Big Data in Retail

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Cisco IBSG shares areas where Big Data will provide significant opportunities for Retailers over the next several years. This discussion will focus being in the store. For more info: http://cs.co/ibsg-bigdataretail

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  • For more info:http://cs.co/ibsg-bigdataretailFollow:@RetailForesight and@CiscoIBSG
  • http://cs.co/ibsg-bigdataretailhttp://cs.co/ibsg-retailcpg
  • Big Data in Retail

    1. 1. Surfing the Data Deluge Using Big Data To Increase Store Profitability Paul R. Schottmiller Sr. Principal, Global Retail and Consumer Products Internet Business Solutions Group (IBSG), Cisco Systems December 2012 For more info:http://cs.co/ibsg-bigdataretail @RetailForesight, @CiscoIBSGCisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 1
    2. 2. Big Data is More Than “Big” “Big data” refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze. VOLUME VALUE VELOCITY VARIETY McKinsey Global Institute 5/2011Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 2
    3. 3. Big Data Will Change the Relationship Between the Retailer and the Customer New Models For Success Transformation Performance Disruption Big Data What should I sell? Closer to the Market Granularity Where should I Closer to the deploy inventory? Timeliness Customer’s location When should I Closer to the point of deploy inventory? Relevance need How much should I Closer to the charge? Impact Customer’s value triggers Source: Cisco IBSG, 2012Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 3
    4. 4. Initial Big Data Areas with a Wealth of Insight for Retailers VIDEO SOCIAL MOBILE/LOCAL Identity Identity Identity Demographics Location Demographics Family, Friends, Influencers Activities Biometrics Activities, Interests Behavior Likes, Dislikes Internet Activity Behaviors Socio-economic Basket Indicators Source: Cisco IBSG, 2012Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 4
    5. 5. Big Data Will Transform TheStore Gesture Recognition WiFi Video Digital Surveillance Signage Wisdom from the Cloud Associate Mobile Customer Mobile Internet of Everything eCommerce & Semantic Web Filtering Fog Platform Recognition Local Rules Business Systems Central Compute Big Data Fast Data Platform Repository Processing Action EnablementCisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 5
    6. 6. Big Data in Action: High-Touch Customer Service As Jan browses near the toy section, LBS tracks her mobile-device location. Big Data correlates with a calendar event for her niece’s birthday and her niece’s social media activity to offer a toy promotion. Jan browses to the toy, but video analytics detect uncertainty in her body language. Autonomic Identity Fog Transcoding Big Data sends an associate to help. Filtering Response Computing QoS LBS Jan buys the toy, and the entire episode is recorded and analyzed. Action Collaboration -Human-Human -Human-Machine -Machine-Machine Merchandisers review & update Security & Data Integrity promotions to preempt concerns. UI -Multi-touch Surfaces -Heads Up Visualization Integration & Automation -Contactless Gesture -Wand -3D -Animation -EAI -BPM -Workflow Media Processing Intelligence Extraction Analysis -Video analysis -Data Mining -Machine Learning -STT, NLP & Semantics -Rules Engines Storage Compute Infrastructure -NoSQL -Unstructured -Distributed / Grid -Semi-structured -In-memory -Multicore -Multiprocessor Mesh Corporate Apps & Data Event Streams Rich Media Cloud Source: Cisco IBSG, 2012Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 6
    7. 7. Big Data in Action: Front-End Optimization The parking lot of a supermarket is filling quickly. The number of available hand baskets is low. Milk begins leaving the refrigerator section faster than usual. The count of items in push carts is trending above average. Autonomic Identity Fog Transcoding Filtering Response Computing QoS LBS Big Data sends two additional associates to the front, just in time Action Collaboration -Human-Human -Human-Machine -Machine-Machine to avert buildup of lines. Security & Data Integrity Store operations analyzes data UI -Multi-touch Surfaces -Heads Up Visualization Integration & Automation and refines staffing models. -Contactless Gesture -Wand -3D -Animation -EAI -BPM -Workflow Media Processing Intelligence Extraction Analysis -Video analysis -Data Mining -Machine Learning -STT, NLP & Semantics -Rules Engines Storage Compute Infrastructure -NoSQL -Unstructured -Distributed / Grid -Semi-structured -In-memory -Multicore -Multiprocessor Mesh Corporate Apps & Data Event Streams Rich Media Cloud Source: Cisco IBSG, 2012Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 7
    8. 8. Building Big Data Solutions Requires An Iterative Pilot Approach Cisco’s FastRetailTM Approach Identify Pilot Use Cases Opportunities Develop Assess Readiness Sense/Analyze/Res pond Solutions Build Architectures Scale Architectures Deploy Capabilities and Solutions Develop Insights Achieve ValueCisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 8
    9. 9. Join The Retail Big Data Innovation Conversation! For more information: http://cs.co/ibsg-bigdataretail @RetailForesight @CiscoIBSGCisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 9

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