Cloud Collaboration Services Delivered with HCS


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Cloud computing and cloud services are enabling new opportunities for service providers to deliver greater value to their customers, increase revenue, and offer a differentiated solution for collaboration. The Cisco Hosted Collaboration Solution (HCS) is the end–to-end system that allows SPs to create subscription - based, "as –a-service" offers of the Cisco Collaboration solution. The HCS now in its fourth year of existence has already enjoyed tremendous success and momentum is strong. In this session, attendees will learn how to offer their customers these critical collaboration applications using dedicated virtualized applications hosted in a shared infrastructure in the SPs data center.

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Cloud Collaboration Services Delivered with HCS

  1. 1. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11© 2012 Cisco and/or its affiliates. All rights reserved.Journey to the Collaboration CloudThabang MashologuSenior Manager, UC Product Management, AllstreamChris JohnsonTechnical Solutions Architect, HCS Sales Team, Cisco
  2. 2. Session Agenda• Overview of Cisco Hosted Collaboration Solution (HCS)• Introduction to Allstream HCS
  3. 3. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 3Cisco’s HostedCollaborationSolution (HCS)
  4. 4. Cisco’s UC Consumption ModelsTelepresenceCustomerCollaborationCollaborationApplicationsUnifiedCommunications
  5. 5. What is HCS?HCS ManagementUnified CommunicationCollaboration ApplicationsCloud Ready Virtualization PlatformScalable, Resilient Network
  6. 6. HCS is a Multi-Customer EnvironmentPSTNSP Core Systems VirtualizationManagementUC Service Activation Service AssuranceSaaS CloudSAN StorageSoftswitch/ SBCUnity Cxn CUPC CUCCEASR1000CUCMDedicated UCapplications percustomer shared acrossCisco UCS hardwareMSP Data CentreCustomer 1Customer 2Customer 3Customer 1Customer 2Customer 3 Customer 4Mobile Clients
  7. 7. HCS Datacenter ArchitectureMPLS CoreNexus 1000V – Virtual SwitchesFCCustomer Environments:Cisco Unified Communication andCollaboration suite of applicationsAccess Layer(62xx)Collapsed Core &Aggregation Layer(Nexus 7000s)FCL3SAN StorageSAN StorageMDS 9000SAN SwitchMDS 9000SAN SwitchUCS B-Series Chassis andBlades running VMwareFCoE FCoEASR 1000 ASR 1000Up to 10 ChassisASA ASAL3L2L2
  8. 8. HCS Deployment ModelsLarge EnterpriseHCSManagementHosted Private NetworkPure Hosted Hybrid On PremisesREMOTE MANAGEDCustomer 4 Customer 5UC on UCS UC on UCSCustomer 2 Customer 3UC on UCSPSTN3G/4G MobilityNetworkVMware ESXi ServerHCS AppsHCS Apps HCS AppsHCS PARTNER CLOUD Hosted Private CloudUC on UCSCustomer 1
  9. 9. HCS Management PlatformService Fulfillment, Service Assurance, and BillingUOM/SM vCenter UCSM DCNMCisco Unified Communications CPE Datacenter UCS SANHCM - F(SDR, HLM, PM, SI and IPA)Prime Central for HCS AssuranceExisting OSS/BSSUCDM CCDMELM
  10. 10. HCS PSTN/SIP InterconnectLaw EnforcementAgencyCUBE-SP(ASR 1000)SIPAggregationLayerSPHCSDCCustomer Premise (CPE)SP WAN SP WANService ProviderNetworkMobileNetworkPSTN/SIPNetworkEmergencyServicesPSTN/SIPNetworkLocal BreakoutCustomer A Customer B Customer C
  11. 11. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11Who is Allstream?
  12. 12. Canada’s all-business communications providerThe facts by the numbers1THE ONLY NATIONALcommunications provider focusedexclusively on the businesscustomer2,500EMPLOYEES NATIONALLY the skillssets, the experience to deliver50,000+CUSTOMERSacross large enterprise, mid-market andsmall business600,000+CUSTOMERconnections across Canada andgrowing30,000 kmOUR ADVANCEDnational broadband infrastructure
  13. 13. Serving over 50,000 business customers
  14. 14. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 14What is drivingcloud &collaboration?
  15. 15. Pace of market transitions33% of SMBs plan to shift IT investment tohosted cloud services in next 2 years(Forrester)Nearly 1/3 of the collaboration market will behosted by 2013 (Gartner)5B mobile subscribers today. Over 500Maccess the Internet on their mobile devices(ITU)40% of professional PCs will be managedunder a hosted virtual desktop model by2013 (Gartner)In 2-5 years, 40% of business customerswill buy communication services from thecloud (IDC)Personal Cloud will become the centre of digitallives for apps, content and preferences.(Gartner)
  16. 16. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 16Drivers for change1. Financial• Opex vs. Capex• Remove Upgrade andmaintenance expenses• Reduce real estate and energycosts• Reduce TCO3. Flexibility• Mitigate technology risk• Enhance flexibility & applicationdiversity• Business continuity• Time to Value (TTV)2. Simplification• Remove complexity of: upgradecycles, maintenance contracts,capacity planning, complex costjustification for large capitalpurchases, multiple rfp’s4. Strategic Advantage• Focus resources on CoreBusiness issues vs.administration• Get Current. Stay Current
  17. 17. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 17Allstream HostedCollaborationSolution – anintroduction
  18. 18. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 18JabberCisco UnifiedCommunicationsManagerOn Premises CloudHybridAllstream and Cisco’s strategic alignmentAny content, on any device, anywhere
  19. 19. Allstream’suniqueapproach• Canadian Cisco Collaboration Partner of the Year• Cisco Customer Satisfaction Excellence Gold Star• Cisco Gold, Master UC, Cloud Managed Services Master• Nationwide Professional Services delivery practice, withstrong PMO• SIP Trunking certified with Cisco• Business process interworking between IP Connectivityand Value Added Services• In-house development of OEOM & ASAP portal• Flexibility and agility
  20. 20. What’s included in Allstream HCSFeatures Included Allstream HCS BundlesBasic Foundation Standard Contact CentreFull Voice/Call Control   Unified Contact CentreExpress Premium seatUnified Messaging   IM & Presence   Desktop Softphone  Smartphone Client  Devices (phones, endpoints) 1 1 1 1 10Voice Gateway   SIP Trunks & Data Transport   Self-Care Portal   Fully Monitored & Managed   
  21. 21. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 21Monthly per seat pricing includes: Hardware and software:• Cisco HCS license• Cisco IP set, soft clients• Voice gateway (ISR G2) Services:• Installation• Maintenance and upgrades for term• Proactive monitoring and management Connectivity at data centre:• SIP trunks and DIDs• MPLS bandwidthCompleteSolutionAllstream HCS pricing
  22. 22. Allstream HCS architecture overview
  23. 23.  Every core network device in thearchitecture is redundant Geographically diverse network accesslinks A single customer instance can be placedupon multiple servers across multiplechassis compounding redundancy Tier 3+ Data Centre with redundantenvironmentals, external Hydro power gridsand internal generators with fuel. Preferredemergency service siteRedundancyIn the Cloud: HCS voice gateway on the customer sitecan act as a standalone service until thenetwork connection is restored Every seat is equipped with Single NumberReach. Mobile devices will continue tooperate in the unlikely event the site hasan issueOn Premises:Result: More redundant that 99% of CPE builds in Canada
  24. 24. Allstream HCS is secure and managedSecure• Allstream HCS architecture is multi customer / not multi tenant,delivering shared hardware, dedicated customer application instancesper customer• Cisco Security architecture within and across whole solution (datacentre architecture, virtualization platform, application separation)• Leverages MPLS connectivity to extend industry-leading securityfeatures of Allstream’s national Business IP-VPN networkManaged• Reduced implementation times and risk• Assurance toolkit integrated with Allstream’s OSS tools, with flexibilityfor managing existing customer infrastructure• Customer multi-level self-service capability (clear service visibility &management control through administrative portal)
  25. 25. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 25Administration portals• View and make changes to voice, voicemail,mobility and presence services• Promote discovery of UC features directly to theusersEnd User Portal• Add and change users and services• View billing and usage reports• Customer location based management• Determine numbering plans for individuallocationsCustomer Portal
  26. 26. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 26Management options for Allstream HCSSelf-Administration• Customer is provided with a fully functionaland secure portal into their Allstream HCSapplications• Can administer password access to variousadmin capabilities• End user portal for an individual toadminister their personal features• Allstream takes care of software upgrades,patching and maintenance fixesAllstream Managed• Send requirements to Allstream andAllstream performs admin and managementwithin SLA specsShared Management• Customer performs specific tasks andAllstream fills in the gaps
  27. 27. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 27• OPEX model (per user per month fee):• Can include hardware within the per user per month fee (e.g. IP sets, gateways)• Can include installation within the per user per month fee• Can include the SIP trunks and MPLS access within the per user per month feeCan also be a CAPEX model• Customers can purchase sets and gateways if desired• Just about any combination of OPEX/CAPEX can be accommodatedHCS enables your business growth by delivering choiceAllstream understands that each customer is uniqueFinancial flexibility
  28. 28. Total cost of ownership• According to Forrester, average totalcost of ownership of a CPEcollaboration solution is $45.00 peruser:One-time setupHardware and softwareOngoing expenses such as maintenance, hardwareand software upgrades, floor space and utilitiesCost of capital for a CAPEX purchaseConnectivity to the outside worldThis did not include the multitude of soft costsHCS will typically deliver realsavings of 20-40%
  29. 29. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 29Practical applications of Allstream HCS• Customer lab prior to deployment• Test new applications or hardware on a per seat basis without capital investment• Rapid deployment of tests – from months to days• Dynamic customers who flex up and down in staff levels can utilize this service and match their expenses to their usage e.g. contactcentres, seasonal business impacts, new business ventures in an existing corporation, short term office locations• Customers who want simplified budgeting, billing and charge back mechanisms• Networkable within an existing Cisco CPE architecture – e.g. use for new location• Replacement of aging Cisco software releases – migrate licenses and reuse sets• HCS may be the redundant site and recovery location for CPE solutions• Integrates into non Cisco CPE environments and can provide a long term migration strategy• Less IT time spent on maintenance, repair, upgrades, capacity planning, etc. IT can spend more time delivering business benefits.Lab:Dynamic customer environments:Phased replacement of old solutions:
  30. 30. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 30Challenges Solution Benefits Finding a cloud-based service toconsolidate all voice and data -managed by a single provider Generation of immediate costsavings De-risk the transition from legacyto UC platforms Co-existence with legacyinfrastructure (i.e., dial plans) Application integration Allstream delivered a hostedsolution, including voice, video,IM, and presence, all on oneplatform Allstream MPLS and SIPTrunking Project manager assigned toexecute a 3 phase transitionplan based on buildingreadiness. 1,400 users implemented in thefirst 3 months completing the1st phase. Integrated communications bycombining voice and data andcentralizing management Reduced operational costs andimproved productivity throughcollaboration tools such aspresence, conferencing, websharing etc. Enhanced transparency throughelectronic billing and performancereporting Improved failover capacity, disasterrecovery and business continuityPublic Sector Organization dealing with the financial and operational challenges of maintainingaging legacy voice infrastructure for 2,700 usersCase study
  31. 31. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 31Demo –see Allstream HCSin action ProcessPeopleTools
  32. 32. Key takeaways: How Allstream HCS drives performanceScale• Proven, pay-as-you-growarchitecture• Flexiblesupport for on-premises,cloud andhybriddeploymentsAccelerate• Accelerate adoption ofcollaboration, realizeproductivity gains andcost benefits fasterthrough automated, lesscomplex deployments• Reduce user supportcomplexity by providing aubiquitous user-experience and access toa common set of servicesacross the organizationOptimize• Empowersadministrators and end-users via self-servicecapabilities• Increased visibility andcontrol into network,applications andservices utilized acrossthe organization
  33. 33. Complete Your Paper“Session Evaluation”Give us your feedback and you could win1 of 2 fabulous prizes in a random draw.Complete and return your paperevaluation form to the room attendantas you leave this session.Winners will be announced today.You must be present to win!..visit them at BOOTH# 100
  34. 34. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 34Thank you.