Today’s announcement is the beginning of a journey Cisco is taking to address our customers needs to navigate multiple technology transitions, including cloud, mobility and the Internet of Things. These transitions open opportunities for business – but also create many challenges for IT, that requires a new approach, one that is more open, programmable and application aware.In May at Interop, we introduced the Cisco ONE Enterprise Architecture, helping our customers evolve there networks to meet next gen requirements. Today, we will introduce new routing and switching platforms that represents a refresh across our core infrastructure. This announcement is amongthe first steps in our journey to help IT evolve to a more agile network that enables technology to say in front of business priorities, and enables IT transformation and open business opportunity.
# GameChanger : Business - New Business Models# GameChanger: IT - Business Impact and Simplicity# GameChanger : End Users - New Connected Experiences # GameChanger : Cisco - New Architecture, Innovations across Campus & BranchNewGamechanging products, today and in the future – unprecedented performance, breakthrough innovations, operational simplicityCatalyst 6800, Instant AccessUnified Access on Catalyst 4500-EISR 4451-AX
Image 1Imagine a health care institution with a large hospital campus and satellite clinics. Technology plays a critical role to help healthcare professional be productive and provide a higher quality of patient care. In addition, an agile network architecture provide business continuity and rapid resolution to any infrastructure issues. In this scenario, this Healthcare Institution is evolving their network to support a high performance, intelligent, application aware network. Let’s start at a mid-size clinic supporting 50 doctors and 150 staff. The First we have a doctor making rounds. The indoor network location based services tracks the doctor on her tablet, and can see which patient she is meeting. Instantly, she can get background on the patient, including family history, medical allergies, etc. In addition, she can see every person who has cared for the patient and what treatment that has been provided.
The doctor meets with a patient who has sever knee injuries. Though her tablet, she can see quickly pull up large x-ray files. The doctor can see some treatment options, including surgery and physical therapy. The doctor can also collaborate with a specialist to determine the best treatment for the patient. The ISR 4451-X with native WAAS solution is giving a true life-like HD experience by optimizing the voice/video traffic. In addition, The ISR4451-X offers an ideal platform for all the satellite clinics to standardize on, with the headroom to grow and add more performance or new services, without any service degradation or disruption. With probeless visibility and control, they have a full network view down to the application, and IT can validate the quality of experience across the clinic sites. If any issues are raised, they can quickly troubleshoot, and get at the root cause.
Overall positioning: Based on Cisco Open Network Environment (Cisco ONE), the ONE Enterprise Network Architecture enables enterprises to program networks to optimize network resources and increase network agility allowing for superior service innovation, accelerated time-to-market, investment protection and a low operational risk. It is a transformative strategy that brings unprecedented openness and programmability to enterprise wide networks (not just data-centers) to make best use of existing network resources (brownfield deployments) while transforming them to more agile, high-performance, application-centric networks.The ONE Enterprise Network Architecture goes beyond SDN in providing open APIs and programmability which provide deep access to network resources across the wider enterprise network. Combined with other open and standard APIs both southbound towards the network elements and northbound to the applications, it enables a rich ecosystem of third party applications. Let’s look at how the layer operate together, starting from the bottom:Network Element layer: this layer provides the industry’s richest set of devices across wired and wireless networks with service-rich IOS and open APIs. The open APIs are both industry standard (OpenFlow) as well as onePK APIs providing rich set of network services such as in-door location, application visibility and control, Medianet and more. It also supports CLI API, which allows both Greenfield and Brownfield deployments to take advantage of new applications and services. 80% of Cisco’s network devices deployed today will benefit from this architecture and the control services on top through the existing APIs.Control Layer:the control layer provisions network services consistently to all the network devices, instead of implementing them device by device. It creates an abstraction for the wider enterprise network thereby improving enterprise agility and accelerating service deployment. This approach creates a multi-layer architecture that optimally provisions services, such as QoS and PfR, for greatest agility and performance. Some services are already available at the device layer enabling high performance application experience and operational agility, while other are being centralized in a control layer. In a world where customer expectations are on the rise and delivering the expected customer experience is a top business priority, designing a network architecture that optimizes agility, efficiency and performance is critical. This design is also ensuring wired-wireless services consistency. It will also provide service consistency for selected relevant services across the Data Center and the network.Network Applications Layer– either developed by Cisco, third parties or our customers, the open APIs allow these applications to be designed with the network in mind to optimize application performance, innovation and user experience. The Cisco Identity Services Engine (ISE),Cisco Prime management solutions and Cloud Connector services are great examples of the use of open APIs in creating consistent policy and management across the entire Cisco network – wired and wireless and enabling enterprises to rapidly deploy cloud services.
This use case we outline how the Cisco ONE Enterprise Networks Architecture can improve patient productivity and deliver a high quality of care as described be in the hospital vignette. The vignette showed how the network played a critical role in providing context-aware timely information to push relevant patient records to a doctor. This includes the patient medical history, and recent lab results, x-rays.Network Element Layer: Detects doctor mobile devices (tablet, phone) as she enter the room; the applications know patient room assignments and the schedule and through the wireless AP, it can track the doctor location throughout the hospital. Depending on organizational policy the user can be automatically connected through a recognized device or through a secure log in, which is most likely the case for a hospital. The network element layer can push network state information to the controller (app latency, bandwidth congestion, etc.), which can be relayed to 3rd party apps.Control Layer: Uses the location analytics in the Cisco Mobility Services Engine to calculate location, dwell time and other information regarding the end devices. This location-based analytics is sent to the Cisco Analytics reporting function and the third party healthcare application(via northbound API) within the network application layer. -- At this point the analytics engine understands where the doctor is and how long they spend time in certain locations. The control layer also receives analytics on network state (traffic congestion, apps types in use), and can traffic steer and adjust bandwidth to ensure large files like the xray can be downloaded quickly, and that telemedicine interaction has adequate bandwidth. Network Application Layer: The Cisco analytics function provide on-premise doctor location as well as other key resources in the hospital the doctor may need to access (e.g., equipment, machines, etc. through sensor that can be detected). As soon as the doctor opens the xray or initiates the telemedicine session, the application can leverage the northbound API to notify the controller that QoS policies and bandwidth reallocation is needed for a high quality experience.In this scenario, we are showing where the network can take our customers in the future. We leverage our ONE framework to go well beyond SDN in the enterprise campus and branch. This will be a journey, and you’ll continue to see Cisco make this vision a reality step by step. Today’s announcements is part of step one – where we are building innovative service rich routing and switching platforms that are one-PK ready. Our routers will support one-PK in July and our Switches are targeted for next calendar year and we are in trials already. We continue to partner with the ONE controller efforts and our Open Daylight initiative to build out resources for the controller layer.
Yes – Hardware can play a crucial role on the ability for a business to innovate, grow and compete.The ONE Enterprise Networks Architecture goes beyond SDN to create a multi-tier network architecture that enables Innovation, Investment Protection and Simplicity, with the Lowest Operational Risk.Innovation – enabled by a set of open APIs that are both industry standard (OpenFlow) and extend to support a rich set of network services with onePK, such as indoor location services, AVC and Medianet that enable greater innovation through increased network awareness. These applications accelerate deployment of business and network services, allowing enterprises to respond quickly to new business opportunities with faster time to market. Investment Protection – support both Brownfield and Greenfield deployments through existing and new APIs such as CLI. This allows enterprises to generate further value out of their existing networks by enabling open APIs in their current network element layer devices and realizing new business opportunities. It can also extend the new infrastructure to support new needs as they arise with network programmability built into ASIC and devices. It is also first in the industry to support OpenFlow 1.3Simplicity/Lowest Operational risk - looking at the network as a unit improves enterprise agility by accelerating advanced network services deployments, supporting wired-wireless service consistently, and providing IoS reliability and feature-richness. This approach allows organizations to break the barriers to cloud and BYOD deployments, by developing applications once and deploying them everywhere and on every device – wired or wireless, cloud or in the branch. The whole network becomes more intelligent and scalable. It is no longer about the platform; it is about the applications that run on them.Cisco ONE Enterprise Networks Architecture for Business TransformationInnovation: Open APIs, Location-based Services,Application PerformanceInvestment Protection: Platform Longevity,Programmability,Brownfield and GreenfieldSimplicity: Ease of Operations,Wired Wireless Consistency,Application Visibility and Control
Cisco is taking Networking to the Next Level with a Complete Refresh of Enterprise Switching and Routing Portfolio – these new platform enable business agility and faster time to marketCisco Integrated Services Router (ISR) 4451-AXaddresses the needs of the largest, most demanding branch offices, extending the branch router portfolio up to 2 Gigabit forward performance with native services and pay-as-you-grow purchase model. Purpose-built for Application Experience (AX), the ISR 4451-AX enables IT to deploy application services in minutes and includes native WAN Optimization with a services aware data plane for LAN-like experience at the branch. Cisco Aggregation Services Router (ASR) 1000-AX provides application services for WAN aggregation by integrating application visibility and control and AppNav with Virtual Wide Area Application Services (vWAAS) into the most popular customer configurations. Cisco Catalyst 6807-XL modular switch for the next-generation campus backbone, optimized for 10/40/100G, sharing the DNA of the Cisco Catalyst 6500 for investment protection and operational consistency. The Catalyst 6807 is a 7-slot, 10RU modular chassis with up to 880G per slot capacity and 11.4TB per port switching capacity. Cisco Catalyst 6880-X semi-fixed switch enhances Cisco’s mid-market portfolio with 10G advanced services for smaller and mid-size campus deployments. The Catalyst 6880 is a 3-slot, 4RU switch with fixed 16 10G port Supervisor and four half slots for optional 10G line cards, supporting up to 80 10G ports or 20 40G ports.Cisco Catalyst 6800ia Instant Access switches, provides programmable, one-touch deployments for simplified Catalyst 6000 campus operations. The Cisco Catalyst 6800ia simplifies campus network IT by virtually consolidating access switches across multiple buildings into one extended switch, and includes all the feature richness of the Cisco Catalyst 6800 and 6500 switches for access networks.Cisco 4500E Supervisor Engine 8-E brings Cisco Unified Access to the most widely deployed modular access switch, allowing customers to preserve their wired infrastructure investments by extending common features, resiliency, and granular QoS to wireless. The fully programmable Cisco UADP ASIC, introduced in January with the Cisco Catalyst 3850 switch, will be featured in the new Cisco Catalyst 4500E Supervisor Engine 8-E, extending wired and wireless convergence to chassis based switches. suggest starting with the switches
PR Event and Broadcast Event
1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Monday, June 24, 2013Cisco Enterprise Networks
2. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2WHAT’S NEW?Unified Accesson Catalyst 4500-ECatalyst 6800and Instant AccessISR 4451-AXand ASR1000-AXBUSINESSEND USERSITNew Business ModelsPersonalized Experience ViaMobile DevicesIncreased IT Business Impact
3. Physician ProductivityQuality of Patient CareOperational CostsSecurity and Compliance
4. Diagnosis Allergies Meds Notes Visits ContactDerek ArgelGender: MaleDoB: 10/13/1977Room: 138Age: 35RECENT NOTES VISIT RECORD04/05/2013Dr. JonesNon aliqua street art, bittersculpa flannel fap Odd Future utyou probably havent heard ofthem try-hard gluten-free.Reprehenderit VHS polaroidvelit, direct trade plaid 8-bit.Dreamcatcher cardiganaliquip, commodo estfingerstache PBR art party 3wolf moon anim quinoa suntgentrify deserunt helvetica.06/13/2013Dr. PeralezWilliamsburg veganMcSweeneys, chambraybefore they sold out pickledaesthetic. Lomo scenesterGodard blog mastercleanse, 8-bit occupyamerican apparel.Asymmetrical quinoaPortland, VHS butcher bicyclerights High Life ethnic smallbatch plaid. Food truckmixtape cardigan, swagchambray fixie wolf hella youprobably havent heard ofthem.Diagnosis Allergies Meds Notes Visits ContactJoseph SwaffordGender: MaleDoB: 06/15/1955Room: 140Age: 58RECENT NOTES VISIT RECORD11/05/2012Dr. SmithSymptomsSymptoms vary from local jointpain and stiffness, to stingingpain that surrounds the jointaround the inflamed bursa.Surrounding joints become stiffthe next morning.Treatmentrest, ice, elevation, physiotherapy, anti-inflammatory drugs andpain medication.06/13/2013Dr. PeralezSymptomsKnee joint pain when walkingKnee pain in the spacebetween the bones; getsworse when gentle pressure isapplied to the jointLocking of the knee jointRecurrent knee-catchingDifficulty squatting downSwelling in the knee jointX-RayEnterprise Networks ArchitectureLocation-Based ServicesComplement HealthcareApplicationPush Patient DetailsLocal ResourcesIdentified
5. Diagnosis Allergies Meds Notes Visits ContactJoseph SwaffordGender: MaleDoB: 06/15/1955Room: 140Age: 58RECENT NOTES VISIT RECORD11/05/2012Dr. SavageSymptomsSymptoms vary from local joint painand stiffness, to stinging pain thatsurrounds the joint around the inflamedbursa. Surrounding joints become stiffthe next morning.Treatmentrest, ice, elevation, physiotherapy, anti-inflammatory drugs and painmedication.06/13/2013Dr. PeralezSymptomsKnee joint pain when walkingKnee pain in the space between thebones; gets worse when gentlepressure is applied to the jointLocking of the knee jointRecurrent knee-catchingDifficulty squatting downSwelling in the knee jointX-RayDiagnosis Allergies Meds Notes Visits ContactJoseph SwaffordGender: MaleDoB: 06/15/1955Room: 140Age: 58RECENT NOTES VISIT RECORD11/05/2012Dr. SavageSymptomsSymptoms vary from local joint painand stiffness, to stinging pain thatsurrounds the joint around the inflamedbursa. Surrounding joints become stiffthe next morning.Treatmentrest, ice, elevation, physiotherapy, anti-inflammatory drugs and painmedication.06/13/2013Dr. PeralezSymptomsKnee joint pain when walkingKnee pain in the space between thebones; gets worse when gentlepressure is applied to the jointLocking of the knee jointRecurrent knee-catchingDifficulty squatting downSwelling in the knee jointX-RayTREATMENT OPTIONSSURGERYPHYSICALTHERAPYCONSULTSPECIALISTOptimal Application Experience
6. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6Cisco Global IT Impact Survey, May 2013Deploying more applications todaycompared to a year agoEngaged late in in application roll outNetwork is more critical to deliveringapplications than a year ago40% BYOD 38% CloudNetwork Not Ready:
7. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7NETWORKAPPLICATIONLAYERCONTROLLAYERNETWORKELEMENTLAYERNetwork-Aware ApplicationsDeveloped by Cisco, Third Parties or Customers Using Network APIsNetwork Abstraction LayerProvisions Network Services Consistently Across All Network DevicesIndustry’s Richest Set of Devices, ASICs & SoftwareAcross Wired and Wireless Networks, with Service-Rich IOS and Open APIs
8. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8NETWORKAPPLICATIONLAYERCONTROLLAYERNETWORKELEMENTLAYERCiscoISECiscoPrimeCloudServicesSecurityServicesMobilityServicesApplicationServicesCisco ONE Controller (Network Services APIs)Discovery Topology …. QoS LocationDevice API– onePK, OpenFlow, CLICisco Network Operating Systems (Enterprise, Data Center, Service Provider)ASICDATA PLANESOFTWAREDATA PLANE
9. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9Cisco ONE Enterprise Networks ArchitectureNETWORKAPPLICATIONLAYERCONTROLLAYERNETWORKELEMENTLAYERThird-Party Healthcare and Rich Media AppsControllerCisco Mobility Services EngineNetwork AnalyticsCisco Wired and Wireless InfrastructureImprove Patient Care and Physician ProductivityAPI APIAPI APIAPI API
10. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10INNOVATIONINVESTMENTPROTECTIONSIMPLICITYNETWORK ELEMENT LAYER
11. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11BACKBONE ACCESSCisco Catalyst 6800Cisco Instant AccessCisco Catalyst 4500ESupervisor 8EBRANCH-WANCisco ISR 4451-AXCisco ASR1000-AX
12. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12Catalyst 6807-XLCatalyst 6880-XCatalyst 6800iaIndustry’s Most Deployed Backbone SwitchCatalyst 6500 DNADownload all Netflix HD online movies in 1.5 minMove all 2012 global Internet traffic in 7.6 min.
13. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13Catalyst 4500E Supervisor 8EWired and Wireless ConvergenceOne Policy, One Management, One NetworkInvestment Protection and Programmability
14. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14ISR 4451-AXASR 1000-AXCisco Access Routers: 85.6% Market ShareEquivalent To:79.5%: Gillette Razor Market Share73.7%: Google Search Engine Market73.3%: Intel CPU Market
15. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
16. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16UTILITIESENERGYMEDIAPUBLICATIONSBuilding Togethera CO2 Free FutureAcquisition Rollout in MinutesWith Cisco ISR 4451-XInnovation, Resiliency CustomerSatisfaction with Catalyst 6800Dominique MassoniSenior ICT Architect, Global CoreNetwork Campus DesignChris TillettNetwork AdministratorDon PrinceSenior IT Architect, Security
17. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17Commitment to Customer Service, Innovation and High Reliability• Develop and deploy clean, safe, reliable andaffordable electricity• Increase operational efficiency, security and reducetotal cost of ownership• Cisco 6500 & ASR 1000 deployed as part of thebackbone to support the electric power infrastructure• Highly resilient network can deliver best in class service• Catalyst 6800 investment protection could reduceinfrastructure total cost of ownership• Catalyst innovation and support for programmability andSDN, could increase operational efficiencyChallengesBenefits
18. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18Building Together a CO2 Free Future• Need for highly available network• Complex operations due to very large infrastructure• Network platform longevity• Network upgrades demand long term planning• Catalyst 6500 and 6800 backbone enable Networkvirtualization with EVN• Instant access can simplify• All Muscle with a big Brain: with news features arrivefirst on the Cat6k (Ex : EVN, LISP)ChallengesBenefits
19. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19Enabling an Agile Network for Rapid Growth and Business Continuity• Rapid organization growth• Managing disparate collection of technologies• Meet acquisition contractual terms• 24/7 operation with business continuity• Halifax-in-a-Box – simple, standardized way to connectlocation in 10 minutes• High performance with rich network services• Low cost disaster recovery (via OTV)• Sustainable growth with existing staffChallengesBenefits
20. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20Dominique MassoniSenior ICTArchitect, Global CoreNetwork CampusDesignChris TillettNetworkAdministratorDon PrinceSenior IT Architect,SecurityUTILITIESENERGY MEDIARob SoderberySenior VP &GM, EnterpriseNetworking GroupInbar Lasser-RaabSenior Director,Enterprise Networking
21. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21Thank you.
22. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24Option 1
23. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25Under Embargo Until 5AM Pacific June 26, 2013BACKBONENG Backbone for 10/40/100 Serviceswith Cat 6500 DNAInstant Access—One Touch DeploymentBRANCHFuture Proof the BranchACCESSEverything at Same PriceUA for Chassis SwitchCisco Catalyst 6800and Instant AccessCisco ISR4451X/AXCisco Catalyst 2960-X4500E Sup 8E
24. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26November 2013Catalyst 6800July 2013Sup8E forCatalyst 4500-EJune 2013ISR 4451-AX6880 $40K, LC 22K6807-X Chassis $15K6848ai $11K$28K, Close toSup7EISR 4451-XISR 4451-AXASR1000-AXPRICING:July 2013ASR1000-AX$18K+$28K+$45K+ NTE
25. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27Under Embargo Until 5AM Pacific June 26, 2013FCS: Nov 2013Starting at US$40K+Catalyst 6807-XL, 6880-X, 6800iaNext Gen 10/40/100G Backbone ServicesINVESTMENT PROTECTIONDNA: Catalyst 6500INNOVATIONBuilt for 10/40/100 Gb ServicesUp to 880G/Slot, 11.4 Tb CapacitySIMPLICITYInstant Access for simplifieddeployment and operationsProgrammability via onePKMEDIA SPARKLERS HEREHEREHERE
26. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28Under Embargo Until 5AM Pacific June 26, 2013FCS: July 2013Starting at US$28K+Catalyst 4500E Supervisor 8EWired and Wireless Convergence for Chassis SwitchesINVESTMENT PROTECTIONExisting Chassis and Line CardsINNOVATIONUADP ASICSIMPLICITYUNIFIED ACCESSOne Network, One PolicyOne Management
27. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29Under Embargo Until 5AM Pacific June 26, 2013Native Application ServicesElastic Service ScalingPAYG Services and Performancewhere and when you need itInstant on ServicesNo Truck Rolls or DisruptionPurpose Built Application Services PlatformsINVESTMENT PROTECTIONINNOVATION SIMPLICITYFCS: June 2013Starting at US$18K+Optimized for Branch1-2 Gbps Forwarding PerformanceOptimized for WAN2.5-100 Gbps Forwarding PerformanceFCS: July 2013Starting at US$45K+ NTEvWAAS
28. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30ISRMost Deployed Branch Router3 out of 4 access routers sold were made by CiscoOver 14 Million ISR Sold (as much as Bee GeesSaturday Night Fever Album)85.6% MarketshareApple Tablet 64% 2012;Microsoft OS 97% 2000 (20% now)Netscape Browser 86% 1996Kodak film 90% 1976Annual revenue is $2.7BRevenue - $45B since 1995Catalyst 6500Most Deployed Campus Backbone Switch20x Deployment Than the Nearest Competitor800,000+ Chassis and Counting (one for everySan Franciscan)120+ Million Ports and Counting (population ofJapan)Revenue - $46B installed based since launched(GNP of Guatemala)Joint Revenue ~$90B … GNP of Guatamala
29. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31January 2013 June 2013Wired and WirelessConvergenceCatalyst 2960-XISR-AXCatalyst 3850March 2013Optimal ApplicationExperience from AnywhereDouble Stack Members, BW,CPU – Same PriceDriving IT Transformation. Creating Opportunity.
30. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32Cisco ONE Enterprise Networks Architecture in ActionLowest Latency Path for a High-Quality ExperienceNETWORKELEMENTLAYERProvide Network State and Context to ControllerProgrammable Through Open APICisco Network InfrastructureAPI APICONTROLLAYERTOPOLOGYDISCOVERYonePKDiscovery ServiceCisco ONE ControllerAPI APILATENCYMEASUREMENTonePKElement ServiceROUTEOPTIMIZATIONonePKRouting ServiceFLOWCONFIGURATIONonePK FlowAction Policy ServiceNETWORKAPPLICATIONLAYERMonitor Network Performance and Reprogram FlowsMedianet Assurance ApplicationsAPI API
31. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33InnovationInvestmentProtectionSimplicityNETWORKELEMENTLAYERDevice API–OnePK, OpenFlow, CLICisco IOS (Enterprise, Data Center, Service Provider)ASICDATA PLANESOFTWAREDATA PLANEOpen APIsLocation-based ServicesApplication PerformanceEase of OperationsWired Wireless ConsistencyApplication Visibility and ControlPlatform LongevityProgrammabilityBrownfield and Greenfield