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The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
The Next Generation of IT
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The Next Generation of IT

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In order for organizations to improve on customer focus, lead business transformation and deliver operational efficiencies, IT needs to transform itself in order to deliver with speed and agility. VCE …

In order for organizations to improve on customer focus, lead business transformation and deliver operational efficiencies, IT needs to transform itself in order to deliver with speed and agility. VCE represents the next evolution of IT, one focused on the next generation data center and the future of cloud computing.

Michael will discuss how VCE, the bringing together of three industry leaders VMware, Cisco and EMC, delivers the scale, agility, manageability and cost-effectiveness required by organizations today. He will talk on how IT can be Built Differently, Run Differently, Consumed Differently and Governed Differently with VCE. Coupled with that, how the roles of IT professionals changing and what are is the readiness of organizations to accept this shift in the industry.


To illustrate his point, Michael will also take you through EMC's own journey and how VCE and cloud computing has saved EMC IT, in environmental costs, capital acquisition, Operating costs, improved the quality of service, and made EMC a much greener organization.

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  • 1. The Next Generation of IT Mike Sharun Country Manager EMC Canada May 19, 2011© Copyright 2010 EMC Corporation. All rights reserved. 0
  • 2. • What is wrong with IT? Agenda • VCE – A Game Changer, • EMC’s Journey to the Next Generation of IT© Copyright 2010 EMC Corporation. All rights reserved. 1
  • 3. Rigid Complex Expensive© Copyright 2010 EMC Corporation. All rights reserved. 2
  • 4. IT Infrastructure Is At Breaking Point • Too Complex • Too Inefficient 27% Invest • Too Inflexible 73% Maintain • Too Costly© Copyright 2010 EMC Corporation. All rights reserved. 3
  • 5. Data Volumes Are ExplodingIDC’s Digital Universe Growing By A Factor Of 44 2009: 0.8 ZB 2020 : 35.2 Zettabytes© Copyright 2010 EMC Corporation. All rights reserved. 4
  • 6. Major Culprits Budget - CapEx Complex Designs Speed to Deliver and Operational and Expenses Implementations Baseline / Need for Efficiency Multiple Vendors Benchmark and Support and Contracts Metrics Unknown© Copyright 2010 EMC Corporation. All rights reserved. 5 5
  • 7. Secure. Reliable.© Copyright 2010 EMC Corporation. All rights reserved. 6
  • 8. Easy. Dynamic. Cheap.© Copyright 2010 EMC Corporation. All rights reserved. 7
  • 9. Access From Any Device© Copyright 2010 EMC Corporation. All rights reserved. 8
  • 10. Cloud Computing The Best Of Both Worlds.© Copyright 2010 EMC Corporation. All rights reserved. 9
  • 11. Cloud promises to solve the principal IT issues endemic in most organizations todayElements of the IT value chain Infrastructure is Data is trapped in Application platforms End user access is underutilized and application or are fragmented and insecure, inflexible, managed in silos infrastructure silos incompatible and expensive 11 Service provision 1 3 4 5 6 8 9 10 Data 2 App. dev. Apps. 7 Last mile IT infra. IT infra. Content Online End-userCore fabric center platform, and web connect- HW SW and data markets devices facilities tools services ivity 12 System integration These issues result in ▪ Poor business agility due to lock-in and difficulties in innovation ▪ Operational inefficiencies due to silos and need for integration services ($1T industry) ▪ Unaffordable economics due to high asset and labor expense © Copyright 2010 EMC Corporation. All rights reserved. 10
  • 12. Total 2015 cloud spend forecasted to be ~20% of infrastructure and application spend Overall IT spend on applications and infrastructure hw/sw $ Billions, 2015 ~735Applications 182IT infra SW 154 590IT infra HW 366 ~145 ~81IaaS/PaaS 33 ~64 Total Non-cloud Total cloud Private cloud Public cloud2010 spend $533B $522B $11B $- $11BSOURCE: McKinsey TMT Value Migration database (compilation of Gartner and IDC); BoA Merrill Lynch 2010 © Copyright 2010 EMC Corporation. All rights reserved. 11
  • 13. Private cloud forecast to be worth ~$80 Billion by 2015 Cloud IT spend on applications and infrastructure hw/sw $ Billions, 2015 ~145 ~81 21 Applications 51 31 IT infrastructure SW 31 29 ~64 IT infrastructure HW 29 31 IaaS/PaaS 33 33 Total cloud spend Private cloud spend* Public cloud spend** Assumes PaaS and IaaS are public cloud spend and application spend is split 60:40 between public (SaaS) and private CloudSOURCE: McKinsey analysis; BoA Merrill Lynch 2010 © Copyright 2010 EMC Corporation. All rights reserved. 12
  • 14. IT leaders are coalescing around 3 different Cloud approaches© Copyright 2010 EMC Corporation. All rights reserved. 13
  • 15. The Story: Capturing the Promise of Agility© Copyright 2010 EMC Corporation. All rights reserved. 14
  • 16. What is wrong with IT? Agenda VCE – A Game Changer, EMC’s Journey to the Next Generation of IT© Copyright 2010 EMC Corporation. All rights reserved. 15
  • 17. VCE Mission Statement Accelerate adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for our customers. © Copyright 2010 EMC Corporation. All rights reserved. 16
  • 18. VCE – the Best of the Best • Undisputed leader in • Undisputed leader in networking storage • Leading innovator in blade • Leading innovator in information technology management & security Converged Infrastructure & Cloud Deployment • Undisputed leader in • Undisputed leader in platforms virtualization • Leading innovator in core • Leading innovator in cloud architecture application enablement© Copyright 2010 EMC Corporation. All rights reserved. 17
  • 19. What does VCE Do? A Vblock helps customers transform their IT infrastructure from traditional silos to a virtualized, shared environment with best of breed technology.  Deploy data resources quickly, easily, predictably, and cost- effectively  Optimize performance  Reduce / eliminate delay, cost, and risk of manual system provisioning and maintenance  End-to-end accountability  Simplified management© Copyright 2010 EMC Corporation. All rights reserved. 18
  • 20. GAME CHANGING!Leverage the integrated power of four industry leadingtechnology companies through one relationship: • Maximize customer ability to leverage future industry innovation • Accelerate and scale business growth and/or new initiatives Accelerate Your • Management in a single pane of glass Virtualization and Private Cloud • Faster application development and deployment Initiatives • Improve service quality and workload density • Eliminate most planning and configuration burdens • Predictable costs and risks with standardized, pre-built and validated infrastructure • Improve time-to-value with repeatable, proven methodologies and best practices • Ongoing optimized ROI and performance© Copyright 2010 EMC Corporation. All rights reserved. 19
  • 21. A New Way to Deliver ITVblockTM Infrastructure Platforms Management: Unified Infrastructure Manager (UIM) framework Virtualization: VMware Compute: Cisco UCS Network: Cisco Nexus and MDS switching Storage: EMC Symmetrix VMAX or VNXVblockTM Platform Solutions and Services Accelerate time to value of business applications Seamless Support Pre-Engineered, Pre-Integrated and Validated© Copyright 2010 EMC Corporation. All rights reserved. 20
  • 22. Converged Infrastructure:A New Kind of Platform Agility Simplicity  Rapid deployment  Pre-integrated and validated solutions  Just in time scaling  Single platform and point of accountability Efficiency  Full lifecycle management  Solution deployment and data characterization  x86 based high performance computing  Interlocked roadmaps  Improved utilization of shared resources  Deployment of virtualized infrastructure  Interoperability Testing  Patching, Hardware & Software Upgrades With a converged infrastructure platform…. IT doesn’t have to manage more and more devices and instead can provide more value-oriented functions such as business analytics, data mining, and better customer support.” -- Vernon Turner, IDC© Copyright 2010 EMC Corporation. All rights reserved. 21
  • 23. This is not a Vblock© Copyright 2010 EMC Corporation. All rights reserved. 22
  • 24. Complexity versus simplicity V+C+E Vblock© Copyright 2010 EMC Corporation. All rights reserved. 23
  • 25. Simplifying the Data Center Experience Traditional Data Center Experience VCE Data Center Experience 90-120 Days From Order to Production ~30 Days From Order to Production Program & Provision Receive ComponentsStaging Rack & Cable © Copyright 2010 EMC Corporation. All rights reserved. 24
  • 26. Solutions Differentiation Messaging ERP Virtual DesktopON a Vblock Platform Predictable Application design envelope Collaboration Development © Copyright 2010 EMC Corporation. All rights reserved. 25
  • 27. Vblock Solutions Horizontal Application Solutions Application Development Solutions • Virtual Desktop • Cloud Application Lifecycle Management • ERP (e.g. SAP) (e.g. SpringSource) • Collaboration (e.g. UC) • Cloud Application Platforms • Messaging (e.g. Exchange) • Analytics (e.g. Greenplum) Converged Infrastructure & Service Oriented Architecture Vertical Application Solutions Infrastructure as Service Solutions • Service Providers • Service Management • Financial Services • Chargeback • Energy • Security • Public Sector and Federal • Capacity Planning • Healthcare© Copyright 2010 EMC Corporation. All rights reserved. 26
  • 28. SEAMLESS SUPPORT EXPERIENCE  Single experience for onsite and remote support  Unified inter-company collaboration tool  Cross-company, cross-product-trained  Joint problem support experts re-creation labs  Cooperative Engineering Groups  Common metrics and alignment  Shared problem resolution and escalation processes  Documented processes via best practice Support Implementation Plan© Copyright 2010 EMC Corporation. All rights reserved. 27
  • 29. VCE Value Proposition Complete System Integrated product roadmaps inclusive of all major Integration components, upgrades, interoperability and patch management Best of Breed Products Market leading performance elements in every category Single point of configuration validation, ordering, Seamless Support delivery, support and warranty Partner Enablement Unprecedented global product/solutions resources, training, configuration and delivery support Market evolution and partner support through VCE thought Market Catalyst leadership, competency centers, best practice replication, mentored installs, and technical assistance Optimized Solutions Solutions for the Vblock converged infrastructure including application ports and targeted use cases© Copyright 2010 EMC Corporation. All rights reserved. 28
  • 30. Customer Benefits• Lower sustainable TCO• Dramatically lower support costs• Improved service quality• Predictable cost and performance models• Faster application development & deployment© Copyright 2010 EMC Corporation. All rights reserved. 29
  • 31. Benefits for both sides...© Copyright 2010 EMC Corporation. All rights reserved. 30
  • 32. • What is wrong with IT? Agenda • VCE – A Game Changer • EMC’s Journey to the Next Generation of IT© Copyright 2010 EMC Corporation. All rights reserved. 31
  • 33. EMC IT at a Glance 50,000 “internal” users User Profiles 400,000+ customers and partners 2 enterprise data centers 3 regional data centers IT Environment 8 PB storage 5,500 OS images Business Applications ≈ 500 applications and tools Global Support 80+ countries and 20 languages© Copyright 2010 EMC Corporation. All rights reserved. 32
  • 34. What Really Matters? Revenue Efficiency If IT can’t deliver services that enable revenue growth and improved business efficiency, what good are we?© Copyright 2010 EMC Corporation. All rights reserved. 33
  • 35. EMC IT Infrastructure OpEx Budget/Savings 1.25% $120,000,000 $112,579,682 1.20% 1.21% $100,000,000 1.15% 1.14% 1.10% $80,000,000 1.07% $73,552,594 1.05% 1.03% 1.00% 0.99% $60,000,000 $47,506,587 0.95% 0.92% $40,000,000 0.90% $23,715,822 0.85% $20,000,000 0.80% $7,567,399 $0 0.75% $0 2005 2006 2007 2008 2009 2010 Cumulative Savings Infra Opex as % of Sales© Copyright 2010 EMC Corporation. All rights reserved. 34
  • 36. Our Journey to the Private Cloud IT Production Business Production IT-as-a-Service Lower costs Improved quality of service Improve agility% Virtualized 85% We 95% VDC 70% are Optimization here Standardization 50% Virtualization 30% Governance Cloud enablement 15% Service management Platinum Gold © Copyright 2010 EMC Corporation. All rights reserved. 35
  • 37. IT Production Phase Dedicated Consolidated Benefits Realized Custom Built $12M Power And SpaceLower CapEx Dedicated Virtualized Savings A $74M Data Center Equipment Savings Servers Servers A Monolithic Tiered B 170% Gain Storage Admin Productivity Applications SAN B C 34% Increase In Energy Efficiency Point Management Partial Integrated Management C 60M Pounds Of CO Reduced 2© Copyright 2010 EMC Corporation. All rights reserved. 36
  • 38. Business Production Phase Consolidated Shared Benefits Realized* Lower CapEx Dynamic Shared Capacity $11M Opex Savings Virtualized Tiered Virtual Data Center Equipment A Servers Servers $6M SavingsA Tiered Storage B 65% of OSB Virtualized SAN Optimization Images of Mission-Critical Apps C 71% incl. Virtual Components Partial Integrated Integrated Management Management C & Security 30M Pounds of CO Reduced 2 Source: Estimated benefits, ESG IT Audit, May 2010© Copyright 2010 EMC Corporation. All rights reserved. 37
  • 39. Large Mission Critical Applications on Vblock • 8TB production database – 8.8 billion rows • 61,000 IOPS • 520 million transactions per day • 91,000 concurrent jobs • Runs all EMC’s customer facing operations • 70 Dell 2950 servers • 70 VMs running on 7 Dell R900s App • 112 CPU cores • 140 CPU cores Tier • 1120 gb memory • 600 gb memory (8.57 gb reserved/VM) • Average utilization 5% • Average utilization 20% (10:1 ratio) • 2 Sun E25K, • 6 Cisco UCS B440 blades • 224 Sparc IV CPU cores • 192 Nehalem EX CPU cores • 224gb memory • 792gb memory • Solaris 10 • RedHat Enterprise Linux 5.5 DB • 2 node RAC • 6 node RAC, bare metal provisioned Tier • Symmetrix DMX3 • Symmetrix Vmax • 146gb fiber channel disk drives • 300gb flash, 450gb FC, 1TB SATA • RAID 1/0 protection • RAID 1/0 protection • SRDF-S replication • SRDF Cascade replication •Average CPU utilization 75% • Average CPU utilization 5%© Copyright 2010 EMC Corporation. All rights reserved. 38
  • 40. Oracle on Vblock – Performance Benefits Partner External System Transaction Times Internal Customer Service Transaction Times (sec) (sec)35 2530 2025 1520 Before Before15 10 After After10 55 00 Configurator Config Save Create Opportunity Approve Quote Application Login Configurator Config Save My Quotes Launch Launch© Copyright 2010 EMC Corporation. All rights reserved. 39
  • 41. Benefits of De-Duplication Protecting More Efficiently 85% Increase in 12000 Protected Data 10000 8000 49% Decrease in 6000 Backup Capacity 4000 Required 2000 0 Q1/09 Q2/09 Q3/09 Q4/09 Q1/10 Q2/10 Q3/10 Data Protected Data Stored • Decreased Backup costs • Increased Restore Speed by 70% and Reliability And we are not done yet!© Copyright 2010 EMC Corporation. All rights reserved. 40
  • 42. How IT is now Different Built Differently IT •Pooled Architecture •Defined service Catalog •Partition or move workloads is Run Differently • Low or “0” touch models for Management and Problem Resolution Consumed Differently • On-Demand • Immediate Governed Differently • Quality of Service • New Rules • New Roles© Copyright 2010 EMC Corporation. All rights reserved. 41
  • 43. What are the Implications on IT Roles? Before After Designing custom dedicated Architecture Designing a consolidated multi- infrastructure and Design tenant cloud infrastructure Building Automation Provisioning Build and Capacity planning Configuring Operate Performance management Monitoring and break-fix IT process engineering Product and Developing, marketing, selling, Responding to service Service delivering, and supporting service requests and tickets offerings Management© Copyright 2010 EMC Corporation. All rights reserved. 42
  • 44. An Organizational Evolution is UnderwayImperative: IT Service ManagementBusiness and financial managementNew focus area: Enterprise Infrastructure Platform as Desktop asCloud service operations management Applications as a Service a Service a Service as a ServiceNew roles emerging: Virtual Infrastructure ArchitectureCloud Architect, Cloud AdminCloud Capacity Planner Virtual Infrastructure ManagementIT Automation Engineer Backup DataTraditional roles are still essential Systems Storage and Center Security Recovery Networks© Copyright 2010 EMC Corporation. All rights reserved. 43
  • 45. Key Learnings Executive support is vitalCloud is a State not a SKU Move IT strategy from Defense to Offense It takes longer to There are NO U-turns change people’s mindsets than the TechnologyIT Organizations will Evolve Can’t stop at 30% virtualization© Copyright 2010 EMC Corporation. All rights reserved. 44
  • 46. www.EMC.com/emcitEMC IT Journey to the Private Cloud:A Practitioners Guidehttp://www.emc.com/collateral/software/white-papers/h7298-it-journey-private-cloud-wp.pdf© Copyright 2010 EMC Corporation. All rights reserved. 45

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