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Turning Big Data into Better Business Outcomes

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The big data era is upon us as organizations are awash in social, mobile and machine-generated data. Opportunity abounds. But competition threatens. Further this high volume, data-at-the-edge …

The big data era is upon us as organizations are awash in social, mobile and machine-generated data. Opportunity abounds. But competition threatens. Further this high volume, data-at-the-edge environment challenges centralized data warehouse approaches typical with BI and Analytics today. Data virtualization provides a more agile, leave-the-data-where-it-lies way to fulfill BI and Analytic needs and achieve key business outcomes.

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  • 1. Data Virtualization: Turning Big Data into Better Business Outcomes Robert Eve, Director, Data Virtualization Business Unit, Cisco
  • 2. Big Data Business Opportunities
  • 3. “High-volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.”
  • 4.  1% reduction in customer churn  1% improvement in average selling price  1% increase in customer satisfaction = 6% increase in profits = 8.7% increase in operating profits = 5% increase in profits = 25% retention improvement “What is a 1% Change Worth?”
  • 5. Cisco and/or its affiliates. All rights reserved. Cisco Public What Changed?  2011 Internet-connected things: – 15+ billion permanent – 50+ billion intermittent  2020 Internet-connected things: – 30+ billion permanent – >200 billion intermittent 6 Content & Services via Connected Products Biometrics Smart Cities Building & Infrastructure Management
  • 6. Cisco and/or its affiliates. All rights reserved. Cisco Public What Are Your Big Data Plans?  Have Invested  Investing within next year  Investing within two years  No Plans  Don’t Know 7
  • 7. Cisco and/or its affiliates. All rights reserved. Cisco Public Big Data Investments On The Rise 8
  • 8. Cisco and/or its affiliates. All rights reserved. Cisco Public What Is Your Big Data Opportunity? As Data Grows, Leading Businesses Use It to Drive Better Business Outcomes 9 Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes
  • 9. Big Data Integration Challenge
  • 10. Cisco and/or its affiliates. All rights reserved. Cisco Public Big Data Integration Challenge Data Silos Proliferating, Data Is Now Distributed Everywhere How Does the Business Leverage All the Data? Cloud Data Sources Big Data / IoE Sources Traditional Data Sources
  • 11. Cisco and/or its affiliates. All rights reserved. Cisco Public Business Outcome Objective: Increase Customer Profitability Channel Profitability AnalysisMarketing Campaign Analysis Customer Profitability Analysis360 Degree View of Customer Sales Force Mgmt. System Website Clickstream Data StoreTrades & Asset Mgmt. SystemEmail Management SystemCampaign Management System
  • 12. Cisco and/or its affiliates. All rights reserved. Cisco Public Option 1: Hard-coded Interfaces Channel Profitability AnalysisMarketing Campaign Analysis Customer Profitability Analysis360 Degree View of Customer Sales Force Mgmt. System Website Clickstream Data StoreTrades & Asset Mgmt. SystemEmail Management SystemCampaign Management System
  • 13. Cisco and/or its affiliates. All rights reserved. Cisco Public Option 2: Enterprise Data Warehouse Channel Profitability AnalysisMarketing Campaign Analysis Customer Profitability Analysis360 Degree View of Customer Sales Force Mgmt. System Website Clickstream Data StoreTrades & Asset Mgmt. SystemEmail Management SystemCampaign Management System Enterprise Data Warehouse
  • 14. Cisco and/or its affiliates. All rights reserved. Cisco Public Option 3: Data Virtualization Channel Profitability AnalysisMarketing Campaign Analysis Customer Profitability Analysis360 Degree View of Customer Sales Force Mgmt. System Website Clickstream Data StoreTrades & Asset Mgmt. SystemEmail Management SystemCampaign Management System Cisco Data Virtualization
  • 15. Cisco and/or its affiliates. All rights reserved. Cisco Public Data Virtualization Solution Unified, Business-friendly View Of All Data for Better Business Outcomes Cloud Data Sources Traditional Data Sources Cisco Data Virtualization AnalyticsBusiness Intelligence Big Data / IoE Sources
  • 16. Cisco and/or its affiliates. All rights reserved. Cisco Public Reduce Portfolio Risk 17 • Cisco Data Virtualization federates market, on- line and historical credit market data across 89 sources • Historical data moved to Hadoop for immediate access and analysis • Better manage fixed income portfolio risk by extending algorithms to historical data • Real-time market data • Online data (30 days / 400 million records) • Historical data on tape (30 days to 5 years data) Data Virtualization Solution Impact on CustomerCustomer Challenge • Better risk management of fixed income portfolio • Saved over $1M in development costs using SQL vs. MapReduce • Utilized Hadoop for price of tape
  • 17. Cisco and/or its affiliates. All rights reserved. Cisco Public Increase Customer Profitability • Cisco Data Virtualization based virtual data layer across all source systems • Run predictive analysis to make better business decisions and improve the customer experience • Understand customers’ needs and ways to influence subscriber base • Integrate and analyze Customer Survey Data, Operational Data & Demographic Data Data Virtualization Solution Impact on CustomerCustomer Challenge • Now 5-6x faster customer adoption of products • $21M in increased revenue in first year
  • 18. Cisco and/or its affiliates. All rights reserved. Cisco Public Optimize Upstream Business 19 Global Energy Firm • “Single Source” with Cisco Data Virtualization for easy access to • 30+ subject areas • 650+ standard entities • 45+ source systems • Seeking an integrated, holistic, view of exploration and production asset data to optimize upstream business Data Virtualization Solution Impact on CustomerCustomer Challenge • 30-40,000 business queries per day • 50% less costly than legacy solutions saving $2M per year • 3x faster time to solution for new applications • 80% data object reuse
  • 19. Cisco and/or its affiliates. All rights reserved. Cisco Public Data Virtualization Business Benefits Better Business Outcomes, Sooner, For Less 20 5-10x Faster Up to 75% Cost Savings Higher Impact Empower people to achieve better business outcomes with instant access to all the data they want, the way they want it. More Agile Respond faster to your ever changing business conditions and analytics/BI needs. Less Expensive Data virtualization’s streamlined approach reduces complexity and saves money. Cisco Data Virtualization AnalyticsBusiness Intelligence Immediate Access
  • 20. Cisco and/or its affiliates. All rights reserved. Cisco Public Are You Ready for Data Virtualization? 21 • What information are you struggling to deliver to your business and why? • What is your strategy to integrate Big Data and keep it from becoming an isolated data silo? • How will you continue to provide business with an integrated view of data as you move applications to the Cloud? For the Technologist… For the Business Consumer… • What business outcomes are driving your agenda?  Customer Profitability, Faster Time to Market. Cost Reduction. Risk Management. Compliance. Business and IT Agility • What key data needs are your IT teams struggling to fulfill?
  • 21. Cisco and/or its affiliates. All rights reserved. Cisco Public Why Cisco for Data Virtualization? For the Business Consumer…  We Wrote the Book on Data Virtualization – Deepest data virtualization expertise – Hundreds of published articles and blogs  Largest Data Virtualization Customer Base – Highly complex implementations – Greatest business outcomes  Performance Leader – Most powerful optimization algorithms – Only vendor to offer network, compute and data synergies
  • 22. Cisco and/or its affiliates. All rights reserved. Cisco Public Closing Thought Always Remember the Fourth V – Value! 23 Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes