CNSF2011- Building the Future. The Next Five Years- Guido Jouret

Volatile EconomiesConsumerization GlobalizationSocial Networking and Sustainable Mass Collaboration Development

GREATEST ENGINEERING ENGINEERING’S GRANDACHIEVEMENTS OF THE 20TH CENTURY CHALLENGES1. Electrification 1. Make solar energy economical2. Automobile 2. Provide energy from fusion3. Airplane 3. Develop carbon sequestration methods4. Water supply & distribution5. Electronics 4. Manage the nitrogen cycle6. Radio & Television 5. Provide access to clean water7. Agricultural mechanization 6. Restore & improve urban infrastructure8. Computers 7. Advance health informatics9. Telephone 8. Engineer better medicine10. Air-conditioning & refrigeration 9. Reverse engineer the brain11. Highways 10. Prevent nuclear terror12. Spacecraft13. Internet 11. Secure cyberspace14. Imaging 12. Enhance virtual reality15. Household Appliances 13. Advance personalized learning16. Health Technologies 14. Engineer the tools of scientific discovery17. Petrochemical Technologies18. Laser & Fiber Optics19. Nuclear Technologies20. High-performance materials © 2010 Cisco and/or its affiliates. All rights reserved. National Academy of Engineering: http://www.greatachievements.org/ Cisco Confidential 5

1 Enable Productivity Trillion Create New Services 300 Environmentally Friendly Million Devices 2004 2005 2010 2015 2020© 2010 Cisco and/or its affiliates. All rights reserved. Source: Cisco IBSG Cisco Confidential 6

Pervasive Communications Mobility Globalization Video• In 2014, 91% of traffic • Nearly 1/3 of the • 28% of employees use • Urbanization of 700 on networks will be Collaboration market will their mobile phone as the million people over next Video be Hosted by 2013 primary work phone decade • 40% of professional PC’s • From 2010 to 2015, • Big cities getting• 2 billion videos are will be managed under a global mobile data traffic watched each day on bigger…100 new 1M+ hosted virtual desktop will grow 3.3x faster than YouTube cities by 2025 model by 2013 global fixed broadband data traffic.• Mobile video will • 3 Billion people • By 2014, over 400 million increase 66x from 2009 of the world’s Internet • Mobile traffic originating connected to the to 2014 users will access the from tablet devices will internet—next 10 years network solely through a grow 205x from 2010 to mobile connection. 2015! Sources: Cisco VNI, Cisco IBSG, Gartner, Royal Pingdom, IDC

Web Video Pervasive Web Pervasive VideoMarket Transition (start: 1995–achieved: 2000) (start: 2010)Business Disruption Virtualized Transactions Virtualized ServicesNew Businesses eCommerce eHealth, eEducation, etc.Smarter Endpoints Java, Flash, HTML-5 Medianet Service Interface (MSI) Web Services Media ServicesNew Shared Infrastructure (web-servers, application acceleration, (media transformation, recording, load Balancers, etc.) streaming, intercompany, etc.) 90% of Internet traffic after 3 yearsNetwork Impact 50% of Internet traffic after 5 years (forecast)*Architecture Service Oriented Architecture Medianet *Visual Networking Index, Cisco Systems 2010

Tablet & Smartphone Users vs. Other Markets 8000 6898 7000 74.1% 6000 penetration 5113 5000Installed Base (Millions) 4000 3000 18.4% 2000 penetration 5.7% 2000 1270 penetration 1000 1000 600 513 555 394 0 World Mobile Internet Total PCs Telephone TV Newspaper Broadband Smartphone Population Subscribers Users Lines Subscriptions Circulation Subscriptions & Tablet Users Source: RBC Capital Markets

BUSINESS CONSUMER ANALYTICS DIRECTORYINTEROPERABILITY TRANSCODING network MULTIPOINT OPTIMIZATION RECORDING

Video Virtual Audio+Text Mobile Dedicated Packet Fixed Switched CircuitRouted Shared Bridged WAN LAN VOICE CONNECTIVITY INFRA COLLABORATION Time

Business Model Hosted & Employee Workplace User Contribution Pay per Use Empowerment Flexibility Rich Internet • Software as a Applications ServiceTechnology • Desktop Virtualization • Cloud Computing Virtualization • Rich Media Video • YouTube Collaboration • IP Wireless • Mobility Communications Consumer • Consumerization Electronics

Incubate New TechnologiesBusiness Models & Processes TelePresence, Partner w/ Other Companies IP Telephony, Wireless, Network AdmissionLinksys, Quad, ControlWebEx, Pulse (Microsoft,NetSolve Symantec, others)Acquisitions Design New Products CRS-3,140+ Acquisitions Spin in Investments IOS XR, ASR, Andiamo Nexus 1986: AGS 1993: Cisco 7000 2010: Carrier Routing multi-protocol router Series Router System (CSR)-3

#12 in 2009 “The absolute best-in-class implementation of innovation is what Cisco is doing with its emerging technologies group.” Forbes Magazine Geoffrey Moore Managing Director, TCG Advisors

Adoption 100% Mainframe Mini PC Laptop Tablet 0% Time I think there is a world market for In 2005, laptop computer sales maybe five computers accounted for 50.9 % of all PC sales. TJ Watson, IBM Cnet.com

Digital Video 100% Cisco/SA 80% 63% 60% 40% 20%Adoption 0% 100% Analog Digital IP 0% Time

Voice 100% 80% 60% 40% 31% Cisco 20% 0%Adoption Mobile/ 100% Analog Digital Hardware IP Software IP 0% Time

From… To…PC Multiple DevicesDocuments Rich MediaIntranet ExtranetSearch Information Finds You

Video and Cloud and Wired-Wireless Collaboration Virtualization UCS Express TrustSec Medianet Application Velocity Virtual Desktop Services WebEx on ASR 4G WAN Optimization S/W Redundancy (ASR) Cisco ISR G2 Cisco ASR 1000Smart Install EnergyWise Scalability to 360 Gbps (ASR 1013) 40-Gbps ESP (ASR)

Start here Consolidation Virtualization Automation Utility Market Intercloud Private Clouds Unified Computing Unified FabricData Center Networking

• Meetings• Training / Education• Safety & Security• Events• Customer / Patient Interaction• Advertising• Organizational Communications

Service Delivery Platform [SDP] (for S+CC) Videoscape (for SP Video) Medianet(for Ent Video) Devices & Applications Management Security Network Services (for Media, Collaboration and more) Network Infrastructure

Boosting Revenue With A Fresh Client Experiencein Wealth Management & Private BankingEngagement and Solutions• “Virtual Advisers” via TelePresenceResults• Increased revenue• Shorter sales cycles• Higher customer satisfaction• Increased trust• Improved productivity

A Smart & Connected CommunityEngagement and Solutions• IP convergence and integration over Cisco IP backbone Lighting Systems Physical Security HVAC Systems• Deployed lighting controls from Cisco IP phones• ‘Virtual Security Guard using TelePresence• IP-based Centralized Management SystemResults• 60% energy savings

Solid-State SystemsStanford prof sequences own genome in weeks Could Sequence a Genome For $100 2015: hours, $100 2010: 3 weeks, $50K 2004: 13 years, $3B http://inform.com/science-and-technology/stanford-prof-sequences-genome-weeks-627084a http://gizmodo.com/5581377/solid+state-systems-could-sequence-a-genome-for-100

SF, San Jose Roll Out Electric Vehicle Charging Stations Source: US Department of Energy, July 2010 – Recovery.gov

Global Mobile vs. Desktop Internet User Projection, 2007 – 2015E Today Source: Morgan Stanley Research

3D IP TV Events Virtual Desktop Biometrics OnlineEducation gaming Analytics Connected Transportation VideoStorage Healthcare

Sensing Computing Energy Mobility Video Collaboration Voice Data

Product Leadership Customer Intimacy Culture Solutions CloudSmart+Connected Solutions Communities

Thank you.

CNSF2011- Building the Future. The Next Five Years- Guido Jouret

by Cisco Canada on May 19, 2011

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CNSF2011- Building the Future. The Next Five Years- Guido Jouret — Presentation Transcript