When Mobile and Cloud Collide

When Mobile and Cloud Collide
Top 5 Predictions for SPs to Prosper in the Dynamic and Rapidly Expanding Mobile Cloud Market
Scott Puopolo, Vice President, Service Provider Practice Internet Business Solutions Group (IBSG)
September 2010

Background and definitions
About Cisco IBSG and the Service Provider Practice
Definition of the mobile cloud
About the research
Top 5 findings and predictions
How SPs can prosper in the mobile cloud market
Today’s Discussion
Source: Cisco IBSG, September 2011

Background and Definitions
1

IBSG Is Cisco’s Strategy Consulting Organization, and Plays Three Roles
Market transitions
Implications for SPs
Rigorous process
Established in 1998, IBSG uses strategy consulting skills to help Cisco customers capitalize on the promise of IP
Senior strategy consultants with practical industry experience and proven management expertise
Globally distributed team with in-depth local knowledge
Strong vertical focus
Results: Shareholder value impact
Thought
leadership
44 consultants
located in 20+ countries
Client
engage-
ments
Cisco
engage-
ments
~20 per year
Focus on strategic partners
Based on thought leadership
Representation across Cisco
Strategic choices
Based on thought leadership

Mobile + Cloud—What Does It Mean?
Cisco IBSG’s definition: Mobile services and apps delivered from a centralized (and perhaps virtualized) data center to a mobile device.
Mobile cloud comprises two categories of services:
Traditional cloud services:The extension of traditional, wired cloud services (Saas, Iaas) to mobile devices (e.g., Mozy, Salesforce.com)
Unique mobile cloud services: Services that exploit features of the mobile device (e.g., camera, voice recognition) and the characteristics of mobility (e.g., location, presence) to create unique, cloud-delivered offerings (e.g., bar-code scanning, real-time translation)

Cisco IBSG Primary Research
Cisco IBSG surveyed mobile business users to understand mobile cloud behaviors and preferences
Goals:
Understand current and future needs with regards to the mobile cloud
Learn preferences about paying for mobile cloud services
Determine the size of the opportunity and strategies for success
Source: Cisco IBSG Research & Economics Practice, 2011

Top 5 Findings and Predictions
2

Top 5 Mobile Cloud Predictions for Business Users
By 2012, professional and personal boundaries will blur on mobile devices.
Business users will demand a unified mobile cloud experience to access both professional and personal content from one device.
Devices will shift from smart phones to thin-client, cloud-based mobile devices.
Using virtual desktop integration (VDI), many users are seeking to replicate the desktop experience on their mobile devices.
By the end of 2012, business users will routinely attend video-conference calls on their mobile phones while making use of other video endpoints such as desktop webcams and telepresence stations.

By 2012, Professional and Personal Boundaries Will Blur on Mobile Devices
Professionals prefer to use one device…
…with dual-persona capabilities
How many mobile phones do you use on a regular basis?
Percentage of Respondents
N = 491
Business users
Already using
In next year
Will never use
In 1-2 years
Source: Cisco IBSG, February 2011

Business Users Will Demand a Unified Cloud Experience
How interested are you in a service to accesswork-related content stored on your work computer from your mobile device?
How interested are you in a service to accesspersonal content stored on your home computer from your mobile device?
Average
Business (smartphone): 6.9
Business (non-smartphone): 4.8
Average
Interest level (10 = very interested)
Business users (smartphones) N = 283

Devices Will Shift from Smart Phones to Thin-Client, Cloud-based Mobile Devices
Appeal of a thin-client device
(smartphone users that ranked 7 or above)
Interest in a thin-client device
What appeals to you most about having apps and data stored on the Internet?
How interested are you in a thin-client type of device?
Average
Percentage of respondents (all that apply)

Mobile Devices Will Become a True Extension of the Desktop
Appeal of a virtual desktop
(smartphone users that ranked 7 or above)
Interest in a virtual desktop
How interested are you arranging a computer desktop to reflect your personal preferences and seeing the same configuration from any device you log in to?
What appeals to you most about this type of service?
Average
Percentage of respondents (all that apply)

In 2012, Video Conferencing Will Be Commonplace for Business Use
Professionals will use mobile devices for video conferencing
(current / future use of mobile devices for video)
Professionals demand seamless switching
How interested are you in a service that seamlessly transfers you from one device to another while working?
Average
N = 283
Already using
In next year
Business (smartphone) users
Will never use
In 1-2 years

How SPs Can Prosper in the Mobile Cloud Market
3

SPs Are a Natural Fit to Deliver Mobile Cloud Collaboration
Develop a portfolio of mobile cloud services now—including mobile extensions of enterprise cloud applications such as video conferencing and collaboration
Use mobility as a lead value proposition for cloud strategy versus non-SP competitors
Develop an integrated device strategy by utilizing capabilities such as speech recognition and messaging history that lend themselves to the features and functionality of mobile devices
Create cloud services that address both business and personal use (e.g., gaming and social networking)
Deliver the promise of fixed mobile convergence for business users with seamless voice and data experiences that span fixed and mobile networks

For more information on this presentation:
http://www.cisco.com/web/about/ac79/cloudcollide
Cisco IBSG Service Provider:
http://www.cisco.com/web/about/ac79/sp

When Mobile and Cloud Collide

by Cisco IBSG (Internet Business Solutions Group)

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 17

Statistics

When Mobile and Cloud Collide Webinar Transcript

http://paper.li	14
http://us-w1.rockmelt.com	3