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Future of TV
 

Future of TV

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The Cisco® Internet Business Solutions Group (IBSG) interviewed more than 50 television experts—producers, engineers, and scholars—to develop a picture of the future TV landscape. Based on these ...

The Cisco® Internet Business Solutions Group (IBSG) interviewed more than 50 television experts—producers, engineers, and scholars—to develop a picture of the future TV landscape. Based on these interviews, Cisco IBSG developed 10 predictions for the future of television. Learn more about these predictions here: http://www.cisco.com/web/about/ac79/10-Reasons

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    Future of TV Future of TV Presentation Transcript

    • What Will Television Look Like in 20 Years?Sweeping Change at Breakneck Speed
      Scott Puopolo
      Vice President, Service Provider Practice
      Cisco Internet Business Solutions Group
    • The Future of TV Is Already Upon UsThree key drivers will permanently alter the entertainment landscape
      Ubiquitous broadband
      Advances in screens, interfaces, and AI
      • Content explosion
      • Business model pressure
      Drivers
      of Change
      • Time-shifting
      • On-the-go content consumption
    • Where We’re HeadedTV will become an increasingly immersive experience
      TVs give way to screens
      Channels go away
      Is it real, or is it television?
      Don’t just watch, get involved
      Kiss the remote goodbye
      • On-demand, personalized, but branded content (Pandora-like TV)
      • Recommendations based on past behaviors and social networks
      • Combined on-demand / real-time, UGC / professional, OTT / walled garden
      Channels Go AwayWe’ll watch customized TV streams, or access content through search
      Jo’s Movies
      Jo’s Sports
      Jo’s Entertainment
      Jo’s TV Shows
      Future
      Today
      Recommendation engine
      Integrated media interface
      Personalized linear TV
      • DVRs mainstream
      • Netflix UI
      UI incorporates friends’ favorites
      “Mood TV”
    • Kiss the Remote GoodbyeWords, gestures, and gadgets will control the TV of the future
      • Smartphones, tablets replace remote controls
      • Viewers use speech, gestures, eye movements to navigate content
      • TV follows you from room to room and screen to screen
      Future
      Today
      Gesture-sensing interface
      Remotes stop shipping with TVs
      Eye-tracking technology
      • Free TV controlapps for mobile
      • Kinect, Wii interfaces
      Mind interface
      Voice controls
    • Is It Real, or Is It Television?Tech advances will bring new sensory elements to programs
      • Viewers not only watch shows, but smell, feel, and taste them, too
      • More lifelike program images (e.g., “Super HD,” life-size holograms)
      • Viewers choose their perspective (e.g., via 360-degree camera angles)
      Future
      Today
      3D without glasses
      8K displays
      Life-size, full-motion holograms
      • 3D
      • Sensory feedback in games
      Smell reproduction
      360º camera angles
    • TVs Give Way to Screens“Oprah” on the toaster? Before long, we’ll watch on any flat surface
      • Everyday objects double as viewing screens
      • Content can be resized and placed anywhere (e.g., living room wall)
      • Integrated entertainment, home monitoring/control, email, social media
      Future
      Today
      • IP-connected TVs
      • TV on PCs, smartphones
      Flexible screen shapes & materials
      Pinch & pull to size
      Embedded screens (e.g., walls, paintings)
      Bidirectional screens
      Holograms
    • Don’t Just Watch, Get InvolvedCharacters will step off the screen and into viewers’ lives
      • Fan involvement grows from simple to immersive
      • Viewers see additional scenes based on profile, preferences
      • Characters engage with fans outside of the storyline
      “Should I pass or shoot?”
      Future
      Today
      Consumer involvement impacts plots
      TV "friends" are lifelike
      • TV linked to social network fan groups
      • Fan "rewards" built into participation
      Interact with characters in Second Life
      Personalized viewing based on parental controls
      TV "friends” involved in your life through AI and AR
    • Coming Soon to a TV Near YouStay tuned – more changes lie ahead
      TVs give way to screens
      Ads get personal
      Creation goes viral
      Channels go away
      Watch together, virtually
      Is it real, or is it television?
      “Regular Joes” go Hollywood
      Don’t just watch, get involved
      Kiss the remote goodbye
      Your TV follows you
    • What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      ServiceDelivery
      ContentAggregation
      Device &Navigation
      Advertising
      Data & Analytics, Metadata
      Standards
      Sensory Technologies
      Bandwidth
      Computing
      Production Techniques
      New Business Models
      Digital Rights Management
      Branding
    • What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      ServiceDelivery
      Device &Navigation
      ContentAggregation
      Advertising
      Sensory Technologies
      Standards
      Data & Analytics, Metadata
      Bandwidth
      Production Techniques
      Computing
      New Business Models
      Digital Rights Management
      Branding
    • What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      ServiceDelivery
      Device &Navigation
      ContentAggregation
      Advertising
      Sensory Technologies
      Data & Analytics, Metadata
      Standards
      Bandwidth
      Production Techniques
      Computing
      New Business Models
      Digital Rights Management
      Branding
    • ContentCreation
      What Does It Mean for You?Implications span the TV value chain
      ContentAggregation
      ServiceDelivery
      Device &Navigation
      Advertising
      Sensory Technologies
      Data & Analytics, Metadata
      Standards
      Bandwidth
      Computing
      Production Techniques
      New Business Models
      Digital Rights Management
      Branding
    • What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      ServiceDelivery
      Device &Navigation
      ContentAggregation
      Advertising
      Sensory Technologies
      Data & Analytics, Metadata
      Standards
      Bandwidth
      Production Techniques
      Computing
      New Business Models
      Digital Rights Management
      Branding
    • What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      ServiceDelivery
      Device &Navigation
      ContentAggregation
      Advertising
      Sensory Technologies
      Standards
      Data & Analytics, Metadata
      Production Techniques
      Computing
      Bandwidth
      New Business Models
      Digital Rights Management
      Branding
    • ServiceDelivery
      Device &Navigation
      ContentAggregation
      Data & Analytics, Metadata
      What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      Advertising
      Sensory Technologies
      Standards
      Bandwidth
      Computing
      Production Techniques
      New Business Models
      Digital Rights Management
      Branding
    • What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      ServiceDelivery
      Device &Navigation
      ContentAggregation
      Advertising
      Sensory Technologies
      Data & Analytics, Metadata
      Standards
      Bandwidth
      Production Techniques
      Computing
      New Business Models
      Branding
      Digital Rights Management
    • ContentCreation
      What Does It Mean for You?Implications span the TV value chain
      ServiceDelivery
      Device &Navigation
      ContentAggregation
      Advertising
      Sensory Technologies
      Data & Analytics, Metadata
      Standards
      Bandwidth
      Production Techniques
      Computing
      New Business Models
      Digital Rights Management
      Branding
    • What Does It Mean for You?Implications span the TV value chain
      ContentCreation
      ServiceDelivery
      Device &Navigation
      ContentAggregation
      Advertising
      Sensory Technologies
      Data & Analytics, Metadata
      Standards
      Bandwidth
      Production Techniques
      Computing
      Digital Rights Management
      Branding
      New Business Models
    • Find Out More
      For more information about the Cisco IBSG Service Provider Practice, visit
      http://www.cisco.com/go/ibsg/serviceprovider
    • Thank You