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Future of TV
 

Future of TV

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The Cisco® Internet Business Solutions Group (IBSG) interviewed more than 50 television experts—producers, engineers, and scholars—to develop a picture of the future TV landscape. Based on these ...

The Cisco® Internet Business Solutions Group (IBSG) interviewed more than 50 television experts—producers, engineers, and scholars—to develop a picture of the future TV landscape. Based on these interviews, Cisco IBSG developed 10 predictions for the future of television. Learn more about these predictions here: http://www.cisco.com/web/about/ac79/10-Reasons

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Future of TV Future of TV Presentation Transcript

  • What Will Television Look Like in 20 Years?Sweeping Change at Breakneck Speed
    Scott Puopolo
    Vice President, Service Provider Practice
    Cisco Internet Business Solutions Group
  • The Future of TV Is Already Upon UsThree key drivers will permanently alter the entertainment landscape
    Ubiquitous broadband
    Advances in screens, interfaces, and AI
    • Content explosion
    • Business model pressure
    Drivers
    of Change
    • Time-shifting
    • On-the-go content consumption
  • Where We’re HeadedTV will become an increasingly immersive experience
    TVs give way to screens
    Channels go away
    Is it real, or is it television?
    Don’t just watch, get involved
    Kiss the remote goodbye
    • On-demand, personalized, but branded content (Pandora-like TV)
    • Recommendations based on past behaviors and social networks
    • Combined on-demand / real-time, UGC / professional, OTT / walled garden
    Channels Go AwayWe’ll watch customized TV streams, or access content through search
    Jo’s Movies
    Jo’s Sports
    Jo’s Entertainment
    Jo’s TV Shows
    Future
    Today
    Recommendation engine
    Integrated media interface
    Personalized linear TV
    • DVRs mainstream
    • Netflix UI
    UI incorporates friends’ favorites
    “Mood TV”
  • Kiss the Remote GoodbyeWords, gestures, and gadgets will control the TV of the future
    • Smartphones, tablets replace remote controls
    • Viewers use speech, gestures, eye movements to navigate content
    • TV follows you from room to room and screen to screen
    Future
    Today
    Gesture-sensing interface
    Remotes stop shipping with TVs
    Eye-tracking technology
    • Free TV controlapps for mobile
    • Kinect, Wii interfaces
    Mind interface
    Voice controls
  • Is It Real, or Is It Television?Tech advances will bring new sensory elements to programs
    • Viewers not only watch shows, but smell, feel, and taste them, too
    • More lifelike program images (e.g., “Super HD,” life-size holograms)
    • Viewers choose their perspective (e.g., via 360-degree camera angles)
    Future
    Today
    3D without glasses
    8K displays
    Life-size, full-motion holograms
    • 3D
    • Sensory feedback in games
    Smell reproduction
    360º camera angles
  • TVs Give Way to Screens“Oprah” on the toaster? Before long, we’ll watch on any flat surface
    • Everyday objects double as viewing screens
    • Content can be resized and placed anywhere (e.g., living room wall)
    • Integrated entertainment, home monitoring/control, email, social media
    Future
    Today
    • IP-connected TVs
    • TV on PCs, smartphones
    Flexible screen shapes & materials
    Pinch & pull to size
    Embedded screens (e.g., walls, paintings)
    Bidirectional screens
    Holograms
  • Don’t Just Watch, Get InvolvedCharacters will step off the screen and into viewers’ lives
    • Fan involvement grows from simple to immersive
    • Viewers see additional scenes based on profile, preferences
    • Characters engage with fans outside of the storyline
    “Should I pass or shoot?”
    Future
    Today
    Consumer involvement impacts plots
    TV "friends" are lifelike
    • TV linked to social network fan groups
    • Fan "rewards" built into participation
    Interact with characters in Second Life
    Personalized viewing based on parental controls
    TV "friends” involved in your life through AI and AR
  • Coming Soon to a TV Near YouStay tuned – more changes lie ahead
    TVs give way to screens
    Ads get personal
    Creation goes viral
    Channels go away
    Watch together, virtually
    Is it real, or is it television?
    “Regular Joes” go Hollywood
    Don’t just watch, get involved
    Kiss the remote goodbye
    Your TV follows you
  • What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    ServiceDelivery
    ContentAggregation
    Device &Navigation
    Advertising
    Data & Analytics, Metadata
    Standards
    Sensory Technologies
    Bandwidth
    Computing
    Production Techniques
    New Business Models
    Digital Rights Management
    Branding
  • What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    ServiceDelivery
    Device &Navigation
    ContentAggregation
    Advertising
    Sensory Technologies
    Standards
    Data & Analytics, Metadata
    Bandwidth
    Production Techniques
    Computing
    New Business Models
    Digital Rights Management
    Branding
  • What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    ServiceDelivery
    Device &Navigation
    ContentAggregation
    Advertising
    Sensory Technologies
    Data & Analytics, Metadata
    Standards
    Bandwidth
    Production Techniques
    Computing
    New Business Models
    Digital Rights Management
    Branding
  • ContentCreation
    What Does It Mean for You?Implications span the TV value chain
    ContentAggregation
    ServiceDelivery
    Device &Navigation
    Advertising
    Sensory Technologies
    Data & Analytics, Metadata
    Standards
    Bandwidth
    Computing
    Production Techniques
    New Business Models
    Digital Rights Management
    Branding
  • What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    ServiceDelivery
    Device &Navigation
    ContentAggregation
    Advertising
    Sensory Technologies
    Data & Analytics, Metadata
    Standards
    Bandwidth
    Production Techniques
    Computing
    New Business Models
    Digital Rights Management
    Branding
  • What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    ServiceDelivery
    Device &Navigation
    ContentAggregation
    Advertising
    Sensory Technologies
    Standards
    Data & Analytics, Metadata
    Production Techniques
    Computing
    Bandwidth
    New Business Models
    Digital Rights Management
    Branding
  • ServiceDelivery
    Device &Navigation
    ContentAggregation
    Data & Analytics, Metadata
    What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    Advertising
    Sensory Technologies
    Standards
    Bandwidth
    Computing
    Production Techniques
    New Business Models
    Digital Rights Management
    Branding
  • What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    ServiceDelivery
    Device &Navigation
    ContentAggregation
    Advertising
    Sensory Technologies
    Data & Analytics, Metadata
    Standards
    Bandwidth
    Production Techniques
    Computing
    New Business Models
    Branding
    Digital Rights Management
  • ContentCreation
    What Does It Mean for You?Implications span the TV value chain
    ServiceDelivery
    Device &Navigation
    ContentAggregation
    Advertising
    Sensory Technologies
    Data & Analytics, Metadata
    Standards
    Bandwidth
    Production Techniques
    Computing
    New Business Models
    Digital Rights Management
    Branding
  • What Does It Mean for You?Implications span the TV value chain
    ContentCreation
    ServiceDelivery
    Device &Navigation
    ContentAggregation
    Advertising
    Sensory Technologies
    Data & Analytics, Metadata
    Standards
    Bandwidth
    Production Techniques
    Computing
    Digital Rights Management
    Branding
    New Business Models
  • Find Out More
    For more information about the Cisco IBSG Service Provider Practice, visit
    http://www.cisco.com/go/ibsg/serviceprovider
  • Thank You