Ellen MacArthur Foundation by Ken Webster
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Ellen MacArthur Foundation by Ken Webster

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Ken Webster's presentation on the work of the EMF and insights in the Circular Economy

Ken Webster's presentation on the work of the EMF and insights in the Circular Economy

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  • Picked up at this point)
  • Materials cycle energy through – simple enough
  • BIOLOGICAL AND TECHNICAL CYCLE, EX ‘CATALYST MAGAZINE’
  • (didn’t do)
  • OPTIMISED SYSTEM – MULTIPLE BENEFITS
  • Customers becoming also producers in micro businesses for example
  • Owning was a function of security at one time – find it and keep it!
  • Why own? Only the specialist would really bother….
  • ICT makes things work now which once did not – bike schemes
  • Rent cars quickly, rent your neighbour’s car!
  • New businesses booming
  • Novel ideas – rent textbooks, rent anything, share journeys
  • Social pressures
  • Unemplyment
  • As title suggests – rising energy costs are not without serious problems
  • ICT social networking for protest
  • Examples
  • Extended use? Any use?
  • http://www.kickstarter.com/projects/622508883/global-village-construction-set/widget/video.html
  • Examples for discussion – business model group discussion. How could this make sense if price is 50 euros?? Rental of light?

Ellen MacArthur Foundation by Ken Webster Ellen MacArthur Foundation by Ken Webster Presentation Transcript

  • Circular EconomyWhy and why now?
  • Welcome
  • Redundant whaling station South Georgia
  • Frameworks and ChangeIf the machine inspired the industrial age, the image of the livingsystem may inspire a genuine postindustrial age Peter Senge et al. (Sloan Management Review)You never change things by fighting against the existing reality.To change something, build a new model that makes the oldmodel obsolete Buckminster Fuller
  • Cradle to Cradle
  • Why Now? Other changes in progress,other contexts that matter• Exhaustion: commodities, energy and credit. Resource shocks coming, risks and price volatility• ICT (digital revolution) collaborative use, rental easy and convenient, control technologies track items, link systems (more mobile phones than toilets) from consumers to users• Politics: high unemployment, declining public services, expensive housing and debt, rising inequality• Open source: User is producer, user is creative, user is a hacker (design for repurposing) 3D printing, innovation• Finance: looking for the new winners and reducing risk- diversity:B2B complementary currencies
  • In search of rarity (1970s) • An unofficial recording. Perhaps their best! • Search dealers and classified adverts / ‘black markets’ • Pay €80-200 if a copy is found • Wait years….
  • In search of rarity the obvious (2010) • An unofficial recording. Perhaps their best! • Check the internet • Pay nothing • Wait a few minutes for the download • (or if you must buy –its easy to find …still €80-200)
  • White Bicycle Scheme 1965 In most early schemes e.g. Holland 1965, Cambridge UK 1993 all bikes are stolen or destroyed very quickly
  • Easy rental arrangements- including an individual’s car
  • Airbnb – rapid growth
  • Zilok – rent anything + Liftshare + Zookal – rent textbooks
  • What’s wrong with this picture?
  • Unemployment
  • Food prices and Riots
  • Adbusters. social media enabled the OCCUPY movement to flourish
  • Circular economy – customer as user and producer• Design for refurbishment,• Repair, repurposing (‘hacking’)• Disassembly• Extended use periods• User understandable and repairable• They all contribute to a different relationship with products = business opportunity??•
  • Why not? Extended use period
  • Innovation and …
  • Civilisation starter kit?• Open Source - we freely publish our 3d designs, schematics, instructional videos, budgets, and product manuals on our open source wiki and we harness open collaboration with contributors.
Low-Cost - The cost of making or buying our machines are, on average, 8x cheaper than buying from an Industrial Manufacturer, including an average labor cost of $15 hour for a GVCS fabricator and using mail-order parts.
Modular - Motors, parts, assemblies, and power units can interchange.
User- Serviceable - Design-for-disassembly allows the user to take apart, maintain, and fix tools readily without the need to rely on expensive repairmen.
DIY - The user gains control of designing, producing, and modifying the GVCS tool set.
Closed Loop Manufacturing - Metal is an essential component of advanced civilization, and our platform allows for recycling metal into virgin feedstock for producing further GVCS technologies - thereby allowing for cradle-to-cradle manufacturing cycles

  • Civilisation starter kit (cont)• High Performance - Performance standards must match or exceed those of industrial counterparts for the GVCS to be viable.
Flexible Fabrication - It has been demonstrated that the flexible use of generalized machinery in appropriate-scale production is a viable alternative to centralized production.
Open Business Models - We encourage the replication of enterprises that derive from the GVCS platform as a route to truly free enterprise - along the ideals of Jeffersonian democracy.
Industrial Efficiency - In order to provide a viable choice for a resilient lifestyle, the GVCS platform matches or exceeds productivity standards of industrial counterparts.