November 27, 2010                                                     Al Khobar                                           ...
Cloud Computing is a new user experience and delivery modelinspired by consumer Internet services.     :Cloud Computing ex...
Cloud in action: PaaS Enterprise                     Private Cloud                                      Public Clouds     ...
Business driver    Optimize delivery with virtualisation and service management - Retail example               The marketi...
Integration for SimplificationTechnology enablerContinuing advances in virtualisation                                     ...
Planning technology adoption is essential          Through 4 stages of adoption                                           ...
ROI of cloud: assessments conducted by IBMResults from IBM cloud computing engagements                                    ...
Challenges                                                   Application Layer                                            ...
Management is key                                           Integrated visibility, control & automation across            ...
Heterogeneous, infrastructure-wide, management                                                                 Storage    ...
IBM leadership with SAN Volume Controller V6.1IBM N series                                                                ...
VMcontrol to manage virtualised environments  Multi-platform management (x86, Power, z/VM)    – View virtual and physical...
System Pools and image management: essential building block forcloud architecture                                   Cloud-...
Integrated Service Delivery Management for Clouds                                                                         ...
Success storiesKey Benefits with Private Cloud at South African Bank:                                                     ...
Deployment options                                          •   Flexibility                                          •   T...
IBM Cloud Service Provider PlatformA comprehensive offering to create, deliver and manage cloud services Heterogeneous vi...
Open, extendable & adaptive to your environmentLeverage your existing capital expense investments while avoiding technolog...
Summary: IBM approach to cloud computingExperience from thousands of client engagements,our own transformation and structu...
Thank you! ibm.com/smartersystems Ciro Puglisi - Manager of Infrastructure Solutions IBM Middle East and Africa cpug @ ch....
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Virtualisation with service management as enabler for cloud computing - Kingdom of Saudi Arabia Cloud forum

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IBM point of view on cloud computing, presented at the 2010 Kingdom of Saudi Arabia cloud computing forum

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  • Let‘s jumpt straight into the definition of cloud computing. Talking about definition of cloud computing – recall the example from the video and think about IT environment that could be delivered in this way: Cloud computing is a new delivery and consuption model inspired by the Internet. You have some set of services available within the cloud, that are made availe to service consumers through a service catalog. Consumers can acces the services on demand through the network, regardles their location. Cloud takes care about resource elasticity and also provides simple billing environment, based on service usage, similar to the example with the electricity company. In a way this is the convergence of many past trends like grid computing and utiliy computing.
  • 0. Originally required PHYSICAL server, storage and network equipment be procured (CapEx) with associated install, configure, test by IT Staff RESPONSE TIME: 6 months prior to launch. 1. Consolidate Resources – web commerce server can be provisioned using available capacity on IT infrastructure with associated configuration and testing by IT Staff RESPONSE TIME: 2 months prior to launch. 2. Manage Workloads – unanticipated traffic is detected by IT staff day of event which determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from legitimate customer traffic, where by the IT staff is able to manage the IT infrastructure using a “single pane of glass” to increase server capacity to handle the increased customer traffic RESPONSE TIME: 3 hours after launch. 3. Automate Workflows – unanticipated traffic is detected by the IT systems on the day of the event and quickly determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from legitimate customer traffic, and the IT systems are able to “sense & respond” to automatically increase server capacity to handle increased customer traffic RESPONSE TIME: 5 minutes after launch. 4. Optimize Delivery – traffic increase is anticipated and capacity is reserved based on marketing department proactively scheduling necessary IT resources to coincide with product launch and advertisement. RESPONSE TIME: 0 minutes after launch
  • VISUALIZE Discover resources Monitor health Update components CONTROL Create images Automate resource provisioning Move virtual resources AUTOMATE Create virtual pools Automate workload provisioning Move workloads
  • Tivoli and Systems Director IBM Systems Director focuses on Platform Management and supports d etailed “care and feeding” of IBM hardware It addresses clients needs in the areas of: t ell me what I have, let me install and configure it, tell me if it’s working and let me update it. The IBM Tivoli portfolio of products provides a broader set of management capabilities than IBM Systems Director and is more scalable for enterprise-wide operations. Tivoli products also go beyond hardware management and provide advanced, automated tools for managing software applications, networks, storage and, how IT resources, performance, and usage fit and with overall business policies and goals as part of IBM's Service Management initiatives. Both Tivoli and IBM Systems Director have clear focus areas when it comes to helping clients with enterprise datacenter management. Systems Director and Tivoli each have their place: HP, Dell, SUN each have offerings and platform management is a key control point for Systems You need Tivoli to compete with HP, BMC and CA service management offerings. Service management is a key control point of all the infrastructure Transition line: let’s take a deeper look at the Tivoli portfolio….
  • VMControl Enterprise Edition provides a broad range of capabilities related to system pools, including the ability to create and manage system pools, organize automated relocation of virtual workloads within system pools, and add or remove physical hosts from system pools without disruption to running workloads.
  • The scale and flexibility enabled by virtual system pools can provide essential building blocks for a cloud computing architecture. In most data centers today there is a plethora of systems with varying degrees of standardization and best practices. In order to simplify the management and create a repeatable, predictable infrastructure, you need to create standard building blocks. you can also start this process by applying best practice patterns to the systems that you already have. These patterns define the best practice virtualization configurations depending on the systems and the way you want to use them. The next step is to capture and catalog the images (operating systems, middleware, and software) used in the datacenter and standardize on those building blocks as well thru virtual appliance definition. This will result in simplified deployments and image management. -- Good image management is key to a successful virtualization environment. Using VMControl Image Management, virtual machine images are stored in an image library and can be captured and cloned. Virtual runtime requirements can be customized for the images, and virtual appliances simply deployed. The third step involves pooling your standardized virtual configurations into ensembles where you can manage many systems as if they were one. Multiple physical and virtual systems managed as a single entity form a virtual system pool. The manager of the pool automates workload placement and aggregates monitoring and event management from the physical and virtual resources in the pool. This logically flows into workload management according to the service level agreements defined by the data center. Service Management offerings, such as Tivoli Service Automation Management (TSAM) will help you define and manage those services in tight integration with Systems Director and VMControl. Virtual system pools are ideal building blocks for a cloud computing architecture. Providing flexible and scalable resources in a service management deployment. Pools allow for unique levels of elastic scaling, especially when coupled with the capabilities of scale up servers, such as our IBM Power Systems.
  • Extending the service management capabilities of TivSAM, IBM Service Delivery Manager also integrates essential service management capabilities for a deployed service. Leveraging existing Tivoli service management capabilities, IBM Service Delivery Manager provides resource monitoring, cost management, energy management, and availability for production services in a cloud computing model. In IBM Service Delivery Manager, these capabilities are pre-integrated and deployed as a set of virtual images in your data center. Leveraging this virtual image model and pre-integration of capabilities, IBM Service Delivery Manager allows IT to rapidly create a cloud computing model. Performance monitoring to assure service quality; Energy management to track and optimize operational costs Usage & accounting for tracking and chargeback
  • Cloudburst is simply a set of 4 pre-integrated configurations out of the many custom options. Chose cloudburst for speed of deployment over choice of up-front customisation.
  • Speaker Notes: Why IBM (competitive kill points) IBM is the only vendor with the most scalable, mature and integrated cloud service management offering VMware has an un-integrated, immature, incomplete cloud service management stack built on multiple recent acquisitions HP lacks service catalog and usage monitoring BMC lacks usage metering and security capabilities -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- There are a lot of vendors claiming they can provision a cloud….. IBM can stand up a cloud faster than anyone else AND manage what’s in the cloud -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Functional capabilities include: API driven service catalog for automated provisioning of compute network and storage Secure multi-tenancy and client isolation Integrated hardware and software monitoring and usage metering High availability platform - from hardware through the software stack IBM differentiators compared to Vblock (Cisco, EMC, VMware) • Visibility across applications, data and infrastructure • Understand user service experience • Network infrastructure and resources • Map service dependencies to infrastructure • Service management control aligned to business priorities • Business-aligned dashboards • Security and compliance solutions • Fulfill service requests • Provide usage for billing/chargeback • Process and technology automation across business services • Automate service operations • Align assets and resources to business priorities   IBM. Scale you can Trust.   IBM is announcing today the world's first MVM-class cloud for service providers (more than 1 Million VMs running concurrently) • Proof Point: We can deliver up to 7000-8000 VMs per rack today, scaling to 20-30,000 VMs per rack over the next few years as the processor core/thread density (as well as network/storage capability) increases.   Only IBM provides a platform that scales to the provision of tens of thousands of virtualized services per hour • Proof Point: We are building in our unique distributed and HPC expertise to the cloud platform. For example in HPC, although not directly analogous, we can deliver up to 1000 OS imagines a minute.   Only IBM provides a platform with predictive analytics that can provision new services in less than a minute • Proof Point: We can already demonstrate provisioning in 10-20 seconds in the lab   Only IBM has the pedigree to provide a cloud platform that has mainframe-class resilience and availability   Only IBM provides true integration of compute, networking, storage, system s/w along with proven service management - and still allows you choice of hypervisor   IBM Integrated Service Management for Cloud Service Provider Platform • The only complete solution for managing virtualized compute, storage and network resources in a secure multi-customer, highly-scalable, carrier-grade environment • Delivers and manages a secure, highly scalable, highly available ecosystem for your services and applications with SLA management, storage, and backup and restore capabilities   IBM hardware platform differentiators • Component redundancy provides higher availability for apps • Platform management integrates seamlessly with service management • Choice of hw platform to serve different workload needs    
  • Why IBM (competitive kill points) Competitors lock customers into their cloud infrastructure and do not provide open APIs or support for a broad range of hypervisors ( vSphere, KVM, pVM and zVM) BMC’s products are integrated through proprietary APIs that cannot be leveraged by the customer VMware does not provide API support for all functions and only support their vSphere hypervisor HP has no hybrid cloud integration points that can be leveraged by service providers --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
  • Our approach focuses on three key areas: Optimizing the infrastructure to deliver workloads that drive better performance, scalability and efficiency. Workloads have unique characteristics that run more efficiently when matched with the right computing resources. These efficiencies are becoming critical to achieving the service quality and business outcomes required by the business. It’s also about service management – only IBM offers integrated service management across the business and IT architecture , development, and operations. The growing complexity of IT systems demands that sprawling processes become standardized services that are efficient, secure and easy to access. It’s important for businesses to have the visibility, control and automation needed to adapt quickly to changing business requirements and to accelerate the delivery of high quality services. We also know that to meet the changing needs of businesses, we need to offer our clients choice – the choice and flexibility found with our delivery options . So, for example, we can provide project-based services, managed services, strategic outsourcing and cloud computing. We look at options like cloud and workload optimized systems as new consumption and delivery models that helps optimize workloads for greater efficiency, productivity and control. A workload optimized approach : Optimizing the infrastructure around workloads for better performance, scalability and efficiency. Integrated Service management – that provides visibility, control and automation across all IT and business assets. Flexible delivery choices: – traditional ones like managed services, strategic outsourcing and new options like cloud and Smart Business offerings that are optimized around various workloads.
  • Virtualisation with service management as enabler for cloud computing - Kingdom of Saudi Arabia Cloud forum

    1. 1. November 27, 2010 Al Khobar Welcome to the decade of smartVirtualisation with service managementas enabler for cloud computingCiro Puglisi - Manager of Infrastructure SolutionsIBM Middle East and Africacpug @ ch.ibm.com © 2010 IBM Corporation
    2. 2. Cloud Computing is a new user experience and delivery modelinspired by consumer Internet services. :Cloud Computing exhibits the following key characteristics People 1. On-demand self-service, service catalog Services 2. Ubiquitous network access 3. Location independent resource pooling Business 4. Rapid elasticity Services 5. Pay per use/ flexible pricing models, eg, pay per use Service Consumers Application Datacenter Infrastructure Access Services Monitor & Manage Services & Resources Services IT Cloud Platform Component Vendors/ Services Service Catalog, Software Publishers Component Cloud Library Administrator Publish & Update Components, Infrastructure Service Templates Services “Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.” (Source: The Econonomist)Page 2 Welcome to the decade of smart © 2010 IBM Corporation
    3. 3. Cloud in action: PaaS Enterprise Private Cloud Public Clouds Traditional Hybrid Cloud Enterprise ITPage 3 Welcome to the decade of smart © 2010 IBM Corporation
    4. 4. Business driver Optimize delivery with virtualisation and service management - Retail example The marketing department is rolling out a major marketing campaign. This campaign requires a provisioned web commerce site to handle increased customer transaction volume Reaction Time Agility Start Start 2 hours 2 minutes 0 minutes 6 months 2 months after launch after launch after launch prior to launch prior to launch PHYSICAL Consolidate Resources Manage Workloads Automate Processes Optimize DeliveryOriginally required PHYSICAL Web commerce server can be Unanticipated traffic is detected Unanticipated traffic is detected Traffic increase is anticipated andserver, storage and network provisioned using available by IT staff day of event . IT staff is by the IT systems on the day of capacity is reserved based onequipment be procured (CapEx) capacity on IT infrastructure with able to manage the IT the event and the IT systems are marketing department proactivelythrough purchasing with associated configuration and infrastructure using a “single pane able to “sense & respond” to scheduling necessary ITassociated install, configure, test testing by IT Staff of glass” to reallocate server automatically reallocate server resources to coincide withby IT Staff capacity to handle the increased capacity to handle product launch and customer traffic advertisement. Page 4 Welcome to the decade of smart © 2010 IBM Corporation
    5. 5. Integration for SimplificationTechnology enablerContinuing advances in virtualisation Dynamic Infrastructure SOA Service Ensemble Objects and Pools Mgmt. Virtual Resource Objects (Servers, Storage, Networks) Ensemble Virt.Res. Libraries Physical Consolidation Ensemble Cloud Local Virtualization Computing Virt. Appliances Windows Multi-System Virtualization Server Resource V V Pools Servers V • Reduced scale-out complexity V V V • Integrated autonomic mgmt Storage Networks Networks • Dynamic energy optimization Mainframe or Unix Server • Business resilience / security V • Better SW investment protection V • Simplified HA solutions Storage Continuing Advances Linux Server • Improved resource optimization • Ready-to-run packaged software• Better hardware utilization• Improved IT agility Continuing Advances (I/O, network, resilience, performance, …)• Lower power consumptionPage 5 Welcome to the decade of smart © 2010 IBM Corporation
    6. 6. Planning technology adoption is essential Through 4 stages of adoption Self Service policy based Automate computing capacity and workload management Create logical Consolidate asset pools servers, storage & network assets  Centralized, robust, self serve portal for 24X7  Service catalog, metering, access to services and automated  Improve user  Remove physical deployment of virtualized satisfaction & resource boundaries resources productivity  Consolidation, systems  Allocate less than  Integrated virtualization  Control and manage management, and physical boundary management with IT delivery, support & monitoring  Improve scalability, processes administrative costs  Reduce infrastructure increase utilization  Reduce overhead, complexity, staffing  Reduce hardware costs improve productivity requirements, and costs and simplify deployments  Improve businesseu a V ss en s u B resilience and utilization Business Flexibility & Responsiveness i Page 6 Welcome to the decade of smart © 2010 IBM Corporation l
    7. 7. ROI of cloud: assessments conducted by IBMResults from IBM cloud computing engagements From traditional to Cloud Increasing Test provisioning Weeks Minutes speed and Change management Months Days/hours flexibility Service access Administered Self-service Standardization Complex Reuse/share Metering/billing Fixed cost Variable cost Reducing Server/storage utilization 10–20% 70–90% costs Payback period Years Months 6.82 months (retailer) Payback examples. from client cases: 12.18 months (insurance) 4.85 months (service provider)Page 7 Welcome to the decade of smart © 2010 IBM Corporation
    8. 8. Challenges Application Layer Orchestration Management Provisioning Workload Information Virtualization Virtualization How can I see everything in How manyNetwork Server Storage of these do I have? Virtualization Virtualization Virtualization one place? Images, vm, systems, licenses… Virtual Runtime Layer Integrated physical/virtual Management Layer management Operating System Hypervisor Operating System Layer Did someone Virtual Machine Virtual Data Layer breach this? Virtual Disk Volume Controller Security Network End-point Who is using this and whoVirtual Network Layer Grid Scheduler should be paying for it? Grid Middleware Usage and accounting management Virtual File System Layer What is causing the outage? Hypervisor Layer Volume Controller Layer Integrated monitoring, topology Physical LayerPage 8 Welcome to the decade of smart © 2010 IBM Corporation
    9. 9. Management is key Integrated visibility, control & automation across heterogeneous business and technology assetsPlatform and service management Align IT operations with the business Govern and control the business Optimize the business Detailed platform management of systems  Consolidated management across systems  Integrated physical and virtual management  Automated physical and virtual provisioningPage 9 Welcome to the decade of smart © 2010 IBM Corporation
    10. 10. Heterogeneous, infrastructure-wide, management Storage Network Servers Companies are virtualising IBM offers – Servers, storage, networking, applications – Best of breed virtualisation technologies – different OS for workload requirements – Integrated management of heterogeneous physical – different hypervisors and virtual environments with a single view – Roadmap for integrated management of virtual appliances across public / private cloudPage 10 Welcome to the decade of smart © 2010 IBM Corporation
    11. 11. IBM leadership with SAN Volume Controller V6.1IBM N series Gateway Citrix Xen Microsoft IBM AIX HP-UX 11i Linux NetApp Server Tru64 (Intel/Power/zLinux) V-Series IBM Novell Windows Sun 1024 z/VSE NetWare VMware Hyper-V Solaris OpenVMS SGI IRIX RHEL Apple IBM TS7650G vSphere 4 IBM i 6.1 SUSE 11 Mac OS IBM Hosts BladeCenter New New Point-in-time Copy New New Full volume, Copy on write 256 targets, Native iSCSI 8Gbps SAN fabric SAN NewIncremental, Cascaded, Reverse Continuous CopySpace-Efficient, FlashCopy Mgr Metro/Global MirrorNew Multiple Cluster Mirror New SAN SAN Easy-tier SSD Volume Controller Space-Efficient Virtual Disks Volume Controller New New New New New Virtual Disk Mirroring IBM IBM IBM IBM Hitachi HP EMC Sun NetApp NEC Pillar Lightning MA, EMA Fujitsu ESS, DS XIV N series Thunder MSA 2000, XP CLARiiON StorageTek FAS iStorage Bull Eternus Axiom DS3400 DCS9550 EVA 6400, 8400 CX4-960 StoreWay 3000FAStT DS4000 DCS9900 TagmaStore Symmetrix AMS 2100, 2300, 2500 8000 Models 2000 & 1200 DS5020, DS3950 WMS, USP DS6000 4000 models 600 & 400 DS8000 This proprietary educational material is intended for IBM and IBM Business Partner staff only. 11 It is not intended for distribution to customers or other third parties. please visit ibm.com/storage/svc and click on “Interoperability”. For the most current, and more detailed, information Page 11 Welcome to the decade of smart © 2010 IBM Corporation
    12. 12. VMcontrol to manage virtualised environments  Multi-platform management (x86, Power, z/VM) – View virtual and physical assets – Topology maps – Aggregated monitoring – View resource usage in the system pool – Import, capture and catalog  Provision virtual server, storage and networks – Dynamically based on IT staff input – Automatically driven by the Service Management layer  Automation policy control for workloads – Advise – VMControl recommends actions and requires confirmation – Automate – VMControl automates actions – Availability Automations – Energy Automations – Performance Automations  Manage Systems Pools Open Virtualization Format (OVF)Page 12 Welcome to the decade of smart © 2010 IBM Corporation
    13. 13. System Pools and image management: essential building block forcloud architecture Cloud-Ready System Pools Virtual Machine Apply Best Images Practices Image Image App App Image Image Image OS App  Workload centric App OS Library management based on OS OS  Pool standardized service level goals virtualized building  Assure SLA achievement blocks  Integrated virtualization  Capture and catalog  Many managed as one management with IT  Select Best Practice virtual images used in  Automatic placement for processes Patterns based on the data center new workloads  Always available business needs  Standardize virtual  Aggregated monitors  Elastic scaling  Create standardized image building blocks and event management  Pay for use virtualized building  Customize virtual blocks  Unified update environment runtime  Automated provisioning management profiles for  Select default behaviors requirements firmware  More consistent  Simplified deployment  Durable, Plug-and-play management with virtual appliances capacity across HW generationsPage 13 Welcome to the decade of smart © 2010 IBM Corporation
    14. 14. Integrated Service Delivery Management for Clouds “Manage From” Environment IBM Service Delivery Manager Management Server TSA ISDM - ISDM - ITM TSAM TUAM ISDM - ISDM - Automated Provisioning of HW Secure User Centric Self-Service Portal, services Automation Engine and Catalog “Managed To” Environment Improved time to value: pre-bundled software stack Monitoring Accelerated deployment: automated image Virtual • Automatic monitoring of provisioned deployment, cross connection and activation of Machine environment components such as monitoring and accounting Reduce complexity: self service, standardization Usage and Accounting Virtual • Metering and accounting for cloud services and automation simplify use and minimize errors Machine • Enable integration to billing systems Leverage existing hardware: while reducing capital expenditures and generate greater ROI Flexible deploy to virtual environments Virtual • VMWare, KVM, Xen, PowerVM, zVM Machine Leverage multiple virtual environmentsPage 14 Welcome to the decade of smart © 2010 IBM Corporation
    15. 15. Success storiesKey Benefits with Private Cloud at South African Bank: IBM Cloud System p 595 • Fully Automated Provisioning & Configuration Process • Provisioning time reduced from 2 weeks to 2 hours • Ability to create test environments on the fly for projects System p 570 • Supports our Green IT objectives Virtualisation WEBSPHERE PROCESS WEBSPHERE APPLICATION SERVER 6.0 (CLUSTER) SERVER 6.0 (CLUSTER) Energy Efficiency • Allows skilled, scarce resource to be used on more value WEBSPHERE MQ 6.0.2.2 IBM HTTP SERVER 6.0 (HACMP) (LOAD BALANCED) adding work WEBSPHERE EDGE ITCAM for SOA 6.1 SERVER 6.0Other references (videos available on ) DB2 7.2 WEBSPHERE MESSAGE (HACMP) BROKER 6.1 (HACMP) Carnegie Mellon NedBank iTricity Wuxi HCMCPage 15 Welcome to the decade of smart © 2010 IBM Corporation
    16. 16. Deployment options • Flexibility • Time to Results • Install Base • Workload • Skillset CloudBurst Pre-Integrated Bundles Custom Private Cloud • 4 Standard Configurations • Unlimited Configurations • Pre-Built at Factory • Custom Build • Integrated Support • Installed to support multiple • 10 day start-up onsite support platforms and custom components • Self contained & expandable to heterogeneous infrastructure and custom components • Starter Kit PricingPage 16 Welcome to the decade of smart © 2010 IBM Corporation
    17. 17. IBM Cloud Service Provider PlatformA comprehensive offering to create, deliver and manage cloud services Heterogeneous virtualized infrastructure provides platform choices Unmatched scalability to launch, monitor and maintain tens of thousands of VM’s concurrently Workload mobility and recoverability for superior management Secure multi-tenancy More than just cloud provisioning – manages the cloud infrastructure AND what’s inside the cloud!Page 17 Welcome to the decade of smart © 2010 IBM Corporation
    18. 18. Open, extendable & adaptive to your environmentLeverage your existing capital expense investments while avoiding technology lock-in  Comprehensive range of supported hypervisors  Fully extendable via an Open API  Advanced hybrid Cloud integration  Hardware vendor agnostic  Deploy on IBM systems for optimal service management visibility, cost and control  Accelerate on-boarding of new partner provided services with pre-configured templates and policies Cast Iron’s offerings will…advance IBM’s capabilities for a hybrid cloud model.Page 18 Welcome to the decade of smart © 2010 IBM Corporation
    19. 19. Summary: IBM approach to cloud computingExperience from thousands of client engagements,our own transformation and structured architecture based on industry best practices FLEXIBLE Multiple deployment DELIVERY options CHOICES Integrated INTEGRATED Service Management SERVICE MANAGEMENT Infrastructure-wide Virtualization Workload Optimized Systems System Software System z Power Systems System x Storage Data Center A WORKLOAD Networking OPTIMIZED Technology Leadership APPROACHPage 19 Welcome to the decade of smart © 2010 IBM Corporation
    20. 20. Thank you! ibm.com/smartersystems Ciro Puglisi - Manager of Infrastructure Solutions IBM Middle East and Africa cpug @ ch.ibm.comPage 20 Welcome to the decade of smart © 2010 IBM Corporation

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