Understanding private cloud computing

• What is Cloud Computing?• Why Private Clouds?• Managing the Journey to Private Clouds• The Cisco Private Cloud Architecture and Portfolio© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

WHAT IS CLOUD COMPUTING? IT resources and services that are abstracted from the underlying infrastructure and provided “On-Demand” and “At Scale” in a multi-tenant environment© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Private Cloud Public Cloud (Data Center) Services Hosted / SP Cisco Cloud Services Cloud Services The Network Makes Cloud Computing Possible© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Why Customers are making the Journey to the Cloud Reduce overall IT costs through greater efficiency of assets 1 Simplify IT operations through consolidation, unification and 2 automation of IT infrastructure Improved pace and consistency of Business Application roll- 3 outs Better aligning IT resources to business needs for flexibility and 4 innovation. Adoption of IT models that reflect today’s public and private usage 5 demands Cloud Services will Change the Economics and Operations of IT © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Consolidation Virtualization Automation (Reduce Costs) (Improve Agility) (Transform IT) Platinum Gold IT Dev & Test IT-as-a-Service Infrastructure Business Applications© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Consolidation Virtualization Automation (Reduce Costs) (Improve Agility) (Transform IT) Branch Office Consolidation Fabric Consolidation Server Consolidation IT Service Catalog DC Consolidation Self-Service Catalog 20-30% Workload Mobility Workload Portability Server Virtualization Storage Virtualization Desktop Virtualization Application Virtualization IT Dev & Test IT-as-a-Service Infrastructure Business Applications© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Standardize the Infrastructure, Prepare for Growth Consolidation Virtualization Automation  Standardize LAN / SAN  Increase VM density  Reduce points of management infrastructure  Increase VM performance  Enable Stateless Computing  Reduce # of Network Operating Systems  Enable VM mobility (intra/inter-  Enable Policy-Based site) provisioning  Reduce cabling  Enable VM-aware security  Simplify overall IT operations  Increase application bandwidth 10x  Enable dynamic QoS© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Existing Architecture Private Cloud Architecture • Operating Systems = Multiple • Operating Systems = Unified • Poor system utilization • High utilization • Operations tasks tied to hardware • Dynamic management • Inefficient power and cooling • Reduced footprint Management Network Primary PrimarySAN Network Data A NetworkSAN Secondary B Data Network Isolated, Unshared Resources Efficient and Simplified © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Legacy Architecture Private Cloud Architecture • Networks defined by usage • Shared network services • Disparate management teams • Isolated ports required per system • Cross-functional staff model • Unified port capabilities • Future-proof for new applications Data Network SAN Si Storage Network Si Unified Network Services Si Si Unified Unified Telephony Computing Network Fabric Isolated, Unshared Resources Efficient and Simple© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Consolidation Helped law enforcement agencies increase 900 operational excellence and administrative efficiency and Saved $900,000 in up-front capital costs and $37,000 in annual energy costs “The economics of the Cisco platform is superior and will become even more so as our service grows. And Cisco is a trusted name to potential customers.” — Jas Dhillon, Chief Strategy Officer of TASER International© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Efficiency, Mobility, Security and Visibility Consolidation Virtualization Automation  Standardize LAN / SAN  Increase VM density  Reduce points of management infrastructure  Increase VM performance  Enable Stateless Computing  Reduce # of Operating Systems  Enable VM mobility (intra/inter-  Enable Policy-Based site) provisioning  Reduce cabling  Enable VM-aware security  Simplify overall IT operations  Increase application bandwidth 10x  Enable dynamic QoS© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Physical Domain Virtual Domain • Better IT asset utilization • Lower Costs of Data Center Facilities • Increased Security & Visibility • Faster deployment of Business Applications • Improved Application Performance & Availability • Automated Provisioning© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Cisco Unified Infrastructure • Network Virtualization • Network Switching & Security Visibility across VMs VM Security & Policy • Multi-Tenancy • Tiered services for Shared infrastructure VM Mobility • Nexus 1000v • VM Efficiency VM Performance • High VM density = Greater Utilization • Reduced Data Center footprint VM Efficiency • UCS Memory Expansion • VM Performance Network Virtualization • Tier 1, Low-Latency, Real-Time Apps • Dynamic QoS for VM Migrations • Tiered QoS for Shared Infrastructure • UCS I/O Virtualization • UCS Memory Expansion • 10Gb Ethernet Fabric© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Memory Cisco Value Add Industry Trend • Memory Expansion • DDR3 VM VM VM Industry Trend • Increased Core Count VM • VTX2 VM VM VM VM VM CPU VM Cisco Value Add • Hypervisor Bypass Industry Trend Cisco Value Add • Intel QPI • NIV • CEE/FCoE© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Cisco Unified Infrastructure • VM Security & Policy VM Security & Policy • Security visibility into VMs • Dynamic security policy as VMs move VM Mobility • Tiered QoS for Shared Infrastructure • Cisco vPath (1000v), vNAM VM Performance • Virtual Security Gateway (VSG) • VM Mobility VM Efficiency • Intra-DC, Inter-DC Mobility • Simplified L2 Architecture in DC Network Virtualization • Cisco Nexus 1000v • Cisco FabricPath / TRILL • Cisco OTV© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

• Data Center-Wide Scalability at Layer 2 • Available on Nexus 7000 160 Tbps fabric, up to 8000 10GbE ports 2.56 Tbps bi-sectional bandwidth for storage • Deterministic latency • Creates location independence for VMs in the data center© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

• Seamlessly extend the LAN between Ethernet Encapsulated Over IP data centers • Ideal for long distance vMotion and Site Recovery Manager • Brings operational transparency to VM IP address management • Dynamic/automated – connections between data centers established on the fly© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

New VM powers on Nexus 1000V and Virtual Services Gateway VLAN A VLAN B VLAN C High Zone Medium Zone Low Zone Quarantine Zone© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Based on policy, placed in “high trust” zone Nexus 1000V and Virtual Services Gateway VLAN A VLAN B VLAN C High Zone Medium Zone Low Zone Quarantine Zone© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Starts to misbehave and is placed in “quarantine zone” Nexus 1000V and Virtual Services Gateway VLAN A VLAN B VLAN C High Zone Medium Zone Low Zone Quarantine Zone© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

IT Infrastructure Dev & Test Tier-1 IT-as-a-Service Cisco Unified Infrastructure Apps VM Security & Policy 70% 90% VM Mobility 50% VM Performance 30% 15% Platinum VM Efficiency Gold Network Virtualization Increase IT Efficiency, Reduce Operational Costs and Improve Performance© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

1.1 Saved $200,000 annually in IT resources, avoided $333,000 in desktop hardware, and will support 1000 employees with four-person IT department “With Cisco UCS, ExamWorks can support the same number of people with a staff of four. Avoiding the need for 16 full-time positions saves more than $1.1 million annually.” – Brian Denton, CTO, Examworks© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

Speed Deployments, Reduce Mistakes, Enable Services Consolidation Virtualization Automation  Standardize LAN / SAN  Increase VM density  Reduce points of management infrastructure  Increase VM performance  Enable Stateless Computing  Reduce # of Operating Systems  Enable VM mobility (intra/inter-  Enable Policy-Based site) provisioning  Reduce cabling  Enable VM-aware security  Simplify overall IT operations  Increase application bandwidth 10x  Enable dynamic QoS© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

Stateless Computing Unified Management Dynamic Network Services IT Costs Dynamic VM Mobility Automated Backup / DR Open APIs Service Catalog and Service Creation • Simplify Deployments • Reduce Operational Costs • Increase Business Time-to-Market© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

• Open Ecosystem • NewScale • Tidal • BMC Cloud Lifecycle Manager • HP Ops Manager, IBM Tivoli • EMC Ionix UIM • VMware vCloud Director • CA, Zenoss • Open Standards • 10Gb Ethernet, CEE • FCoE • TRILL • Open APIs & Scripting • Cisco UCS API (XML) • Powershell© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

• Cisco UCS offers simple Infrastructure integration with Infrastructure Orchestration Layer Orchestration tools • Single IP address for orchestration across hundreds of x86 nodes Cisco UCS • Single XML API for orchestration of all aspects of UCS from compute to network to storage Tenant A • Service profiles permit rapid repeatable deployment and re- Tenant B configuration of compute resources Tenant C • Offers a secure multi-tenancy architecture© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

• Proven, industry-leading storefront for self-service IT Superior ease of use Highly extensible and customizable UI and service catalog• Integrated physical and virtual provisioning offers full-range IaaS Open API’s and integration capabilities support heterogeneous data centers and existing customer IT investments• Bundled with Advanced Services to leverage datacenter expertise Guide customers through cloud adoption cycle  Incident Analysis  Corrective Actions Tidal VMware UCS Manager  Task Automation + Apps Server Provisioner vCenter  System Copy/Refresh© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

BMC Cloud Lifecycle Manager• Operate private and public clouds Self-service request portal Automated fulfillment Optional approval process• Pre-integrated, full-stack toolset UCS, Nexus, services, hypervisor, OS, software Provisioning, monitoring, compliance Bladelogic Server Automation Service Remedy Request Change Management Manager Service Desk Bladelogic Network Automation Storage and Hypervisors Atrium Orchestrator© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32

30 Reduction of operational costs by 30% and capital costs by 20% while delivering agility to meet customer demand “Cisco UCS provides us with tremendous flexibility…. Our IT team can provision a new service overnight, so it is ready to go live in time for next-day trading. It’s also great news for our customers who are looking for increased choice and best execution services,” says Yarrow..” – Philip Yarrow, Director of Electronic Trading, Winterflood© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

Average TCO -37% -31% Speed of delivery 6-8 Weeks Average Speed of Delivery Speed of Delivery TCO 15 Minutes 2-3 Weeks Average IT Maintenance / TCO IT Maintenance / IT Maintenance / IT Innovation IT Innovation IT Innovation 70/30 60/40 40/60 35% Physical, 65% Virtual, 100% Physical, 40% Physical, 60% Virtual, Unified Computing Platform, Legacy Computer Platform Legacy Computer Platform 100% Automated Unified Infrastructure Virtualization and© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

Essential Infrastructure Solutions for Deploying Innovation to Accelerate for Building Clouds Cloud Services Use of Clouds For customers to build and For customers to deploy operate private clouds fully-tested, best-of-breed For users to access and cloud services collaborate using secure cloud services© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

Cloud Business Management Application Solutions Virtual Desktop Tier-1 Infrastructure (VDI) Cisco VXI Business Applications Integrated Portal Hypervisor Computing Stacks Vblock FlexPod Cloud Starter Unified Unified Unified Data Center Unified Network Fabric Computing Services Networking© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

 Removes deployment Partner Solution barriers Elements App App Data  Combined joint partner Desktop O/S solutions with industry Desktop Virtualization S/W leaders VMWare/Citrix Hypervisor  Cisco Validated Designs & Storage VDI Broker VMWare/Citrix Services to accelerate customer success Cisco MDS9000 Cisco Family Cisco Cisco ASA WAAS ACE Unified Unified Unified Fabric Network Services Clients Computing WAN Cisco Data Center Business Advantage Framework Virtualized Data Center© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37

• Rapid deployment model Solution Packages Information of virtualized infrastructure• Pre-integrated and validated solutions reduce Applications total cost of ownership Operating Systems Virtualization• Service-level driven through predictable performance Compute and operational characteristics• Improved compliance/security and reduced Network risk Storage Vblock Infrastructure Packages Accelerate Time to Results – Reduce TCO© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38

VMware®  Complete DC in one rack cabinet vSphere® vCenter®  Base configuration supports 1,500 users for four popular workload applications simultaneously –Virtual Desktop Infrastructure ® ® Cisco –Microsoft Exchange UCS B-Series –Microsoft SharePoint ® UCS Manager ® –Microsoft SQL Server Cisco Nexus family –With headroom for multiple applications switches Cisco 1000V  Flexibility to support multiple classes of compute and storage in a single FlexPod™ NetApp® FAS 10 GbE/FCoE© 2010 Cisco and/or its affiliates. All rights reserved. Proven, Flexible, and Future-Proof Data Center Solution Cisco Confidential 39

 Architectural Flexibility and Scale  Consolidated I/O  Convergence  Workload mobility  ScalabilityINNOVATIONS  Simplified Management  Intelligence  VM-aware networking Network-based approach for systems excellence Unified Unified Network Unified Fabric Services Computing  Ethernet Network  Application Networking  ComputeBUILDING  Storage Network  Security Services  NetworkBLOCKS  Data Center OS  Policy  Storage Access © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40

INNOVATIONS  Enable Virtual Services Rapidly  Drive Open APIs  Flexibility  Accelerate multi-tenant cloud experience  Responsive  On-demand Delivery  Embedded fabric intelligence for  Consistent end-to-end network services Any Service, Any Form Factor, Any Platform Unified Unified Network Unified Fabric Services Computing  Ethernet Network  Application Networking  Compute BUILDING  Storage Network  Security Services  Network BLOCKS  Data Center OS  Policy  Storage Access © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41

 Consolidation of Network, Compute, Storage Access and Virtualization  Resource  Scalable & dynamic compute resources for open, Utilization virtualized and non-virtualized environmentsINNOVATIONS  Simplicity  Embedded Management  Foundation for Cloud  Workload  Ecosystem Expansion: 40+ ISVs mobility Scalable, dynamic compute resources for open environments Unified Unified Network Unified Fabric Services Computing  Ethernet Network  Application Networking  ComputeBUILDING  Storage Network  Security Services  NetworkBLOCKS  Data Center OS  Policy  Storage Access © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42

• Application MobilityData CenterInterconnect • Disaster Recovery WAN Edge Si DC #2 Si Si • Business ResiliencyUnifiedData Center Core • Secure Multi-TenancyNetworking • Application Development Services • Regulatory Compliance Access/Aggregation • VDI Guaranteed DeliveryIntegratedCompute Stacks SAN • ERP/CRM Resource on Demand File Based • Desktop Virtualization Storage Compute NAS IP Storage • Infrastructure as a Service SAN Storage • Backup / Recovery © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43

Policy 4 (Access Control, Acceptable Use, Malware, Data Security) Policy Data Center Borderless Corporate Border Virtual Applications Infrastructure Private Clouds 3 and Data Physical Public Clouds Infrastructure Corporate Office Borderless Internet 2 Branch Office End Zones Borderless Home Office Airport 1 Mobile Coffee Shop User Attackers Partners Customers© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 44

Cloud Cloud Cloud Planning Strategy Implementation and Design Service Service Service Assess Strategy IaaS Design Implement Technology and Security Technology and Security Technology, Security, Tools, Facilities Management Tools Tools Architecture Orchestration Integration Operational Readiness SLA Design Workload Migration Business Case Chargeback Design Staging and Validation Chargeback Approach Program and Architecture Management Program and Architecture Management Offices Offices Program and Architecture Management Offices Accelerate Time to Worldwide Expertise Proven Delivery Value Worldwide Presence Capability© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45

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Understanding private cloud computing

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