This presentation will discuss the global data center strategy, new world-class data center, cloud strategy and services, and the Cisco CIAC portfolio

1. Data Center Transformation
Cisco’s Virtualization and Cloud
Journey
Jim Robshaw
Cisco IT
May 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 1

2.  Rapid Industry
Discussion Topics  Changes
Data Center state
 ofSelecting a DC
 Sizeaffairs
 pair Scope of as a
Infrastructure
and
 Service overview
 Cisco CITEIS
Behavior changes
 Target end-state
Evaluating
 CITEIS a
 Why Platform as to
Set the Stage   Locations financials
we needed
 Service Gen2
CITEIS
change
 Financing
demo
 Application
Global Data Center Strategy
Migration
New World-Class Data Center
Cloud Strategy and Services: CITEIS
CITEIS Gen2 Demonstration
Cisco CIAC Portfolio
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

3. Radically changes the way
IT is run
Complete Org change BYOD / BYOS
Complete Financial change We are not going to
―show back‖ stop it or change it’s
Run IT like a business – natural course
change behavior It frightens most CIOs
Opex
What can I stop worrying
about Cheap compute / Public Cloud
Who can take my Efficiencies
contextual stuff Compute/Network/Storage
Pay as I grow/shrink Billback/Showback
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 4

4. Cisco Data Center Facts
300 locations in 334,000 sq. ft.
165+ countries of data center space
460 offices 35.6 MW of UPS power
39 Cisco data centers to raised floors
64,000+ employees 80% servers virtualized
in new DCs, 73% overall
80+% virtualization goal
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

5. Business Drivers
Increasing Pressures Drive Innovation in Cisco Data Centers
CLOUD INFRASTRUCTURE
Faster Time to Capacity
Business Cisco: First and Operational
Demands Best Customer Challenges
• Cisco strategy/market • Cisco UCS accelerator • Asset utilization
adjacencies • Product development • Power and cooling
• Productivity feedback • Business agility/
• Global availability • Employee experience provisioning
• Regulation (SOX) • ITaaS/new business • Time to capacity
• SLA metrics models
• Growth enablement
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 6

6. Global Data Center Strategy
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 7

7. Benchmark Work Anywhere Consumer Devices
Cloud Providers
• Tablets
• Int vs Ext Cost • Pervasive Wireless • Phones
• Cheap
• Fast • Content Virtualization
• Consumption Based BYOD Applications • Application
• Billback Virtualization
• Double the devices on • Too Big • OS Virtualization
the network • Too Expensive
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 8

8. Global Data Center Strategy
Virtualization Is Key
• Run IT as a business
• Internal service
provider model Growth • New markets and
• Service-oriented architecture Enablement business models
• Product and technology • Global expansion
transformation Transformation • User experience
• Focus on operational • Enable customer success
excellence Resiliency
• Increase data center tiers
• Build and occupy
• Multi-site architecture
data center Capacity
• Move out of high risk
• Optimize demand
geographies
• Consolidate where
• Improve availability and
appropriate
recoverability
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 9

9.  Completed December 2010
 25,000 sq ft (2,323 sq m)
 5.25 MW
 Tier III (part of active-active pair)
 716 cabinet locations
 PUE: 1.35
 LEED-Gold certification
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 10

10. Tier 3+ Data Center Accelerates Transformation
to a Services Organization
New World-Class Data Center, Allen, Texas
CloudVerse Leading
Unified Data Center Cloud Technologies
Intelligent Network UCS, Nexus, ONS,
Cloud Applications LEED Gold Business Catalyst, ACE 30
and Services Certification Resiliency
Active/Active
Green configuration
Operational
PUE 1.35 Excellence
Air-side economizers Cost Efficient
Energy Efficient Infrastructure
Rotary UPS MVDC
DC Technologies as a Service
LED lighting Aggressive
Cisco Nexus Compute
Flexible Resilient Customer
Automation
Cisco UCS Storage
Expandable 5.4 MW Friendly
Networking
Multitenant 30,000 sq. ft. Tours and Displays
Power Distribution
© 2012 Cisco and/or its affiliates. All rights reserved.
Tier 3+
Cisco Public
Viewing Windows 11

11. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 12

12. Cisco UCS: Enabling Transformation
to a Services Organization
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

13. • Cost Optimization • Quality of Delivery • Open architecture • User Productivity
• Cost Visibility • Globally optimized • Supplier diversity • Time to Delivery
• ―Pay-as-you-go‖ access • Supports legacy plus • Time to Capability
Model • Consistent and new business
• Time to Scale
intuitive user • Geographical workload
experience mobility
• Transparent • Compliance &
adoption regulations
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 15

14. Legacy-to-Cisco UCS VM Migration
100%
8000 VMs on
90% UCS
Number of VM Migrations
7000 % on Cisco UCS
VM Decomms
6000
60%
Provisioned on Cisco UCS
5000
4000 32% Migrated to Cisco UCS
VMs on HP
3000 15% (at end of Qtr)
2000
Q3CY’09 Q4CY’09 Q1CY’10 Q2CY’10 Q3CY’10 Q4CY’10
1000
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 16

15. Global Cisco UCS Implementation
Driving Adoption and Virtualization
<100 UCS Blades
200-500 UCS Blades
>1,400 UCS Blades
Mountain View, CA (64)
San Jose, CA (1,486) Green Park, UK (40)
Irvine, CA (72) Amsterdam (275)
RTP, NC (424)
Lawrenceville, GA (35)
Allen, TX (200) Bangalore (447)
Carrolton, TX (296)
Richardson, TX (2,230)
6,400+ Total Cisco UCS Blades Deployed Globally*
* Count covers all lifecycles and all stages of blade commissioning. Data as of October 27, 2011
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 17

16. Legacy-to-Cisco UCS Migration Benefits
Complex system with
Nine multiple No additional
applications migrated dependencies certification required
No application
G2C supports
rearchitecture
Cisco Sales Benefits required
Source System (Legacy) Target System (Cisco UCS B200)
2 Node RISC systems 4 Node Cisco UCSB200-M1
Oracle RAC cluster with Oracle RAC cluster with
32 CPU Core 8 CPU Core
64 GB Memory each
Oracle database Oracle Memory each
48 GB database
version 10.2.0.4 version 11.2.0.1
Tier-2 DC Tier-3 DC
E-Business version 12.0.4 using Oracle Incentive Compensation (OIC) module
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 18

17. Cisco UCS B200 vs. Legacy
DC Space, Power Utilization, Data Cables
Legacy: Cisco UCS:
10%
DC Tile
Space
4 vs.
0.4
30%
Power Use 13 kW vs. 4 kW
(kW)
42%
Number of 24 vs. 10
Data Cables
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 19

18. Cisco UCS B200 vs. Legacy
User Experience
1_Tier Visibility
Response Time Response Time
Legacy Legacy
(Pre-Migration)
3.6 seconds (Pre-Migration)
2.0 seconds
UCS UCS
(Post-Migration)
2.9 seconds (Post-Migration)
1.9 seconds
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 20

19. Quote to Cash
Migration Benefits
1/6 data center
Supports all space used 34.5 kW
Cisco order power saved
100% of Cisco processing Reduced
revenue maintenance costs
($40B annually) Benefits
Source (Legacy) Target (Cisco UCS)
Production Server 4 Legacy RISC-based systems 4 Cisco UCS B440 blade servers
Configuration (North America and Europe) (North America and Europe)
Operating System HP-UX v11.11 Red Hat Enterprise Linux v5.5
CPU Cores 144 128
Memory 288 GB 1024 GB
Performance Capacity: current workload Capacity: double the current workload
Database Oracle RAC 9i Oracle RAC 10g
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 21

20. Cloud Strategy and Services
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 22

21. Examples of Cloud Services
Software as a Service
Applications, collaboration, etc. SaaS
Cloud Platform as a Service
Delivery Middleware, directories, etc. PaaS
Models
Infrastructure as a Service
Compute, storage, networking IaaS
Data Center as a Service
Data center facilities, power, cooling DCaaS
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 23

22. Cisco IT Elastic Infrastructure Services (CITEIS)
Integration of the following products and
features required to provide CITEIS end-state services
CITEIS
CITEIS FUTURE
Hardware Software Process
• Cisco UCS • Nexus 1000v • Provisioning • Functional overflow
• Nexus 7000 • Global UCS • Entitlement • Hybrid model
• ACE Manager • Lifecycle
• GSS • Virtual Security management
• MDS Gateway (VSG) • Capacity and asset
• NAS storage • Service Catalog management
• SAN storage • VMware ESX • Discovery
• Catalyst 6500 • Windows Server
• Linux
• Cisco Cloud Portal
(newScale)
• Cisco Tidal Enterprise
Orchestrator
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 24

23. Introducing CITEIS – Concept
A Framework for Providing Infrastructure as a Service
Architect it Architect it
Design it Design it
Where can we put it?
Where can we put it?
Procure it
Procure it
Install it CITEIS Install it
Configure it
Configure it
Secure it
Automated
Secure it
Manual Self-service
Is it ready? On-demand Is it ready?
Before CITEIS After CITEIS
• Machine-oriented • Service-oriented
• Manual provisioning • Self-service; automated provisioning
• Hard to control utilization • Elasticity (capacity-on-demand)
• High provisioning & ops cost • Optimized provisioning & ops cost
• Extended provisioning time • Rapid provisioning
• Configuration risk • Increased Resiliency and Availability
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 25

24. Architect It Design It Where Can Procure It Automated
Install It Configure It Secure It Is It Ready?
We Put It? Self-Service
On-Demand
Manual
Self-Service; Elasticity
Service-Oriented Automated (Capacity-on-
Provisioning Demand)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 26

25. Service Unit Cost OVF*
OVF
VM 2x4 – Silver $
OVF
Bare-metal 8x64 $$$
Image Repository
VMWare ESX/ESXi Service Catalog PaaS Integration (API)
Network Virtualization Show/chargeback Workload Mobility
Unified
Virtualization Automation Self-service Multi-tenancy Elasticity
Infrastructure
Cisco IT Elastic Infrastructure Service (CITEIS)
Cisco Intelligent Logical Segmentation
Cisco Automation for Cloud Control, Security
Nexus and Fault
Isolation
Cisco
UCS x86
*OVF = Open Virtualization Format
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 27

26. CITEIS TCO and Provisioning Times
Cloud Brings Agility and Cost Benefits
Compute TCO
($/Qtr/OS instance) VIRTUALIZATION  UNIFIED COMPUTING  CLOUD
$4,000
$3,500
$3,000
TCO Physical
Average TCO
$2,500
$2,000
$1,500
TCO Virtual
$1,000 TODAY
$500 -37% -32% -22%
$0
Legacy (rackmount); all Legacy; medium Current state; 40/60% Target state; 100%
physical virtualization (54%) Legacy/UCS; 80% UCS/Cloud; 80%
Virtualized virtualization
Delivery 6-8 weeks 2-3 weeks 15 mins VM 15 minutes
(on demand) (manual) (2-9 days E2E) (self-service)
Time
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 28

27. Compute Unit Cost: TCO Benefits
Ty p i c a l B a r e - M e t a l Av e r a g e V i r t u a l
8 CPU core + 32 GB 2 vCPU core + 4 GB
TCO ($/Qtr) @ Dedicated Linux @ Silver* Linux
Legacy Rack Mount + UCS blade + Unified I/O Legacy Rack UCS blade + Unified I/O
Cat6k (N7K) + CITEIS Mount + Cat6k (N7K) + CITEIS
Arch and Design 135 135 135 135
Implementation 122 20 69 9
Operation 421 271 483 314
Automation - 41 - 41
Software 30 30 119 119
Equipment 2212 1723 256 200
Facility 840 507 97 59
Total 3759 -27% 2727 1160 -24% 877
Using the same components (processor and memory), the combination of Unified Computing, Unified I/O and Automation
results in 27% savings for bare-metal and 24% for virtual offerings.
*Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage
consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS Updated: Q2FY11
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 29

28. CITEIS Demo Part I
http://citeis2.cisco.com

29. CITEIS Gen2
Tenant Owners
Billing CITEIS VDC Based Purchase Management
System Commitment Capacity Portal
And
CITEIS Express Defined Service Level Agreement and Policies
Registration
Tenant A Express
VDC
Users Standard
CITEIS Express TEO
Offerings
Services
Services
Users Virtual Virtual
vLan
vLan
DC 1 DC 2
APIs newScale
CITEIS Publish APIs
Store Front PaaS Vmware vCloud Director
Alignment
Vmware vCenter
Publish
Image
Vmware vSphere Vmware vSphere
Cisco UCS
...
Publishers NAS Storage
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 31

30. Solution Components
Resource Managers
EMAN
Address Management –
Host Management
Remedy
Cisco Intelligent Automation for Cloud
Incident Management –
Change Management
Cisco Cloud Portal Cisco Process Orchestrator
VDC Resource Manager
Automation vCloud
Packs Automation
Pack
Hypervisor
vCloud – vSphere – vCenter
Self-Service—Service Catalog Provisioning—Integration
DC Resources
Active Directory
Group Management –
Profile Management
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 32

31. Thank You
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 33

32. CITEIS Gen2 Offerings
Subscription Models
CITEIS Express
CITEIS Virtual
for Individual
Data Centers Pre-Defined
Resource Pools with Bundled Cloud-based Services
Services • Ideal for sandbox
• Virtual resources reserved environments
and guaranteed Value-Add Offerings • Minimal SLAs and support
• Tenants allocate and provided; Best effort
manage resources based • Enhanced infrastructure
on their specific needs services available for
• Minimum one (1) quarter additional charges
subscription commitment • Complements CITEIS
required VDC subscriptions only
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 34

33. CITEIS Gen2 Key Features
Client Self-Service Portal Customized Virtual Metering and Billing
• Complete control requesting Images and Appliances
infrastructure resources • Support for subscription-based
• Upload customized images into
• Simple, easy-to-use interface CITEIS; make them available via
billing with pay-as-you-go
capabilities
• End-to-end automation reduces the self-service portal
time to market • Single, aggregated billing for
• Choose pre-configured images
purchased infrastructure resources
provided by NDCS and/or other
IaaS APIs CITEIS users Support Services
• Upfront SLA guarantee and pre-
Security/Segmentation
defined maintenance windows
• Customized tools interact with • Define entitlement rights to specific
• Option for NDCS support of your
CITEIS via available APIs users for resource access
virtual environments or you can
• Logical segmentation between support your own
tenants: your resources
Pre-Paid Resource Pools guaranteed and segmented Customer Repeatable
and On Demand Services Solution
Availability • Cisco UCS-based virtualization
• Support for on-demand
• Allen DC: June 15 solution
services
• RTP DC: January 2012 • Cisco Cloud Portal (newScale)
service catalog
• Cisco Tidal Enterprise Orchestrator
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 35

34. CITEIS Gen2 Service Roadmap
High Level
Q2FY’12 Q3FY’12 Q4FY’12 Q1FY’13
• Workload based • Zenoss offering • Identity management  • Web LogicGen1
CITEIS Application
Servers provisioning
service offering (service assurance) • LISP (L3 address convergence
• Image Management • Overdrive (network portability) • AMS DC pod
and PaaS support automation) • External/Public cloud expansion
(rPath limited) • Storage automation • vMotion with LISP
• VSG/VNMC network and cloud storage
management • Elasticity and
• High availability workload mobility –
PaaS Service Offerings
Initial offering April/May 2012
enhancements • IPv6 in the data center
Basic but formally supported
• vCloud Director
upgrade
PaaS Prototype:
• TEO upgrade and
Apache as a Service
rearchitecture
• Overdrive pilot
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 36

35. CITEIS VDC Building Block(s) Mini Small Medium Large Jumbo
Maximum # of Virtual Machines
10 25 55 120 250
(constrained by size of VLAN)
Reserved Compute Power 20 vCPUs/ 50 vCPUs/ 110 vCPUs/ 240 vCPUs/ 500 vCPUs/
(performance equivalent) 20 GHz 50 GHz 110 GHz 240 GHz 500 GHz
Total Reserved Memory for
40 GB 100 GB 220 GB 480 GB 1000 GB
Tenant Virtual Machines
Storage Allocation 250 GB 500 GB 1375 GB 3000 GB 6250 GB
Engagement Model Self Service Self Service Self Service Self Service Self Service
CIU Base Container Cost $ $$ $$$ $$$$ $$$$$
Select VLAN Container (one VLAN per building block)
VLAN - Segmentation / 28 / 27 / 26 / 25 / 24
Select Support Options (must select one)
 Client-Managed OS Support  NDCS Managed OS Support (Add $$)
(No Additional Charge) (Support for Cisco Enterprise Linux, Windows 2003, 2008 Based Images Only)
Base Service Agreements
Service Availability 99.9%
Standard Support Window (based on support option) Monday – Friday 8am-8pm CST
Maintenance Occurs 1800-0800 Local Business Hours Only
Monthly Maintenance Window
Monthly Window: Second Thursday of Each Month
Order Fulfillment SLA X Business Days
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 37

36. CITEIS Express: On-Demand Service
Maximum Number of Virtual Machines per User 2
Maximum IP Addresses 1 DHCP Address per VM
Option 1: 1cpu x 2GB
Virtual Machine Supported Configurations
Option 2: 2cpu x 4GB
Client Provided and Uploaded into CITEIS Express
Supported Images
Charged per GB Used – $0.62 per GB
Virtual Machine Expiration 30 Days
Storage Options
OS and Data Storage 25 GB Increments
Snapshots Not Available
Backup and Recovery Not Available
Service Agreements
Service Availability Target 99.9%
Standard Support Window Best Effort
Maintenance Occurs 1800-0800 Local Business Hours Only
Monthly Maintenance Window
Monthly Window: Second Thursday of Each Month
Order Fulfillment SLA On Demand via Service Catalog
Service Costs
1cpu x 2GB VM Option $ per Month (does not include storage)
2cpu x 4GB VM Option $$ per Month (does not include storage)
Per GB of Storage Allocated $ per GB per Month
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 38

37. Thank you.

38. CITEIS Demo Part II

40. CITEIS Gen2 Key Features
Enables Service Provider and Client Success
SERVICE PROVIDER CLIENT
• Customer repeatable solution • Client self-service portal
• Metering and billing • Pre-paid resource pools and
on-demand services
• Security and segmentation
• Customized virtual
• IaaS APIs images and appliances
• Support services
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 42

41. CITEIS Gen2 at Work
Standardized IT Offerings
Client Customized
Offerings/Images via
Self-Service IT Storefront Define and Publish
Image Store Front Standard Options
Management Entitled Client Tenant Approvals NDCS Service
Self-Service and Controls Provider
Developers Orchestrate Delivery Policies and
Server AppGovernanceDB
Provisioning Server Server
Tracking for Pay-Per-Use
Chargeback
Network Storage
Lifecycle
Management or Showback
Security
Process Coordination and
Delivery Automation
Ops DR
Report Consumption
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 43

42. UCS x86 Virtual Machine Migration
100% of VMs on UCS
4000
VMs on Legacy
Number of VM Migrations
3500 VMs on UCS
3000
2500
2000 1322
1500
903
651
0 314 370
1000
Q3CY09 Q4CY09 Q1CY10 Q2CY10 Q3CY10 Q4CY10
500
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 44

43. Examples of Cloud Services
Software as a Service
Applications, collaboration, etc SaaS
Ex: WebEx, Salesforce.com.
Cloud Platform as a Service
Delivery Middleware, directories, etc. PaaS
Ex: Google Apps, WebEx Connect
Models
Infrastructure as a Service
Compute, storage, networking IaaS
Ex: Amazon EC2, Verizon
Data Center as a Service
Data center facilities, power, cooling DCaaS
Ex: WPR/NDCS, AT&T, Sprint
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 45

44. CITEIS Gen2 Customers
IN PRODUCTION IN PROCESS
• Customer Service Experience • AS Worldwide Specializations Program (2)
• Cisco Services Software Delivery (2) • Secure Network Services Business Unit
• Cisco Services Technology Group (2) • Workplace Resources
• Data Center EMEA
• Buying and Selling Enablement (2)
• Data Center IA
• Data Center EA • Connected IT Services
• Home Networking Business Unit (2) • Cloud & Managed Services Team
• Intelligent Automation Solutions Business Unit (3) • Corporate Communications
• IronPort • Cisco Services Technology Group
• Intelligent Automation Solutions Business Unit
• Engineer Lab Services
• Network and Data Center Services (2)
• Enterprise Business to Business
• Architecture and Design
• Unified Communications and Video Services • Global Information Security Consulting
• Operational Excellence and Service Enablement • IT Field Implementations (Asia Pacific and India)
• Secure Network Services Business Unit, • Global Field Operations
Engineering IT
• Smart Services Technology Group (2)
• Services Foundation (2)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 46

45. CITEIS Managed Services
Infrastructure Services Platform Services Business Services
• Cisco Security Agent • Cisco Connection • Cisco Smart Care
• DNS/WINS (CCIX) • Cisco Service Validation
• Active Directory • Cisco Enterprise Portal • Cisco Commerce Workplace
• Anti-Virus IT Services (CCW)
• Connected Backup • IWE Quad
• Remedy – Issue • HRMS
• Credant
Management
• Kicker • EIAM (Identity Management)
Mobility Services • Softracker
• Citrix • Business Objects
• eCommunities
• Informatica
• Blackberry Enterprise
• Demantra (Demand Planning)
• Mobile Mail
• Sabrix (taxes)
• NetForensics
Computer
Storage
Networks: Richardson Allen Amsterdam Global DCs
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 47

46. Non-Production/Disaster Recovery Data Center
(Repurposed Office Space + DC Facilities Upgrade)
Resilient Leading
Technologies
 Tier 2  UCS/Nexus Solutions
 Application Development
 Disaster Recovery
Green Operational
Excellence
 Increased Air temp: 78F  Critical Mass SMEs
 LED exterior lighting Remote Support
 Roof-top Photovoltaic cells Storage/Refresh
 Reclaimed water in cooling towers
Flexible Customer
Friendly
 Servers/Storage ―Cable Anywhere‖  Viewing Windows
 Virtualization Technologies  IMC Collaboration Space
 Infrastructure Re-purpose
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 48

47. CITEIS Gen2 Offerings
Virtual Data Center Offering
• Virtual CPU (GHz)
Virtual
Resources • Virtual memory
CITEIS VDCs Customized • Segmented VLAN
Based on Tenant Needs
• Automated
Tenant owner ―pieces together‖ virtual Storage provisioning
infrastructure resources to build VDC- Allocation
based on ―building blocks‖ • Self service
• Currently NAS
CITEIS VDCs are Elastic
• NDCS managed
Support
Virtual infrastructure resources can Tenant VDC Option • Self-managed
be added or deleted
Driven Through Service Catalog
Service • Internal
Type • DMZ
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 49

48. CITEIS Gen2
CITEIS VDCs—Tenant Customizable and Elastic
Tenant X Tenant Y Tenant…
Tenant VDC Tenant VDC Tenant VDC
MINI
MINI MEDIUM LARGE JUMBO
MEDIUM MEDIUM
75 VM Value-Adds 120 VM Value-Adds 360 VM
Capacity Capacity Capacity
Value-Adds
Current Capacity—tenant can increase by adding
additional building blocks CITEIS Gen2
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 50

49. Service Migration Benefits
UC on Cisco UCS Status
Migration to Cisco UCS 450 MCS servers
reduces UC physical
server inventory Cisco UCS servers
150 running ESXi
Cisco UCS Deployment
Alpha ACE Prod All UC
Migrations
Cisco Unified Communications Manager Aug 2010 – Dec 2011
Run on VM
Cisco Unified Presence Server Jun 2011 – Dec 2011 ESXi
Cisco Unity Connection Voicemail
Cisco Quad
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 51

50. Data Center Transformation –
Cisco’s Virtualization and Cloud Journey
Jim Robshaw Sr. Director, IT
May 2012

51. Global Data Center Strategy

52. Cisco UCS: Enabling Transformation
to a Services Organization

53. Cloud Strategy and Services