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The New Collaborative Workspace
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The New Collaborative Workspace

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Enterprises are looking for more ways to streamline their day-to-day business processes. Extensible Messaging and Presence Protocol "XMPP" for Enterprise presence and IM can be one of the key drivers ...

Enterprises are looking for more ways to streamline their day-to-day business processes. Extensible Messaging and Presence Protocol "XMPP" for Enterprise presence and IM can be one of the key drivers especially with the Cisco Jabber platform. But with the post-PC era and the transition in the market towards more Android/Apple devices what should the workspace of the future look like? What should be expected from the new workloads and business functions within that platform? How can this tie back to Social Network and Virtual Experience Infrastructure "VXI"? What is Cisco Jabber? How does Cisco Social Miner blend into the Cisco Unified collaboration platform? What will the desktop of the future look like? How does Cisco Quad play into those components and how will it link to the overall Cisco Collaboration platform? All of these questions and more will be answered in this session.

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    The New Collaborative Workspace The New Collaborative Workspace Presentation Transcript

    • #CNSF2011© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
    • Post-PC World 2011© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
    • Need the right infrastructure for close communication across boundaries © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
    • © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
    • PC Post PC Worldz World Applicatio ns Client OS Server Architecture Devices © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
    • CHANGE© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
    • Business is moving beyond the PC© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
    • Limitations of Traditional Architecture Mobile Social Video VirtualUnsupported mobile No ability to respond Low quality, low Poor voice & videodevices and OS to social media interoperability performance over VDIX X X X © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
    • New Architecture Required Mobile Social Video VirtualRich secure collaboration Proactive response to Standards based, high Voice & videofrom any device, any location social media feedback quality video with VDI economics everywhere © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
    • Cisco Quad© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
    • Example - Current communication Server A USB Server B? Mailing ? ?? + ? Wiki A Blog List ? Wiki B Local C: Local C: Local C: © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
    • Cisco Quad Content Model Me Author / Owner Community Wiki + New Post = Community My Profile My Blog Community Blog = A Post Person C’s My View Community Discussion Person = Community My Watch Forum C Library List B My Library • A very quick and easy way to share content Post • One post shared across Community Community multiple communities and A B people Library Library • Programmatic Access for Library Developers© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    • Social Apps Portals User Experience Platform Application Platform •Social Focus •Portal Focus •Simple Interface •Business Process •Limited Policy •No or Limited Policy Enforcement Enforcement •Limited Real-Time •No Real-Time Platform App Business Communication Communication Process •Limited Search •No Mobility •No Platform Mobility Social Collab Content •No Social •No Business Mashup Search Security Policy Portal Process© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
    • Organizational / Social Content / Documents / Personal Out-of-Box Built-In Integration Enterprise with Content / Social Software for Document the Desktop & Management Mobile Devices Systems Open Standards Built-In Integration &APIs to Integrate with with Business Communications Systems Systems Business Process Communication© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
    • Focus and Decision MakingþActivity Stream and Watch List: Filters, Media Previews, Favorite, Like,Visual Design Improvements 1 5 2 6 7 3 4 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
    • Content LifecycleþCreate/Edit Post: Share With, Email Notification Enhancements, Preview, Visual DesignImprovements1 2 3 4 5© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
    • Content LifecycleþCreate Microblog: Support for single new attachment (document, picture, video)þView Microblog: In-line picture view and video play, Favorite, Like1 3 2© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
    • User AdoptionþSuggested People / Communities / Content on My View page 1 2 3© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
    • GovernanceþCommunity Templates with Approval Hook1 32 4© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
    • Social Media, a threat?© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
    • or an opportunity?© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
    • Social Media CustomerCare Maturity Model Level Proactive § Proactive Customer Care § Social Media Business 5 Engagement § Proactive Sales Intelligence Level Social Media § Scalable engagement process § Managed process 4 Customer Care § Teams work queues § Team activity reports Level Social Media § Social Media strategy § Brand dashboarding 3 Marketing § Engagement marketing § Minimal customer care involvement Level Social Media § Facebook page and Twitter presence 2 Broadcasting § Broadcast standard marketing via social media Level Listening § Occasional reporting 1 (or ignoring) § Reactive/surprised by social media© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
    • Cisco SocialMinerSocial Media Customer Care 1. Capture Cisco Social SocialMiner Media Airline lost my luggage! Appliance 2. Analyze & Prioritize 3. Communication Workflow Customer 4. Assign & Engage Social Media Customer Care Agent© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
    • © 2011 Cisco and/or its affiliates. All rights reserved. Partner Internal Use Only 24
    • 2010 iPad + Mac = 12% PC Share 3.6B 100+ Mobile devices* Million Tablets 300,000 1.8B Daily Mobile Android web access 70% Activations devices* of college freshman **Gartner research prediction; Gartner Forecast: Tablet PCs, Worldwide, November, 2010© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
    • XMPP Core WebEx Center Integrations B2B / B2C clients Inter-domain (MyCorp.com) (OtherCo.com) Federation Cisco Collaboration 3rd party Cloud webex mobile Presence/IM WAPI Presence/IM clients Database PC-PC Audio * (UDP, TCP/HTTPS, XMPP XML, XMPP, SSL) Clouds XMPP Web IM gateway Connect client (Windows) Soft Phone UC (SIP) Microsoft APIs Outlook (IMAP) Integration SharePoint CSF OfficeCisco Unity/ Cisco Unified Cisco UnifiedConnection MeetingPlace Communication Desk Phone Control s Manager (CTI/QBE) © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
    • Addressing Needs of Post-PC Workspace Phone PC Tablet iPhone Android Win OS Mac OS iPad Cius Samsung Blackberry Nokia • Changes in device ownership • More choice - When, where, how & what device© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
    • Cisco Jabber for Mac All-in-one UC Application Collaborate from Any Workspace • Presence & IM • PC, Mac, tablet, smart phone • Voice, Video, voice messaging • On-premises and Cloud • Desktop sharing, conferencing • Integration with Microsoft Office© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
    • • Integrated to standard Android phone app• “Always-on” seamless experience: background processing, auto-registration• Features: Voice over Wi-Fi Handoff to cellular network Handoff to and from deskphone Mid-call features MWI and soft key access to corporate voicemail Directory access and reporting structure view• Benefits: Work anywhere Cost Control – Voice over Wi-Fi• Localizations (12) avail MR June© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
    • • Features: Adds Multitasking capabilities Voice over Wireless LAN, Wi-Fi Voice over VPN, Any Connect Mid-call features Business Visual Voicemail Business Directory Access• Benefits Note: Will be renamed Lower costs by calling over Wi-Fi Cisco Jabber for iPhone in a release later this• Localizations (VTG 15) year© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
    • Powerful Cisco UC Features on your BlackBerry• Features: Native BlackBerry experience Voice over Wi-Fi Move calls, Transfer and Hold Extension Dialing• Benefits One Office Identity, One Office Voicemail BlackBerry experience• MVS 5.1 with auto hand off – coming this spring• MVS has been officially released in USA, Canada and Europe with authorized resellers© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
    • © 2011 Cisco and/or its affiliates. All rights reserved. Partner Internal Use Only 32
    • Desktop Virtualization § End-to-End Suite of Technologies Architecture § Desktop Streaming & Validation § Application Virtualization § Terminal Services § Supporting Rich Media VDI /UC Cisco Virtual Desktop § Enhanced VXI Infrastructure Security Industry Terms for VDI: §Gartner: “Hosted Virtual § Application Desktop” (HVD) Acceleration §IDC: “Centralized Virtual Desktop” § POE / Energy Wise© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
    • “Deliver a superior collaboration and rich media user experience with best in class ROI in a fully integrated, open and validated desktop virtualization solution” Media Rich Experience Data Center / Virtualization VXI Virtual Security Workspace Borderless Collaboration TCO / ROI Networks Integrated System© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
    • Virtualized Virtualized Data Center Generic VDI Collaborative Workspace Virtualization-Aware Works Borderless Network Cisco Clients Great for Task Branch Workers Cius Business CDN Tablets WAAS Virtual Unified CM Cisco Virtualization Si Experience Clients Nexus ISR Access switching Thin Client Ecosystem Virtual w/PoE Quad WAAS ACE End-to-End Security, Management and Automation© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
    • Cisco Virtualization Experience Clients (VXC) FIXED CLIENTS MOBILE CLIENT Integrated: VXC 2100 with Standalone: VXC 2200 Cisco Cius Cisco Unified IP Phone 8961, 9951, 9971Orderability: Mar 31, 2011General Availability: May 20, 2011 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36
    • • Integrated form factor for Cisco Unified IP Phone 8900/9900 Series – maintains desktop footprint • Power via Phone – Leverages existing Power over Ethernet (PoE) • Supports 2 monitors, USB keyboard & mouse, 4 USB ports, Audio Mic in / Speaker out • VXC 2111 – Supports PCoIP • VXC 2112 – Supports ICA and RDP© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37
    • • Standalone Form Factor for customers without Cisco Unified IP Phone 8900/9900 Series • Power over Ethernet (PoE) • Supports 2 monitors, USB keyboard & mouse, 4 USB ports, Audio Mic in / Speaker out • VXC 2211 – Supports PCoIP • VXC 2212 – Supports ICA and RDP© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38
    • • Software Android 2.2 Cisco Unified Communications with SDK Telepresence interoperability Citrix Receiver/Wyse Pocket Cloud Firefox browser Email caching Any Connect• Management/Security Encrypted data Managed wipe Enterprise application store/mall© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39
    • © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40
    • App App Data VXC Desktop O/S Signalling End User (CTI) Connection Broker Signalling (CTI) Data Center© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41
    • Avoiding the Hairpinning Problem Future Solution The Hairpinning Problem Data Center Citrix XenDesktop • § Media interacts with the way User flow goes all “soft client” Thin Client VM-User 1 Desktop back to data centerin data on virtual desktop and back Virtualization Protocol center Media Flow • Heavy processing on virtual § desktop in data center VDI communicator provides local client-to-client streaming VXC • Latency / voice of video CommunicatorSignalling Signalling • Benefits Jitter (SIP) (SIP) § Bandwidth reduction Media Flow § Reduced processing in dataCUCM VXI Cloud center, increase in VM bladeSignalling Signalling density (SIP) Thin (SIP) Client § High quality voice and video Network handling real-time data (QOS, CAC) Media Flow Desktop Eliminates hairpinning of media VM-User 2 Virtualization Protocol through data center VXC Communicator© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42
    • #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43
    • #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 44
    • Thank you. #CNSF2011