2. Agenda
• Precision Based Routing – Multi dimensional routing
• Finesse desktop – Web 2.0 agent desktop
• Social miner – Social media customer care
#CiscoPlusCA
4. Packaged Deployment SRND
CCE PAC M1 (up to 1000 agents) Deployment
Single Box Rich Voice ACD Options IP IVR
Available
Web Configuration Outbound Parent/Child
Voice ACD (CCE) Multichannel CRM
Reporting (CUIC) Speech TDM
Call Control (UCM) Social Media RSM
Self Service (CVP) Recording Etc.
6. Precision Routing: Basic Facts
• Multi-dimensional routing built on proficiency based
Agent attributes
• Available starting with UCCE 9.0 (FCS: Summer
2012)
• Web 2.0 & REST API Configuration
• Inbound Voice only in UCCE 9.0
• Supports flat UCCE instances only in UCCE 9.0
• Skills-based Routing still exists
10. Precision Routing: New Terminology
• Attributes - Objects to define agent characteristics and
expertise with values
• Precision Queue – Multi-dimensional and multi-step queue
made up of Steps
• Steps – Set of criteria to escalate or grow/shrink agent pool
• Terms/Step Criteria – Conditions based on attributes that
determine the agent pool within each step
• Wait Time – Configurable input which specifies how long to
wait at a step for an available agent matching Step criteria
11. Precision Routing: Configuration Overview
3 1. Create Attributes
2. Assign Attributes to
Agents
3. Create Precision Queues
1
based on Attributes
4. Invoke Precision
Queues via call scripts
4
2
12. Precision Routing Configuration Overview
Attribute Creation
•2 Data Types Supported:
• Proficiency
• 1-10 Rating
• Used for quantifying
agent’s expertise (or lack
of) in that attribute
• Boolean:
•True or False
• Used to indicate an
“exists or not” condition.
(ie, Certified, Location,
etc)
13. Precision Routing Configuration Overview
Attribute Assignment
• Attribute Assignment:
• Can assign many attributes
to an agent at once (50 max)
• Agent can inherit default
value or have a specific
proficiency assigned
14. Precision Routing Configuration Overview
PQ Creation – Basic Info
• Basic Information:
• SL Type/Threshold
(similar to SkillGroup)
• Agent Ordering:
• Longest Agent Available
• Most Skilled Agent
• Least Skilled Agent
15. Precision Routing Configuration Overview
PQ Creation – Steps •Steps
• Create Step criteria based on
Attributes using Step Builder
interface
• Wait Time per Step indicates how
long the call waits for an available
agent that matches criteria
• Consider If – Determines whether
to execute step based on formula
evaluated at runtime (ie, Caller
Variables, # Logged on Agents, etc)
• Wait Time / Consider If are
optional and not available on last
Step of PQ
17. Precision Routing Configuration Overview
Script Editor • Script Editor
• Precision Queue node –
New node to specify PQ
• Invoke PQs either:
•Statically: Specify the exact
PQ
• Dynamically: Calls a PQ
based on formula evaluated
at runtime
• Can apply IVR/external
treatment while the call is
progressing within a PQ
• New - Dynamic Call Type feature
(independent of Precision Routing)
18. Precision Routing: 9.0 System Limits
Limit Maximum
Precision Queues / System 2,000
Attributes / System 10,000
Steps / System 5,000
Steps / PQ 10
Attributes / PQ (Distinct) 5
Attributes / Agent 50
Precision Queues +Skillgroups / Agent (Combined) 50 (Any
combination of PQs
and Skillgroups)
19. Reporting
Precision Queues analogous to Skill Groups, provide same metrics
More granular data with minimal learning curve
New and modified CUIC templates:
• Agent Real Time (with both Skill Group and Precision Queue)
Real Time • Agent Team Real Time (with both Skill Group & Precision Queue)
• Precision Queue Real Time* (similar to Skill Group Real Time)
• Agent Queue Interval (with both Skill Group & Precision Queue)
Historical • Precision Queue Interval* (similar to Skill Group Interval)
• Call Type Queue (with both Skill Group and Precision Queue)
• Agent Precision Queue Member* (list of all PQs for each agent)
Membership • Precision Queue Member* (list of all agents in each PQ)
20. Reporting – New Reports
New Reports for Precision Routing:
Name Type Description
Precision Queue Real Time Real Time Precision Queue real time
metrics
Precision Queue 10-Step Real Time Real Time Precision Queue real time
metrics per Step
Agent Precision Queue Membership Real Time Agent’s current Precision
Queue membership
Precision Queue Interval Historical Precision Queue historical
metrics
Precision Queue Efficiency Historical Precision Queue Performance
by Step
21. Precision Queue Real Time
• New CUIC template to report on Precision Queue real time
metrics (analogous to Skill Groups)
22. Precision Queue 10 Step Real Time
• New CUIC template to report on Precision Queue real time info per
Step
23. Agent Precision Queue Membership
• New CUIC template that displays Agent’s Precision Queues
and its attributes
24. Precision Queue Interval All Fields
• New CUIC template to report on Precision Queue historical
metrics (analogous to Skill Groups)
26. Updates to Existing Reports
•Agent Real Time Reports modified to combine PQ/Skill Group
•Agent Team Real Time in one column and to show PQ Attributes
•Agent Queue Interval (example shown below)
•Call Type Queue
27. Enterprise Application Integration
Mary’s Attributes
API Fluent in English
Fluent in English
Cert. to sell Home Ins.
Cert. to sell Home Ins.
Cert. to sell Auto Ins.
HR
English
Auto Database
Insurance
Sales
Precision Routing
• Fluent in English
• Cert. to sell Auto Ins.
28. Migrating to Precision Routing
Designed for a smooth migration process:
Agents can exist in both Skill Groups and Precision Queues
• Gradually migrate agents to Precision Routing by assigning a
few attributes at a time
Queue calls to any combination of Precision Queues and
Skill Groups
• Pilot by allocating a certain percentage of calls to Precision
Queues
Existing reports updated to show both Precision Queue &
Skill Group information
• Easily compare Precision Queue & Skill Group metrics using
familiar CUIC templates
29. Precision Routing – UCCE 9.0 and Beyond
Summer 2012
Precision Routing - UCCE 9.0 Roadmap
Features: Reports (New):
10 Step PQ PQ Real Time Outbound Support
Wait Time PQ 10 Step Real Multi-Channel Support
Consider If Time
Dynamic PQ Node Agent Precision Bulk Configuration
Queue Agent Utilization
Dynamic CT Membership
Node Ordering
Precision Queue Weighting Criteria
Dual-skilled Interval
(PQ/SG) Agent Scalability Increases
Precision Queue
REST APIs Efficiency UI / Report
Web 2.0 Config Enhancements
31. Finesse Gadgets
Ease of Customization via modular architecture
• Mini-web pages assembled into a larger webpage
• A la carte approach to agent desktop
• Utilize OpenSocial for standards-based integration
• Cisco UI Source code published to CDN
32. Enterprise Mashups Enterprise CRM
Enabling Unified Desktops for Agents
Finesse Gadget
SocialMiner or CUIC
HTTP
CRM Gadget HTTP Cisco Unified
Intelligence Center
HTTP
Cisco Finesse Server HTTP
Web Gadget
Services Container
Gadget Architecture enables client-side mashup & easier integration
Gadget Upgrades handled by each server
Reduces version compatibility dependencies
33. Cisco Finesse Client
High-Level Architecture
Contact Center Enterprise
Cisco Finesse Server
VOS Virtual Machine
Web Gadget
Services Container
Custom
Authentication via Applications
Administration and CTI
Data Server
Cisco
Unified
Contact Center
Enterprise
PG
Zero-Footprint on client
Mandatory Administration Workstation (AW)
34. Finesse Cockpit
A container application that eases cost of integration
Agent State
Controls
Configurable Tabs
Administrators define tab
names
Configurable Gadgets
Administrators define which
gadgets go on each tab
35
35. Cisco Finesse Call Control
Gadget common to agents and supervisors
Call Control Buttons
Call Context Make Call, Answer/End, Hold/Retrieve,
Consult, Transfer/Conference, & Keypad
Administrators define which
call variables to include
Wrap-Up
Agents can apply wrap-up
codes throughout the call
or after the call
36
36. Cisco Finesse Supervisor Agent Statistics
Team Performance Gadget Agent state, time-in-state,
and extension
Supervisor Controls
Change Agent State or Team Selector
Initiate Silent Monitor
37. Cisco Finesse Supervisor
Queue Statistics Gadget
Call Statistics Agents Statistics
The number of calls in Agent State across skill
queue and time in queue groups
for each skill group
38
41. Finesse Administration
A gadget-based Administration Console
System Settings
‒ CTI Server Configuration
‒ Authentication Server
‒ Finesse Cluster
Configuration
Gadget Layout
Call Variables
Reason Codes
⁻ Not-Ready
⁻ Sign-Out
⁻ Wrap-Up
42. Roadmap
Finesse 8.5(3) Finesse 9.0
January 2012 June 2012 Post 9.0 Feature Set
Agent Features Packaged CCE Support Barge / Intercept
Call Control Generic PG Support
Not-Ready & Sign-Out HA over the WAN
Golden Template
Reason Codes Phonebook
Queue Gadget
Call & ECC Variables Localization
Wrap-Up Codes Queue Time
# of calls in Queue Finesse for CCX
Supervisor Features
Agent State Display Count of Agent State by Agent Configuration
UCM Silent Monitor Queue Groups
Platform Features Mobile Agent Secure HTTP
High Availability Send DTMF for IVR Single-Step Transfer
Gadget-based Admin Supervisor Multi-Line
3rd Party Gadget Support Time in State Metric
Finesse & CTI-OS/CAD Agent-Agent Chat
Change Agent State Control
mixed deployments Firefox Support
Predictive/Progressive Preview Outbound
Outbound
44. Did You Know that…
78% of 18 - 34 year olds
of 35 - 44 year olds
71%
59% of 45 - 54 year olds
have either a Facebook or MySpace account
Harris Ineractive.com Newsroom,, 2010
www.harrisinteractive.com/NewsRoom/HarrisPolls,
Accessed August 16, 2010
45. Did You Know That…
1.3M The average number of tweets per hour
Pieces of content (web links, news stories,
3.5B blog posts, etc.) shared each week on Facebook.
Number of Facebook users who update their
35M status each day.
Jake Hird, Senior Research Analyst for Econsultancy: http://econsultancy.com/us/blog/5324-
20+-mind-blowing-social-media-statistics-revisited
46. 34% of online Americans have
used social media to rant or rave
about a product, company, or brand
Fans are 28% more likely than non-fans to
continue using a specific product
Fans are 41% more likely
to recommend to a friend
Barbierri, Cody, “Nielson Company Reports 82% Increase in Time
Spent on Social Networks,” Social VentureBeat.com
/social.venturebeat.com, Accessed August 16, 2010
51. Social Media Care Maturity Model
Proactive Customer
Level Proactive Social Media Business
5 Care
Engagement Intelligence
Proactive Sales
Scalable engagement Managed process
Level Social Media
4 process Team activity
Customer Care
Teams work queues reports
Social Media Brand dashboarding
Level Social Media strategy Minimal customer care
3 Marketing Engagement involvement
marketing
Level Social Media Facebook page and Twitter presence
2 Broadcasting Broadcast standard marketing via social media
Level Listening Occasional reporting
1 Reactive/surprised by social media
52. Cisco SocialMiner
Social Media Customer Care
1. Capture
Airline lost my luggage!
2. Analyze & Prioritize Cisco
SocialMiner
3. Communication Workflow
Customer 4. Assign
Social Media
5. Engage Customer Care Agent
53. Cisco SocialMiner
Overview
• Enable proactive customer service by queuing and assigning social web posts to
appropriate staff
• Complement brand monitoring dashboards
Features
Real-time capture of social media postings
Social media campaign management
Route and queue contacts to experts
Tagging
Social Screen Pop
Real-time Notifications via Instant Message, Email, and
Text
Social media customer care metrics
Rich set of Platform API’s for customization
54. SocialMiner
Gadgets
OpenSocial Gadgets
Cisco Application Interfaces
Web Gadget Gadget Container
Services Container
REST APIs
Cisco SocialMiner Services
All-in-one Software Appliance
•Runtime External Services
•Datastore •SMTP Mail Service Interface – Linux Operation System
•Reporting Database •XMPP Interface – Apache Tomcat Web Server
•Indexer •Active Directory
•Eventing – Cassandra Datastore
– Informix Reporting Database
Cisco Provided OVF Template
Virtualization (Required)
Any Server Platform
Standard Server Hardware
55. SocialMiner Campaign Management
• Features
– Configure feeds from various sources of user generated contact
web sites
– Group feeds into “campaigns” to monitor social contacts
– Trainable filters to sort social contacts Engage Define
• Benefits
– Consolidated list of prioritized opportunities for
Campaign
engagement across all social media sites Management
– Distinct campaigns for different products/purposes
• Product A, Product B, Product C
• Customer Service, Sales Prioritize Capture
• Customers, Partners, Analysts
56. Queue Contacts for Experts
• Features
– Easy-to-use web gadget to reserve and dispatch work
– Pick style work assignment
– State management for social contacts*
• Benefits Classify
Queue
– Scale social media team activities Contact
– Automated distribution of work improves efficiency
and effectiveness of social media engagement
– Flexible assignment models and approval queues
expands participation Assign
*Future release
57. Social Media Customer Care Metrics
• Feature
– Detailed metrics on social media customer care activities
– Campaign reports
– Team reports
• Benefit
– Measure work and results
– Manage to service level goals
– Support brand management
– Optimize staffing
58. Cisco SocialMiner Garners
Best of Enterprise Connect
2011
This award honors companies who have
made significant technological
advancements to benefit the enterprise
communications market
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