’s what their brightest and best want.And, with the Cisco Jabber Software Development Kit (SDK), you can integrate Cisco Unified Communications capabilities into any web application-easily and quickly. Application developers, customers, and partners alike can take advantage of this powerful SDK to incorporate voice, video, instant messaging (IM), presence, voice messaging, and conferencing capabilities. Like using the power of the web browser to connect, communicate, and collaborate within a line of business application or web portal to save time, streamline workflows, and increase workforce collaboration and productivity. As you can imagine, Cisco Jabber opens up a host of new mobile and visual collaboration use cases.
  • Medianet simplifies, lowers the risks, scale and improves the quality of your video & collaboration deployments!Medianet differentiationFulfills customer needs Changes the customer discussionSuccessful DeploymentsSimpler deployments with more confidenceImproved Quality of Experience Partner Opportunity – Recurring RevenueSalesDrive upsell/refreshPull through (core, UC, services)Ongoing, evolutionary offeringsServicesMedianet assessment, migration strategy and deploymentEnhanced/New managed services
  • HIDDEN SLIDE – REVEAL BASED ON AUDIENCE TelePresence is about taking your customer on a journey of increasing business value as they move beyond the hard ROI of reduced travel costs and savings to more strategic ROI, such as contributing to the successful execution of an acquisition or merger. Global financial institution HSBC recognized a $604K savings in a single month of travel avoidance using Cisco TelePresence for more frequent collaboration.Volkswagen uses Cisco TelePresence to train more than 200 dealerships on the latest repair techniques, eliminating the costs and lost service revenue of sending local technicians to training. This helped cut repair times by 50% and travel and communication expenses by 30%, resulting in a 300% improvement in complex repair turn-around time, and consequently, customer satisfaction. Statoil, one of the world’s largest oil and gas companies, connects platforms in the Norwegian Sea with support centers on the coast. TelePresence helps shore-based experts diagnose problems immediately from thousands of miles away, significantly reducing downtime. According to Statoil, some issues that previously needed two months to resolve now take two weeks. Specialists on Call uses Cisco TelePresence to connect stroke victims with emergency-trained neurologists within minutes of entering a hospital to help ensure appropriate and timely treatment. As a result, success rates are three times higher than the national average. Transition: and how they break down….
  • Tell a story about how this works at the customerDifferentiate Immersive TelePresence on the combined benefit of people and data centric collaboration. Data may initially lead to decisions, but dialogue and negotiation drives buy-inWhich use case bucket does this fit? ”Internal innovation” could include product development, situation/control rooms, or training. Other use case buckets include “External Collaboration” with suppliers and distributors or “Customer Engagement” with patients, buyers, etc.
  • Tell a story about how this works at the customerDifferentiate Immersive TelePresence on the combined benefit of people and data centric collaboration. Data may initially lead to decisions, but dialogue and negotiation drives buy-inWhich use case bucket does this fit? ”Internal innovation” could include product development, situation/control rooms, or training. Other use case buckets include “External Collaboration” with suppliers and distributors or “Customer Engagement” with patients, buyers, etc.
  • Tell a story about how this works at the customerDifferentiate Immersive TelePresence on the combined benefit of people and data centric collaboration. Data may initially lead to decisions, but dialogue and negotiation drives buy-inWhich use case bucket does this fit? ”Internal innovation” could include product development, situation/control rooms, or training. Other use case buckets include “External Collaboration” with suppliers and distributors or “Customer Engagement” with patients, buyers, etc.
  • Tell a story about how this works at the customerDifferentiate Immersive TelePresence on the combined benefit of people and data centric collaboration. Data may initially lead to decisions, but dialogue and negotiation drives buy-inWhich use case bucket does this fit? ”Internal innovation” could include product development, situation/control rooms, or training. Other use case buckets include “External Collaboration” with suppliers and distributors or “Customer Engagement” with patients, buyers, etc.
  • How are we scaling to make Video the new voice ? With our Cisco-on Cisco Video Deployment–we’re drinking our own champagne !This deployment demonstrates how video is transforming our business and video is becoming pervasive.Ours is one of the broadest deployments – but still just a step on the road to pervasive video. And our own IT department is learning about scaling this deployment – that’s knowledge we’ll share with you – our partner community.Objective of slide is to highlight what is pervasive video to demonstrate how the power of our total solution is greater than the sum of its parts i.e. Core Network /medianet+ Endpoint technology is a unique proposition in today’s market Architecture is the key!Cisco on Cisco is already the world’s largest video deployment Demonstrating the scale of our pervasive technology by the end of FY 12 we will have over 25,000 endpoints deployedPutting together a network of 200 or 300 endpoints is relatively simple but when you get into tens of thousands of units handling the complexity is key. Here at Cisco we are the only company in the world who can deliver video solutions on this scale.Cisco on Cisco = Cisco IT, TTG, ACE deployements4500+ Conferencing Ports (we have over 2500 TS ports, and 2000 CTMS ports)
  • In closing/summary:-- the market transition to pervasive video is in full flight – and you cannot afford to get left behind-- As you work with your lines of business the 7 use cases can help identify priorities and create a video roadmap that outline what capabilities you will need when-- That in turn drives the future technology requirements. As you map that to your current state you will end up with your video architecture-- And you can help innovate, lead and transform your business with video-- Cisco is here to help – with market leading systems, the industry’s most comprehensive architecture and service, partners and tools to help you get where you want to go

Transforming Business with video Transforming Business with video Presentation Transcript

  • Transforming Business with VideoShaik KaleemManaging Director, Global Business DevelopmentCollaboration Technology Group(CTG)May 17, 2012© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • COLLABORATION VISION VIDEO© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • Collaborate The Cisco Anywhere, with Any ContentCollaboration Vision Any Device Interoperable Consistent Experience Exceptional Video Mobile© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • Interoperable, Open Architecture Secure Flexible Mobility Consumption Models INTEGRATED EXPERIENCE Enterprise Pervasive Video Social Software© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • SOCIAL VISUAL MOBILE VIRTUAL© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • Cisco TelePresence delivers “The Power of In-Person” Experience© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 51% of all Network Traffic is Video 90% of all Network Traffic will be Video in 2015 50% Increase in Daily Two-way Video Usage by Executives 1M Minutes of video will cross the Internet every second in 2015 66X Increase in mobile video traffic by 2015© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • Rich Media/ Live Streaming Video TelePresence Peak of Technology Trough of Plateau of Inflated Slope of Enlightenment Trigger Disillusionment Productivity Expectations August 2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • • Interoperability B2B, B2C, C2C• Location Office, Home, Mobile• Market Enterprise, SMB, Personal• Delivery Premise, Cloud, Hybrid• Connectivity Managed, Internet• Use Cases Beyond Meetings© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • Suppliers Colleagues Customers© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • Delivering a Consistent Experience Anywhere, Any Content, on Any Device© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • Win, Mac iPad, Android Smartphone Web© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • Cisco Unified Communications Manager(CUCM) World’s most popular Call Control platform CUCM Benefits Unified Encryption Call Control B2B and Remote Worker Conferencing Unified Collaboration Edge Voicemail CUCM Interoperability Distributed Conferencing Services Advanced B2B Enterprise Conferencing Services Remote Worker 3rd Party/H.323 Video Endpoints H.323 Interop SIP grooming IP PBX Trunking© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • Unified Conferencing ...1080p, all in 360p, No Frills Immersive Multipurpose Personal Video Enabled Workspace Video Enabled Voice TelePresence© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • TelePresence UC & Collab Apps Physical Security DMS & MXA Videoscape Endpoints / ApplicationsInfrastructure Endpoints/Applications Work better on our infrastructure and network Network MEDIANET© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  • Reduce Travel Optimize Speed Decision Transform Costs, Emissions Employee Time Making Business Models$604,000 Savings on 50 Percent Reduction Two Weeks to Resolve Faster New ProductTravel in One Month in Repair Time Issues; Down from Introduction & Two Months Improved Employee Quality of Life Increasing Business Value© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  • Global Leader in Manufacturing Transforms Product Development with TelepresenceChallenges Designers, Executives, andGlobal development teams need Customer Metrics Manufacturing Leads comeexecutive approval on new projects together in one Virtual Settingand Manufacturing feedbackSolution Faster Product Development andDeployed 300 Immersive Customer Benefit time to marketTelePresence Rooms © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  • 5800 retail bank branches and 18,000 ATMsthroughout the U.S. TelePresence enabled the Bank to scale expert financial servicesChallenges• Lost loan opportunities from not Lower Cost and Fewer Lost Saleshaving experts in every branch by Directing Walk-In Customers• Low differentiation Customer Metrics to Remote Experts over CTS• Financial advisors need intimacySolution - Remote Expert Differentiated on “Full-Service”• CTS500 units with expert routing and results in increased revenue and Customer Benefitcollaboration in 90 branches and 5 customer satisfaction at low costservice centers © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
  • Maximum Flexibility for Ministers and Gov. Officials, faster Government Decisions on critical topics and shorter Policy CyclesChallenges• Government Offices spread across theAustralian Continent • Federal Gov. Collaboration• Logistics issues in meeting Customer Metrics • Federal Gov. Productivityorganization • Travel SavingsSolution • Faster Federal Gov. DecisionsGovernment Collaboration Network Customer Benefit • Improved Federal CollaborationAustralian Government deployed 30TelePresence Systems across the various • Sustainability and Green Profileprovinces © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
  • TelePresence makes L&T a leader in Green The fastest most cost-effective development is in harmony with the environmentChallenges• Travel costs as offices and businessunits spread across the world Lower travel cost while Customer Metrics• Negative public image as polluter accelerating decision-making• Extended project time linesSolution L&T went from paying forImmersive TelePresence systems Customer Benefit excessive Carbon Emission toacross India, China, USA and Middle earning positive Carbon CreditsEast © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  • University of South Carolina’s Moore Schoolof Business offers Business Degrees via full- Business School Professors bring thetime and Executive programs at campusesthroughout the state. Classroom Into the Business WorldChallenges• Top Classes at Capacity How can multichannel learning• Overscheduled Students cant Travel Customer Metrics bring the classroom into the 20th• Different Campuses Cant Interact century?Solution: Immersive Classroom Executive Education RevenueProfessor teaches from Virtual Studio Customer Benefit Up 30% As Student Populationto auditoriums across the state Grew Without New Campuses © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  • #of units deployed • $ 1.12 B in Travel 426 Savings • $ 420 M in Productivity Savings 850 • 605K Metric Tons of Carbon Emission Reduction (109 Cars) 4554Over 2M Calls 242321M Calls < 10 min 18 x TMS MSE 8000 CUCM 40x CTMS VCS © 2010 Cisco and/or its affiliates. All rights reserved. 5000+ Conferencing Ports B2B Cisco Confidential 26
  • “… with the help of Cisco we are ready for the future.” Play Video© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
  • 1 2 3 Identify multiple Assess and Transform your use cases develop a business with where video comprehensive video can be enabler video architecture© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
  • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29