Partnership for the Private Cloud                                                         • Integrated Solutions at the   ...
Our Industry Is In A Major Transformation                                         Mini                             Network...
Catalysts For Change                Budget                                   Information Deluge   Cyber Security© Copyrigh...
I.T. BUDGET                                                                                                               ...
Catalysts For Change                Budget                                   Information Deluge   Cyber Security© Copyrigh...
IN THIS DECADE THE DIGITAL UNIVERSE          WILL GROW 44X                      FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTES    ...
90% OF THE  DIGITAL UNIVERSE IS  UNSTRUCTUREDSource : 2011 IDC Digital Universe Study© Copyright 2011 EMC Corporation. All...
Big Data Has Arrived        Mobile Sensors                                   Social Media   Video Surveillance   Video Ren...
Catalysts For Change                Budget                                   Information Deluge   Cyber Security© Copyrigh...
AVERAGE LARGE ENTERPRISEIS ATTACKED IN SOME FORM300 TIMES A WEEK Source : NetWitness, 2011 © Copyright 2011 EMC Corporatio...
• 100,000 NEW MALWARE SAMPLES EVERY DAY• 54% OF BREECHES INVOLVED  ZERO-DAY MALWARE Source : NetWitness, 2011 © Copyright ...
THE EVOLVING                                                         THREAT                                               ...
Organizations should focus on the followingthreat actors based on their “assessed risk”     •          Insiders     •     ...
Enter The Cloud.© Copyright 2011 EMC Corporation. All rights reserved.   14
What is the Cloud?  © Copyright 2011 EMC Corporation. All rights reserved.   15
What Does Cloud Mean? Increased Efficiency  • Cloud drives “across the board” savings  • Increases automation reducing ope...
3 Different Cloud Approaches© Copyright 2011 EMC Corporation. All rights reserved.   19
EMC’S MISSION                                                         To Lead Customers And Partners                      ...
PRIVATE CLOUD IS THE FIRST STEPEnterprise IT                                                     Private Cloud            ...
SERVICE PROVIDERS CREATE NEW OPTIONSEnterprise IT                                             Private Cloud               ...
Agility and Efficiency                                   Infrastructure                   Automated Hybrid                ...
Extensible Technologies                                                         Management     Federation             Trus...
•     Compliance DOES NOT = SecurityExtensible Technologies                                                            •  ...
VIRTUALIZE MISSION CRITICALAPPLICATIONS                                  Application                                  Tran...
BUILD NEW APPLICATIONS                                                                   New Application Platform         ...
ACCESS APPLICATIONS FROM ANY DEVICE                                                                    New End User Comput...
A NEW LAYERING OF IT                                                                    New End User Computing            ...
Cloud Technology                                        A Decade of EMC / VMware Innovations  intelligent                 ...
Cloud Technology                                        A Decade of EMC / VMware Innovations                $25B  intellig...
Three Paths To The Private Cloud               Build Your Own                               VSPEX         Vblock          ...
A New Way to Deliver ITVblockTM Infrastructure Platforms Management: Unified Infrastructure Manager  (UIM) framework Vir...
Simplifying the Data Center Experience               Traditional Data Center Experience                                  V...
Simpler to manage & operateLess maintenance needs means more time spent on business initiatives                           ...
VCE Momentum                                                                                                              ...
Cloud-ready Solutions from Cisco and EMC© Copyright 2011 EMC Corporation. All rights reserved.   37
Cloud-Ready Fabric• Industry leading solution to unify your  SAN + storage environments• Comprehensive, networking and  st...
Turbocharge your SAN                                                            8-port FCoE module for MDS 9500 chassis  ...
Solutions Differentiation                                                         Messaging           ERP              Vir...
Virtual Desktop Infrastructure© Copyright 2011 EMC Corporation. All rights reserved.   41
Challenges Associated with Private CloudAt the desktop                                             In the infrastructure  ...
Emerging Customer Use Cases for VDI            Windows 7 Migration                             Business Process Outsourcin...
SIMPLIFIES OPERATIONAL COMPLEXITY• Without Vblock™ FastPath                               With Vblock™ FastPath           ...
Vblock™ Fastpath VDI   • Top to bottom—a faster, cheaper, better solution for the enterprise               Enterprise-clas...
Vblock™ Fastpath VDI   • Top to bottom—a faster, cheaper, better solution for the enterprise                     “Since th...
CLOUD                                                            TRANSFORMS IT                                            ...
THE JOURNEY TO BIG DATA1                                                        2                                    3    ...
THE BIG DATA STACK1                                                        2                                   3   All Dat...
THE ANSWER                                                         MACHINE                                                ...
The Cisco/Greenplum Offering                                                  The Customer Value:                         ...
Price/Performance Advantage                                                                                               ...
Summary                                                         •IT has entered the age of transformation© Copyright 2011 ...
Summary                                                         •IT has entered the age of transformation                 ...
Summary                                                         •IT has entered the age of transformation                 ...
Summary                                                         •IT has entered the age of transformation                 ...
Summary                                                         •IT has entered the age of transformation                 ...
Summary                                                         •IT has entered the age of transformation                 ...
THANK YOU!    mike.sharun@emc.com                                                         #CiscoPlusCA© Copyright 2011 EMC...
Thank you for attending the Cisco Plus Canada conference.                            Follow @CiscoCanada and join the #Cis...
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Partnership for the Private Cloud

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The presentation will discuss the meaning of cloud technologies, various cloud approaches, the three paths to private cloud, challenges associated with private cloud and big data.

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Partnership for the Private Cloud

  1. 1. Partnership for the Private Cloud • Integrated Solutions at the Speed of Business© Copyright 2011 EMC Corporation. All rights reserved. 1
  2. 2. Our Industry Is In A Major Transformation Mini Networked/ Cloud Distributed Computing Mainframe PC/ Computing Microprocessor© Copyright 2011 EMC Corporation. All rights reserved. 2
  3. 3. Catalysts For Change Budget Information Deluge Cyber Security© Copyright 2011 EMC Corporation. All rights reserved. 3
  4. 4. I.T. BUDGET 27% Invest 73% Maintain Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010© Copyright 2011 EMC Corporation. All rights reserved. 4
  5. 5. Catalysts For Change Budget Information Deluge Cyber Security© Copyright 2011 EMC Corporation. All rights reserved. 5
  6. 6. IN THIS DECADE THE DIGITAL UNIVERSE WILL GROW 44X FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTES 35,200,000,000,000,000,000,000 BYTESSource : 2010 IDC Digital Universe Study© Copyright 2011 EMC Corporation. All rights reserved. 6
  7. 7. 90% OF THE DIGITAL UNIVERSE IS UNSTRUCTUREDSource : 2011 IDC Digital Universe Study© Copyright 2011 EMC Corporation. All rights reserved. 7
  8. 8. Big Data Has Arrived Mobile Sensors Social Media Video Surveillance Video Rendering Geophysical Smart Grids Medical Imaging Gene Sequencing Exploration© Copyright 2011 EMC Corporation. All rights reserved. 8
  9. 9. Catalysts For Change Budget Information Deluge Cyber Security© Copyright 2011 EMC Corporation. All rights reserved. 9
  10. 10. AVERAGE LARGE ENTERPRISEIS ATTACKED IN SOME FORM300 TIMES A WEEK Source : NetWitness, 2011 © Copyright 2011 EMC Corporation. All rights reserved. 10
  11. 11. • 100,000 NEW MALWARE SAMPLES EVERY DAY• 54% OF BREECHES INVOLVED ZERO-DAY MALWARE Source : NetWitness, 2011 © Copyright 2011 EMC Corporation. All rights reserved. 11
  12. 12. THE EVOLVING THREAT LANDSCAPE Low, Slow & Mutating. Organized & Targeted. In A Virtual World!© Copyright 2011 EMC Corporation. All rights reserved. 12
  13. 13. Organizations should focus on the followingthreat actors based on their “assessed risk” • Insiders • Financially motivated cyber criminals • Backed by organized crime • Nation-state actors • HacktivitstsSource : NetWitness, 2011© Copyright 2011 EMC Corporation. All rights reserved. 13
  14. 14. Enter The Cloud.© Copyright 2011 EMC Corporation. All rights reserved. 14
  15. 15. What is the Cloud? © Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. What Does Cloud Mean? Increased Efficiency • Cloud drives “across the board” savings • Increases automation reducing operational costs Increased Agility • More IT resources devoted to innovation and value-add activities • Productivity increased through greater IT responsiveness and end-user flexibility • IT as a partner for new value creation© Copyright 2011 EMC Corporation. All rights reserved. 16
  17. 17. 3 Different Cloud Approaches© Copyright 2011 EMC Corporation. All rights reserved. 19
  18. 18. EMC’S MISSION To Lead Customers And Partners On Their Journey To Cloud Computing© Copyright 2011 EMC Corporation. All rights reserved. 20
  19. 19. PRIVATE CLOUD IS THE FIRST STEPEnterprise IT Private Cloud 1 2 3 Infrastructure Infrastructure “74% of respondents expect to virtualize over 60% of their installed servers in the Transformation Transformation next 5 years” JP Morgan Chase, March 2012 © Copyright 2011 EMC Corporation. All rights reserved. 21
  20. 20. SERVICE PROVIDERS CREATE NEW OPTIONSEnterprise IT Private Cloud Public Cloud Infrastructure Service Transformation Provider “95% of respondents expect to maintain or increase their outside data center spend in 2012 JP Morgan Chase, March 2012 © Copyright 2011 EMC Corporation. All rights reserved. 22
  21. 21. Agility and Efficiency Infrastructure Automated Hybrid Transformation Private Cloud Infrastructure Public© Copyright 2011 EMC Corporation. All rights reserved. 23
  22. 22. Extensible Technologies Management Federation Trust Infrastructure Automated Hybrid Transformation Private Cloud Infrastructure Public© Copyright 2011 EMC Corporation. All rights reserved. 24
  23. 23. • Compliance DOES NOT = SecurityExtensible Technologies • Pervasive Network visibility (packet data, log data) is the only way to “Know” whats is happening in your environment Management Federation Trust Infrastructure Automated Hybrid Transformation Private Cloud Infrastructure Public© Copyright 2011 EMC Corporation. All rights reserved. 25
  24. 24. VIRTUALIZE MISSION CRITICALAPPLICATIONS Application Transformation Infrastructure Automated Hybrid Transformation Private Cloud Infrastructure Public© Copyright 2011 EMC Corporation. All rights reserved. 26
  25. 25. BUILD NEW APPLICATIONS New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Private Cloud Infrastructure Public© Copyright 2011 EMC Corporation. All rights reserved. 27
  26. 26. ACCESS APPLICATIONS FROM ANY DEVICE New End User Computing End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Private Cloud Infrastructure Public© Copyright 2011 EMC Corporation. All rights reserved. 28
  27. 27. A NEW LAYERING OF IT New End User Computing AUTOMATION End User Provisioning SECURITY Transformation New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Private Cloud Infrastructure Public© Copyright 2011 EMC Corporation. All rights reserved. 29
  28. 28. Cloud Technology A Decade of EMC / VMware Innovations intelligent Server data Information Resource Big storage Virtualization protection Security Management Data 2003- 2007- <2002 2003 2006 2010+ 2005 2010Deep Integration Central Cloud Deep Integration Deep Deep Emerging vStorage APIs Platform via vStorage APIs Integration Integration Integration Open APIs vShield APIs vCenter APIs © Copyright 2011 EMC Corporation. All rights reserved. 30
  29. 29. Cloud Technology A Decade of EMC / VMware Innovations $25B intelligent Server data Information Resource Big storage Virtualization protection Security Management Data Most VMware Integrations. <2002 8 YR INVESTMENT 2003 2005 Highest 2006 2003- Cloud Investment. 2007- 2010 2010+ Source: Wikibon Analysis & Survey 2011Deep Integration Central Cloud Deep Integration Deep Deep Emerging vStorage APIs Platform via vStorage APIs Integration Integration Integration Open APIs vShield APIs vCenter APIs © Copyright 2011 EMC Corporation. All rights reserved. 31
  30. 30. Three Paths To The Private Cloud Build Your Own VSPEX Vblock Best Of Breed Reference Converged Components Architectures Infrastructure© Copyright 2011 EMC Corporation. All rights reserved. 32
  31. 31. A New Way to Deliver ITVblockTM Infrastructure Platforms Management: Unified Infrastructure Manager (UIM) framework Virtualization: VMware Compute: Cisco UCS Network: Cisco Nexus and MDS switching Storage: EMC Symmetrix VMAX or VNX Security: RSAVblockTM Platform Solutions and Services Accelerate time to value of business Pre-Engineered, applications Pre-Integrated and Validated Seamless Support© Copyright 2011 EMC Corporation. All rights reserved. 33
  32. 32. Simplifying the Data Center Experience Traditional Data Center Experience VCE Data Center Experience 90-120 Days From Order to Production ~30 Days From Order to Production Program & Provision Receive ComponentsStaging Rack & Cable © Copyright 2011 EMC Corporation. All rights reserved. 34
  33. 33. Simpler to manage & operateLess maintenance needs means more time spent on business initiatives Converged Infrastructure Model© Copyright 2011 EMC Corporation. All rights reserved. 335
  34. 34. VCE Momentum Product 1000 Expansion Employees 120+ Partners 100 Major 1st Vblock Customers “Product” Redefined Today 12 Charter 1st Partners Shipment Announced Nov 2009© Copyright 2011 EMC Corporation. All rights reserved. 36
  35. 35. Cloud-ready Solutions from Cisco and EMC© Copyright 2011 EMC Corporation. All rights reserved. 37
  36. 36. Cloud-Ready Fabric• Industry leading solution to unify your SAN + storage environments• Comprehensive, networking and storage capabilities for virtual environments• Tested and validated by Cisco and EMC• Shared vision and experience to enable cloud-ready data-center customer deployment© Copyright 2011 EMC Corporation. All rights reserved. 38
  37. 37. Turbocharge your SAN  8-port FCoE module for MDS 9500 chassis 1 Convergence    Multi-hop FCoE support on MDS Converged DCNM FCIP SAN Extension for FCoE  32, 48-port 8G Advanced FC Module 2 Scale  256G/slot Fabric 3 module for MDS 9513  8G ER SFP+ (40KM), 3  Storage Media Encryption for Disk Intelligence  VMpath– virtual-machine-aware path analytics and trending for SANs© Copyright 2011 EMC Corporation. All rights reserved. 39
  38. 38. Solutions Differentiation Messaging ERP Virtual On VBLOCK Desktop Application Collaboration Development More predictable design … and Simplified Lifecycle Management! envelope 4© Copyright 2011 EMC Corporation. All rights reserved. 40
  39. 39. Virtual Desktop Infrastructure© Copyright 2011 EMC Corporation. All rights reserved. 41
  40. 40. Challenges Associated with Private CloudAt the desktop In the infrastructure • Windows 7 is here, we need to be prepared for it  For every $1 spend on hardware, we spend $3 to manage it • We spend too much time on desktop support  We want to deploy VDI in different workgroups calls  We don’t have several months for POCs, • Managing diverse end point devices is we need VDI now overwhelming & expensive  It is too difficult to manage the multiple vendors • We spent too much time recovering in a VDI solution lost data from stolen laptops  We need better security for our desktops • We are constantly patching and upgrading and our datacenter applications & OS images  We do not know how to architect a VDI solution • It is difficult to respond quickly to a  We do not know the real total cost of the mobile & international workforce solution © Copyright 2011 EMC Corporation. All rights reserved. 442
  41. 41. Emerging Customer Use Cases for VDI Windows 7 Migration Business Process Outsourcing Remote Office/Branch Office Reduce migration costs  Reduce costs by managing desktop  Reduce costs by managing desktops Minimize application incompatibility applications and users centrally and users centrally Extend life of existing  Centrally control sensitive data  Centrally control sensitive data desktop software  Streamline desktop and  Streamline desktop and application deployment application deployment Mobile Users Contractors/EOIT/BYOPC Business Continuity/Disaster Recovery Enable desktop access regardless of  Deploy and manage a desktop image  Support end-users working network connection on employee owned assets from remote locations Extend security and control of offline  Centrally control desktops and data  Ensure desktops are users  Separation between corporate and available 24 x 7 Leverage local device resources personal desktop  Quickly provision new desktops© Copyright 2011 EMC Corporation. All rights reserved. 443
  42. 42. SIMPLIFIES OPERATIONAL COMPLEXITY• Without Vblock™ FastPath With Vblock™ FastPath Over 40 complex interdependent steps. Two steps and you are good to go.© Copyright 2011 EMC Corporation. All rights reserved. 44
  43. 43. Vblock™ Fastpath VDI • Top to bottom—a faster, cheaper, better solution for the enterprise Enterprise-class, Automation Facilitates Support: Simple, Price Transparency Seamless, Smart 1000s of Users Rapid Deployment© Copyright 2011 EMC Corporation. All rights reserved. 445
  44. 44. Vblock™ Fastpath VDI • Top to bottom—a faster, cheaper, better solution for the enterprise “Since the RSA breach, EMC’s engineering team now uses VDI to control access and data protection to corporate secrets” Enterprise-class, Automation Facilitates Support: Simple, Price Transparency Seamless, Smart 1000s of Users Rapid Deployment© Copyright 2011 EMC Corporation. All rights reserved. 446
  45. 45. CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS© Copyright 2011 EMC Corporation. All rights reserved. 47
  46. 46. THE JOURNEY TO BIG DATA1 2 3 All Data Data Science Real Time Decisions Faster Answers Collaboration New Applications Elastic & Scalable Self-Service Data Monetization Big Data Enabled Apps Agile Process & Tools AnalyticsEngines Analytic Engines Analytic Productivity Platform Cloud Infrastructure Big Data Infrastructure Agile Analytics Predictive Enterprise Technology Focus People & Productivity Focus Application Focus© Copyright 2011 EMC Corporation. All rights reserved. 48
  47. 47. THE BIG DATA STACK1 2 3 All Data Data Science Real Time DecisionsPredictions Built-In Faster Answers Collaboration New Applications Elastic & Scalable Self-Service Data MonetizationData At The Point Of DecisionScale Big Data Insights Big Data Enabled AppsSelf-Service Agile Process & ToolsIterative, Agile AnalyticsEngines Analytic Engines Analytic Productivity PlatformTransparent, Real-time CollaborationStructured & Unstructured Data Cloud InfrastructureAnalyze Petabytes Of Current Data Big Data Infrastructure Agile Analytics Predictive EnterpriseVirtual, Scale Out Architecture Technology Focus People & Productivity Focus Application Focus© Copyright 2011 EMC Corporation. All rights reserved. 49
  48. 48. THE ANSWER MACHINE DATA IN. DECISIONS OUT. Greenplum Data Computing Appliance© Copyright 2011 EMC Corporation. All rights reserved. 50
  49. 49. The Cisco/Greenplum Offering The Customer Value: •A new certified platform offering for Greenplum Database • Store over 200 TB in one rack on enterprise-class SAS drives • Leverages latest Intel x86 processor technology and scale-out MPP principles, achieving highest ROI in analytics possible • Flexible configurations: • From minimum (2 master/2 segment servers) to many racks as needed • From Terabytes to Petabytes • Unified hardware management for data & control plane© Copyright 2011 EMC Corporation. All rights reserved. 51
  50. 50. Price/Performance Advantage IBM GP/Cisco Oracle Full rack Netezza Solution Exadata P-12 96 192 64 Cores Intel E54xx Intel 56xx Intel E55xx + FPGA Scan 24 GB/sec 21 GB/sec 10 GB/sec Capacity (Raw Usable) 52 TB 28 TB 32 TB Capacity 209 TB 112 TB 120 TB (w/Compression) Sample HW List Price $905K $1.65M $1.44M© Copyright 2011 EMC Corporation. All rights reserved. 52
  51. 51. Summary •IT has entered the age of transformation© Copyright 2011 EMC Corporation. All rights reserved. 53
  52. 52. Summary •IT has entered the age of transformation •Cloud accelerates the value to business© Copyright 2011 EMC Corporation. All rights reserved. 54
  53. 53. Summary •IT has entered the age of transformation •Cloud accelerates the value to business •Partner with the right organizations •Solution driven •Futuristic •Financially sound© Copyright 2011 EMC Corporation. All rights reserved. 55
  54. 54. Summary •IT has entered the age of transformation •Cloud accelerates the value to business •Partner with the right organizations •Solution driven •Futuristic •Financially sound •Security is a important piece of the solution •Information based, not Perimeter© Copyright 2011 EMC Corporation. All rights reserved. 56
  55. 55. Summary •IT has entered the age of transformation •Cloud accelerates the value to business •Partner with the right organizations •Solution driven •Futuristic •Financially sound •Security is a important piece of the solution •Information based, not Perimeter •Ensure you have a foundation for success© Copyright 2011 EMC Corporation. All rights reserved. 57
  56. 56. Summary •IT has entered the age of transformation •Cloud accelerates the value to business •Partner with the right organizations •Solution driven •Futuristic •Financially sound •Security is a important piece of the solution •Information based, not Perimeter •Ensure you have a foundation for success© Copyright 2011 EMC Corporation. All rights reserved. 58
  57. 57. THANK YOU! mike.sharun@emc.com #CiscoPlusCA© Copyright 2011 EMC Corporation. All rights reserved. 59
  58. 58. Thank you for attending the Cisco Plus Canada conference. Follow @CiscoCanada and join the #CiscoPlusCA conversation Access today’s presentations at cisco.com/ca/plus© Copyright 2011 EMC Corporation. All rights reserved. 60
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