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#CWsmallcell  Cambridge Wireless - M Grayson keynote
 

#CWsmallcell Cambridge Wireless - M Grayson keynote

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Companion to "Are Small Cells and Wi-Fi Networks Complimentary or Competitive?" by Mark Grayson via #CiscoBlog ...

Companion to "Are Small Cells and Wi-Fi Networks Complimentary or Competitive?" by Mark Grayson via #CiscoBlog http://blogs.cisco.com/sp/are-small-cells-and-wi-fi-networks-complimentary-or-competitive

Are you attending Cambridge Wireless in London on Jan. 21 2014 ? Get a sneak peek of Mark Grayson’s panel discussion about small cells within the enterprise. #CiscoMobility #FutureofMobility #CWsmallcell

Small Cell, An Enterprise Perspective (1:10) http://youtu.be/7bM0ARLhUYs via YouTube

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  • App – Personalize in-venue customer experience by making app contextually awareFeatures: locate products/services, maps and navigation, targeted promotions and dealsAuto-prompt app when in range Browser Engage customers/visitors when they are browsing on their mobile in the venueCan be customized with context-sensitive banners & servicesDevices with the new Qualcomm chipset will automatically discover services without having to download a venue specific application

#CWsmallcell  Cambridge Wireless - M Grayson keynote #CWsmallcell Cambridge Wireless - M Grayson keynote Presentation Transcript

  • Small Cells and Wi-Fi in the Enterprise Mark Grayson Distinguished Engineer, Mobility CTO Group January 2014 © 2011 Cisco and/or its affiliates. All rights reserved. #CiscoMobility #CWSmallCell Cisco Confidential 1
  • 802.11ac Feature Wave 1 – 2013 Feature Measured Performance* # of Spatial Streams Modulation Channel Width MIMO 802.11 protocol support © 2011 Cisco and/or its affiliates. All rights reserved. Samsung Galaxy S4 (1ss) 200-250 Mbps HTC One (1ss) PHY Rate MAC Throughput 200-250 Mbps MacBook Air (2ss) 450-550 Mbps 256 QAM Intel 7260 (2ss) 450-550 Mbps 20, 40, 80 MHz MacBook (3ss) 650-750 Mbps 290 Mbps - 1.3 Gbps 194* Mbps - 910* Mbps 3 Single User a, n, ac Client-AP distance typically <25 feet for 256QAM Cisco Confidential 2
  • Voice user experience for 802.11n 2.4GHz 3600i AP, 19dBm EIRP, 10 data users simultaneously contending for best effort access (iPhone 4S) 120% %age of voice calls served 100% Beyond 8 simultaneously contending users means performance degrades for existing users as well so WMM Admission control required to deliver predictable voice service 80% 60% 40% 20% 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 number of G.711 voice users simultaneously contending for access © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • • Wi-Fi benefits from Clients repeatedly send probe requests Cisco delivers location analytics from Associated devices and Non-Associated (Probing) devices • Enables location analytics to be gathered from the complete population of Wi-Fi devices Doesn’t assume any affiliation by the venue Wi-Fi installation • Today’s Enterprise Small Cell enables location analytics to be gathered only for those cellular devices that have selected the network Assume a particular affiliation by the venue Small Cell installation • Small Cell Infrastructure needs to be shared to enable competitive venue centric services Accelerating definition of shared small cells, but there are gaps © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • Connected Mobile Experiences (CMX) Engaging with Customers via Different Media DEVICE ENGAGE © 2011 Cisco and/or its affiliates. All rights reserved. BROWSER ENGAGE APP ENGAGE Cisco Confidential 5
  • 3. Executing on HetNet Arch. Convergence Differentiated End-to-End Small Cell Systems Converged HetNet Policy Control Venue Centric HetNet Propositions Quantum SON Quantum Policy Mobility Service Eng. Multivendor, multitechnology SON apps, delivering macro/small cell integration Converged PCRF for Wi-Fi and 3GPP integrated with ANDSF for HetNet policy Converged HetNet Gateway Converged Access Points Converged HetNet SON & Load Balancing ASR 5000/5500 Universal Small Cell S/P-GW, HNBGW, SaMOG, H eNBGW, EWAG, … Converged Access Points supporting 2.4/5GHz Wi-Fi and HNB/HeNB © 2011 Cisco and/or its affiliates. All rights reserved. Indoor location triangulation and APIs for footfall/dwell time analysis Cisco Confidential 6
  • 3. Executing on HetNet Arch. Convergence ANDSF S1-MME/IPSec LTE ASR 5K Security S2a WTP HetNet GW Security S2a WLC CAPWAP/DTLS © 2011 Cisco and/or its affiliates. All rights reserved. SON HetNet Policy & Charging S11 S1-u HeNB D-SON 802.11 MME HeNB GW C-SON Server HetNet Location Cisco Confidential 7
  • • We have solved the deployment challenges with Wi-Fi CY12: Cisco Shipped 3.4M Enterprise units (Dell’Oro) CY12: Cisco Shipped 9.8M SoHo Wi-Fi units (Dell’Oro) CY12: Cisco Shipped 229K Service Provider Wi-Fi units (Dell’Oro) • Over 2 Million Cisco Small Cells deployed worldwide Including over 1 million with AT&T Still predominantly in residential environments • Lets leverage the Cisco 3600 – The fastest ramping Wi-Fi Access Point in Cisco’s history! • Over a million units already deployed with real estate, acceleration © 2011 Cisco and/or its affiliates. All rights reserved. power and backhaul ready for Small Cell Cisco Confidential 8
  • Cisco Product, Servi ces, Joint GTM SP Enabled Channel or 3rd Party Cisco Product, Servi ces, Joint GTM Wi-Fi Cisco Small Channel Cell Channel Partner MNO offers Small Cell Managed Service End Customer: Enterprise, S MB, .. End Customer: Enterprise, S MB, .. Predominant Wi-Fi Approach Conventional Small Cell “locked” approach Scaling the Market and lowing MNO SG&A: Small Cell Unlocked Service © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • • Enterprise Wi-Fi has transitioned from a “nice-to-have” to become business critical • BYOD trends are accelerating and set to touch each and every IT organization • Now enterprises of all vertical types, including healthcare, transportation and retail are looking to leverage wireless strategies to engage with their employees, partners and customers • Primary differentiator of Small Cells to the Enterprise is their ability to support voice • Driving Hosted Collaboration Services to be coupled with macro and small cell solutions • Cisco is executing on a converged small cell architecture for service providers, supporting Enterprise managed Wi-Fi services and small cell licensed services • Leveraging Cisco’s fastest ramping Wi-Fi access point for delivering real-estate, power and backhaul for small cell deployments • Converging architecture, access points and Go to Market © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • Thank you.