Your SlideShare is downloading. ×
Cisco Social Media Guidelines - June 2012
Cisco Social Media Guidelines - June 2012
Cisco Social Media Guidelines - June 2012
Cisco Social Media Guidelines - June 2012
Cisco Social Media Guidelines - June 2012
Cisco Social Media Guidelines - June 2012
Cisco Social Media Guidelines - June 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Cisco Social Media Guidelines - June 2012

5,780

Published on

Updated version of Cisco's social media policy.

Updated version of Cisco's social media policy.

Published in: Technology, Business
1 Comment
8 Likes
Statistics
Notes
  • Previous version of this document was published in June of 2010 and can also be viewed on this Slideshare account.

    Please note that this is an internal Cisco guide for our employees and many of these URLs are internal to Cisco only.

    We offer this guide for transparency and for sharing our best practices in the growing area of social media.

    Please feel free to download and update/edit/change/etc. according to the culture and codes of your own organization.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
5,780
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
250
Comments
1
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Cisco Social Media Policy May 2012Cisco Systems, Inc Page 1 of 7 All printed copies and duplicate soft copies are considered un-Controlled copies and the original on-line version should be referred for latest version
  • 2. – Table of Contents –Purpose/Executive Summary ..................................................................................................................... 3Overview ....................................................................................................................................................... 3Scope ............................................................................................................................................................ 3Compliance Effective Date ......................................................................................................................... 4Policy Statements........................................................................................................................................ 4Policy Compliance.......................................................................................................................................6Definitions .................................................................................................................................................... 7Cisco Systems, Inc Page 2 of 7 All printed copies and duplicate soft copies are considered un-Controlled copies and the original on-line version should be referred for latest version
  • 3. Purpose/Executive SummaryThe purpose of this document is to provide requirements for how employees participate in the social Web.This document is designed to educate employees on how to: • Navigate in the many social networking medias; • Engage with our many audiences in the social Web; and • Be most effective in this up-close-and-personal, ever-changing environment. OverviewSocial media is a newer communication channel, but it doesn’t change the basic rules of honesty,courtesy and respect that Cisco promotes as a company and each of you promote and represent in yourday to day work lives as a Cisco employee.Let’s start with the Cisco Code of Business Conduct; the same basic rules and principles that guide ourbehaviors every day at work should be synonymous in governing our online behavior.The Cisco Code of Business Conduct stresses our values of open communication, empowerment,inclusion, integrity and trust. These same values are applicable to best practices in using social media.Cisco’s Social Media Policy reflects the company’s culture of transparency, authenticity and openness. Italso reinforces the company’s philosophy to empower employees to connect directly with theirstakeholders using social media.If you are ever unsure of whether to post, comment or respond on the social Web, submit a question onthe discussion forum on Global Social Media Community or email the internetpostings@cisco.com aliasfor guidance.We recognize the importance of participating in these online conversations and want to provide a clearand purposeful social media policy for all Cisco employees to follow to help protect both the employeesand Cisco.Note: If you have any questions about anything in this document, please contactinternetpostings@cisco.com for guidance. In addition, much of the content included in this documentapplies to all internet-posted content, including but not exclusively limited to, social networking sites.Lastly, for transparency, this document is available for external use; however, some of the links includedare for internal use only and can only be accessed through the Cisco Employee Connection (CEC). ScopeIf you are a Cisco employee, vendor or contractor creating or contributing to blogs, wikis, social networks,discussion forums or any other kind of social media, whether on Cisco.com or otherwise—this documentapplies to you.Cisco Systems, Inc Page 3 of 7 All printed copies and duplicate soft copies are considered un-Controlled copies and the original on-line version should be referred for latest version
  • 4. Some policy statements included in this document are implemented differently depending on regional,local, and geographic differences. When in doubt about any information contained in this document,employees should talk to their managers or local Human Resources representatives. Some regions mayhave local social networking sites. Please consult the terms and conditions of use of your local socialnetworking sites and talk to your local Cisco legal counsel if you have any questions.All information contained within this document is subject to any applicable country, state, and/or locallaws. This Policy will not be interpreted or enforced in any way that would interfere with an employee’srights under the National Labor Relations Act. Compliance Effective DateThis policy is Effective 03/15/2011. Policy StatementsEmployees should use this document in conjunction with the Cisco Code of Business Conduct, thepolicies within Policy Central, the Cisco Information Security Policies and Standards and Cisco’sEmployee Resource Handbook, Cisco Connections. All resources mentioned above may be updatedfrom time to time. It is the employee’s responsibility to understand company policies, including updates.Cisco’s fundamental social media principles include:• Cisco employees may use social networking sites while at work and to conduct business.• Cisco does not block employees’ access to social networking sites as the company believes in empowering its workforce and instills trust in employees to work responsibly and adhere to the Cisco Code of Business Conduct. Fundamentally, if it is okay to do something offline as a part of your job, it is okay to do it online. And, the opposite is also true: if it isn’t a part of your job offline, you should not do it online.• Though Cisco encourages the use of social media, employees must adhere to these policies and guidelines when using social media.Outlined below is the official policy—the rules you must follow—for social media at Cisco.1. We have smart employees and we encourage them to use social media to communicate. It is important to know that when you use social media, you are representing yourself and not Cisco. However, if you are participating in social media as a Cisco representative, you must get your manager’s approval.2. When you are participating in social networking sites, be transparent that your thoughts are your own if discussing Cisco’s business or related industry topics. Use your real identity—no aliases—, and disclose your affiliation with Cisco. The anonymity of the Web sometimes encourages carelessness, and being upfront about your identity can avoid problems. Also, unless you have received prior authorization from a designated company representative, you should not represent or suggest in any social media content that you are authorized to speak on behalf of Cisco, or that Cisco has reviewed and approved your content. If you believe your posting can lead to any confusion to viewers about whether you are speaking on behalf of Cisco, you should clearly and specifically state as follows:Cisco Systems, Inc Page 4 of 7 All printed copies and duplicate soft copies are considered un-Controlled copies and the original on-line version should be referred for latest version
  • 5. Twitter disclaimer: “These tweets are my own, not Cisco’s.” Cisco-sponsored blog disclaimer: “Some of the individuals posting to this site, [including the moderators,] work for Cisco. Opinions expressed here and in any corresponding comments are the personal opinions of the original authors, not those of Cisco.” Third party blog disclaimer: “The opinions expressed in this blog are my own views and not those of Cisco.”3. Do not commit Cisco to any action unless you have authority to do so.4. Protect Cisco and your reputation. Avoid any statement or comment that might harm Cisco’s reputation. You represent Cisco and the Cisco brand. As an employee and possibly a shareholder, your actions both on- and offline can affect perceptions about the Company and shareholder return.5. Do not post any confidential, internal-use only or copyrighted information, including music, videos, text and photographs belonging to Cisco or third parties without written permission from a designated company representative. Such information includes personally identifying information (such as telephone numbers, Social Security numbers, credit or debit card numbers or financial account numbers) of the company’s employees, customers, vendors or competitors, images, photographs or video of the company’s employees, customers, vendors or competitors; non-public financial information, marketing strategies, inventions not yet patented, or other Confidential or Proprietary Information. You should not mention customers, vendors, potential business relationships or opportunities or competitors in your social media activity without the company’s prior written approval. Please refer to the Proprietary Information and Inventions Agreement and the Data Classification Policy for more information. See also the “Frequently Asked Questions” section of this document to obtain more information under “Proprietary and Confidential Information”, and visit “Copyrights, Trademarks, Photos and Logos.”6. Do not make statements about Cisco’s financial performance. Refer any questions to a Cisco Investor Relations representative.7. Maintain confidentiality of “internal only” information. Do not share any information marked “For Internal Use Only.”8. For social networking sites such as LinkedIn where personal and professional references are the focus: If you are representing yourself as a Cisco employee, you may not provide professional references about any current or former employee, contactor, vendor or contingent worker. You may provide a personal reference or recommendation for current or former Cisco employees, contractors, vendors and contingent workers provided a) the statements made and information provided in the reference are factually accurate; and b) you include the disclaimer below. “This reference is being made by me in a personal capacity. It is not intended and should not be construed as a reference from Cisco Systems Inc. or any of its affiliated entities.”9. Respect privacy; never ask for personal social networking passwords. While making a “friend” request to an employee or co-worker is permitted (see Appendix B, question 3 under “Using Social Media As Part of Your Job” for guidance), a request to obtain his or her password is not. To ensureCisco Systems, Inc Page 5 of 7 All printed copies and duplicate soft copies are considered un-Controlled copies and the original on-line version should be referred for latest version
  • 6. that the privacy of employees’ and applicants’ personal blogs and social networking sites is preserved, do not ask employees, co-workers or Cisco job applicants for their personal login passwords. However, if you manage Cisco (or an acquired company’s) social media accounts for business and leave your job or the company, you must provide your Cisco manager with the login information to the team’s Cisco-owned social media accounts prior to leaving the company or your role.10. Do not post anything that is defamatory, offensive or harassing. You should not post content about the company, management, co-workers or customers that is vulgar, obscene, threatening, intimidating, defamatory, discriminatory, harassing, or a violation of the Company’s policies against discrimination, harassment, or hostility on account of age, race, religion, sex, ethnicity, nationality, disability, or other protected class, status, or characteristic. You should not unlawfully disparage the company’s products or services, or the products or services of its vendors or competitors.11. Do not engage with the news media or industry analysts (e.g., Wall Street Journal, InformationWeek, Gartner, Forrester) to discuss Cisco strategy and/or business without PR and AR consultation and approval. To ensure that the company communicates with the media in a consistent, timely and professional manner about matters related to the company, you should speak to your manager and PR representative or AR representative before responding to any media inquiry about your social media activity related to the company. If you are contacted by a member of the news media or similar outlets, consult your PR representative or AR representative before responding. Policy ComplianceCompliance MeasurementCompliance with Cisco policies is required. Compliance to this policy is verified through various methods,including but not limited to, reports from available business tools, internal and external audits, self-assessment, and/or feedback to the policy owner.Cisco reserves the right to modify or eliminate any or all parts of this document, and employees areresponsible for regularly reviewing it to remain up-to-date. Violations of the provisions in this documentmay result in disciplinary action up to and including termination of employment.Cisco will communicate any significant changes to this document through email, Cisco EmployeeConnection (CEC) posting, IWE, and / or other communication vehicles.Non-compliance with this policy may result in potentially significant reputational and legal risk to Cisco.ExceptionsThere are no exceptions to this policy.Non-ComplianceCompliance with Cisco policies is required. Deviations or non-compliance with this policy, includingattempts to circumvent the stated policy/process by bypassing or knowingly manipulating the process,system, or data may result in disciplinary actions, up to and including termination, as allowed by locallaws.Cisco Systems, Inc Page 6 of 7 All printed copies and duplicate soft copies are considered un-Controlled copies and the original on-line version should be referred for latest version
  • 7. DefinitionsThe following terms and definitions are used in this document. They have all been taken from Wikipedia,the online, free encyclopedia. Social Media Social media are media for social interaction, using highly accessible and scalable communication techniques. Social Network A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. Social Web The Social Web is a specified term for the World Wide Web as a kind of Social Media.Cisco Systems, Inc Page 7 of 7 All printed copies and duplicate soft copies are considered un-Controlled copies and the original on-line version should be referred for latest version

×