31/05/2012   Cradle to Cradle Design Framework    Ellen MacArthur Foundation Business Schools study tour NL               ...
31/05/2012     CRADLE TO CRADLE® DESIGN PARADIGM     FOR QUALITY & INNOVATION    1. PHILOSOPHY. Provides guidance & room f...
31/05/2012OCEAN PLASTIC.A quality problem                      5                    ALBATROSSES ON THE                    ...
31/05/2012                                  7INDOOR AIR. A QUALITY QUESTION.                                  8           ...
31/05/2012        HEAVY METALS IN CHILDREN TOYS. A QUALITY QUESTION. SCHWERMETALLE IN SPIELZEUG                           ...
31/05/2012        PLASTICISERS IN CHILDREN CAUSED BY POOR QUALITYGERMANY ENVIRONMENTAL SURVEY FOR CHILDRENPlasticizers fou...
31/05/2012EXCELLENT QUALITY IS POSSIBLE & PROFITABLE NOWLEGO STARTED MANY YEARS AGO                                       ...
31/05/2012     MORE THAN HALF OF AGRICULTURAL SOIL IS LOST OR SERIOUSLY DEGRADED                                        Fo...
31/05/2012MOST RECYCLING IS STILL LOW QUALITY CRADLE TO GRAVEPARADIGM                            Recycling = Downcycling  ...
31/05/2012    CRADLE TO CRADLE : THE GOAL IS QUALITY                                       ECO-EFFECTIVENESS              ...
31/05/2012    EXAMPLES OF C2C PHILOSOPHICAL STATEMENTS                “Our goal is a delightfully diverse, safe, healthy  ...
31/05/2012   NUTRIENT METABOLISMS. THE BASIS FOR APPLYING C2C PRINCIPLES & GOALS             BIOLOGICAL NUTRIENTS & TECHNI...
31/05/2012REUSE MATERIALS PROFITABLY WITH THE C2C CASCADE                                                                 ...
31/05/2012     EXAMPLES OF TOOLSSet a Roadmap with Milestones to achieve your ambition.Define use in biological and techni...
31/05/2012    STATE YOUR INTENTIONS. THE DESSO ROADMAP TO C2C                                      29CRADLE TO CRADLE® NUT...
31/05/2012DESIGN FOR (DIS)ASSEMBLY                           31DEFINED USE PERIOD                           32            ...
31/05/2012        EXAMPLES OF APPLICATION TOOLSSet a Roadmap with Milestones to achieve your ambition.Define use in biolog...
31/05/2012CUSTOMERS AND SUPPLIERS AS PARTNERS:MATERIAL FLOW PARTNERSHIPS                                         35MIRRA C...
31/05/2012       EXAMPLES                  37BiologicalNutrient                              19
31/05/2012      CLIMATEX® LIFECYCLE™ and LIFEGUARD FRTM: BIOLOGICAL NUTRIENT                                              ...
31/05/2012          TRIGEMA BIODEGRADABLE T-SHIRT                                                            NEW DIMENSION...
31/05/2012TechnicalNutrient   BACKHAUSEN RETURNITY: THE FABRIC OF MANY LIVES                                          44  ...
31/05/2012 MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT  PRODUCTION                PURCHASE AND USE                 TAKE...
31/05/2012ACKNOWLEDGEMENT:Materials originally developed by and used withpermission of;EPEA INTERNATIONALE UMWELTFORSCHUNG...
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Katja Hansen EPEA / EUR on Cradle to Cradle

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Katja Hansen of Erasmus Business School and EPEA on principles of Cradle to Cradle presentation 24-05-2012

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Katja Hansen EPEA / EUR on Cradle to Cradle

  1. 1. 31/05/2012 Cradle to Cradle Design Framework Ellen MacArthur Foundation Business Schools study tour NL May 24, 2012 Katja Hansen Sen. Researcher, C2C Chair for Innovation and Quality Rotterdam School of Management & EPEA Internationale UmweltforschungTHE MAIN MESSAGE QUALITY MAKES MONEY Slide 2 1
  2. 2. 31/05/2012 CRADLE TO CRADLE® DESIGN PARADIGM FOR QUALITY & INNOVATION 1. PHILOSOPHY. Provides guidance & room for evolving thought. 2. PRINCIPLES. Consistent framework for application tools. 3. TOOLS. Quantifiable basis for applying principles. Slide 3The Cradle to Cradle®Philosophy of Quality 4 2
  3. 3. 31/05/2012OCEAN PLASTIC.A quality problem 5 ALBATROSSES ON THE ISLAND OF MIDWAY, CENTRAL PACIFIC 6 3
  4. 4. 31/05/2012 7INDOOR AIR. A QUALITY QUESTION. 8 4
  5. 5. 31/05/2012 HEAVY METALS IN CHILDREN TOYS. A QUALITY QUESTION. SCHWERMETALLE IN SPIELZEUG Hamburger Umwelt Institute 9 DAMAGING YOUR OWN BUSINESS WITH POOR QUALITYSOURCE: Hamburger Umweltinstitut e.V. 10 5
  6. 6. 31/05/2012 PLASTICISERS IN CHILDREN CAUSED BY POOR QUALITYGERMANY ENVIRONMENTAL SURVEY FOR CHILDRENPlasticizers found in urine samples of all 599 tested children (Ages 3 to 14)1,5% of the samples showed alarmingly high levels of DEHP (circa. 150 000 Children in Germany) DEHP Source: FOKUS 45/2008 11 COSTS OF POOR PRODUCT QUALITY & INDOOR AIR QUALITY •  Now over 40% of children have allergies. Several decades ago, only 2 – 3% did. •  Every third person in the western world has allergy problems. •  Allergies cost the U.S. health care system $18 billion annually.SOLUTION: design materials and products for indoor use Source: National Institute of Allergy and Infectious Diseases 12 6
  7. 7. 31/05/2012EXCELLENT QUALITY IS POSSIBLE & PROFITABLE NOWLEGO STARTED MANY YEARS AGO 13 TOPSOIL QUALITY LOSS: ~26 billion tons/year worldwide 14 7
  8. 8. 31/05/2012 MORE THAN HALF OF AGRICULTURAL SOIL IS LOST OR SERIOUSLY DEGRADED Food production depends on soil. Soil takes tens of thousands of years to form. Loss of soil due to; Intensive over-farming Incineration & landfilling of nutrients Urbanization15 CRADLE TO GRAVE - THE ONE-WAY LOW QUALITY PARADIGM 16 8
  9. 9. 31/05/2012MOST RECYCLING IS STILL LOW QUALITY CRADLE TO GRAVEPARADIGM Recycling = Downcycling Downcycling = Poor quality Poor Quality = Poor products 17 CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY 18 9
  10. 10. 31/05/2012 CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY 19BIG BENEFICIAL HIGH QUALITYFOOTPRINT ü Absorbs CO2 ü  Produces Oxygen ü  Produces biomass ü  Supports biodiversity ü  Provides habitat to many species ü  Filters the air 20 ü  Makes soil ………. etc. 10
  11. 11. 31/05/2012 EXAMPLES OF C2C PHILOSOPHICAL STATEMENTS “Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.” “Celebrate abundance.” Trees, animals and insects do not “close the loop” or “minimize”. They produce abundant opportunities for others. “Cradle to Cradle® is an innovation platform for improving quality and good business.” 21 PRINCIPLES OF CRADLE TO CRADLE® DESIGN PARADIGM•  WASTE EQUALS FOOD Nutrients become nutrients again OR Everything is a resource for something else•  USE CURRENT SOLAR INCOME Renewable sources powered by sun•  CELEBRATE DIVERSITY Biodiversity Cultural diversity Conceptual diversity 22 11
  12. 12. 31/05/2012 NUTRIENT METABOLISMS. THE BASIS FOR APPLYING C2C PRINCIPLES & GOALS BIOLOGICAL NUTRIENTS & TECHNICAL NUTRIENTS 23 Definition of Cradle to Cradle Metabolism Scenario Consumption Product Service Product(Materials enter the environment through diffuse (No relevant material flows during use of the product) processes during use) Biological Cycle Technical Cycle Is made from renewable resources Necessary for non-renewable resources Materials flow in industrial systems and are Materials are nutrients in the environment nutrients for the production of new products of enabling production of new resources same or higher quality Is non-toxic or beneficial to humans or Is non-toxic or beneficial to humans or ecosystems along the technical cycle (e.g. due to ecosystems along the biological cycle deficits) 24 12
  13. 13. 31/05/2012REUSE MATERIALS PROFITABLY WITH THE C2C CASCADE production of virgin paper paper use forestry OLD OLD OLD OLD paper recycling paper collection recycled paper recycled paper usable fibres recycled paper usable fibres recycled paper usable fibres unusable unusable unusable unusable fibres fibres fibres fibres unusable fibres possible routes: energy return nutrients field to agriculture and forestry Figure 1: Example of a cradle to cradle paper cascade. 25 Usability of LCA for C2C purposes | 18 QUALITY IMPROVEMENT TOOLS 26 13
  14. 14. 31/05/2012 EXAMPLES OF TOOLSSet a Roadmap with Milestones to achieve your ambition.Define use in biological and technical pathways.Define functionality. Determine what the product is intended to do for the customer.Know what you have. Do an inventory of components of your products and raw materials. Knowledge Trustee role with suppliers. List companies to possibly involve in the Cradle to Cradle® process.…… 27 PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES Most of society is here 28 14
  15. 15. 31/05/2012 STATE YOUR INTENTIONS. THE DESSO ROADMAP TO C2C 29CRADLE TO CRADLE® NUTRIENT PROFILING – ABC-X CLASSIFICATION OPTIMAL OPTIMISABLE TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED 30 15
  16. 16. 31/05/2012DESIGN FOR (DIS)ASSEMBLY 31DEFINED USE PERIOD 32 16
  17. 17. 31/05/2012 EXAMPLES OF APPLICATION TOOLSSet a Roadmap with Milestones to achieve your ambition.Define use in biological and technical pathways.Develop and use P-Lists based on performance evaluation with the traffic light ABC-X system.Define functionality. Determine what the product is intended to do for the customer.Define use periods.Know what you have. Do an inventory of components of your products and raw materials. Knowledge Trustee role with suppliers. List companies to possibly involve in the Cradle to Cradle® process.Design for Assembly & Disassembly and separation of technical and biological nutrients. 33 EXAMPLES OF APPLICATION TOOLS Use efficiency to accelerate use of energy derived from current solar income. Use Cradle to Cradle® elements. A Cradle to Cradle® element is an ingredient, material or product already developed by applying Cradle to Cradle® principles. Add value for the customer by measurably enhancing quality & functionality. Demonstrate innovation measurably e.g. by measuring an improvement in quality of air, water or soil. Recycle materials so they can be effectively used as defined resources for other processes or products of your company or partners. Join supply chain partnerships and communities to apply Cradle to Cradle® principles. 34 17
  18. 18. 31/05/2012CUSTOMERS AND SUPPLIERS AS PARTNERS:MATERIAL FLOW PARTNERSHIPS 35MIRRA CHAIR - HERMAN MILLER: QUANTIFIABLE RESULTS TAKEBACK 36 18
  19. 19. 31/05/2012 EXAMPLES 37BiologicalNutrient 19
  20. 20. 31/05/2012 CLIMATEX® LIFECYCLE™ and LIFEGUARD FRTM: BIOLOGICAL NUTRIENT DISTRIBUTION, FABRICATION RESIDUES UTILISATION RESOURCES CONDITIONINGClimatex® Lifecycle™ and Climatex® LifeguardFR™ are patents and trademarks of Gessner AG, Switzerland 39 KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE Handelsblatt, 16. Juni 2005 40 20
  21. 21. 31/05/2012 TRIGEMA BIODEGRADABLE T-SHIRT NEW DIMENSIONS OF QUALITY FOR APPAREL ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN GOODS - User’s Health -  Safe for the Environment MANUFACTURE BIODEGRADERECOLLECTION COMPOST COTTON 41 Biomass Nutrient Recycling 1-2 Hectare Site 42 21
  22. 22. 31/05/2012TechnicalNutrient BACKHAUSEN RETURNITY: THE FABRIC OF MANY LIVES 44 22
  23. 23. 31/05/2012 MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT PRODUCTION PURCHASE AND USE TAKE-BACK TAKEBACK REPOLYMERIZATION DISASSEMBLY 45DESSO: CRADLE TO CRADLE FLOOR COVER 46 23
  24. 24. 31/05/2012ACKNOWLEDGEMENT:Materials originally developed by and used withpermission of;EPEA INTERNATIONALE UMWELTFORSCHUNGGMBHTrostbrücke 4 www.epea.comD-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49 47 Position Paper Paper can be downloaded at: •  www.agentschapnl.nl/cradle-to- cradle •  www.theterrace.nl Slide 48 24

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