Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
Cisco IBSG                                                                                                                ...
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Enterprise Video: Insights from the Cisco IBSG Horizons Study

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Enterprise video is experiencing tremendous change in terms of adoption, traffic growth, business model evolution, and technology innovation. This short presentation describes key insights about the use of business video in U.S. enterprises gleaned from extensive research conducted by the Cisco Internet Business Solutions Group’s Research & Economics practice. The survey is part of the ongoing Horizons program, which combines multimodal research and analysis to identify business transformation opportunities fueled by technology innovation.

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Enterprise Video: Insights from the Cisco IBSG Horizons Study

  1. 1. Cisco IBSG Horizons T M Enterprise Video Insights from the Cisco IBSG Horizons Study September 2011 Cisco IBSG HorizonsCisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›
  2. 2. Cisco IBSG Horizons Cisco IBSG Horizons Program  Ongoing program of research and analysis to examine key technology innovations that will impact Cisco and our customers over the next 24 months  Initial areas of investigation include video, collaboration, cloud, and mobile  Focus on customer behavior and economics: adoption patterns, use cases, drivers, inhibitors, perceived benefits, delivery models Source: Cisco IBSG Research & Economics Practice, 2011Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›
  3. 3. Cisco IBSG Horizons Enterprise Video Horizons Study 479 20+ Executives Industries Source: Cisco IBSG Research & Economics Practice, 2011Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#› 3
  4. 4. Cisco IBSG Horizons Insight #1 Executive Video Is Already Mainstream Watch one-way business video 76% at least weekly Use two-way business video at 79% least weekly Source: Cisco IBSG Research & Economics Practice, 2011 Base: Line-of-Business Executives (n=200)Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#› 4
  5. 5. Cisco IBSG Horizons Insight #2 Business Video Is Growing Will increase one-way video 71% use in next two years Will increase two- 75% way use in next two years Source: Cisco IBSG Research & Economics Practice, 2011 Base: Line-of-Business Executives (n=200)Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›
  6. 6. Cisco IBSG Horizons Insight #3 Interoperability Is Paramount #1 Feature for one-way video: Ability to use any Internet-enabled device #1 Feature for two-way video: Ability to hold video calls with any party, including customers, suppliers, and others outside the company Source: Cisco IBSG Research & Economics Practice, 2011 Base: Line-of-Business Executives (n=200)Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›
  7. 7. Cisco IBSG Horizons Insight #4 Employee-Created Video Is Thriving 62% Watch at least weekly Comment, recommend, 93% forward, rate Source: Cisco IBSG Research & Economics Practice, 2011 Base: Line-of-Business Executives (n=200)Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›
  8. 8. Cisco IBSG Horizons Insight #5 Network Limitations Inhibit Adoption More video traffic would hurt #1 Technical Barrier delivery of other applications #2 Technical Barrier Security concerns #3 Technical Barrier Inadequate QoS for video Source: Cisco IBSG Research & Economics Practice, 2011 Base: IT Executives (n=279)Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›
  9. 9. Cisco IBSG Horizons For more information… Download the study report: http://www.cisco.com/web/about/ac79/re/re.html Cisco IBSG HorizonsCisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›
  10. 10. Cisco IBSG HorizonsCisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

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