This is a summary with link to the full case study that speaks to the process McGladrey created to improve content development, and measurement.

1. Case Study from Marketing Sherpa
Content Marketing: McGladrey’s 4-step process increases content
production 300%, Web traffic 100%
SUMMARY: If the website is the center of the marketing universe, content is the cement
that holds that foundation together, according to Eric Webb, Senior Director of
Communications & Brand, McGladrey, a global assurance, tax and consulting firm.
This case study covers how McGladrey completely revamped its content marketing and
website design, streamlining content production in the process. The company increased
Web traffic, boosted its content production, and, in a less than three-month period, can
now attribute $427,000 in business to its content marketing strategy.
Full case study:
http://www.marketingsherpa.com/article/case-study/marketing-content-production-process-website-
revamp
by David Kirkpatrick, Senior Reporter