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Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
Creating a Collaborative Enterprise
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Creating a Collaborative Enterprise

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Great changes are occurring throughout organizations worldwide. New and rapidly evolving web 2.0 networking technologies promise the next generation advances in information technology and business capabilities. An increase array of multimedia communications technologies such as virtual workspaces, social networking tools, web conferencing applications, text messaging, internet phone services, and as if you are there video meetings are creating new possibilities for organizations to more quickly and effectively connect people.

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Transcript of "Creating a Collaborative Enterprise"

  1. 1. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco FrameworkCreating a Collaborative Enterprise A Guide to Accelerating Business Value with a Collaboration Framework
  2. 2. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < Foreword Businesses are increasingly under pressure to find new ways to increase productivity and stay ahead of the competition. At Cisco, we have identified collaboration - and social networking in the enterprise - as the next phase of the Internet that will increase productivity, innovation, and growth. To date, we have seen a 900 percent return on our investment in collaboration solutions, but we believe that there is much more to come. During the past 8 years, Cisco has been We hope that the Cisco® Collaboration incorporating collaboration into the way we Framework, contained herein, will provide do business. First at the executive level and you with guidance about how to approach now, as the network has enabled even greater collaboration in your own organization and that collaboration regardless of hierarchy or it will help you accelerate and attain greater geography, we are extending collaboration to business value and results. every employee across the globe. What we In an affirmation of collaboration at work, the have discovered is that using a framework development of this framework included that couples people, process, and technology contributions from many thought leaders, together allows us to reap greater business including members of the Collaboration benefits in a shorter amount of time than if we Consortium, an international group of had approached this process without a vision private- and public-sector organizations that and a plan to guide us. ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  3. 3. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework Foreword have prioritized efforts focused on collaboration. Global Supply Chain Management, Human This consortium is now using the Cisco Resources, Internet Business Solutions Group, Collaboration Framework as the foundation IT, Marketing, Operations, Processes and for its industrywide collaboration reference Systems, and Sales—for their keen insights and model. In addition, Francois Joanette, managing contributions. partner of SBT Advisors and an expert on Our hope is that our collective work in this using collaboration to increase business value, guide will help you create your own provided content and clarity to this work. collaboration framework and inspire you to new Special thanks also go to the cross-functional ways of thinking about collaboration in your review team—which included members from own business. Cisco Corporate Communications, Corporate Positioning, Customer Advocacy, Engineering, Gary Bridge, Senior Vice President, Randy Pond, Executive Vice President, Internet Business Solutions Group Operations, Process and Systems Blair Christie, Senior Vice President, Ron Ricci, Vice President, Corporate Communications Corporate PositioningCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  4. 4. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework Contents Foreword 2 Cisco on Cisco: Lessons in Organizational Collaboration 47 Executive Overview 5 Cisco on Cisco: Implementing Collaboration Introduction 6 in Cisco’s Global Supply Chain 47 Why Is Collaboration So Important? 7 Cisco on Cisco: Cisco Creates an Executive Collaboration Process 50 Overview: The Cisco Collaboration Framework 10 Cisco on Cisco: Watch Your Language— How Was the Collaboration Do Not Overlook the Basics 52 Framework Validated? 12 Cisco on Cisco: Creating Collaborative Implementing the Cisco Collaboration Behavioral Changes 53 Framework 15 Cisco on Cisco: Transformational Changes Components of Collaboration 15 Through Web 2.0 56 Developing the Components of Collaboration 19 Guiding Your Organization Through the Three Phases of Collaboration 26 The Investigative Phase 26 The Performance Phase 31 The Transformation Phase 36 How to Begin 38Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  5. 5. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework Executive “A great wind is blowing and that gives you eitherOverview imagination or a headache.” Catherine the Great management is the most effective way to create the organizational changes necessary to take best advantage of advances in technology. With this philosophy in mind, Cisco has developed the Cisco® Collaboration Framework. Guided by the best practices of this framework, Cisco saved US$691 million and increased productivity 4.9 percent in fiscal year 2008. The Cisco Collaboration Framework provides New networking technologies are offering a clear evolutionary path and a portfolio of organizations far greater freedom as to when, structured methodologies that organizations where, and how they collaborate. Is your can use to improve the way that information company ready to take advantage of these and expertise is shared among employees, major communications innovations? partners, and their communities. By following the collaboration framework, enterprises can Investments in information technology help strategically harness a rapidly expanding organizations change the way they can do array of Web 2.0 and social networking business. But technology cannot change technologies, in the process dramatically old habits. Time and time again, Cisco has improving their operations and potentially found that leadership coupled with strategic transforming their business.Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  6. 6. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework IntroductionWhy Is CollaborationSo Important?Overview: TheCisco CollaborationFrameworkHow Was theCollaborationFramework Validated? Great changes are now occurring throughout organizations worldwide. New and rapidly evolving Web 2.0 networking technologies promise the next great advances in information technology and business capabilities. An increasing array of multimedia communications technologies such as virtual workspaces, social networking tools, web conferencing applications, text messaging, Internet phone services, and as-if-you-are-there video meetings are creating new possibilities for organizations to more quickly and effectively connect people, information, and knowledge communities. As with other pivotal developments in the edge by making profound improvements in evolution of information technology, such their operations. as database software, email, and enterprise Cisco, for example, saved US$691 million and resource planning (ERP) systems, organizations increased productivity 4.9 percent in fiscal that are first to figure out the best ways to use year 2008 by using collaboration and Web 2.0 these new technologies can gain a competitive ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  7. 7. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework Introduction technologies. The technology investments, the benefits of the full potential of these which cost US$81 million to deploy, provided a technologies while leaving companies 900 percent return on investment (ROI). dangerously exposed to damage from uncontrolled content and haphazard processes. More importantly, organizations need to make use of new collaboration possibilities or face a significant competitive disadvantage.Why Is CollaborationSo Important? Companies that successfully adopt new collaborative processes will be able to moveOverview: TheCisco Collaboration faster, make better decisions, draw fromFramework a deeper base of information, and moreHow Was the effectively operate across time and distanceCollaboration barriers. As is always the case in business,Framework Validated? either you pull ahead or the competition will. To be sure, new Web 2.0 collaborative technologies will be difficult to ignore. Why Is Collaboration So Important? Younger employees—especially Generation Collaboration is the act of people working Y, employees now in their twenties—and together to reach a common goal. It involves other early adopters are now bringing these getting the right information to the right people networking tools into the workplace—whether at the right time to make the right decision. Such the IT manager or the CEO wants them there well-informed and speedy decisions in turn help or not. In any case, businesses will need to organizations get work done. develop a concerted strategy to proactively But collaboration is much more than manage these technologies and, ideally, communication. It is the way that all the people develop organizational capabilities to take in an enterprise function together. Better best advantage of them. A noninterventionist collaboration means better business operations. management approach will fail to gain ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  8. 8. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework Introduction By improving these capabilities with improved Now, however, new collaboration technologies collaboration, organizations can increase the can help organizations share information scale and capacity of their processes and and expertise in ways that simply have not develop new ways of doing business. Good been possible. Much the way that databases collaborative information sharing and decision revolutionized sales and marketing efforts, email making lead to better business results by transformed communications, or ERP systems reducing manufacturing costs, stimulatingWhy Is Collaboration innovation, speeding time-to-market, improvingSo Important? product and service quality, and opening newOverview: The business opportunities.Cisco CollaborationFramework Certainly, collaboration has always beenHow Was the fundamental to business. After all, humansCollaboration are highly social animals, and by interactingFramework Validated? with each other, we gain important information. But new pressures on businesses are making collaboration more important than ever. In addition to economic conditions that are remade corporate operations, new networked requiring even more cost-efficient operations, collaboration technologies promise to radically several long-term trends, including information improve the way that people interact and share overload (from email and its ilk), globalization, information. and partnering (through increased outsourcing Unlike past IT advances, however, collaboration and virtual companies), have put collaboration in technologies provide a way for organizations to the spotlight. In all these cases, various barriers increase their access to the latent knowledge (organizational, physical, and psychological) “stored” within employees, partners, customers, inhibit the optimum exchange of information to and even the broader public (which might make decisions and get work done. harbor unknown experts with special insight). ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  9. 9. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework Introduction It is this human element that makes Web 2.0 and social networking tools different from information technology improvements of the past. The tacit knowledge in a person’s mind is much harder to capture and codify. It is complex, rapidly changing, and often a bit messy. New collaborative communicationsWhy Is Collaboration tools, including blogs, virtual workspaces, wikis,So Important? desktop video, telepresence conferences, webOverview: The conferencing, presence communications, andCisco CollaborationFramework instant messaging, offer new ways to tap such crucial information.How Was theCollaboration But using these new tools to create a moreFramework Validated? collaborative enterprise is not an easy task. Deploying the technology is only one part of the process. Moving from experimental, impromptu use of social networking capabilities to strategic, companywide implementation requires close attention to cultural and procedural changes throughout an organization. ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  10. 10. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 10 Introduction Overview: The Cisco Collaboration can use to improve the way that information Framework and expertise is shared among employees, How can an organization best harness customers and partners. the disparate concepts and technologies By following the framework’s business of new collaborative Web 2.0 advances? management guidance, enterprises can Certainly, new technologies can hurt as well strategically harness the expanding array of as help an organization. ERP systems, while Web 2.0 and social networking technologiesWhy Is Collaboration now a foundational element for most large ¬and in the process dramatically improve theirSo Important? companies, proved daunting and disruptive operations and transform the way they doOverview: TheCisco Collaboration as organizations struggled to adapt to the business.Framework new business processes these technologies The collaboration framework provides a guide toHow Was the required. Indeed, new technologies on their ownCollaboration establishing collaboration in your organization can do little to improve a company. SignificantFramework Validated? based on your enterprise’s unique business and new technologies require commensurate operational models. The framework focuses on organizational changes. how organizations should manage their people, As Cisco has seen time after time, an processes, and technology to advance their organization needs to focus as much on collaborative capabilities through three phases change management efforts for its people of development: investigative, performance, and its processes as it does on technology. and transformation. As an organization moves The more all three work in concert, the more through these phases, it gains increasingly an organization will reap rewards from its greater value from collaboration. investments in new technologies. To gain the most benefit from investments To help businesses and other enterprises in in collaborative tools, organizational leaders this effort, Cisco has developed the Cisco must make cultural, management, and process Collaboration Framework. The framework details changes a priority. Without such behavioral a clear evolutionary path and a portfolio of and procedural initiatives, new collaborative structured methodologies that organizations ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  11. 11. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 11 Introduction technologies will offer only limited benefits, If employees do not actively use the tools, then but if carried out well, implementation of these technologies will fail to gain the critical these new technologies has the potential to mass so important to making the best possible transform an organization and bring exceptional connections with people and information. new operational efficiencies and business But such impromptu use only goes so far. opportunities. Critically, the collaboration framework provides guidance to help organizations get beyondWhy Is CollaborationSo Important? a tactical, fragmented approach to a truly strategic approach to collaboration that can beOverview: TheCisco Collaboration implemented throughout the entire organization.Framework While the trigger for all this collaborativeHow Was the change is clearly networking technology,Collaboration comprehensive enterprise collaboration willFramework Validated? struggle if it remains an IT-only initiative. In its own experience, Cisco has seen repeatedly how important it is for IT advancements to progress in concert with The Cisco Collaboration Framework’s build- changes in real-world processes and behaviors. as-you-go model provides guidance for This view requires radically different thinking organizations at any point of development. The and behavior from an organization’s strategic focus is on taking advantage of the uses that leadership and operational management. New are most likely springing up in your organization habits need to be formed, new technologies (likely perpetrated by your younger, Generation scaled, and new processes invented. The Cisco Y employees). Such unprompted use is a great Collaboration Framework provides the guidance thing. Enthusiastic, motivated interest in new to make these necessary changes. collaboration tools is perhaps the most crucial Continued element to the success of collaborative efforts.Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  12. 12. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Introduction How Was the Collaboration Framework Cisco is now using the principles of the Validated? framework to transform its own operations. As To develop effective methods and best one of the most successful corporations of its practices for addressing the complex generation, the networking equipment maker challenges of building new collaborative has grown rapidly in the past decade while capabilities within organizations, Cisco expanding across an ever-greater breadth Systems and SBT Advisors, a New York–basedWhy Is Collaboration consulting group specializing in collaboration,So Important? established the Collaboration ConsortiumOverview: TheCisco Collaboration in July 2008. This forum is composed ofFramework an international group of private and publicHow Was the organizations that are focusing on collaborationCollaboration as a way to improve and transform theirFramework Validated? businesses. The member organizations have been regularly discussing their ongoing insights into collaboration, with the goal of developing a and variety of geographical and technological business management model applicable to any markets. The new scale and complexities type of organization. Consortium members have of Cisco’s business, however, have posed adopted the Cisco Collaboration Framework increasing challenges to the company. as the foundation for this model. Consortium members are now testing the framework’s Cisco has a long history of using Internet methodology in their own organizations as they technologies to improve business performance. develop additional insights into collaboration. Beginning in 1995, the company implemented a series of Web 1.0 solutions that led first to The collaboration framework is also based on automated, paperless transactions and then Cisco’s own lessons learned and best practices Continued for establishing a collaborative environment.Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  13. 13. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Introduction to information exchanges through electronic to increase profit margin by $142 million, and interactions. Cisco’s investments in a broad to generate time savings for employees worth range of these Web 1.0 technologies now US$380 million. The total cost to achieve these account for US$3.7 billion in cumulative savings. benefits was just $82 million, resulting in overall net savings of $691 million. Cisco is now focused on the next era of the Figure 1. Cisco’s Productivity Journey Internet, in which Web 2.0 and social networking technologies are making it possible to link Web 1.0 Web 2.0Why Is Collaboration 5So Important? employees, customers, and partners in entirely Web 2.0 Collaboration Solutions: new ways. Just as when organizations evolved 4 $691MOverview: The Benefits ($B /Yr.)Cisco Collaboration from paper-based transactions to electronic- 3 Web 1.0Framework based transactions more than a decade ago, 2 Internet Solutions: $3.7BHow Was the Cisco sees a major transformation ahead. Cisco 1Collaboration believes that collaboration is the “next big 0Framework Validated? Information Transformation Interactions Collaboration thing” that will transform commerce, enabling FY95 Source: Cisco IBSG, 2009 FY00 FY05 FY08 increased business agility and exceptional Enlarge Reduce levels of productivity. Cisco is already benefiting from this second As one of the world’s largest functional wave of technological innovation. In fiscal organizations, improving collaboration across year 2008, the company’s Web 2.0–based Cisco’s now $40 billion business is vital to benefits accrued in three areas: cost reduction, the company’s continued success. Unlike increased margin through revenue acceleration, some corporations, Cisco has one primary and time savings. operations organization for the vast majority of the company, with few divisions or large Specifically, research from the Cisco Internet subsidiaries. Everything must work together as Business Solutions Group (IBSG) shows that one. The more transparently that happens, the in fiscal year 2008 Cisco used collaboration more productively Cisco’s 60,000 employees technologies to reduce costs by $251 million, ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  14. 14. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Introduction will be. For the company, that means greater speed, agility, and quality when anticipating and responding to an ever-shifting competitive and technological landscape. Though these are still early days for Web 2.0 and social networking, Cisco and other companies are finding the collaborationWhy Is CollaborationSo Important? framework an effective roadmap for guiding organizations toward better and more effectiveOverview: TheCisco Collaboration collaboration.FrameworkHow Was theCollaborationFramework Validated?Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  15. 15. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Implementingthe CiscoCollaborationFrameworkComponents ofCollaborationDeveloping the People Components of CollaborationComponentsof Collaboration To efficiently and effectively move through the Also described as the cultural aspect ofGuiding Your investigative, performance, and transformation collaboration, the people component of theOrganization Through phases of collaboration, organizations must Cisco Collaboration Framework focuses on waysthe Three Phases of carefully cultivate the three components to influence people’s attitudes and collaborativeCollaboration of collaboration: people, processes, and behaviors: what people believe, how theyThe InvestigativePhase technology. feel about something, and what they think is Figure 2. Components of Collaboration proper behavior. Main areas of focus includeThe PerformancePhase leadership expectations, management practices,The Transformation performance measurements, incentives andPhase People rewards, role models, and hiring policies.How to Begin New behavioral expectations need to be clearly defined, developed, and incorporated into an organization’s culture. Leadership and management systems need to align with new Process Technology Continued Enlarge ReduceCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  16. 16. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Implementing collaboration efforts for the proper behavior • Management and execution principlesthe Cisco expectations to be set, operationalized, • Employee and workspace policiesCollaboration and measured (that is, made accountable). Companies can influence the cultural aspects of • Collaboration readiness benchmarking andFramework collaboration through such management tools as: progress tracking • Company, management and individual • Role models, especially ones from the performance metrics executive levelComponents of ContinuedCollaboration • Leadership values and competenciesDeveloping theComponentsof CollaborationGuiding Your Cisco on Cisco If you want to collaborate effectively, everyoneOrganization Through Watch Your Language: Do Not has to be speaking the same language. Newthe Three Phases of Web 2.0 collaboration tools enable better Overlook the Basics communications options for widely dispersedCollaboration teams—and thesecapabilities make the basics ofThe Investigative communications even more important. C-Change,Phase Cisco’sexecutive collaboration process, addressesThe Performance these challenges by prescribing steps to establishPhase group “norms,”which offer a common social foundation for virtual, global teams.The Transformation Read MorePhaseHow to BeginCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  17. 17. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Implementing Processes • Support servicesthe Cisco Process changes are changes in the way • Leadership and management developmentCollaboration you get your work done. Processes include processesFramework governance, decision making, skills cultivation, • Data sharing policies and practices funding, and operational logistics, with a strong emphasis on review-and-improve cycles. • Internal change management consulting Collaborative processes are the institutional (collaboration experts)Components of support structures necessary for helpingCollaboration • Systems of accountability and management people implement collaboration.Developing the for group performanceComponents The unit of performance shifts from individualof Collaboration to group or team in a collaborative setting. AnGuiding Your organization that uses collaboration well needsOrganization Throughthe Three Phases of to understand that the traditional systems ofCollaboration performance will not work effectively (thatThe Investigative is, individual systems produce competition,Phase whereas team systems produce collaboration).The Performance Management models (or human resourcesPhase [HR] systems) need to change to reward andThe Transformation recognize the right behaviors.Phase To adjust processes to best supportHow to Begin collaboration, organizations need to Technology develop business and management models encompassing: There are many types of collaborative applications—and there will be many more. • Staffing Wikis, blogs, virtual workspaces, video • Priority setting and funding ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  18. 18. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Implementing presentations, instant messaging, social Organizations can build efficiency intothe Cisco networking sites, web conferencing, and collaborative tool development by findingCollaboration Twitter are just a start. With this in mind, chief replicable models, such as “virtual expert”Framework information officers (CIOs) need to build a or “virtual teaming” modules that can be foundation to support those applications. repurposed for a wide range of business scenarios. These kinds of models focus on the The range of collaborative possibilities will type of interaction rather than the business be limited by the network’s infrastructure. AComponents of model or operational function. Cisco estimatesCollaboration collaborative network infrastructure should be that up to 80 percent of all collaboration able to carry a host of multimedia services withDeveloping the processes can be addressed by replicable tools.Components quality-of-service (QoS) capabilities, especiallyof Collaboration for video and audio traffic. Also, organizations need to look at waysGuiding Your to integrate packages of tools into a singleOrganization Through Networks ideally should support: collaborative environment, such as pullingthe Three Phases of • Voice over IP (VoIP) to provide fully integrated desktop sharing, video sharing, wikis, blogs, andCollaboration teleconferencing capabilities with multimedia forums onto a single intranet portal. Importantly,The InvestigativePhase web applications these tools, while standardized, should alsoThe Performance • Video capabilities, especially to facilitate provide individuals with personalization optionsPhase collaboration among remote employees to best support their unique needs.The Transformation For managing information, organizationsPhase • High-fidelity communications, which enhance the effectiveness of many collaboration tools will benefit from intranet search, tagging,How to Begin and aggregation capabilities that can be • Easy-to-use, dependable tools readily continuously refined and adapted to deliver the available through the corporate network most relevant information to a given population • Integration with internal systems for of users. Continued supporting existing business processes, such as inventory management, sales, and manufacturingCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  19. 19. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Implementing Note: It is no accident that people and processes are virtue. As Cisco has seen, just when you thinkthe Cisco listed before technology as framework components. a change management initiative will never takeCollaboration People and process concepts blend fluidly. They both hold, momentum passes the tipping point, andFramework combine to create behavioral changes that lead to widespread adoption occurs. operational improvements in an organization. While To keep an organization on course as it strives technology is the crucial catalyst for enabling improved to improve its collaborative capabilities, the collaborative activities, the success of such efforts hinges organization needs to develop a collaborationComponents of on the behavioral changes that must take place throughCollaboration vision and strategy. Only by carefully developing leadership, people, and processes. a vision and strategy will an organization knowDeveloping theComponents Developing the Components when and how to best develop these crucialof Collaboration components. By making a careful assessment, of CollaborationGuiding Your an enterprise also will know much more about The components of collaboration take timeOrganization Through the kind of work it needs to do.the Three Phases of to mature in an organization. They require a ContinuedCollaboration sustained effort, and patience is the proverbialThe InvestigativePhaseThe Performance Cisco on Cisco Cisco has spent the past 8 years moving from aPhase command-and-control operation dominated by Cisco Creates an Executive competing departments to a widely cross-functionalThe Transformation Collaboration Process company that uses collaborative councils, boardsPhase and working groups. These senior leadership teamsHow to Begin facilitate executive decision-making, create cross- functional alignment, and guide business initiatives. Cisco documented what works in these councils and boards and, through it’s C-Change guide, offers insights on how new teams can collaborate more effectively. Read MoreCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  20. 20. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 20 Implementing Creating Your Collaboration Vision Finding Your Collaboration Impact Zonesthe Cisco and Strategy Collaboration “impact zones” are the buildingCollaboration To successfully develop the people, processes, blocks of the Cisco Collaboration Framework.Framework and technology capabilities necessary for new Collaboration zones are the highest-intensity forms of collaboration, an organization must intersections of interactions, information, and carefully align its new collaboration efforts expertise in your organizational ecosystem with its business goals. By establishing a clear (employees, partners, customers, etc.). TheseComponents of 3- to 5-year vision for its collaboration efforts are the high-value areas that, if improvedCollaboration and explicit 1- to 2-year plans for its strategy, through better collaboration, can most improveDeveloping the an organization will be able to successfully your organization’s business and managementComponentsof Collaboration identify, prioritize, and sequence the initiatives processes.Guiding Your necessary for establishing new business and Figure 3. Collaboration Impact ZoneOrganization Through management processes.the Three Phases of ExpertiseCollaboration Some of the questions to ask include:The Investigative • How do you want the organization to changePhase in the next 3 to 5 years?The PerformancePhase • What does the organization need to do to Collaboration ImpactThe Transformation get there? ZonePhase Information Interactions • What role can collaboration play in achievingHow to Begin additional levels of process performance? Enlarge Reduce • What sequence of activities is needed to build the necessary collaborative An organization’s deployment strategy for capabilities? collaboration is based on prioritizing and sequencing the rollout of the people, processes, To answers these questions, organizations need and technologies necessary for improving to identify their collaboration impact zones. ContinuedCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
  21. 21. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework 1 Implementing the exchange of information and expertise in quality of the information people canthe Cisco these communications crossroads. It is at these access? Is it difficult to discern or highlyCollaboration intersections that Web 2.0 and social networking usable? Is it inspiring or dull? Timely, high-Framework collaboration tools can help most. quality information can help employees interpret, understand, learn, and contribute Organizations need to consider four dimensions to better ways of doing business. Is this of interaction when assessing impact zones: information being provided in the best reach, richness, openness, and speed. TheseComponents of virtual environment? What is most effective:Collaboration dimensions define the scope of collaboration text, graphics, or video in synchronous or for a given activity and places where anDeveloping the asynchronous communications?Components organization may need to make improvement.of Collaboration • Openness: An open environment enables • Reach: Reach is the capability to identify,Guiding Your individuals, teams, and organizations toOrganization Through access, and employ internal and external have visibility into and the capability tothe Three Phases of resources at the right time to influenceCollaboration easily contribute to the results of a work better business results. How extensive and effort. How easily can others join yourThe Investigative exhaustive are your knowledge networks inPhase collaborative groups? Would a group benefit the impact zone? Are you reaching the bestThe Performance from more outsiders? Are employees, experts (even those you do not know about)Phase suppliers, customers, academics, interests from inside and outside the organization?The Transformation groups, and the general public even aware Are you reaching the knowledge of outsiders,Phase of what groups they can join? Can they such as various employee groups, suppliers,How to Begin easily contribute to these groups? Are you customers, and public communities? accessing the “wisdom of the crowd?” Can • Richness: Richness refers to the capability your collaborative environments operate to effectively and efficiently foster the across the corporate firewall so outsiders can development and communication of new join easily? How do you manage boundaries ideas, concepts, and strategies to make of confidentiality? Continued decisions and take actions. What is theCreating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved.
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