#FutureOfIT 
Turning the Retail Store into a 
High-Octane Digital Experience
Future Of IT Podcast Featuring: 
Rachael McBrearty 
Chief Creative, Cisco Consulting 
Services 
Doug Stephens 
Retail Indu...
Click this button to tweet the 
information on each slide.
“Media is becoming the store and the store in 
essence is becoming media.” 
Source: Doug Stephens 
#FutureOfIT
“We’ve got the same ability to transact right on 
our phones at home as when we are in the store. 
The experience has to b...
“The transition now is that in a world where a 
consumer has all these choices at their 
fingertips and there’s really no ...
“Another big trend that we’re seeing is in data 
analytics. We’re able to make more connection 
into that physical environ...
“We have this once in a lifetime opportunity but I 
think retailers have to be a lot smarter about it...” 
“We need to be ...
“There’s a huge opportunity to be really 
transparent about what the services that we’re 
trying to provide and the value ...
#FutureOfIT 
“...a real matter of establishing trust and the only 
way you can do that as a retailer is to give something ...
“Wearables are going to come into that, the 
Internet of Everything…as more things become 
captive the clothing I’m wearin...
“Businesses can’t necessarily be a fast follower 
today. You really have to start to think about the 
value preposition fo...
More about the Future Of IT: 
#FutureOfIT 
Read Rachael McBrearty’s blog: Turning the Retail Store into 
a High-Octane Dig...
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Future of IT Podcast Series: Turning the Retail Store into a High-Octane Digital Experience

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Future Of IT Podcast: Turning the Retail Store into a High-Octane Digital Experience https://itunes.apple.com/us/podcast/id860805882?mt=2

Subscribe to the Future of IT Podcast Channel https://itunes.apple.com/us/podcast/id860805882?mt=2

Read Rachael McBrearty’s blog: Turning the Retail Store into a High-Octane Digital Experience http://blogs.cisco.com/ioe/turning-the-retail-store-into-a-high-octane-digital-experience

Read Doug Webster’s blog: Top Mobility Trends CXOs Should Watch http://blogs.cisco.com/news/top-five-mobility-trends-cxos-should-watch

Join the conversation on Twitter at https://twitter.com/search?q=%23futureofit&src=typd #FutureOfIT

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  • Media is becoming the store and the store in essence is becoming media http://cs.co/fmMB #FutureOfIT via @Cisco
  • The experience has to be making that connection to the brand http://cs.co/fmMB #FutureOfIT via @Cisco
  • Experience first, then recognize that the purchase comes after that experience http://cs.co/fmMB #FutureOfIT via @Cisco
  • We’re able to make more connection into that physical environment http://cs.co/fmMB #FutureOfIT via @Cisco
  • We have a once in a lifetime opportunity- retailers need to be much smarter about it http://cs.co/fmMB #FutureOfIT via @Cisco
  • There’s a huge opportunity to be really transparent about services to customers http://cs.co/fmMB #FutureOfIT via @Cisco
  • … a completely different level of experience with the sales person in-store http://cs.co/fmMB #FutureOfIT via @Cisco
  • I think as consumers we’re going to be able to shed a lot of mundane decisions http://cs.co/fmMB #FutureOfIT via @Cisco
  • Think about the value preposition for your brand and how you engage with customers http://cs.co/fmMB #FutureOfIT via @Cisco
  • Transcript of "Future of IT Podcast Series: Turning the Retail Store into a High-Octane Digital Experience"

    1. 1. #FutureOfIT Turning the Retail Store into a High-Octane Digital Experience
    2. 2. Future Of IT Podcast Featuring: Rachael McBrearty Chief Creative, Cisco Consulting Services Doug Stephens Retail Industry Expert, Author of The Retail Revival: Reimagining Business for the New Age of Consumerism
    3. 3. Click this button to tweet the information on each slide.
    4. 4. “Media is becoming the store and the store in essence is becoming media.” Source: Doug Stephens #FutureOfIT
    5. 5. “We’ve got the same ability to transact right on our phones at home as when we are in the store. The experience has to be making that connection to the brand in a way that is really meaningful…” Source: Rachael McBrearty, Cisco #FutureOfIT
    6. 6. “The transition now is that in a world where a consumer has all these choices at their fingertips and there’s really no need to go to a store when you get right down to it. Retailers need to start thinking: Experience first, then recognize the fact that the purchase comes after that experience...we have to focus on that powerful experience.” Source: Doug Stephens #FutureOfIT
    7. 7. “Another big trend that we’re seeing is in data analytics. We’re able to make more connection into that physical environment…think of it as bringing web analytics into your store; capturing new information in real-time, use analysis to get insights into how customers are using your store…” Source: Rachael McBrearty, Cisco #FutureOfIT
    8. 8. “We have this once in a lifetime opportunity but I think retailers have to be a lot smarter about it...” “We need to be much more overt with customers and say, ‘We’re prepared, we want to make an even trade. If you’re willing to give us information, if you’re willing to participate, we promise you we will make your experience incrementally better or exponentially better…” Source: Doug Stephens #FutureOfIT
    9. 9. “There’s a huge opportunity to be really transparent about what the services that we’re trying to provide and the value back to consumers and that’s extremely important.” Source: Rachael McBrearty, Cisco #FutureOfIT
    10. 10. #FutureOfIT “...a real matter of establishing trust and the only way you can do that as a retailer is to give something in return, give it openly – Neiman Marcus is doing that through the use of their app. It’s an exchange of value. You get the app, give some personal information and they give you a completely different level of experience with the sales person in store.” Source: Doug Stephens
    11. 11. “Wearables are going to come into that, the Internet of Everything…as more things become captive the clothing I’m wearing or the device I’m using – all these things in my life all become more connected.” “I think as consumers we are going to be able to shed a lot of the mundane decisions – giving us time for focusing on purchases that matter…” Source: Doug Stephens #FutureOfIT #FutureOfIT
    12. 12. “Businesses can’t necessarily be a fast follower today. You really have to start to think about the value preposition for your brand and how you engage with your customers.” Source: Rachael McBrearty, Cisco #FutureOfIT
    13. 13. More about the Future Of IT: #FutureOfIT Read Rachael McBrearty’s blog: Turning the Retail Store into a High-Octane Digital Experience Subscribe to the Future of IT Podcast Channel via iTunes
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